Leggat Auto Group

What Leggat Auto Group does

Leggat Auto Group is a privately held, multi-brand automotive dealership group headquartered in Burlington, Ontario, operating 11 franchised rooftops across the Greater Toronto and Hamilton Area, Grey-Bruce, and Simcoe regions of Ontario. The group retails new, used, demo, electric, and motorsports vehicles across approximately ten OEM brands including Acura, Toyota, Cadillac, Chevrolet, Buick, GMC, Ford, Kia, Mazda, Honda, and Lincoln, with a stated inventory of more than 1,000 vehicles across the network.

The business is structured as a platform of wholly-owned dealership subsidiaries (e.g., Acura on Brant, Leggat Ancaster Toyota, Leggat Cadillac, Leggat Discovery Ford, Leggat Kia Burlington, Burlington Mazda, Team Honda Powerhouse of Milton, Peninsula Ford Lincoln, Blue Mountain Honda) supplemented by adjacent operating units: Leggat Motorsports (performance vehicles), Leggat National Leasing and a dedicated commercial fleet portal (B2B fleet and leasing), a Collision Centre (repair), Tint Shield (paint protection and tinting), and a Parts & Accessories line. Digital tooling on leggat.ca — including Market Watch deal monitoring, Car Finder lifestyle-based search, Build & Price configurator, Compare Vehicles, and Reserve a Vehicle — supports online discovery and lead capture alongside the physical showroom channel.

Leggat makes money primarily through one-time vehicle sales (new, used, demo, EV, motorsports), recurring service and collision revenue, parts and accessories, and commercial fleet/leasing transactions. Pricing is quote-based at the vehicle level; there is no published subscription or SaaS-style pricing. The customer base is overwhelmingly individual retail consumers in Ontario, with a secondary B2B segment served through Leggat National Leasing and commercial fleet sales. Founded circa 1922 and family-controlled, the group is operationally established but has no disclosed headcount, revenue, external investors, or M&A activity in the source data.

Name

Leggat Auto Group

Legal name

Leggat Auto Group

Website

https://lag.ca

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Leggat Auto Group is a privately held, family-controlled multi-brand automotive dealership group operating 11 franchised rooftops across Ontario, retailing 1,000+ new, used, demo, electric, and motorsports vehicles from roughly ten OEM brands, with ancillary service, collision, parts, and commercial fleet/leasing operations.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealerships

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive retail dealerships
• New and used vehicles
• Vehicle service and repair
• Commercial fleet leasing
• Auto parts and accessories

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, used, and demo vehicles across multiple automotive brands including Acura, Toyota, Cadillac, Chevrolet, Buick, GMC, Ford, Kia, Mazda, Honda. Also includes electric vehicles and motorsports vehicles.
2. Vehicle Service and Collision: Automotive service, maintenance, and collision repair services at dealership locations.
3. Commercial Fleet and Leasing: Commercial fleet sales and national leasing programs for business customers through Leggat National Leasing.
4. Parts and Accessories: Sale of auto parts and accessories, including branded products like Tint Shield.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Leggat Auto Group is a multi-brand automotive dealership group that sells new, used, demo, electric, and motorsports vehicles from brands including Acura, Toyota, Cadillac, Chevrolet, Buick, GMC, Ford, Kia, Mazda, Honda, and Lincoln through 11+ retail showrooms across Ontario. The core offering also includes vehicle service and maintenance, collision repair, parts and accessories, trade-in/sell programs, and a commercial fleet and national leasing line operated through Leggat National Leasing and fleet.leggat.ca. Online tools such as Market Watch, Car Finder, Build & Price, Compare Vehicles, and Reserve a Vehicle support both showroom traffic and direct customer transactions.

