Elite Netball Academy

What Elite Netball Academy does

Elite Netball Academy is a UK private sports coaching company founded in 2020 by Anna Carter, a former Superleague head coach, and headquartered in Leeds. The company delivers high-performance netball coaching for players aged four and upwards across three core product lines: weekly term-time Netball Classes run at multiple regional UK locations and in Dubai, Netball Camps (Mini, One-Day, and Residential formats) held during school holidays, and a Member's Area providing online video and PDF coaching resources at £50/year. Adjacent offerings include 1-2-1 coaching, regional Academy programmes (Junior and High-Performance Centre tiers), Online Coach Education workshops delivered via Zoom, an annual Coaching Conference, and bespoke training packages sold to schools and clubs.

The business operates a direct-to-consumer go-to-market, supplemented by selected B2B partnerships with schools (e.g., Oldham Hulme Grammar School, Great Marlow School, Stonyhurst College) and Lancaster University. Customer acquisition relies on website content, social media (Facebook, Instagram, X, TikTok), email newsletters segmented by region, and word-of-mouth driven by athlete progression outcomes (selections into England Roses Academy, Manchester Thunder, and Leeds Rhinos Pathway programmes). Revenue is split across multiple small-ticket streams — monthly Direct Debit class subscriptions, one-off camp fees, annual memberships, individual coaching packs, and workshop tickets — with pricing anchored at the lower end of discretionary sport spending (£25-£45 per session, £40/month for Mini classes, £300-£650 for residential camps).

The company is privately held by founder Anna Carter, has no disclosed external funding, operates with 11-50 employees, and is actively expanding its UK regional footprint and Dubai Academy. Technology infrastructure is deliberately minimal and commodity-based (Vimeo, GlobalPayments, Smart Debit, Zoom), and the offering is fundamentally a people-led coaching service rather than a technology platform. The competitive position rests on access to a network of high-profile ambassadors and former international and Superleague players, documented athlete outcomes, and a distributed UK venue network.

Name

Elite Netball Academy

Legal name

Elite Netball Academy Ltd

Website

https://elitenetballacademy.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Netball Academy is a UK-based private netball coaching company founded in 2020 by former Superleague coach Anna Carter, delivering classes, camps, and online coaching resources to youth players aged 4+ across UK regions and Dubai.

Ownership category

akta.pro rank

Product category

Netball Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

Keywords

• Netball coaching services
• Youth sports training
• Netball academy programs
• Sports coach education
• Athletic development camps

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Netball Classes and Academy Programs: Weekly term-time netball classes for various age groups (U11-U18), High-Performance Centre sessions, and Junior Academy programs. Revenue from class fees paid monthly or per term.
2. Holiday Netball Camps: Mini camps, one-day camps, and residential camps during school holidays. One-time fee per camp with varying price points based on duration and residential vs day options.
3. Membership Area (Online Resources): Annual subscription (£50/year) for access to video and PDF coaching resources for netball players and coaches. Includes coaching packs sold individually.
4. Online Coach Education Sessions: Live and recorded online workshops hosted by former international and Superleague players. Priced at £15 for members and £30 for non-members per workshop.
5. Coaching Services for Schools and Clubs: Bespoke training packages and coach education services delivered to schools and clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elite Netball Academy delivers high-performance netball coaching through weekly term-time classes, holiday netball camps (Mini, One Day, and Residential), regional UK and Dubai Academies, and 1-2-1 sessions for players aged 4 through U18. It complements in-person coaching with a Member's Area of online video and PDF resources, online coach education workshops, an annual Netball Coaching Conference, and bespoke training packages for schools and clubs.

Product overview

Elite Netball Academy operates a multi-product sports coaching business consisting of three core offerings: Netball Classes (regular weekly sessions at multiple UK and Dubai locations for players from age 4 upwards), Netball Camps (holiday camps including Mini, Day, and Residential options), and the Member's Area (online coaching resource centre with video and PDF materials). Additional products include 1-2-1 coaching sessions, regional UK and Dubai Academy programmes with trial-based entry, Online Coach Education Sessions via Zoom, an annual Netball Coaching Conference, and bespoke School/Club Training Packages. Coaching packs (individual PDF resources and bundles) are sold through the shop. The company also recently launched a Mini Netball League in Buckinghamshire (2026) and Stonyhurst Day Camps (2026) as new product initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Netball Classes
• Netball Camps
• Member's Area (Coaching Resources)
• Mini Netball
• 1-2-1 Netball Sessions
• UK Academies
• Dubai Academy
• Online Netball Coach Education Sessions
• Netball Coaching Conference
• School and Club Netball Training Packages
• Coaching Packs

