What Safir does

Safir SRL, trading as Holding Familia Safir, is a Romanian family-owned, fully vertically integrated poultry meat producer operating since 1945 across four generations. Its technical platform spans the entire value chain: the FNC Nutriva compound-feed plant in Gara Roșiești (85,000 tonnes/year capacity, automated production and aeration, laboratory-verified raw materials), four owned poultry farms in Vaslui and Botoșani counties (plus a 17-farmer cooperative supply group), the EU Class A authorized Abator Familia Safir slaughterhouse (202 CE), the Fabrica de Preparate prepared-meat facility, the €9.5M Costești protein-meal / rendering plant (the first fully automated commercial protein meal factory in Romania with the country's largest continuous wastewater treatment station), and a proprietary 50+ vehicle distribution fleet. All sites are certified to ISO 9001/14001/22000/45001, BRC, IFS, YUM, BLK and IKB, with the slow-growth farms also certified to Dutch Beter Leven 1* — the only such certification for chicken in Romania.

The company monetizes through five distinct revenue streams: (1) branded fresh poultry under Deliciosul de Vaslui (standard Ross 308 broilers, 36-42 day cycles) and Zdravăn Moldovenesc (slow-growth Hubbard, 56-63 day cycles, Beter Leven 1*); (2) Răsfăț Românesc craft prepared / semi-prepared products (sausages, breaded, smoked) with no additives or colorants, plus the Fomică sub-brand; (3) private-label / "Brand Privat" contract manufacturing for retail chains; (4) Nutriva compound feed sold externally; (5) protein meals exported to 3 continents from the Costești plant. Go-to-market combines a deep retail partnership network (Auchan, Kaufland, Carrefour, Metro, Selgros, Profi, La Doi Pași in Romania; exports to 11 EU countries plus Georgia and Kosovo for finished products) with direct-to-consumer touchpoints including the Magazine Familia Safir store chain and the Rotiseria Familia Safir rotisserie, supported by content marketing (recipes blog, live farm cameras, Discovery România documentary), CSR programs, and event presence such as Grillfest BBQ 2026. The company is wholly family-controlled with no external investors identified.

Name

Safir

Legal name

Safir SRL

Website

https://safir.ro

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Romanian family-owned, vertically integrated poultry producer (Holding Familia Safir, since 1945) operating feed, farms, slaughter, processing, rendering, and own distribution across Romania with EU-wide exports.

Ownership category

akta.pro rank

Product category

Poultry Production

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (11232), Poultry and Poultry Product Merchant Wholesalers (42444), Animal Food Manufacturing (3111)

SIC

Poultry Slaughtering And Processing (2015), Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Poultry Processing & Packing (AFAKALAC), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Grower Feed (Poultry Grow-out) (AFADACAI), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Poultry Shops (CRAHAHAD)

Keywords

• Poultry meat production
• Vertically integrated poultry
• Compound animal feeds
• Protein meal rendering
• Private label poultry

Headquarters

HQ city

Vaslui

HQ country

Romania

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh & Frozen Poultry Meat – Retail Brands: Sale of fresh and frozen poultry meat under proprietary brands Deliciosul de Vaslui (standard), Zdravăn Moldovenesc (slow-grown, Beter Leven certified), and Răsfăț Românesc (craft prepared/semi-prepared meats). Products sold in transparent packaging, ATM, vacuum, tray, bag, or box formats, refrigerated or frozen.
2. Private Label / Brand Privat: Contract manufacturing of poultry products (fresh, frozen, prepared, semi-prepared) under retailer private labels. Advantages cited include competitive pricing, high production capacity for fast order fulfillment, distribution continuity through supermarket chains, exclusivity for specific products, and total control over product positioning and promotions.
3. Combined Feeds (Nutriva FNC): Production and sale of combined animal feeds (Nutriva brand) to partner farmers and the broader market. Feed produced from carefully verified raw materials, custom recipes, annual capacity of 85,000 tonnes.
4. Protein Meals (Făinuri Proteice): Processing of poultry by-products into protein meals for animal feed applications. Exports to 3 continents from the Costești facility. First fully automated protein meal factory in Romania with commercial orientation.
5. Prepared & Semi-Prepared Poultry Products (Răsfăț Românesc): Craft prepared and semi-prepared poultry products (sausages, grilled skewers, smoked products, breaded items, hamburgers) sold under Răsfăț Românesc brand. Made from fresh chicken meat and 100% natural spices, no additives, preservatives, or colorants. Available refrigerated and frozen.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Familia Safir is a vertically integrated poultry producer selling fresh, frozen, and prepared chicken meat under the Deliciosul de Vaslui, Zdravăn Moldovenesc, and Răsfăț Românesc sub-brands, plus private-label products for retailers. The company also produces and sells combined animal feeds (FNC Nutriva, 85,000 tonnes/year) and protein meals from its fully automated rendering facility at Costești. Operations span feed manufacturing, four owned poultry farms plus 17 contracted farmers, EU Class A slaughter, meat processing, and a proprietary distribution fleet of 50+ vehicles serving retail chains, own stores, and export markets.

