Mana Foods

Name

Mana Foods

Legal name

Mana Foods

Website

https://manafoodsmaui.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural and Organic Grocery Retail

NAICS

Specialty Food Retailers (4452), Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHAMAF

Natural/Organic Bulk & Supplement Grocers

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

Keywords

• Natural foods grocery
• Organic produce retail
• Local vendor sourcing
• Bulk foods department
• Health and beauty retail

Headquarters

HQ city

Paia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue is generated through the sale of physical grocery products at the single Paia, Maui store. This includes fresh produce, deli items, bakery goods, meat/fish/poultry, specialty cheese, bulk foods, health & beauty products, and gifts & household goods. The store also offers prepared foods, raw foods, and seasonal specialty items (e.g., Thanksgiving pies, grab-and-go holiday dinners).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Mana Foods operates a single brick-and-mortar health food grocery store in Paia, Maui, selling organic, local, and natural grocery products across multiple in-store departments including produce, deli and bakery, meat/fish/poultry, specialty cheese, bulk foods, raw foods, health and beauty, and gifts/household goods. The store emphasizes locally sourced and organic products, carries over 400 local vendors, and supports the community through a Bag Credit Program and monthly nonprofit donations.

Product overview

Mana Foods is a single-location, family-owned and operated health food grocery store located in Paia, Maui, Hawai'i, founded in 1983. The store operates as a unified retail operation with multiple departments rather than a platform architecture. Its core product offering spans ten distinct departments: Grocery, Produce, Deli & Bakery, Meat/Fish/Poultry, Specialty Cheese, Bulk Foods, Raw Foods, Health & Beauty (Vitamin Room), and Gifts & Household Goods. The store also features an affiliated restaurant called Maka by Mana, which supplies all raw food products. Mana Foods distinguishes itself through its emphasis on organic, local, and sustainable products, with over 400 local vendors and a commitment to offering the best prices on Maui.

Differentiator

Problem solved

Functional benefit

Brands

• Maka by Mana: A restaurant operated by Mana Foods' deli that makes fresh raw foods from scratch using fresh, high-quality ingredients. The raw foods case offers entrees, salads, spreads, pates, desserts, drinks, and snacks made from ingredients free from gluten, soy, dairy, wheat, preservatives, and animal products.

Products and services

• Grocery Department Full-service grocery section featuring packaged goods, dairy, beverages, snacks, and household essentials, with emphasis on organic, local, and natural products, for walk-in retail shoppers at the Paia, Maui store.
• Produce Department Fresh fruits and vegetables section featuring approximately 50% locally grown and 90% certified organic or unsprayed produce, serving walk-in retail customers seeking high-quality local produce on Maui.
• Deli and Bakery Department Freshly prepared deli items including sandwiches and hot food bar selections and in-house baked goods, offering customizable grab-and-go meals and seasonal items like Thanksgiving dinners, for walk-in retail shoppers.
• Meat, Fish and Poultry Department Fresh meat, poultry, and fish products offered in-store, including fresh blue marlin and other local seafood selections, for walk-in retail shoppers seeking fresh proteins on Maui.
• Specialty Cheese Department Extensive selection of domestic and imported cheeses including Cheddar, Gouda, Mozzarella, Jack, Emmentaler, Gorgonzola, Goat Chevre, Feta, Brie, Camembert, Manchego, and local options like Haleakala Creamery, plus charcuterie including pate, Spanish chorizo, salami, and fresh-packed olives, for retail customers.
• Bulk Foods Department Bulk food section with over half of items being organic, including organic coffee beans, baking supplies, freshly made granolas, snack mixes, grains, beans, pasta, trail mixes, and freshly ground organic nut butters, offered to walk-in retail customers on Maui.
• Raw Foods Department (supplied by Maka by Mana) Fresh raw cuisine prepared at the affiliated restaurant Maka by Mana, featuring entrees, salads, spreads, pates, desserts, drinks, and snacks made from ingredients free from gluten, soy, dairy, wheat, preservatives, and animal products, sold via the in-store Raw Foods Department.
• Health and Beauty Department (Vitamin Room) Comprehensive health and beauty section offering mineral-based sunscreens, reef-safe skin care products, premium skin care products, essential oils, vitamin supplements, super-foods, homeopathic remedies, flower essences, Chinese herbs, aromatherapy candles, eco-friendly toys, and over 40 product lines from local Hawaiian companies, for walk-in retail shoppers.
• Gifts and Household Goods Department Gift items and household goods including journals, cards, candles, sage wands, eco-friendly logo wear, locally made calendars, coolers, reusable water bottles (Hydro Flasks), kitchen tools, glassware, coffee makers, water filters, and mason jars, offered to walk-in retail customers.
• Maka by Mana Restaurant Restaurant affiliated with Mana Foods that prepares all raw foods sold in the in-store Raw Foods Department, producing fresh gluten-free, soy-free, dairy-free, wheat-free, preservative-free, and vegan raw cuisine for retail and restaurant customers.
• Bag Credit Program Store-operated loyalty and community-giving program that pays customers $0.05 per reusable grocery bag brought in, with credits usable either as a donation to a rotating monthly local nonprofit or applied as a deduction from the customer's bill.

