KRCG-TV

What KRCG-TV does

KRCG-TV, doing business as KCRG-TV9, is a Gray Local Media–owned broadcast television station headquartered at 501 2nd Ave SE, Cedar Rapids, Iowa, that serves four eastern Iowa markets—Cedar Rapids, Iowa City, Waterloo, and Dubuque—with local news, weather, sports, and community programming. The station operates a primary channel (KCRG-TV9), a secondary channel (KCRG 9.2) for live events and entertainment, and a set of digital properties including the kcrg.com website, a Streaming Studio for OTT live feeds, OnIowa Live for collegiate sports, First Alert Weather (radar, StormNet, CityCAMS, severe-weather alerting), a daily email newsletter (KCRG-TV9 Daily Digest), and YouNews user-generated content. Distribution spans over-the-air broadcast, cable/satellite carriage (Comcast, Mediacom, DirecTV, Dish), and livestream/OTT; the station also participates in NextGen TV (ATSU 3.0) deployment.

The business generates revenue almost entirely from advertising across four streams: linear television ad sales, digital display and sponsored content, streaming/OTT inventory, and programming/syndication fees channeled through Gray Media network partners (InvestigateTV, PowerNation, Local News Live). Customer segments are twofold: end consumers (eastern Iowa viewers seeking local news, weather, and sports) and local/regional advertisers (predominantly small and mid-sized businesses), with Gray Media functioning as the enterprise parent and syndication counterparty. Pricing is not publicly disclosed and is structured around time-slot, audience reach, and contract terms negotiated directly with advertisers. Operating leverage is supplied by Gray Media ownership, which provides shared content, ad-network infrastructure, and operational scale across the station group.

No founding date is confirmed in the source material beyond a 2002–2026 copyright notice; the firmographic founding year (1953) is inconsistent with the Cedar Rapids identity and the website's own date scope, suggesting either stale data or a relaunch/transfer event not detailed in the inputs. Headcount is reported at 1–10, which appears to undercount on-air and production staff typical of an operating TV station, indicating the firmographic figure may reflect corporate/headquarters personnel only.

Name

KRCG-TV

Legal name

KCRG-TV

Website

https://kcrg.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

KRCG-TV9 is a Gray Local Media–owned broadcast television station in Cedar Rapids, Iowa, delivering local news, weather, sports, and community programming across four eastern Iowa markets (Cedar Rapids, Iowa City, Waterloo, Dubuque), monetized primarily through linear, digital, and OTT advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

Keywords

• Local television broadcasting
• Local news coverage
• Weather forecasting services
• Digital streaming media
• Broadcast advertising sales

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Local broadcast television advertising including commercials, sponsored segments, and targeted ad placements across programming. Advertisers include local businesses and Gray Media network partners.
2. Digital Advertising: Online advertising through website display ads, sponsored content articles, and digital marketing services (GDMeasterniowa.com)
3. Streaming/OTT Advertising: Advertising integrated into livestream and on-demand video content across digital platforms
4. Programming/Syndication Fees: Content licensing through Gray Media network including InvestigateTV, PowerNation, and other syndicated programming

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KCRG-TV9 is a local broadcast television station serving Cedar Rapids, Iowa City, Waterloo, and Dubuque in eastern Iowa. It delivers local news, weather, sports, and community programming through over-the-air broadcast, cable/satellite carriage, and digital streaming, while generating revenue from local and regional television and digital advertising sales.

Product overview

KCRG-TV9 is a local broadcast television station providing news, sports, weather, and entertainment content to eastern Iowa communities including Cedar Rapids, Iowa City, Waterloo, and Dubuque. The station operates its primary KCRG-TV9 channel alongside secondary channel KCRG 9.2, with digital offerings including live streaming, weather forecasting via First Alert Weather, sports coverage through OnIowa Live, and user-generated content via YouNews. The station also distributes content through a daily email newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• KCRG-TV9 Primary local television broadcast station offering news, sports, weather, and entertainment content to viewers in Cedar Rapids, Iowa City, Waterloo, and Dubuque.
• KCRG 9.2

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gray MediacoreChannel Partner/ Reseller/ DistributorParent company owning and operating KCRG-TV. Provides syndicated programming including InvestigateTV, PowerNation, Local News Live, and Watching Your Wallet. Also provides technology resources, advertising networks, and operational support across the Gray Local Media station group.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KGAN: CBS-affiliated local TV station also serving the Cedar Rapids/Iowa City market. Direct head-to-head competitor for news, weather, and advertising dollars in KCRG's primary DMA.
• KWWL: NBC-affiliated local TV station covering Waterloo, Cedar Rapids, and Dubuque — overlapping significantly with KCRG-TV's coverage area for news, weather, and regional advertising.
• KCCI: CBS affiliate serving Des Moines and central Iowa. Sister station under Gray Media ownership, sharing syndicated content, network resources, and operational best practices; competes with KCRG-TV for statewide Iowa advertisers.

Regional players

• KWQC-TV: NBC affiliate serving the Quad Cities market adjacent to KCRG-TV's eastern Iowa footprint. Competes for regional advertisers and audiences in overlapping eastern Iowa/western Illinois territory.
• WHO-TV: NBC affiliate serving Des Moines and central Iowa. Comparable network-affiliated local broadcast model, competing for Iowa statewide advertisers and Gray Media peer (now owned by Nexstar).
• WOI-DT: ABC affiliate serving Des Moines/Ames. Competes for Iowa regional advertisers and audiences; comparable network-affiliated local broadcast station with similar weather and news positioning.

Broad incumbents

• Sinclair Broadcast Group: One of the largest US local TV station operators with a portfolio that overlaps Iowa markets. Direct competitor at the corporate level for advertising share, syndicated programming, and operational scale.
• Nexstar Media Group: Largest US local TV station operator post-2025 acquisitions. Competitor for regional/local ad dollars, syndicated content deals, and political advertising across overlapping Midwestern markets.
• TEGNA: Major US local TV station group operating in similar mid-sized markets. Comparable business model focused on local news, weather, and digital advertising monetization.
• E.W. Scripps Company: Diversified local broadcast operator with overlapping market profile. Comparable local news and digital advertising strategy; competes for syndicated programming and operational talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KCRG
• Facebookfacebook.com/kcrgtv9
• LinkedInlinkedin.com/company/kcrg-tv9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRCG-TV