Smfb

What Smfb does

Smfb / Upheads operates as a Norwegian full-service IT managed services provider targeting small and medium-sized businesses (SMBs). The company's stated positioning is to deliver 'enterprise-level IT services adapted to SMB needs', bundling IT security, cloud services, digitalization, IT operations, and AI advisory into a single accountable relationship rather than separate vendor contracts. Core products include 24/7/365 monitored IT security, cloud enablement, Microsoft 365 / SharePoint implementation and digitalization, full IT operations management, an 'AI for bedrifter' consulting and implementation line covering language-model agents and licensing, and a hosted 'Nettbutikk' online store add-on. Underlying technology is Microsoft-centric (Microsoft 365, SharePoint, Azure cloud) combined with security tooling and third-party LLM services rather than proprietary in-house models. The business model is managed-services revenue, quoted per engagement rather than via disclosed tier pricing, with monthly recurring service contracts across a fragmented SMB customer base. Distribution and customer engagement are direct-sales-led via phone, email, named account managers, and a network of 10 physical offices spanning Norway (Bergen, Gjøvik, Haugesund, Kristiansand, Kongsberg, Oslo, Stavanger, Trondheim, Tønsberg) plus a Swedish presence. The customer base is horizontally segmented (SMBs across multiple industries) with named enterprise-style reference logos including Nationaltheatret (cultural), Glommen Mjøsen Skog (forestry), LIWLIG (events), and Klinikk Hausken (healthcare), and a reported 87% customer satisfaction rate. The company holds ISO/IEC 20000-1 (IT Service Management), ISO/IEC 27001 (Information Security Management), and Miljøfyrtårn (environmental) certifications, and recently merged with Norwegian IT peer Evelon to deepen its Østlandet (Eastern Norway) presence, bringing headcount to approximately 370 employees.

Name

Smfb

Website

https://smfb.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Smfb / Upheads is a Norwegian full-service IT managed services provider delivering 24/7 IT security, cloud, digitalization, and AI solutions to SMBs across Norway and Sweden via a network of 10 offices and approximately 370 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. IT Managed Services: Full-service IT provider offering comprehensive managed services including IT security (24/7 monitoring), cloud services, digitalization, and AI solutions for SMB businesses

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Smfb is a full-service advertising agency based in Oslo, Norway that delivers advertising and marketing services across campaign development, outdoor advertising, digital, video, and event activations for client brands. The agency operates as a private for-profit firm founded in 2003, with a workforce of 11-50 employees serving clients from its Oslo headquarters (smfb.com).

Product overview

Upheads is a total IT solutions provider offering a unified portfolio of managed services for small and medium-sized businesses. The core offerings include IT Security (with 24/7/365 monitoring), Cloud Services, Digitalization/AI solutions, IT Operations management, and an Online Store module. The company positions itself as delivering enterprise-level IT services adapted to SMB needs, with approximately 400 employees across ten Norwegian locations plus Sweden. All services are delivered as managed service offerings rather than self-service software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaign Services End-to-end advertising campaign development and execution for client brands across multiple media channels.
• Outdoor Advertising Outdoor advertising services including planning, creative, and media placement for outdoor formats.
• Digital Advertising Digital advertising services covering online media buying, digital creative, and digital campaign execution.
• Video Production Video production services producing advertising video content for client campaigns.
• Event Marketing Event marketing services including planning and execution of brand events and activations.

Quantifiable outcome

• 87% customer satisfaction rate

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EveloncoreStrategic or Co-development PartnerUpheads merged with IT-selskapet Evelon to strengthen presence on Østlandet (Eastern Norway). The merger represents a strategic, geographical, and cultural match. Combined entity has 370+ employees across 10 locations in Norway.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sopra Steria: Sopra Steria is a major European IT services group with Nordic delivery centers. Competes in the same managed services and digitalization categories as Upheads but at significantly larger scale.
• Accenture: Accenture is the largest global IT services and consulting firm, with substantial Nordic operations. Sets competitive benchmarks for managed services, AI, and digital transformation that pressure mid-market players like Upheads.
• Capgemini: Capgemini is a global IT services leader with a Nordic presence. While serving primarily large enterprises, it competes for managed services and cloud transformation contracts that overlap with Upheads' mid-market segment.
• TietoEVRY: TietoEVRY is the largest Nordic IT services incumbent, offering a full portfolio from cloud to consulting. Overlaps with Upheads on managed services, cloud, and digitalization but serves a broader customer base including large enterprises.

Direct peers

• Webstep: Webstep is a Norwegian IT services and consulting company focused on delivering technical specialists and managed solutions. Comparable in scale, geography, and customer profile to Upheads.
• Crayon: Crayon is a Norwegian-founded IT services and software asset management company with strong cloud expertise. Overlaps with Upheads in cloud services and SMB digitalization offerings across the Nordics.
• Iver: Iver is a Nordic IT services and hosting provider with significant Norwegian operations, offering managed cloud, security, and workplace services to SMB and mid-market customers. Direct competitor in the Norwegian managed services space.
• Atea: Atea is the largest Nordic IT infrastructure and services provider, headquartered in Norway, delivering managed services, hardware, and software to both SMB and enterprise customers. Direct overlap with Upheads in Norwegian IT services and SMB-focused delivery.
• Knowit: Knowit is a Nordic digital and IT services consultancy with operations across Sweden, Norway, Finland, and Denmark. Comparable in cross-Nordic delivery model and SMB-to-midmarket client focus.
• Bouvet: Bouvet is a Norwegian IT consulting and services firm with regional offices and a similar SMB-to-enterprise client mix. Competes directly with Upheads for Norwegian IT services talent and contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/upheadsas
• LinkedInlinkedin.com/company/smfb
• Instagraminstagram.com/upheads_as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smfb