What Innovar does

Innovar Urbanizadora, operating under the legal entity Innovar Incorporações, is a privately held Brazilian urban land development company (urbanizadora) headquartered in Marau and operating across Rio Grande do Sul. Founded in 2006, the company develops and sells residential lots marketed to home buyers, real estate investors, and entrepreneurs across three cities: Santo Ângelo, Passo Fundo, and the recently added Ijuí. Over 18+ years it has delivered more than 6,000 lots under differentiated product concepts including traditional empreendimentos, the fazenda-resort concept Rancho LM Fazenda Resort (Santo Ângelo), and the bairro-park concept Ares Bairro Parque (Passo Fundo, the first of its kind in the municipality).

The technology layer is built around an integrated management system (SGI) and customer-facing portals: Área do Cliente (a CVCrm-hosted self-service portal for existing lot owners) and Área do Corretor (a dedicated broker portal at vendasinnovar.innovar.emp.br). These sit on top of standard CRM infrastructure rather than proprietary AI or ML systems. The commercial engine is direct-to-consumer, supplemented by an affiliated real estate agent network and event-driven Outlet promotions with entry pricing from R$ 990 per installment.

The business model is one-time sale of subdivided land parcels, with payment structured as installments. Marketing runs through blog content, social media (Facebook, Instagram, YouTube, LinkedIn), and recurring promotional outlet events. The company remains privately held with no disclosed external investors or parent company, headed by managing partner Josicler Rodrigues. Revenue, headcount trend, and ownership structure beyond the named managing partner are not disclosed in available sources.

Name

Innovar

Legal name

Innovar Incorporações

Website

https://innovar.emp.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Innovar Urbanizadora is a privately held Brazilian land developer that designs, markets, and sells residential lots across Rio Grande do Sul, serving individual home buyers, investors, and entrepreneurs through direct sales, broker networks, and event-driven outlet promotions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Residential land development
• Urban lot sales
• Real estate development
• Residential subdivisions
• Urban planning projects

Headquarters

HQ city

Marau

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Lot Sales: Primary revenue from development and sale of residential lots/terrains. Customers purchase parcels for housing, investment, or entrepreneurial purposes. Payment terms include installment plans starting from R$ 990.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Innovar Urbanizadora plans, develops and sells urban residential lots/terrains to individuals and families across multiple cities in Rio Grande do Sul, Brazil. Its portfolio includes neighborhood park-style developments (bairro parque) and farm-resort-style developments (fazenda resort), with installment payment options (e.g., from R$ 990) and complementary customer and broker portals for account and sales management.

Product overview

Innovar Urbanizadora operates as a land development company specializing in urban expansion projects across Rio Grande do Sul, Brazil. With over 18 years of experience and more than 6,000 lots delivered, the company offers a portfolio of residential land developments marketed under distinct concepts: traditional empreendimentos for living, bairro parque (neighborhood park) developments for investment, and fazenda resort (farm resort) concepts combining residential land with leisure amenities. The product lineup includes named developments like Rancho LM Fazenda Resort in Santo Ângelo and Ares Bairro Parque in Passo Fundo. The company supports customers and partners through dedicated portals (Área do Cliente and Área do Corretor) and maintains an internal Integrated Management System (SGI).

Differentiator

Problem solved

Functional benefit

Products and services

• Empreendimentos Innovar (Residential Land Developments) Portfolio of planned urban residential land developments (empreendimentos) in cities across Rio Grande do Sul, Brazil, sold as lots/terrains to individuals and families for housing, investment, or commercial use.
• Rancho LM Fazenda Resort Named development in Santo Ângelo combining residential lots with a farm-resort concept; released leisure areas for residents.
• Ares Bairro Parque Named bairro parque (neighborhood park) development in Passo Fundo, the first of its kind in the municipality, marketed to investors with installment payments starting from R$ 990.

Quantifiable outcome

• 6,000+ terrains delivered across 18+ years of operation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• NucleocomminorOthersDigital services provider referenced in company footer alongside Simor.
• SimorminorOthersService provider referenced in company footer alongside Nucleocom.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alphaville Urbanismo: Alphaville is the largest urbanizadora in Brazil, developing master-planned residential communities with parks, leisure amenities, and gated neighborhoods — directly comparable to Innovar's Bairro Parque and Fazenda Resort concepts. Both serve regional Brazilian demand for planned residential land developments.

Broad incumbents

• MRV Engenharia: MRV is Brazil's largest homebuilder, developing residential units across the country with strong presence in regional and secondary markets. While it builds vertical housing rather than subdivision lots, it competes with Innovar for the same middle-class regional buyer purchasing power and Brazilian real estate credit.
• Cyrela Brazil Realty: Cyrela is a major Brazilian residential real estate developer operating nationally across multiple price segments. As a broad incumbent, it overlaps with Innovar's residential real estate exposure and could compete for land in Brazilian secondary cities.
• Gafisa: Gafisa is a long-established Brazilian homebuilder focused on residential developments. It operates a similar land-to-residential pipeline as Innovar but at a national scale, making it a broad incumbent comparable on business model and customer segment.
• Direcional Engenharia: Direcional is a Brazilian homebuilder focused on the lower-middle-income segment, with a strong foothold in regional markets. It targets similar buyer demographics as Innovar and represents a scaled competitor for affordable residential product in secondary cities.

Emerging players

• EZTec: EZTec is a São Paulo-based residential developer with growing exposure to higher-end and mid-market segments. As an emerging player outside its core market, it represents a possible future entrant into regional markets like those Innovar serves.
• Even Construtora: Even Construtora is a Brazilian residential real estate developer with regional operations. It overlaps with Innovar on business model and product type, with comparable scale and customer focus in mid-market residential segments.
• Trisul: Trisul is a São Paulo-based homebuilder operating in regional markets with comparable size and mid-market residential positioning. It represents a peer in business model and target segment, though focused primarily on built units rather than subdivision lots.
• Tegra Incorporadora: Tegra is a Brazilian real estate developer focused on the mid-to-high segment in multiple states. Comparable to Innovar in residential real estate product and customer type, with somewhat higher price positioning and broader geographic reach.
• Cury Construtora: Cury is a Brazilian homebuilder focused on the lower-income Minha Casa Minha Vida segment. Comparable to Innovar in targeting affordable regional Brazilian buyers, with potential overlap in regional city expansion strategies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@innovarurbanizadora
• Facebookfacebook.com/InnovarUrbanizadora
• LinkedInlinkedin.com/company/innovar-inc
• Instagraminstagram.com/innovarurbanizadora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovar