Music Ville

What Music Ville does

Music Ville Pvt Ltd is a privately held Indian retailer of musical instruments and pro-audio equipment, incorporated in 2012 and headquartered in Raipur, Chhattisgarh. The company operates a dual-channel model: a WooCommerce-based e-commerce storefront at musicville.in shipping across India, and a physical showroom at 1st Floor, Ambika Tower, MG Road, Raipur, where customers can evaluate products in person. Its catalog of 704 SKUs is concentrated in two principal third-party brands — Yamaha (guitars, keyboards, digital pianos, speakers, PA systems, headphones) and Behringer (PA speakers, mixers, microphones, headphones, effects, DI boxes, amplifiers) — supplemented by accessories from D'Addario and Planet Waves. Price points range from approximately ₹260 for guitar picks to over ₹169,000 for professional-grade Yamaha Revstar guitars and PA systems.

The business model is direct-to-consumer unit-pricing retail with no subscription, licensing, or recurring revenue layer. The website is built on WordPress with WooCommerce, a commodity e-commerce stack with no documented proprietary technology, custom models, or AI/ML components. Customer acquisition is driven by organic social media (Facebook, Instagram, Twitter, YouTube) and a single physical showroom; the company has no disclosed institutional customers, no B2B contracts, and no select customer logos. The firm employs 11-50 people, has no parent company, and discloses no funding rounds, M&A activity, patents, or industry recognition.

Revenue is not disclosed. The operation appears to be a small, bootstrapped regional retailer whose defensibility is anchored on its showroom presence in a Tier-2 city, brand-association with Yamaha/Behringer, and a relatively broad SKU base — not on proprietary technology, scale economics, or network effects. Growth signals are not visible in the available data: no expansion beyond Raipur, no hiring announcements, no capital raises, and no strategic partnerships beyond standard brand distribution.

Name

Music Ville

Legal name

Music Ville Pvt Ltd

Website

https://musicville.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Music Ville Pvt Ltd is a Raipur-based, privately held Indian retailer of Yamaha and Behringer musical instruments and pro-audio gear, selling 704 SKUs online and through a single physical showroom to individual musicians and professionals across India.

Ownership category

akta.pro rank

Product category

Musical Instruments Retail

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

akta.pro secondary industry

Musical Instruments (Acoustic & Electric) (MPAIAJAA)

Keywords

• Musical instrument retail
• Audio equipment sales
• Guitars and keyboards
• PA systems retail
• Music accessories

Headquarters

HQ city

Raipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Musical Instrument Sales: Revenue generated through direct retail sales of musical instruments and accessories including guitars, keyboards, speakers, microphones, mixers, amplifiers, and related equipment. Products are sold at fixed prices listed in Indian Rupees (INR) with prices ranging from approximately ₹260 to over ₹169,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Music Ville is a multi-channel retailer of musical instruments and professional audio equipment, operating an online store at musicville.in alongside a physical showroom in Raipur, Chhattisgarh. The catalog spans 704 SKUs primarily featuring Yamaha and Behringer brands, including electric and acoustic guitars, keyboards, digital pianos, PA systems, mixers, microphones, headphones, effects processors, amplifiers, and accessories such as picks, strings, tuners, and capos.