Product overview

Leggat Auto Group is a multi-brand automotive dealership platform operating 13+ dealership locations across Ontario, Canada. The offering is structured as a platform-plus-modules architecture centered on vehicle sales (new, used, demo, electric, motorsports) across 9+ automotive brands, supplemented by service operations (maintenance, collision repair, parts), commercial fleet and leasing programs, and digital marketplace tools (Market Watch, Car Finder, Build & Price, Compare Vehicles, Reserve a Vehicle, Sell/Trade). The digital ecosystem integrates the core vehicle sales inventory with lifestyle-based search, pricing tools, and vehicle reservation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand New, Used, and Demo Vehicle Sales Retail sale of new, used, and demo vehicles from brands including Acura, Toyota, Cadillac, Chevrolet, Buick, GMC, Ford, Kia, Mazda, Honda, and Lincoln across 11+ Ontario dealership locations, supported by online browsing, Build & Price, Compare Vehicles, and Reserve a Vehicle tools.
• Vehicle Service and Maintenance Authorized automotive service, scheduled maintenance, repairs, and parts replacement offered at each Leggat dealership brand store for vehicles purchased at the group and other makes.
• Collision Centre Collision repair services for vehicles damaged in accidents, operated as a wholly-owned subsidiary of Leggat Auto Group across the Ontario dealership network.
• Electric Vehicle Sales and Information Sales and information services for hybrid and electric vehicles across Leggat brand stores, with dedicated EV inventory browsing and an EV FAQ supporting customer education.
• Leggat Motorsports Specialized sales and services for sports and performance vehicles operated under the Leggat Motorsports brand as a wholly-owned subsidiary of Leggat Auto Group.
• Tint Shield Window Tinting Window tinting and paint protection film services delivered through the Tint Shield brand site, operated as a wholly-owned subsidiary of Leggat Auto Group.
• Commercial Fleet Sales Dedicated commercial fleet vehicle sales for business customers across the Leggat brand lineup, delivered through a dedicated fleet inventory portal at fleet.leggat.ca.
• Leggat National Leasing National commercial leasing program for business fleet customers, provided through the Leggat National Leasing website at leasing.leggat.ca.
• Sell/Trade Program Trade-in and sell vehicle program offering online valuation, savings calculator, and an offer for the customer's current vehicle to be applied toward purchases at Leggat dealerships.
• Parts and Accessories Sale of genuine automotive parts and accessories for vehicle maintenance, repair, and customization, available through Leggat dealership parts counters and Tint Shield.
• Market Watch Deal Monitoring Digital deal-monitoring tool that lists Leggat vehicle pricing offers and helps customers identify current promotions across the multi-brand inventory.
• Car Finder Interactive vehicle matching tool that helps customers identify vehicles aligned to lifestyle preferences and requirements through the Leggat Drive Life program.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Canada Drives: Canada-based online auto-financing and vehicle marketplace that facilitates dealer-sourced sales and online retail. Comparable as a digital-first alternative competing for Ontario consumer vehicle demand.
• Clutch: Canadian online used-vehicle retailer offering a fully digital car-buying, financing, and delivery experience. Compares as an emerging channel that competes for the same Ontario consumer demand Leggat serves through fixed-store dealerships.

Direct peers

• Drive Auto Group: Canadian multi-brand automotive dealer group operating franchises across Ontario and other provinces. Directly comparable in franchise mix, online-shopping tools, and mixed retail/service offering.
• Pfaff Automotive Partners: Canadian multi-brand automotive dealer group with a strong Ontario presence (Vaughan, Toronto) selling Audi, BMW, Mercedes-Benz, Volkswagen, Porsche, and other brands. Comparable as a large Ontario-based multi-brand retail group.
• Steele Auto Group: Canadian multi-brand automotive dealer group headquartered in Nova Scotia with franchises across Atlantic Canada. Comparable multi-brand franchise model and aftermarket services, though regionally focused on the Maritimes rather than Ontario.
• Dilawri Group: Privately held Canadian multi-brand automotive retailer headquartered in Ontario, operating dozens of franchised dealerships across multiple provinces. Closely comparable to Leggat's multi-brand franchise model and Ontario concentration.
• AutoCanada: Public Canadian multi-franchise automotive dealership group (TSX: ACQ) operating 80+ dealerships across Canada and the U.S. Most directly comparable peer given overlapping multi-brand Ontario footprint, scale, and franchise mix including Honda, Toyota, Ford, Chevrolet, Mazda, and Kia.
• The Humberview Group: Privately held Ontario-based multi-brand automotive dealer group operating across the Greater Toronto Area selling Toyota, Honda, Lexus, Audi, BMW, Volkswagen, Volvo, and others. Directly comparable in scale and Ontario-anchored franchise model.
• Zanchin Automotive Group: Canadian multi-brand automotive dealer group with multiple Ontario locations selling Honda, Toyota, Lexus, Acura, Mazda, Ford, Volvo, and other brands. Comparable multi-brand retail model concentrated in southern Ontario.

Regional players

• Groupe Paillé: Large multi-brand automotive dealer group headquartered in Quebec, serving Quebec and eastern Ontario. Comparable multi-brand franchised retail model but geographically focused on Quebec rather than competing directly in Leggat's core Ontario territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/LeggatAutoGroup
• YouTubeyoutube.com/@leggat_autogroup/videos
• Facebookfacebook.com/LeggatAutoGroup
• LinkedInlinkedin.com/company/leggat-auto-group
• Instagraminstagram.com/leggatautogroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leggat Auto Group