Union County Public Schools

K-12 Public Educationucps.k12.nc.us

Union County Public Schools is a North Carolina public K-12 district serving approximately 39,880 students across 53 schools with 5,000 staff, offering core academics plus CTE, Dual Language, IB, and specialized academies, funded by state, local, and federal sources.

Company typePrivate
Founded1993
HeadquartersMonroe, United States
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What Union County Public Schools does

Union County Public Schools (UCPS) is a public K-12 school district and political subdivision of the State of North Carolina, headquartered in Monroe, NC. The district serves approximately 39,880 students across 53 schools spanning Pre-K through grade 12, making it the sixth-largest public school system in North Carolina. Operations are staffed by approximately 5,000 employees under the governance of an elected Board of Education, with Dr. Andrew Houlihan serving as Superintendent. UCPS is funded through state education allocations, local property taxes, and federal grants; education is provided at no direct cost to families.

The district's product surface includes a comprehensive PK-12 academic platform: core curriculum, Career and Technical Education across 20+ pathways yielding 13,259 credentials, 30 Dual Language Immersion programs in Spanish and Mandarin, International Baccalaureate programs, AIG gifted services, Exceptional Children special education, ESL support, and three specialized academies (Agrotechnology, Health Sciences, Sustainable Energy). Supporting services include Driver Education, UCVirtual online learning and credit recovery, the EmpowerED Family Portal, after-school programs, mental health and counseling services, nutrition, and transportation. The technology stack comprises standard commercial ed-tech tools — Infinite Campus for SIS, Finalsite for the website, FMX for facilities, BoardDocs for governance, ArcGIS for attendance boundaries, Weglot for 12-language translation, Peachjar for digital communications, PaySchools for meal payments, and Microsoft Office 365 for staff productivity.

Go-to-market is enrollment-based rather than sales-driven: students are admitted via district assignment, school choice lottery, and specialized program admission (e.g., language immersion, IB). Marketing and community outreach operate through the district website, six social media channels, a digital newsletter (UCPS Snapshots), Peachjar digital flyers, school tours, open houses, and the UCPS Influencers community program. Performance metrics include a 93.2% graduation rate, 8,083 Advanced Placement exams taken, and three National Blue Ribbon Schools designations.

Union County Public Schools firmographics

Firmographics

Name: Union County Public Schools
Legal name: Union County Public Schools
Website: https://ucps.k12.nc.us
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Union County Public Schools is a North Carolina public K-12 district serving approximately 39,880 students across 53 schools with 5,000 staff, offering core academics plus CTE, Dual Language, IB, and specialized academies, funded by state, local, and federal sources.
Ownership category
akta.pro rank

Union County Public Schools industry classification

Industry

Product category: K-12 Public Education
NAICS: Elementary and Secondary Schools (611110)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Public K–12 Combined Schools (EDAJAAAE)

Keywords

Public K-12 education
School district services
Career technical education
Dual language immersion
Special education services

Where Union County Public Schools is headquartered

Location

Headquarters

HQ city: Monroe
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Union County Public Schools business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

Public Education Funding: Union County Public Schools is a public school district funded primarily through state education funding, local property taxes, and federal education grants. Revenue supports instructional programs, facilities, transportation, and district operations.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Free public K-12 education

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Union County Public Schools product offering

Product offering

Core offering

Union County Public Schools operates 53 public schools serving approximately 39,880 students from Pre-K through 12th grade in Union County, North Carolina. The district delivers comprehensive K-12 instruction, career and technical education, dual language immersion, virtual learning, special education, and college readiness programs funded by state, local, and federal education sources.

