Interest Mortgage

What Interest Mortgage does

Interest Mortgage, LLC is a U.S. mortgage broker founded in 2020 and headquartered in Fort Mill, South Carolina, operating as a Delaware LLC. The company runs Interest.com, a digital-first platform that matches individual home buyers and homeowners with third-party mortgage lenders, refinancing providers, and related financial service providers across 27+ licensed U.S. states (NMLS ID# 2113062). Its core offering is concierge-style mortgage brokerage, supported by a 12-tool financial calculator suite, state-specific mortgage rate content pages, and an SMS-based customer engagement service, all positioned around a "human-first, jargon-free" advisory experience delivered by a team claiming 100+ years of combined industry experience.

Underlying the platform is a relatively thin technology layer: a content-and-SEO website, static mortgage calculators, and a Match Request feature that routes consumer inquiries to service providers. There is no disclosed API, no proprietary AI/ML capability, and no native mobile application. The stack is best characterized as a content-driven lead-generation and routing engine layered on top of a licensed mortgage brokerage back office.

The business model is a freemium, two-sided referral marketplace. Consumers access basic services free of charge; the company generates revenue primarily through (1) affiliate/referral fees paid by financial institutions, mortgage brokers, insurance brokers, and other professionals who receive matched consumer leads, and (2) advertising revenue from financial-product partners. GTM is sales- and content-led rather than API-led: SEO-optimized state rate pages, an educational calculator suite, email and SMS outreach, and organic social channels (Facebook, Instagram, LinkedIn) drive top- and mid-funnel traffic, with human loan experts closing the experience. Customer concentration is mass-market and dispersed across individual consumers, with no disclosed enterprise accounts or named B2B customers.

Name

Interest Mortgage

Legal name

Interest Mortgage, LLC

Website

https://interest.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Mortgage Lead Generation & Marketing Intermediaries (FSALABAI), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Residential mortgage lending
• Mortgage refinancing
• Mortgage brokerage
• Home equity lending
• Mortgage rate comparison

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Service Provider Referral Fees: Service providers (financial institutions, mortgage brokers, insurance brokers, etc.) pay fees to Interest Mortgage for being matched with users of the service. Basic services are free for consumers.
2. Advertising Revenue: Interest.com operates as an independent publisher and advertising-supported comparison service, generating revenue from advertising partnerships with financial product providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Interest Mortgage is a licensed mortgage broker (NMLS ID# 2113062) operating the Interest.com platform, which matches individual home buyers and homeowners with third-party lenders, mortgage brokers, insurance brokers, and other financial professionals across 27+ U.S. states. The offering combines personalized expert guidance (a team with 100+ years of combined mortgage industry experience) with a digital-first experience that includes a 12+ calculator suite, state-specific mortgage rate pages, SMS alerts, and an Equal Housing Lender commitment. Basic services are free for consumers; service providers pay fees for matched leads, with advertising supplementing revenue.

Product overview

Interest Mortgage operates as a mortgage broker offering a unified platform for home financing and refinancing. The core product is Mortgage Services, supported by a comprehensive Mortgage Calculators Suite for financial planning, state-specific Mortgage Rate Information, and an SMS Texting Service for customer alerts. The company emphasizes personalized guidance from experts with over 100 years of combined experience, a streamlined digital application process, and transparent mortgage and refinance rate comparisons across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Brokerage Services Licensed mortgage brokerage providing home purchase financing and refinancing services. Interest Mortgage matches consumers with appropriate lenders across 27+ U.S. states, supplying personalized expert guidance through the home buying and refinancing process.
• Service Provider Match Requests Match Request feature that connects users of the platform with third-party service providers including financial institutions, credit card providers, mortgage brokers, insurance brokers, and other financial professionals. Available to U.S. residents.

Quantifiable outcome

• Basic services are free for consumers; Service Providers pay fees for matching services.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Social Media PlatformsminorOthersInterest Mortgage maintains a social media presence on Facebook (Interest Mortgage - 102162368514982), Instagram (interestmortgage), and LinkedIn (Interest Mortgage). These platforms are used for brand visibility and customer engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/interestmortgage
• LinkedInlinkedin.com/company/interest-mortgage
• Instagraminstagram.com/interestmortgage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interest Mortgage