Quantifiable outcome

• Athletes have progressed to franchise and county netball teams
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Great Marlow SchoolminorStrategic or Co-development Partner · 2 May 2026Mini Netball League partnership at Great Marlow School in Buckinghamshire. League starting Saturday 2nd May with spaces for 10 teams per age group (U8s, U9s, U10s). Elite provides organization and coaching expertise while school provides venue.
• Stonyhurst CollegeminorStrategic or Co-development PartnerDay camps partnership with Stonyhurst College. Netball Day Camps taking place between Monday 10th and Wednesday 12th August 2026 at the college venue.
• Queen Ethelburga's CollegecoreStrategic or Co-development PartnerVenue partner for Residential Netball Camps near York. College provides accommodation and facilities for the intensive 4-day residential camp programs.
• Lancaster UniversitycoreStrategic or Co-development PartnerPartnership with Lancaster University for netball program support. Elite Netball Academy's second full season supporting the university's netball team. Collaboration with Lancaster University Netball program.
• Empowering ExcellencecoreStrategic or Co-development PartnerRebecca Hickman, founder of Empowering Excellence, serves as Sports Psychology Consultant. Delivers online and in-person workshops for players, parents, and coaches. Attends Residential Netball Camps. Addresses topics including confidence, handling nerves, leadership, and team cohesion.
• Overseas Netball Tour CompanyminorStrategic or Co-development PartnerPartnership with overseas netball tour company for international netball tours and festivals. Enables Elite athletes to participate in international touring experiences including Australia tours.
• Oldham Hulme Grammar SchoolcoreStrategic or Co-development PartnerVenue partner for U12 Junior Academy classes. Located at Chamber Road, OL8 4BX. Classes run Monday nights 7-9pm during term time for netball players aged 10-12.
• Loughborough LightningminorStrategic or Co-development PartnerPerformance Analysis expert Doctor Andrew Butterworth from Loughborough Lightning joined Residential Netball Camp to lead sessions. Loughborough Lightning is a professional netball team in the Vitality Netball Super League.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Manchester Thunder: Professional netball Superleague club that operates its own youth academy and pathway programme. Directly comparable to Elite's Manchester footprint and High-Performance Centre offering, serving similar age groups and competing for the same premium coaching talent and parent spend.
• Leeds Rhinos Netball: Yorkshire-based Superleague netball franchise with pathway and academy programmes. Comparable to Elite's Leeds and Yorkshire operations and is already a pathway partner; competes for the same player pool in the region and offers its own branded coaching experiences.
• Loughborough Lightning: Vitality Netball Superleague franchise with established youth pathway and performance analysis expertise. Loughborough-based Superleague club is a current partner of Elite (Doctor Andrew Butterworth delivers at camps) but operates competing pathway and coaching programmes targeting the same age groups and talent.
• Sport4Kids: UK private multi-sport coaching provider running holiday camps, after-school clubs, and sports coaching in schools. Comparable to Elite's DTC class and camp model, regional delivery, and school/club partnership motion, although Sport4Kids is multi-sport rather than single-sport.
• Premier Education Group: UK provider of school sport coaching, holiday camps, and curriculum PE delivery. Comparable in school partnership and camp delivery mechanics, although Premier operates at much larger scale and across many sports rather than specialising in netball.
• SCL Education: National UK provider of school holiday activity camps, after-school clubs, and sports coaching. Comparable in class-based delivery and school venue model, with overlapping audience of parents booking holiday activity programmes for children.
• Saracens Sport Foundation: Community arm of Saracens rugby club delivering multi-sport youth coaching, holiday camps, and school partnerships across the Home Counties and London. Comparable regional coaching business with strong ambassador/brand linkage to a professional sports franchise.

Broad incumbents

• England Netball: The national governing body for netball in England. Operates the broadest portfolio of coaching courses, club affiliations, and player pathways, which overlaps with Elite's coach education and player development offering, although England Netball is not a fee-paying consumer academy.
• Loughborough Sport: Performance sport division of Loughborough University, home of Loughborough Lightning and a major pathway provider for elite athletes. Overlaps with Elite's high-performance positioning and coaching expertise and offers competing pathway programmes at larger institutional scale.

Emerging players

• Wicketz (Lord's Taverners): Free-to-access cricket coaching programme for young people in underserved areas, run by the Lord's Taverners charity. Compares on sport-specific youth coaching methodology, community delivery model, and talent pathway development, although Wicketz focuses on cricket and is charity-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/netball_elite
• Facebookfacebook.com/elitenetballacademy
• Instagraminstagram.com/elitenetballacademy/%20%20
• TikToktiktok.com/@elitenetballacademy_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Netball Academy