Product overview

Music Ville operates as an online musical instruments retailer and physical showroom in Raipur, Chhattisgarh, India. The company offers a diverse portfolio of musical instruments and audio equipment primarily featuring two major brands: Yamaha and Behringer. Yamaha products include electric and acoustic guitars (Revstar, Pacifica, TRBX, RGX, F-series, APX, CPX, SLG), keyboards and digital workstations (PSR series, keytars), digital pianos, speakers and PA systems, headphones, and traditional pianos. Behringer products encompass PA speakers and subwoofers (EUROLIVE series), mixers, studio and dynamic microphones, studio/DJ headphones, effects processors and equalizers, DI boxes, power amplifiers, and portable PA systems. Additionally, the store carries guitar accessories including Planet Waves picks, tuners, capos, and D'Addario strings. The platform functions as an e-commerce store with 704 products across categories including guitars, keyboards, speakers, microphones, headphones, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha Guitars (Electric and Acoustic) Electric guitars including Revstar (RSS02T, RSS20, RSE20, RSP02T, RSP20), Pacifica (112VM, 612VIIX), TRBX (174, 304, 305, 504, 505), and RGX series models, plus acoustic guitars from the F-series (F310, FGC-TA), APX and CPX series electro-acoustic models, and SLG-200 silent guitar. Sold to individual musicians across skill levels.
• Yamaha Keyboards, Digital Pianos, and Digital Workstations Portable keyboards including PSR-E/F/I series, digital workstations (PSR-SX600, PSR-SX700, PSR-SX900), keytars (SHS-300, SHS-500), mini keyboards for kids (PSS-E30, PSS-F30, PSS-A50), and digital pianos such as the YDP-105. Targeted at students, hobbyists, working musicians, and children learning music.
• Yamaha Acoustic and Grand Pianos Yamaha acoustic and grand pianos positioned as craftsmanship-and-innovation products balancing cutting-edge technology with expert artisanship. Sold to discerning pianists and institutions.
• Yamaha Speakers and PA Systems Professional PA speakers including DHR and CHR series, HiFi speakers (NS-555, NS-777, NS-F71, NS-P350), subwoofers (NS-SW300), and studio monitors. Also includes the YAS-209 soundbar with DTS Virtual:X for home cinema. Sold to professional musicians, venues, and home audio enthusiasts.
• Yamaha Headphones Noise-cancelling Bluetooth headphones including YH-E700A and YH-E500A models. Sold to music listeners and audio professionals.
• Behringer Speakers and PA Systems Active and passive PA speakers including EUROLIVE series (B215D, B215XL, VP1220, VP1520, VP2520), subwoofers (VQ1500D, VQ1800D), powered monitors (F1220D, F1320D), and column speakers (C210, C210B). Sold to professional musicians, bands, and venues.
• Behringer Mixers Mixers including the 302USB premium 5-input mixer with XENYX mic preamp and USB interface, DJX900USB DJ mixer, DDM4000 digital pro mixer, and Europower PMP series powered mixers. Sold to musicians, DJs, and small studio operators.
• Behringer Microphones Microphones including the B-2 Pro dual-diaphragm studio microphone, B-5 small-diaphragm condenser, B1 condenser, C-1/C-2/C-3 condenser series, C1U USB condenser, and BC110 dynamic vocal microphone set. Sold to recording artists, podcasters, and home studio users.
• Behringer Headphones Studio headphones (BH 770), DJ headphones (B DJ 1000, HC 200), and wireless Bluetooth models (HC 2000B, HC 2000BNC noise-cancelling). Sold to studio engineers and DJs.
• Behringer Effects and Signal Processors Effects pedals including compressors (CL9, CS400), distortion (HD300), wah (HB01), multi-effects (FX2000, FX600), equalizers (FBQ1000, FBQ2496, FBQ3102HD), and crossovers (CX3400 V2). Sold to guitarists and live-sound engineers.
• Behringer DI Boxes and Studio Monitors DI boxes including DI4800A 4-channel active and DI800 V2 8-channel, and studio monitors including 1C-BK passive, 50USB bi-amped with USB, NEKKST K5/K8, and Media40Usb reference monitors. Sold to recording and live-sound professionals.
• Behringer Power Amplifiers and Portable PA Systems Power amplifiers including Europower EP2000, EP4000, EPQ304, and portable PA systems (Europort MPA40BT, MPA100BT, MPA200BT, PPA200, PPA2000BT, PPA500BT). Sold to venues, event organizers, and mobile performers.
• Guitar Accessories Guitar accessories including Planet Waves guitar picks, D'Addario guitar strings, Planet Waves headstock tuners (PW-CT-12), spring capos (PW-CP-10), and cables. Sold to guitarists of all skill levels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bajaao: India's largest dedicated online musical instruments and pro audio retailer. Directly comparable DTC model, similar focus on guitars, keyboards, PA systems, and headphones, and overlapping customer base of Indian musicians and prosumers.
• Sweetwater: Large US-based online musical instruments retailer known for its free 2-day shipping, in-house gear consultants, and showroom-style service. Closest comparable business model combining online breadth with a high-touch sales experience.
• Headphone Zone: India-based curated audio gear retailer specializing in headphones, IEMs, and pro audio with a strong content/educational bent. Comparable DTC model targeting Indian music and audio enthusiasts, with overlap on Behringer/Yamaha headphones.
• Thomann: Europe's largest online musical instruments and pro audio retailer with a multi-thousand-SKU catalog spanning guitars, keyboards, PA, and recording gear. Comparable pure-play direct-to-consumer retailer with deep brand partnerships.
• Furtados: One of India's oldest and largest musical instruments retailers (founded 1955, Mumbai-headquartered) with both physical showrooms and a comprehensive online store covering Yamaha, Behringer, and other brands. Closest legacy omnichannel peer in India.

Broad incumbents

• Sam Ash: Long-running US musical instruments retailer with online and physical stores; comparable product mix (Yamaha guitars, keyboards, pro audio) but at greater scale and longer operational history.
• Flipkart: Major Indian marketplace carrying musical instruments and audio gear alongside broader categories. Represents a broad-incumbent competitive threat on convenience, assortment, and pricing for Indian hobbyist buyers.
• Guitar Center: Largest US musical instruments retailer with hundreds of physical stores plus an online storefront. A broad incumbent offering overlapping categories (guitars, keyboards, PA, recording) at significantly greater scale, but not India-focused.
• Amazon India: India's largest general marketplace with extensive third-party musical instrument and pro audio listings (Yamaha, Behringer). Competes for the same Indian buyer across keyboards, guitars, and PA equipment at greater scale and with Prime logistics.

Regional players

• B&H Photo Video: US-based large retailer known for pro audio, music production, and recording gear (mixers, microphones, PA, studio monitors). Comparable category overlap on Behringer/Yamaha pro audio lines, with different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MusicVille_in
• YouTubeyoutube.com/@StudioMVMusicVille
• Facebookfacebook.com/musicvilleindia
• Instagraminstagram.com/musicvilleindia
• LinkedInlinkedin.com/company/music-ville-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Ville