Product overview

Union County Public Schools (UCPS) is a public school district serving approximately 39,880 students at 53 schools in North Carolina. The district offers a comprehensive PK-12 educational platform comprising core academic programs, specialized academies, virtual learning, and family engagement tools. Key product components include: UCVirtual for online and credit recovery courses; Career and Technical Education (CTE) at ucpscte.org providing 20+ career pathways; the EmpowerED Family Portal for parent/student access; Pre-K Scholars early childhood programs; Dual Language Immersion in Spanish and Mandarin; International Baccalaureate; Health Sciences Academy; Agrotechnology; and Sustainable Energy Academy. The district also provides specialized services including Driver Education, AIG programs, Exceptional Children services, and College Readiness support. This is a platform-plus-services architecture serving nearly 40,000 students with approximately 5,000 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

Agrotechnology (AgTech) Academy

Quantifiable outcome

93.2% graduation rate
+2 more outcomes

Companies that use Union County Public Schools

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Union County Public Schools technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Union County Public Schools partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

International Baccalaureate Organization (IBO)coreStrategic or Co-development PartnerUCPS is authorized by the International Baccalaureate Organization to offer IB programs, providing students with globally recognized pre-university curricula and credentials. The district maintains this authorization to deliver international baccalaureate education across its schools.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Union County Public Schools competitors and assessment

Company assessment

Direct peers

Forsyth County Schools: Fourth-largest NC public school district based in Winston-Salem. Comparable as a large NC K-12 district with similar funding model, magnet/specialty academy structure, and student population scale to UCPS.
Guilford County Schools: Third-largest NC public school district serving Greensboro and High Point. Comparable as a large NC K-12 district with similar funding mix, magnet/specialty programs, and Board of Education governance structure.
Charlotte-Mecklenburg Schools: The largest public school district in North Carolina, located in the same Charlotte metro region as UCPS. Directly comparable as a large urban/suburban NC K-12 district serving similar demographics and competing for the same regional talent pool.
Gaston County Schools: Neighboring NC public school district to UCPS in the Charlotte metro region. Comparable as a suburban/adjacent NC K-12 district competing for the same regional workforce and offering similar CTE and specialty pathways.
Wake County Public School System: Second-largest NC public school district, based in the Raleigh metro. Comparable scale, governance structure, and funding model as a top-tier NC K-12 district with extensive specialty programs and a similar operating profile to UCPS.
Cumberland County Schools: Fifth-largest NC public school district based in Fayetteville. Comparable scale and operating model as a large NC K-12 district offering CTE, magnet, and advanced coursework programs similar to UCPS.
Cabarrus County Schools: Neighboring NC public school district to UCPS in the Charlotte metro region. Comparable as a Charlotte-area K-12 district with similar demographics, growth dynamics, and competitive positioning in the regional enrollment market.
Durham Public Schools: NC public school district serving Durham. Comparable as a mid-to-large NC K-12 district with similar governance, funding structure, and emphasis on magnet, IB, and CTE programs.

Broad incumbents

North Carolina Virtual Public School: Statewide virtual K-12 program administered by the North Carolina Department of Public Instruction. Comparable as an alternative K-12 delivery model competing with UCPS's UCVirtual program for online and credit-recovery students.

Emerging players

Cabarrus Charter Academy: Public charter school in the Charlotte region serving K-12 students. Comparable as an alternative K-12 provider competing for enrollment and per-pupil funding within the same regional market as UCPS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Union County Public Schools compliance and trust

Trust signal

Compliance2 records

Union County Public Schools financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Union County Public Schools leadership team

Management profile

Number of profiles

Profiles1 record

Union County Public Schools funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Union County Public Schools M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union County Public Schools

What does Union County Public Schools do?

Is Union County Public Schools a public or private company?

Union County Public Schools is a private company. It is classified as state government owned and is currently operating.

When was Union County Public Schools founded?

Union County Public Schools was founded in 1993. It employs 1,001 to 5,000 people.

Where is Union County Public Schools based?

Union County Public Schools is headquartered in Monroe, United States, in the North America region.

How does Union County Public Schools make money?

One revenue line is on record: public Education Funding.

Who are Union County Public Schools's main competitors?

Direct peers on record are Forsyth County Schools, Guilford County Schools, Charlotte-Mecklenburg Schools, Gaston County Schools, Wake County Public School System, Cumberland County Schools, Cabarrus County Schools and Durham Public Schools. North Carolina Virtual Public School is listed as a broad incumbent. Cabarrus Charter Academy is listed as an emerging player.

Does Union County Public Schools have an API?

No public API is recorded for Union County Public Schools.

What industry is Union County Public Schools in?

Union County Public Schools's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools. Its NAICS code is 611110 and its SIC code is 8200.