Danville Family YMCA

What Danville Family YMCA does

Danville Family YMCA is a 501(c)(3) nonprofit community organization operating a single facility at 1111 N. Vermilion St. in Danville, Illinois. Established in 1883 and affiliated with the nationwide YMCA network (2,700+ Ys in 10,000 communities), the organization delivers youth development, healthy living, and social responsibility programming to families, children, adults, seniors, military families, and community members in need across Vermilion County. The facility combines a swimming pool, two gymnasiums, racquetball and wallyball courts, a wellness center with cardiovascular and resistance equipment, group exercise studios (including a virtual Les Mills studio), an indoor track, childcare facilities, classrooms, and rental spaces under one roof, supported by 11-50 staff led by CEO Laura Floyd.

The organization's revenue model is a blend of recurring subscriptions and transactional fees. Membership tiers span Youth ($22.75/month), Young Adult ($31/month), Adult ($44.50/month), Single-Parent Family ($53.50/month), Household ($65.50/month), and Senior ($37.50/month), each with one-time joiner fees, billed via monthly EFT (15th) or card draft (6th). Program fees are charged for swim lessons, personal training (30- and 60-minute session packages), afterschool childcare ($230-$310/month), summer camp, swim team, pickleball, aquatic rehab, and birthday party rentals. A separate donation stream flows through the Annual Campaign, Strong Kids fundraising, the Heritage Club endowment, planned giving, and online donations processed via Daxko's secure server. Customer acquisition is primarily community-based: walk-ins, facility tours, community events (Healthy Kids Day, Trunk or Treat), word-of-mouth referrals, and partnerships including Military OneSource for deployed Guard/Reservist families. New memberships must be established in-person due to fraud prevention concerns, while program registration and donations are available online through the Daxko operations platform. The organization also monetizes the facility through space rentals (community room, gymnasiums, pool, kitchen) and birthday party packages that serve as top-of-funnel acquisition for prospective members.

Name

Danville Family YMCA

Legal name

Danville Family YMCA

Website

https://danvilleymca.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Danville Family YMCA is a 501(c)(3) nonprofit community organization in Danville, Illinois operating a single facility offering aquatics, fitness, childcare, youth sports, and senior programs to families, children, adults, and military families across Vermilion County since 1883.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Child Care Services (6244), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community recreation services
• Youth development programs
• Fitness center memberships
• Aquatic swim programs
• Childcare services

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly membership fees paid via EFT from checking/savings on the 15th or credit/debit card draft on the 6th, or annual payment in full. Membership categories include Youth, Young Adult, Adult, Single-Parent Family, Household, and Senior. Additional revenue from joiner fees (one-time), locker and towel rental fees, and forgotten card/lost card replacement fees.
2. Program Fees: Fees collected for programs including swim lessons, swim team, personal training, aquatic rehab, summer camp, afterschool childcare, youth basketball, pickleball, gymnastics, and other recreational sports. Also includes fees for birthday party rentals, facility rentals, and guest passes.
3. Donations and Fundraising: Charitable contributions through the Annual Campaign (Strong Kids), endowment fund (Heritage Club), planned giving, and general donations. The organization is a 501(c)(3) nonprofit with tax-exempt status.
4. Locker and Amenity Rentals: Revenue from single and two-adult locker rentals, towel service, and other optional amenities for adult members aged 19 and older.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Danville Family YMCA is a 501(c)(3) nonprofit community organization operating a single facility in Danville, Illinois. It sells individual and family memberships and offers fitness, aquatics, youth sports, childcare, and community programming to residents of the local area.

Product overview

The Danville Family YMCA operates as a 501(c)(3) nonprofit community organization offering a unified portfolio of programs and services organized around three core focus areas: Youth Development, Healthy Living, and Social Responsibility. The main program categories include Aquatics (swim lessons, team, rehab), Health & Fitness (group classes, personal training, wellness center), Sports & Recreation (basketball, soccer, pickleball), and Childcare (summer camp, afterschool care). Additional services include membership programs with nationwide YMCA access, facility rentals for events and parties, and charitable giving through annual campaigns and endowment funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Family YMCA Membership Individual and household memberships granting access to the YMCA facility, fitness floor, group exercise classes, pool, and member programming in Danville, Illinois.

