KRCG-TV
KRCG-TV9 is a Gray Local Media–owned broadcast television station in Cedar Rapids, Iowa, delivering local news, weather, sports, and community programming across four eastern Iowa markets (Cedar Rapids, Iowa City, Waterloo, Dubuque), monetized primarily through linear, digital, and OTT advertising.
- Company typePrivate
- Founded1953
- HeadquartersCedar Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KRCG-TV does
KRCG-TV, doing business as KCRG-TV9, is a Gray Local Media–owned broadcast television station headquartered at 501 2nd Ave SE, Cedar Rapids, Iowa, that serves four eastern Iowa markets—Cedar Rapids, Iowa City, Waterloo, and Dubuque—with local news, weather, sports, and community programming. The station operates a primary channel (KCRG-TV9), a secondary channel (KCRG 9.2) for live events and entertainment, and a set of digital properties including the kcrg.com website, a Streaming Studio for OTT live feeds, OnIowa Live for collegiate sports, First Alert Weather (radar, StormNet, CityCAMS, severe-weather alerting), a daily email newsletter (KCRG-TV9 Daily Digest), and YouNews user-generated content. Distribution spans over-the-air broadcast, cable/satellite carriage (Comcast, Mediacom, DirecTV, Dish), and livestream/OTT; the station also participates in NextGen TV (ATSU 3.0) deployment.
The business generates revenue almost entirely from advertising across four streams: linear television ad sales, digital display and sponsored content, streaming/OTT inventory, and programming/syndication fees channeled through Gray Media network partners (InvestigateTV, PowerNation, Local News Live). Customer segments are twofold: end consumers (eastern Iowa viewers seeking local news, weather, and sports) and local/regional advertisers (predominantly small and mid-sized businesses), with Gray Media functioning as the enterprise parent and syndication counterparty. Pricing is not publicly disclosed and is structured around time-slot, audience reach, and contract terms negotiated directly with advertisers. Operating leverage is supplied by Gray Media ownership, which provides shared content, ad-network infrastructure, and operational scale across the station group.
No founding date is confirmed in the source material beyond a 2002–2026 copyright notice; the firmographic founding year (1953) is inconsistent with the Cedar Rapids identity and the website's own date scope, suggesting either stale data or a relaunch/transfer event not detailed in the inputs. Headcount is reported at 1–10, which appears to undercount on-air and production staff typical of an operating TV station, indicating the firmographic figure may reflect corporate/headquarters personnel only.
KRCG-TV firmographics
Firmographics- Name
- KRCG-TV
- Legal name
- KCRG-TV
- Website
- https://kcrg.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KRCG-TV9 is a Gray Local Media–owned broadcast television station in Cedar Rapids, Iowa, delivering local news, weather, sports, and community programming across four eastern Iowa markets (Cedar Rapids, Iowa City, Waterloo, Dubuque), monetized primarily through linear, digital, and OTT advertising.
- Ownership category
- akta.pro rank
KRCG-TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), National Public Television Networks & Member Stations (PBS-style) (MPABADAA)
Keywords
Where KRCG-TV is headquartered
LocationHeadquarters
- HQ city
- Cedar Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KRCG-TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Local broadcast television advertising including commercials, sponsored segments, and targeted ad placements across programming. Advertisers include local businesses and Gray Media network partners.
- Digital Advertising: Online advertising through website display ads, sponsored content articles, and digital marketing services (GDMeasterniowa.com)
- Streaming/OTT Advertising: Advertising integrated into livestream and on-demand video content across digital platforms
- Programming/Syndication Fees: Content licensing through Gray Media network including InvestigateTV, PowerNation, and other syndicated programming
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
KRCG-TV product offering
Product offeringCore offering
KCRG-TV9 is a local broadcast television station serving Cedar Rapids, Iowa City, Waterloo, and Dubuque in eastern Iowa. It delivers local news, weather, sports, and community programming through over-the-air broadcast, cable/satellite carriage, and digital streaming, while generating revenue from local and regional television and digital advertising sales.