Quantifiable outcome

• Ranked #1 restaurant in Paia and #2 on island of Maui by Trip Advisor
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Honest Tea Co.minorGTM or Marketing PartnerHonest Tea Co. partnered with Mana Foods for an in-store sweepstakes, providing a beach cruiser bike and BBQs as prizes for customers. Honest Tea products are sold at Mana Foods.
• Local Hawaii Farms and Vendors (400+)coreOthersMana Foods partners with over 400 local vendors, including Haleakala Creamery for local dairy and cheese, and carries over 40 product lines from local Hawaii companies in the Vitamin Room alone. These relationships are foundational to the store's local sourcing strategy.
• Maka by ManacoreStrategic or Co-development PartnerMaka by Mana is a restaurant operated by Mana Foods that supplies the raw foods case in the store's deli. The entire raw foods selection is made at the restaurant from scratch using fresh, high-quality ingredients. The restaurant is located at makabymana.com.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Whole Foods Market: Amazon-owned national natural and organic grocery chain. Operates locations across Hawaii (including Maui) and competes for the same health-conscious, organic-leaning customer. Overlaps with Mana on specialty, organic, and supplement categories but is far broader in assortment.
• Foodland: Hawaii's largest locally owned grocery chain with multiple Maui locations. Competes with Mana for resident grocery wallets across conventional and natural categories and is the most cited comparison point for Mana's 'better prices than the chain supermarkets' positioning.

Direct peers

• Sprouts Farmers Market: Public specialty grocer focused on natural and organic products with a strong fresh produce, bulk, vitamin, and supplement mix. Most directly comparable to Mana Foods by category mix (produce, bulk, supplements, prepared foods) and target customer, though at vastly greater scale.
• Natural Grocers: Specialty natural and organic grocery chain emphasizing affordable pricing on health-focused products. Closely mirrors Mana's positioning as a value-oriented natural foods store with strong supplement and produce departments.
• Erewhon: Premium California natural and organic grocer known for curated prepared foods, supplements, and a wellness-driven customer. Comparable to Mana at the high-end of specialty natural foods retail, particularly in brand ethos and vitamin/wellness assortment.
• New Seasons Market: Community-focused, independently minded specialty grocer with strong local sourcing, bulk, deli, and supplements departments. Highly comparable to Mana in mix, community-engagement strategy, and independent-store positioning.
• Healthy Living Market: Independent natural foods store combining grocery, prepared foods, bulk, and supplements in a destination-format layout. Closely comparable to Mana on category mix, prepared foods, and vitamin-room emphasis at a similar mid-size independent scale.

Regional players

• Down to Earth: Hawaii-headquartered natural and organic grocer with multiple Oahu locations. Directly comparable as a Hawaii-based natural foods chain competing for the same organic-, local-, and supplement-driven customer base across the islands.
• Island Naturals Market & Spa: Independently operated Hawaii Island natural foods market combining grocery, deli, and wellness/spa services. Closely aligned with Mana's hybrid grocery-wellness model and natural/organic positioning within the Hawaiian market.
• Kokua Market Co-op: Hilo-based natural foods cooperative emphasizing local, organic, and bulk products with strong community involvement. Comparable to Mana on organic, bulk, and local sourcing plus a community-led ethos within Hawaii.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCq0mV6CZj3Rb1i0z9Rj8L4Q
• Xx.com/manafoodproduce
• Facebookfacebook.com/manafoodsmaui
• LinkedInlinkedin.com/company/mana-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mana Foods