Lake Merced Golf Club

What Lake Merced Golf Club does

Lake Merced Golf Club is a private, membership-based 18-hole championship golf club founded in 1922 and located at 2300 Junipero Serra Blvd in Daly City, California. The club operates on a subscription revenue model anchored by recurring membership dues, supplemented by transaction-based streams including green fees and guest fees, food and beverage (The Turn casual outlet and members-only Cypress Bar), golf cart rentals ($30 per rider), a golf shop for retail sales, and private event hosting across multiple venues. The course was redesigned by Alister Mackenzie in 1929 and is currently undergoing restoration by renowned golf architect Gil Hanse. The club serves three primary customer segments: affluent individual members and families seeking premium golf and social experiences (primary), corporate clients hosting retreats and client entertainment events, and private individuals planning milestone celebrations such as weddings and galas.

The business operates with a non-tipping culture and is led by General Manager Nick Bailey, supported by a Controller/HR Manager, Membership Director, Clubhouse Manager, Head Golf Professional, and Superintendent. The culinary program is anchored by Executive Chef Yutaro Tachibe, whose 25+ years of experience at Michelin-starred restaurants including Benu and In Situ provides hospitality-grade differentiation. The club maintains a digital member portal enabling profile management, tee time reservations, F&B minimum tracking, and calendar access. Distribution is entirely direct via the club's website (lmgc.org) and member referrals; there are no resellers or third-party channels.

The club's strategic positioning rests on its 100+ year heritage, USGA partnership dating to 1925 (U.S. Open Sectional Qualifiers), and annual hosting of the Swinging Skirts LPGA Classic since 2016 — a flagship tournament featuring Major Champions Lydia Ko (three-time winner) and Sei Young Kim. Membership pricing is not publicly disclosed and requires direct inquiry. LinkedIn classifies the entity as non-profit, though this is atypical for a private club and likely reflects member-owned governance rather than charitable status.

Name

Lake Merced Golf Club

Legal name

Lake Merced Golf Club

Website

https://lmgc.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake Merced Golf Club is a private 1922-established 18-hole championship golf club in Daly City, California, serving affluent members, corporate event clients, and private event hosts through membership dues, F&B, and event hosting.

Ownership category

akta.pro rank

Product category

Private Golf and Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Luxury Golf Resorts (THAGACAH)

Keywords

• Private golf club
• Championship golf course
• Golf membership
• Event hosting venue
• Country club hospitality

Headquarters

HQ city

Daly City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Dues: Private club membership fees from golf members and their families
2. Green Fees and Guest Fees: Fees charged to guests visiting the club; accompanied guests charged to host member, unaccompanied guests pay directly
3. Food and Beverage: On-site dining at The Turn (casual) and Cypress Bar (members only), event catering services with Michelin-star-experienced culinary team
4. Golf Cart Rentals: Carts available for eligible members at $30 per rider
5. Golf Shop: Golf equipment, apparel, and merchandise sales
6. Event Hosting: Private event bookings including tournaments, corporate retreats, weddings, galas, and celebrations in various venue spaces (ballroom, Mackenzie Room, Merced rooms)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lake Merced Golf Club is a private, membership-based golf club providing an 18-hole championship golf course designed by Alister Mackenzie and currently being restored by Gil Hanse. The club offers golf membership, food and beverage service (The Turn and Cypress Bar), a golf shop, professional golf instruction, tennis facilities, and private event hosting across multiple venue spaces. Services are delivered directly to members and their guests at the Daly City, California clubhouse.