Product overview
KCRG-TV9 is a local broadcast television station providing news, sports, weather, and entertainment content to eastern Iowa communities including Cedar Rapids, Iowa City, Waterloo, and Dubuque. The station operates its primary KCRG-TV9 channel alongside secondary channel KCRG 9.2, with digital offerings including live streaming, weather forecasting via First Alert Weather, sports coverage through OnIowa Live, and user-generated content via YouNews. The station also distributes content through a daily email newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- KCRG-TV9 Primary local television broadcast station offering news, sports, weather, and entertainment content to viewers in Cedar Rapids, Iowa City, Waterloo, and Dubuque.
- KCRG 9.2
Companies that use KRCG-TV
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
KRCG-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KRCG-TV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray MediacoreParent company owning and operating KCRG-TV. Provides syndicated programming including InvestigateTV, PowerNation, Local News Live, and Watching Your Wallet. Also provides technology resources, advertising networks, and operational support across the Gray Local Media station group.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
KRCG-TV competitors and assessment
Company assessmentDirect peers
- KGAN: CBS-affiliated local TV station also serving the Cedar Rapids/Iowa City market. Direct head-to-head competitor for news, weather, and advertising dollars in KCRG's primary DMA.
- KWWL: NBC-affiliated local TV station covering Waterloo, Cedar Rapids, and Dubuque — overlapping significantly with KCRG-TV's coverage area for news, weather, and regional advertising.
- KCCI: CBS affiliate serving Des Moines and central Iowa. Sister station under Gray Media ownership, sharing syndicated content, network resources, and operational best practices; competes with KCRG-TV for statewide Iowa advertisers.
Regional players
- KWQC-TV: NBC affiliate serving the Quad Cities market adjacent to KCRG-TV's eastern Iowa footprint. Competes for regional advertisers and audiences in overlapping eastern Iowa/western Illinois territory.
- WHO-TV: NBC affiliate serving Des Moines and central Iowa. Comparable network-affiliated local broadcast model, competing for Iowa statewide advertisers and Gray Media peer (now owned by Nexstar).
- WOI-DT: ABC affiliate serving Des Moines/Ames. Competes for Iowa regional advertisers and audiences; comparable network-affiliated local broadcast station with similar weather and news positioning.
Broad incumbents
- Sinclair Broadcast Group: One of the largest US local TV station operators with a portfolio that overlaps Iowa markets. Direct competitor at the corporate level for advertising share, syndicated programming, and operational scale.
- Nexstar Media Group: Largest US local TV station operator post-2025 acquisitions. Competitor for regional/local ad dollars, syndicated content deals, and political advertising across overlapping Midwestern markets.
- TEGNA: Major US local TV station group operating in similar mid-sized markets. Comparable business model focused on local news, weather, and digital advertising monetization.
- E.W. Scripps Company: Diversified local broadcast operator with overlapping market profile. Comparable local news and digital advertising strategy; competes for syndicated programming and operational talent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KRCG-TV social profiles
Digital presenceKRCG-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
KRCG-TV leadership team
Management profileNumber of profiles
KRCG-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KRCG-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KRCG-TV
What does KRCG-TV do?
KCRG-TV9 is a local broadcast television station serving Cedar Rapids, Iowa City, Waterloo, and Dubuque in eastern Iowa. It delivers local news, weather, sports, and community programming through over-the-air broadcast, cable/satellite carriage, and digital streaming, while generating revenue from local and regional television and digital advertising sales.
Is KRCG-TV a public or private company?
KRCG-TV is a private company. It is classified as corporate owned and is currently operating.
When was KRCG-TV founded?
KRCG-TV was founded in 1953. It employs 1 to 10 people.
Where is KRCG-TV based?
KRCG-TV is headquartered in Cedar Rapids, United States, in the North America region.
How does KRCG-TV make money?
Four revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising, streaming/OTT Advertising and programming/Syndication Fees.
Who are KRCG-TV's main competitors?
Direct peers on record are KGAN, KWWL and KCCI. Regional players are KWQC-TV, WHO-TV and WOI-DT. Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, TEGNA and E.W. Scripps Company.
Does KRCG-TV have an API?
No public API is recorded for KRCG-TV.
What industry is KRCG-TV in?
KRCG-TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.