Embrace
Embrace is a pregnancy care center that provides pregnancy and STD testing services.
- Company typePrivate
- Founded1985
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Embrace does
Embrace is a pregnancy care center that offers pregnancy and STD testing services. They provide two kinds of abortions: medical and surgical abortions. They also offer child adoption and parenting services.
Embrace firmographics
Firmographics- Name
- Embrace
- Legal name
- Embrace of Wichita, Inc.
- Website
- https://embracewichita.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Embrace is a pregnancy care center that provides pregnancy and STD testing services.
- Ownership category
- akta.pro rank
Embrace industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
Keywords
Where Embrace is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Markets served
Embrace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Pet Insurance Premiums: Embrace generates revenue through monthly insurance premiums charged to pet owners for accident-and-illness coverage and optional wellness plans. Average monthly costs range from $21 to $49 depending on coverage level, species, and pet characteristics. The company also offers multi-pet discounts of up to 10%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Accident and Illness Coverage |
| Subscription | Monthly | Multi-Pet Discount Plan |
| Subscription | Monthly | Wellness Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Embrace product offering
Product offeringCore offering
Embrace offers pet insurance products for dogs and cats, providing accident-and-illness coverage with customizable deductibles, reimbursement rates, and annual limits. The company also offers optional wellness plan coverage for routine preventive care including vaccinations, exams, and microchipping, with monthly premiums typically ranging from $21 to $49 for accident-and-illness coverage and $23 to $56 for wellness plans.
Product overview
Embrace offers a unified pet insurance platform with customizable accident-and-illness coverage as the core product, paired with an optional wellness plan add-on for routine care coverage up to $700 annually. The core insurance product is ranked as a top overall pick by multiple industry guides, while the wellness plan has been recognized as the best in its category.
Differentiator
Problem solved
Functional benefit
Products and services
- Embrace Pet Insurance Comprehensive pet insurance offering accident-and-illness coverage for dogs and cats, with customizable deductibles, reimbursement rates, and annual limits. Ranked as top overall pick by MarketWatch Guides and rated 5-stars by NerdWallet. Average monthly costs range from approximately $21 to $49 depending on species and coverage level.
- Embrace Wellness Plans Optional routine care coverage add-on providing up to $700 annually for vaccinations, exams, microchipping, and other preventive services. Priced between $23 and $56 monthly with no service limits. Recognized as the best pet wellness plan by MarketWatch Guides.
Quantifiable outcome
- 10% multi-pet discount available for households with multiple pets
- +2 more outcomes
Companies that use Embrace
Customer profileSegments3 records
Ideal customer profiles3 records
Embrace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Embrace partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Embrace competitors and assessment
Company assessmentDirect peers
- Trupanion: Direct-to-consumer pet insurance provider offering accident-and-illness coverage for dogs and cats with subscription-based monthly premiums. Trupanion is the closest direct competitor to Embrace in product, target customer, and US market focus.
- Healthy Paws Pet Insurance: Direct-to-consumer pet insurance carrier offering accident-and-illness coverage with unlimited lifetime benefits. Competes head-to-head with Embrace on coverage breadth, pricing, and consumer guide rankings.
- Spot Pet Insurance: Direct-to-consumer pet insurance provider offering customizable accident-and-illness plans plus optional wellness rewards. Comparable to Embrace across product structure, multi-pet pricing, and consumer-buying-guide positioning.
- Pets Best Insurance: Veterinary-founded pet insurance company offering accident-only and accident-and-illness plans with optional wellness add-ons. Competes directly with Embrace on product structure, premium pricing, and US distribution.
- Lemonade Pet Insurance: Tech-driven insurance carrier offering pet insurance alongside renters, home, and life products. Competes with Embrace on pet insurance directly, but with significantly larger marketing budget and bundled-distribution advantages.
- Fetch Pet Insurance: Direct-to-consumer pet insurance carrier offering accident-and-illness coverage with comprehensive diagnostic and exam-fee inclusion. Competes with Embrace on consumer rankings, comprehensive coverage, and US market.
- Petplan: Pet insurance provider offering accident-and-illness coverage with optional wellness add-ons. Comparable to Embrace in product structure, customer segment, and consumer-buying-guide competition.
Broad incumbents
- Nationwide Pet Insurance: Largest US pet insurance provider through its legacy Whole Pet with Wellness plan and employer/worksite distribution. Broader portfolio incumbent that overlaps with Embrace on core pet insurance product but at materially greater scale.
- ASPCA Pet Health Insurance: Pet insurance product underwritten by Crum & Forster and leveraging the ASPCA brand for consumer trust. Competes with Embrace on direct-to-consumer pet insurance with brand-equity advantages from the ASPCA association.
Emerging players
- Pumpkin Pet Insurance: Digital-first pet insurance startup offering accident-and-illness plus preventive care bundles. Competes with Embrace in the direct-to-consumer segment with a younger brand and tech-led positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Embrace social profiles
Digital presenceEmbrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embrace leadership team
Management profileNumber of profiles
Embrace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embrace
What does Embrace do?
Embrace offers pet insurance products for dogs and cats, providing accident-and-illness coverage with customizable deductibles, reimbursement rates, and annual limits. The company also offers optional wellness plan coverage for routine preventive care including vaccinations, exams, and microchipping, with monthly premiums typically ranging from $21 to $49 for accident-and-illness coverage and $23 to $56 for wellness plans.
Is Embrace a public or private company?
Embrace is a private company. It is classified as unknown and is currently operating.
When was Embrace founded?
Embrace was founded in 1985. It employs 11 to 50 people.
Where is Embrace based?
Embrace is headquartered in Wichita, United States, in the North America region.
How does Embrace make money?
One revenue line is on record: pet Insurance Premiums.
Who are Embrace's main competitors?
Direct peers on record are Trupanion, Healthy Paws Pet Insurance, Spot Pet Insurance, Pets Best Insurance, Lemonade Pet Insurance, Fetch Pet Insurance and Petplan. Broad incumbents are Nationwide Pet Insurance and ASPCA Pet Health Insurance. Pumpkin Pet Insurance is listed as an emerging player.
Does Embrace have an API?
No public API is recorded for Embrace.
What industry is Embrace in?
Embrace's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance. Its NAICS code is 52411 and its SIC code is 6331.