Product overview

Safir is a family-owned Romanian agribusiness holding with an integrated poultry value chain active since 1945. The company operates four distinct but interconnected business lines: (1) fresh and processed poultry meat under the Familia Safir umbrella brand, including the Deliciosul de Vaslui (standard broiler), Zdravăn Moldovenesc (slow-growth, Beter Leven certified), and Răsfăț Românesc (craft prepared/semi-prepared products) sub-brands, plus private-label offerings; (2) compound feed manufacturing through the FNC Nutriva plant (85,000 tonnes/year capacity); (3) protein meal/rendering production at the Costești facility (€9.5M investment); and (4) proprietary distribution via a fleet of 50+ vehicles serving hypermarkets, supermarkets, and own-brand retail stores across Romania. The integrated model covers feed production, own and contracted poultry farming, slaughtering (EU Class A certified), meat preparation, and last-mile distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Deliciosul de Vaslui: Fresh poultry meat brand, 100% Romanian, named after the Vaslui region. Represents the standard chicken product line.
• Zdravăn Moldovenesc
• Răsfăț Românesc
• FNC Nutriva
• Fomică

Products and services

• Deliciosul de Vaslui (Fresh Poultry Meat) Fresh, 100% Romanian poultry meat produced within the integrated Familia Safir value chain. Broiler chicken (Ross 308 hybrid) raised to slaughter weight in 36-42 days, featuring natural pinkish-white color without colorants, available refrigerated through retail chains and own stores.
• Zdravăn Moldovenesc (Slow-Grown Chicken) Premium slow-grown chicken (Hubbard hybrid) raised to Dutch Beter Leven 1* animal welfare standard, slaughtered at 56-63 days. Known for firmer texture and more intense flavor. The only Beter Leven 1* certified slow-growth chicken in Romania, with 95% of production exported primarily to the Netherlands.
• Răsfăț Românesc (Craft Prepared/Semi-Prepared Poultry Products) Craft prepared and semi-prepared poultry products made from fresh chicken with 100% natural spices, no additives, colorants, or preservatives. Includes refrigerated seasoned meats, frozen breaded products, smoked sausages, grilled skewers, and the Fomică sub-brand for consumer- and family-friendly sausages.
• Brand Privat (Private Label Poultry Manufacturing) Private-label poultry products manufactured for retailers and businesses, covering fresh, frozen, and prepared chicken in ATM, vacuum, tray, pouch, and box formats. Includes pricing advantage, high production capacity, distribution continuity, and product exclusivity for retailer partners.
• FNC Nutriva (Combined Animal Feeds) Compound animal feeds (Nutriva brand) produced at the FNC Nutriva factory in Gara Roșiești with annual capacity of 85,000 tonnes. Custom feed recipes for poultry at various growth stages, verified through laboratory analysis, sold to partner farmers and the broader agricultural market.
• Făinuri Proteice (Protein Meals) Protein meals produced at the Costești factory through rendering of poultry bones and animal by-products from slaughtering operations. First fully automated protein meal factory in Romania with commercial purpose (€9.5M investment), featuring the largest continuous wastewater treatment station. Exports to 3 continents with 99% of production exported.

