What fruits GmbH does

fruits GmbH (legal entity: get fruits GmbH, HRB 22303, Regensburg, Germany) operates a cloud-based domain marketplace platform at fruits.co, positioned as the largest independent domain sales platform in Europe with over 2 million domains listed and 1,000+ merchants as of October 2025. The platform serves domain investors, portfolio owners, and buyers through a self-serve marketplace supporting fixed-price sales, make-offer negotiations, and Lease-to-Own financing across 2-48 monthly installments. Core technology is built on Google Cloud with Webflow-based frontend, Stripe payment processing, and proprietary DNS infrastructure (ns1.gofruits.co, ns2.gofruits.co), exposed via a REST API with webhook support for portfolio automation and registrar/reseller integrations.

The product suite comprises a primary Domain Marketplace, a Brokerage Service for acquiring already-owned domains via expert negotiation with anonymity protection, a Domain Parking service monetizing idle traffic through AI-optimized content pages with RSOC feeds, Lease-to-Own financing with tiered commission schedules, and an AI Broker that automates acquisition negotiations. Revenue is generated exclusively from sellers via marketplace commission (9.9% on direct sales, tiered 3.0-9.0% on Lease-to-Own), brokerage fees (€99 upfront plus 17.5% commission), and parking revenue share, with zero buyer fees. Go-to-market combines product-led self-serve onboarding, dedicated broker-led enterprise sales for high-value acquisitions, and API-first distribution to registrars and high-volume portfolio holders.

The company was founded in 2022, publicly launched in January 2024, and joined OpusDNS in May 2026, with Hakan Ali (OpusDNS CEO) joining Dr. Fabian Heuschele as Managing Director. Notable transactions include the $502,400 sale of txt.com via Lease-to-Own and the $431,400 sale of fanbase.com. The platform reports a 4.4/5 Trustpilot rating and has supported sellers and buyers across the EU, US, and additional regions globally.

Name

fruits GmbH

Legal name

get fruits GmbH

Website

https://fruits.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Domain Marketplace

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Diamond/Gemstone Auction Houses & Tender Platforms (CRAKAJAI)

Keywords

• Domain marketplace
• Domain sales platform
• Lease-to-own domains
• Domain brokerage services
• Domain parking monetization

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Domain Sales Commission: Platform charges sellers a 9.9% commission on domain sales with no buyer fees. First month is commission-free for new sellers. Payment processed via Stripe with automated billing and VAT handling.
2. Lease-to-Own Commission: Sellers receive monthly installment payments with decreasing commission rates based on term length: 9.0% for 2-12 months, 7.4% for 13-24 months, 4.9% for 25-36 months, 3.0% for 37+ months. Buyer pays additional fees of 2.5% to 20% depending on term.
3. Domain Brokerage Service: Premium brokerage service for acquiring already-owned domains. Charges 99 EUR non-refundable upfront fee per domain plus 17.5% commission on final sale price. Brokers handle outreach, negotiation, and secure transfer.
4. Domain Parking Revenue Share: Monetization of idle domain traffic through parking. Revenues generated are forwarded to sellers minus industry-standard service fee. Uses exclusive RSOC feeds and AI-driven optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

fruits operates an online domain marketplace where third-party domain owners list premium domains for sale and buyers acquire them directly via fixed-price, make-offer, or Lease-to-Own financing. The platform supports domain parking monetization for idle inventory, a broker service for acquiring already-owned domains, and an API for portfolio automation. Revenue is generated primarily through seller commissions on transactions.