Product overview

Lake Merced Golf Club is a private golf club offering a unified portfolio of golf and hospitality services. The core offering is the 18-hole Championship Golf course (currently undergoing Gil Hanse renovation), complemented by Golf Instruction, a Golf Shop, and food and beverage outlets (The Turn and Cypress Bar). The club also provides Event Spaces for private functions including the Merced Ballroom, Mackenzie Room, and outdoor venues. Tennis facilities are available for members. The club operates as a membership-based private club with guest services, dining, and recreational amenities under a single organizational structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course 18-hole championship golf course redesigned by Alister Mackenzie in 1929 and currently being restored by Gil Hanse, offering world-class golf to private members and their guests. Features include signature holes such as 'Mackenzie', 'Fortress', and 'Expedition', with course records held by So Yeon Ryu (63) and Collin Morikawa (62).
• Golf Instruction Professional golf instruction services including private lessons for members and a summer camp program for junior golfers, coached by the club's golf professional staff.
• Golf Shop Full-service golf retail shop offering equipment, apparel, and golf accessories for members, with a club-enforced dress code policy.
• The Turn (Food & Beverage) Casual food and beverage service located across from the Golf Shop, offering drinks, snacks, and lunch options for purchase by members and guests.
• Cypress Bar Member-exclusive bar and lounge area serving hosted guests, with to-go pickup available.
• Event Spaces and Private Event Hosting Multiple private event venues including the Merced Ballroom (up to 180 guests), Mackenzie Room (up to 18 guests), The Merced Room (up to 100 guests), The Merced Sur (up to 40 guests), and the Putting Green (up to 72 guests). The club manages all setup, breakdown, and cleanup for tournaments, corporate retreats, weddings, galas, and milestone celebrations.
• Tennis Facilities Tennis courts available to members with proper court etiquette and tennis-appropriate attire and footwear required.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Swinging Skirts LPGA ClassiccoreStrategic or Co-development Partner · 1 January 2016Annual LPGA tournament hosted at Lake Merced Golf Club since 2016. Winners have included Major Champions Lydia Ko (three times) and Sei Young Kim. This flagship event brings professional golf to the Bay Area and showcases the club to a global audience.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Meadow Club: Alister Mackenzie-designed private club in Fairfax, Marin County. Comparable as a Bay Area private club with elite golf focus and similar member demographic to Lake Merced.
• San Francisco Golf Club: Highly exclusive private 18-hole club just outside San Francisco. Directly comparable as a small-membership Bay Area private club focused on pure golf with minimal ancillary amenities.
• The Olympic Club: Iconic San Francisco private athletic club with multiple 18-hole courses; comparable as a prestigious Bay Area private member club with major championship history (U.S. Opens hosted). Directly competes for the same affluent Bay Area membership pool.
• Sharon Heights Golf & Country Club: Private Peninsula club in Menlo Park offering championship golf, dining, and event hosting. Comparable as a similar-sized Bay Area private club competing for the same corporate and family memberships.
• Peninsula Golf & Country Club: Private member club in San Mateo with championship golf, dining, and event facilities. Comparable as a Peninsula-based Bay Area private club offering a similar portfolio of golf, F&B, and social events.
• Riviera Country Club: Prestigious private club in Pacific Palisades with major championship pedigree. Comparable as a similarly historic, tournament-hosting private club on the California coast targeting elite members.
• Claremont Country Club: Historic East Bay private club with golf, dining, tennis, and event amenities. Comparable as a multi-generational Bay Area private member club with overlapping amenities and member-acquisition dynamics.
• California Golf Club: Historic private 18-hole club in South San Francisco, founded 1918. Closely comparable as a fellow Bay Area private championship club with Alister Mackenzie–era design heritage and a similar membership model.

Broad incumbents

• Pebble Beach Company: Iconic California golf destination and U.S. Open host. Comparable as a California venue with major championship hosting and luxury hospitality, though structured as a public-access resort rather than a private club.
• Augusta National Golf Club: The gold-standard private golf club and host of the Masters. Included as a benchmark incumbent for tournament-hosting prestige and elite private-club economics; not a direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LakeMercedGolfClub
• LinkedInlinkedin.com/company/lake-merced-golf-club
• Instagraminstagram.com/lakemercedgolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Merced Golf Club