Quantifiable outcome

• Zdravăn Moldovenesc slow-grown chicken achieved 2nd place (silver medal) at Best Steak România 2026, one of Romania's most rigorous meat competitions, with 560 products analyzed and over 50 expert judges in a blind tasting.
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Grillfest BBQ 2026minorGTM or Marketing Partner · 4 May 2026Familia Safir was present at Grillfest BBQ 2026, one of Europe's largest BBQ festivals, where they offered a sneak peek of new packaging designs, interacted with consumers, and explored collaboration opportunities with food service and retail partners.
• Discovery RomâniacoreStrategic or Co-development PartnerFamilia Safir collaborated with Discovery România on a documentary series filmed at their farms, abattoir, and meat processing plant. The documentary showcases how chickens are raised healthily at Familia Safir farms and was used as rigorous documentation by the Discovery team. This collaboration serves as a key transparency and brand trust initiative, demonstrating the company's open-door policy to its production process.
• Auchan RomaniacoreChannel Partner/ Reseller/ DistributorNational hypermarket chain distributing Familia Safir products (Deliciosul de Vaslui, Zdravăn Moldovenesc, Răsfăț Românesc, Fomică sausages) through multiple locations across Romania. Key retail partner with broad national coverage.
• Kaufland RomaniacoreChannel Partner/ Reseller/ DistributorMajor Romanian retail chain distributing Deliciosul de Vaslui poultry products in stores throughout the country.
• Metro RomaniamajorChannel Partner/ Reseller/ DistributorWholesale retailer distributing Familia Safir poultry products, serving both retail and B2B customers.
• Carrefour RomaniamajorChannel Partner/ Reseller/ DistributorHypermarket chain distributing Familia Safir products across Romania.
• Selgros RomaniamajorChannel Partner/ Reseller/ DistributorCash & carry retailer distributing Familia Safir products.
• Profi RomaniamajorChannel Partner/ Reseller/ DistributorRomanian supermarket chain with extensive national coverage distributing Familia Safir products.
• 17 Contracted Poultry Farmers (Cooperative Group)coreStrategic or Co-development PartnerThe abattoir is supplied by 17 contracted farmers who form a cooperative group sharing feed sourcing, day-old chick supply, growing conditions, slaughtering, and distribution. All growers are verified through inspections and audits by Safir's responsible teams. This group model enables the integrated supply chain while maintaining local farmer partnerships.
• USV Iași (Universitatea de Științe Agricole și Medicină Veterinară Iași)minorStrategic or Co-development PartnerFamilia Safir collaborates with USV Iași on evaluating quality parameters of poultry meat, including microscopic analysis. This collaboration supports quality assurance and scientific validation of product standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cargill Protein & Animal Nutrition: Global agricultural and protein incumbent with poultry production and large animal nutrition/feed business — comparable to Nutriva's feed operations and the protein meal/rendering side of Familia Safir.
• PHW Group (Wiesenhof): Germany's largest poultry integrator, producing under Wiesenhof and private label for German and European retail. Comparable in vertically integrated poultry production and broad retail penetration.
• Tönnies (including Banvit): German meat and poultry group that acquired Polish/Turkish poultry operator Banvit. Comparable as a broad European poultry and protein incumbent with EU-wide retail distribution.
• Smithfield Foods: Global integrated protein producer (pork-led with poultry expansion) with vertically integrated farm-to-fork operations and broad retail/foodservice distribution.
• Tyson Foods: Global poultry and protein incumbent with vertically integrated operations across fresh, frozen, and prepared chicken products. Serves retail, foodservice, and export channels worldwide.

Regional players

• Avicarvil: Romanian poultry processor headquartered in Vaslui county — the same region as Familia Safir. Competes in fresh and frozen poultry for domestic retail and HoReCa channels.
• MHP (Mironivsky Hliboproduct): Ukraine's largest vertically integrated poultry producer with significant EU and MENA export reach. Comparable as a large-scale Eastern European integrator with feed-plus-processing-plus-export model.

Direct peers

• Transavia: Romania's largest poultry producer (Cluj-Napoca), offering vertically integrated fresh and processed chicken across branded, private label, and HoReCa channels. Directly comparable in business model and Romanian retail footprint.
• Plukon: Major Dutch and European poultry processor with strong focus on animal welfare standards (including Beter Leven certifications) and supply to European retail chains. Closely comparable for the Zdravăn Moldovenesc Beter Leven positioning.
• Agricola Bacău: Integrated Romanian poultry group (Bacău region) with own farms, slaughter, processing, and distribution under brands including 'Agricola.' Comparable vertically integrated model and Romanian retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafirVaslui
• Facebookfacebook.com/safir.ro

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safir