Quantifiable outcome

• Free membership for military families — military spouses and children of deployed Guard or Reservists receive a free six-month membership
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• YMCA of the USA (National YMCA)coreStrategic or Co-development PartnerThe Danville Family YMCA is part of the nationwide YMCA network, one of the nation's leading nonprofits with more than 2,700 Ys in 10,000 communities. This affiliation provides Nationwide Membership access for members and aligns the local organization with national YMCA standards, programs, and brand recognition.
• DaxkocoreTechnology or IntegrationDaxko provides the online donation processing system and program registration platform for the Danville Family YMCA. Online donations are processed through Daxko's secure server, and program registration is available through Daxko's operations platform at ops1.operations.daxko.com.
• United Way of Danville AreaminorStrategic or Co-development PartnerThe United Way of Danville Area is referenced as a community partner on the Danville YMCA website, indicating a collaborative relationship for community support initiatives.
• Defense Department - Military OneSourcecoreStrategic or Co-development PartnerThe Defense Department's Military OneSource program provides free six-month YMCA memberships to military spouses and children of deployed Guard or Reservists. Family members must bring deployment orders and military ID to enroll, and must utilize the facility at least 8 times each month to qualify for an additional six-month renewable membership.
• Community Health and Wellness OrganizationsminorStrategic or Co-development PartnerThe Danville YMCA maintains a Links page connecting members and community to health resources including Survivor Resource Center, Women's Care Clinic of Danville, Crosspoint Human Services, Aunt Martha's (Vermilion Area Community Health Center), Rosecrance, East Central Illinois Community Action Agency, CASA of Vermilion County, and Gateway Family Services. These partnerships support the organization's social responsibility mission.
• Ridgewalkers Walking ClubminorStrategic or Co-development PartnerThe Ridgewalkers Walking Club sponsors the year-round Danville Walk beginning at the Danville Family YMCA, a 5K and 10K walking trail rated 1A that honors American Veterans and passes memorials and buildings honoring veterans in Danville. The walk is affiliated with the American Volksport Association (AVA).
• American Volkssport Association (AVA)minorStrategic or Co-development PartnerThe American Volkssport Association is the national governing body for the walking club that organizes the Danville Walk, which starts at the Danville Family YMCA. AVA has over 200 active clubs nationwide presenting more than 2,500 events each year.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crunch Fitness: Mid-market commercial gym operator offering group fitness, strength equipment, and personal training under a membership model that directly overlaps with the Y's adult fitness value proposition.
• Life Time Fitness: Premium commercial operator of multi-amenity fitness centers (pool, gyms, group fitness, family programming) at a higher price tier; offers comparable amenities under a paid membership model rather than a nonprofit mission structure.
• YMCA of the USA: National umbrella and brand steward for 2,700+ Ys including Danville; sets standards, enables Nationwide Membership reciprocity, and underwrites brand recognition that frame the Danville Y's value proposition and member expectations.
• Gold's Gym: Established commercial fitness chain operating multi-amenity centers comparable to the Y's fitness floor and group exercise offerings; targets the same adult fitness segment in similar mid-market price bands.
• LA Fitness / Esporta Fitness: Mid-to-upper-market commercial fitness club with pools, group fitness, and family programming that is structurally comparable in breadth to the Y's multi-program facility footprint in the same adult fitness category.
• Anytime Fitness: 24/7-access small-footprint franchise gym offering locally accessible fitness; represents the lowest-friction commercial alternative for adult fitness members in the same Danville-area geography.
• Planet Fitness: Low-cost commercial fitness chain with $10/month entry pricing, competing primarily for adult fitness-only members; serves as the primary price benchmark for value-conscious adult fitness consumers the Y also serves in the Danville geography.

Direct peers

• JCC Association of North America: Jewish Community Centers operate a closely analogous nonprofit community recreation model—fitness, aquatics, childcare, and youth programs under a values-driven umbrella with financial assistance—serving comparable family and adult personas.
• Champaign Family YMCA: Same nonprofit YMCA model serving a neighboring central Illinois community; shares national YMCA affiliation, mission, and program categories (aquatics, fitness, childcare, youth sports) with structural operational parity.
• Boys & Girls Clubs of America: National 501(c)(3) operating community youth development centers with comparable mission around youth, family, and community programming; competes for the same family/childcare-youth demand and overlapping charitable giving dollars in the Danville footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/danvilledolphins
• Xx.com/YMCADanville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danville Family YMCA