Product overview

fruits operates as a unified domain sales platform comprising the core Domain Marketplace for buying and selling premium domains, complemented by three add-on modules: Domain Brokerage Service for acquiring unavailable domains, Domain Parking for monetizing idle traffic, and Lease-to-Own for flexible financing. The platform also offers a dedicated API product for portfolio automation and a live chat negotiation feature. All services share integrated Stripe payment processing, automated billing and VAT handling, and conversion-optimized sales landers.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Marketplace Primary trading platform at fruits.co for buying and selling premium domains. Supports fixed-price sales, make-offer negotiations, and Lease-to-Own checkout. Features conversion-optimized sales landers, automated billing and global VAT handling, Stripe-backed buyer protection, and access to over 2 million listed domains.
• Domain Brokerage Service Premium acquisition service helping buyers acquire domains already owned by third parties. A dedicated broker negotiates on behalf of the buyer for up to 30 days, maintains buyer anonymity, and manages secure transfer. Pricing: 99 EUR non-refundable upfront fee per domain plus 17.5% commission on the final negotiated sale price.
• Domain Parking Monetization service for idle domains. Sellers point domains to fruits nameservers and enable parking in the dashboard. Uses exclusive RSOC feeds and AI-driven optimization to dynamically adapt content and keywords to each visitor's intent, generating revenue shared with sellers (industry-standard service fee retained by fruits) while domains remain listed for sale.
• Lease-to-Own Flexible financing option that enables buyers to purchase premium domains through 2-48 monthly installments. Sellers receive recurring payments with decreasing seller commissions based on term length. fruits handles automated DNS management during the lease period with buyer-controlled DNS records, automated invoicing, and tiered buyer fees (2.5% to 20%).
• fruits API REST API with webhook support for high-volume sellers and B2B integrations. Enables automated domain portfolio management, bulk updates, CSV import, auth code creation, order and sales tracking by status, negotiation management (offers, counter, cancel), and real-time webhook notifications for sales and platform events.

Quantifiable outcome

• 720% GMV growth year-to-date compared to previous year (as of October 2025)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• OpusDNScoreStrategic or Co-development Partner · 1 May 2026fruits.co became part of OpusDNS in May 2026. The companies are jointly building an open, modern platform for the domain industry featuring API-first infrastructure, AI Concierge, Marketplace, and advanced portfolio tools. OpusDNS CEO Hakan Ali also serves as Managing Director of get fruits GmbH.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is used for hosting and operation of the fruits platform. Provider for users in the EEA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• StripecoreTechnology or IntegrationStripe handles all payment processing on the platform. For EEA users, services provided by Stripe Payments Europe Ltd., Dublin, Ireland. Supports multiple payment methods including Apple Pay, Mastercard, Visa, PayPal, Klarna, and bank transfer.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sedo: Sedo is the largest global domain marketplace, offering fixed-price listings, negotiation, brokerage, and Lease-to-Own-style financing. Directly comparable to fruits on core marketplace, brokerage, and parking services; fruits competes on lower commissions and modern UX.
• Namecheap Marketplace: Namecheap operates an aftermarket/marketplace for premium domains integrated with its registrar. Comparable on marketplace mechanics, registrar integration, and API/automation, though typically lower transaction volume than dedicated aftermarket players.
• Squadhelp: Squadhelp is a brandable-domain marketplace with naming contests, premium listings, and curated inventory. Comparable as a curated marketplace targeting startups and brand buyers, with overlap in premium-domain discovery.
• GoDaddy Afternic: Afternic is GoDaddy's domain aftermarket and one of the largest premium domain distribution networks. Operates a marketplace with brokerage, syndication to registrar landing pages, and financing — directly competing with fruits for seller inventory and buyer demand.
• BrandBucket: BrandBucket is a curated marketplace for brandable domains with naming consultancy. Comparable to fruits' premium-domain marketplace positioning, though with a narrower brandable focus versus fruits' broader premium inventory.
• Dynadot Marketplace: Dynadot operates a domain marketplace alongside its registrar business, with user-friendly tools for sellers and competitive pricing. Comparable as a registrar-adjacent marketplace with overlap on seller/buyer tooling.
• Dan.com: Dan.com (acquired by GoDaddy) is a modern domain marketplace known for installment/lease-to-own payments and a streamlined buyer checkout. Closest direct analog to fruits' Lease-to-Own product and minimalist checkout experience.
• Undeveloped: Undeveloped is a Brussels-based premium domain marketplace serving investors and end-buyers. Directly comparable as a European-focused competitor with marketplace listings, brokerage, and buyer-friendly purchase flows.

Others

• Escrow.com: Escrow.com is a transaction-escrow provider used by fruits for broker transactions. Comparable as an ecosystem enabler for secure high-value domain transfers rather than a direct marketplace competitor.
• ParkingCrew: ParkingCrew is a domain parking monetization provider integrated with fruits as a downstream service. Comparable as an infrastructure partner in the parking monetization stack rather than a marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/get.fruits

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fruits GmbH