What Multicard does

Multicard is a privately held, founder-owned security and identification systems integrator founded in 1999 and headquartered in Phoenix, Arizona, with regional offices in Tustin (Orange County), San Diego, Denver, and Albuquerque. The company designs, integrates, and supports identification and electronic security solutions across the Rocky Mountains and Southwestern US, serving Fortune 100 companies, state and local government agencies, K-12 schools, colleges and universities, healthcare systems, financial institutions, and gaming/entertainment operators. Its portfolio spans six product categories: ID card printers and software (BadgePass, Entrust, HID Fargo, Matica, Zebra, Kanematsu, SwiftColor), security systems (access control via Avigilon, Open Options, 3xLOGIC, Verkada, Proxess, Evolv weapons detection, HALO vape sensors, video management, and visitor management), access cards and mobile credentials, tracking and POS systems (Accountability Manager, Campus OneCard, EPIC Track), healthcare solutions under the Multicard Healthcare sub-brand (Admit365 downtime software, wristbands and labels, 42Gears SureMDM mobility management, and dedicated thermal printers), and financial card issuance (EMV cards plus the QRails full-service issuer processing platform).

The business model is a hybrid of hardware resale, software licensing, professional services, and recurring supplies. Multicard earns revenue by reselling and integrating third-party manufacturer hardware and software, layering in installation, configuration, and ongoing support services, and supplying consumables such as ribbons, cards, and badge accessories. Pricing is quote-based and structured around multi-year enterprise contracts; no public pricing exists. Go-to-market combines direct enterprise field sales from regional offices with channel partner marketing through an ecosystem of 25+ manufacturer partners. Technical differentiation rests on an open-standards, multi-vendor integration architecture, domain specialization in financial EMV issuance, campus OneCard systems, and healthcare patient ID, and value-added software products such as BadgePass BadgeHub, IDWorks Cloud, SureMDM, and Admit365.

Growth has been organic and selective. The company expanded through acquisitions of Phoenix and Albuquerque ID integrators in 2003, merged them into a single footprint in 2004, and in 2022 relocated its corporate headquarters and warehouse to Phoenix, moved its Southern California office from Los Angeles to Tustin, and opened a new San Diego location. There are no disclosed funding rounds; the company is bootstrapped and led by founders Matt McDaniel (CEO) and Hugo Garcia (President), with Brenda Wise as VP Customer Service. Recent product expansion has emphasized AI-enabled safety categories (Evolv weapons detection, HALO vape detection), cloud-based ID issuance (IDWorks Cloud, BadgePass BadgeHub), and offline-resilient healthcare workflows (Admit365 CodeDark).

Name

Multicard

Legal name

Multicard

Website

https://www.multicard.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Multicard is an information technology firm that designs, builds and installs identification and security integrator systems.

Ownership category

akta.pro rank

Product category

Security and ID Systems Integration

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Embedded Card Issuing & Card-as-a-Service (FSAGALAC)

Keywords

• ID card issuance
• Access control systems
• Security systems integration
• Financial card issuance
• Patient identification

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. ID Card Printers & Hardware: Sale of ID card printers including desktop printers, high-volume central issuance systems, and related hardware from partners like Entrust, Zebra, HID Fargo, Matica, and others
2. ID Software Solutions: Licensing and sale of ID card software including BadgePass, CardExchange, Cloud Suite, and Entrust solutions for credential management
3. Security Systems: Access control, video management, visitor management, and security system installation and support including weapons detection and vape sensing
4. Financial Card Issuance: EMV card production, instant issuance, and full-service issuer processing for banks and credit unions through Multicard Financial Systems Group
5. Patient ID Solutions: Healthcare-specific wristbands, labels, thermal printers, and patient identification systems for hospitals and clinics
6. Professional Services: System design, installation, integration, and ongoing support services for ID and security systems
7. Central Issuance Systems: High-volume card issuance systems with capabilities for printing, encoding, embossing, and mailing for financial institutions and large organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Multicard is a full-service identification and security systems integrator that designs, integrates, installs, and supports ID card printers, ID issuance software, access control systems, video surveillance, visitor management, weapons detection, mobile credentials, patient identification solutions, and financial card issuance platforms. The company acts as a value-added reseller and integrator for leading manufacturer partners (HID, Entrust, Zebra, Matica, Avigilon, 3xLOGIC, Open Options, Verkada, Evolv, SATO, Citizen, and others), serving enterprise and institutional customers in the Western United States.

Product overview

Multicard is a Security & ID Systems Integrator offering a comprehensive portfolio of products organized into six main categories: ID Card Printers & Software (card printers from brands including BadgePass, Entrust, HID Fargo, Matica, Zebra, Kanematsu, and SwiftColor; ID software including BadgePass, CardExchange, Cloud Suite, and Entrust); Security Systems (access control via Avigilon, Open Options, 3xLOGIC, Verkada; Proxess smart locks; HALO vape detectors; video management; visitor management; and Evolv weapons detection); Access Cards & Mobile ID (contactless smart cards, prox cards, and mobile credentials for iOS/Android); Tracking & POS Systems (Accountability Manager, Campus OneCard, EPIC Track); Healthcare Solutions (downtime solutions, labels & wristbands, mobility management via 42Gears SureMDM, and thermal printers from Citizen, SATO, XPress, and Zebra); and Financial Card Issuance (EMV cards and QRails issuer processing platform). The company also provides supplies including ribbons, lanyards, and cards.

Differentiator

Problem solved

Functional benefit

Products and services

• BadgePass ACE Card Printers Fast desktop casino card printers with print speeds of 3-5 seconds per card and a front-loading input hopper holding up to 100 ID cards. Designed for casino and theme park credential issuance.
• Entrust Sigma ID3 Card Printers Cloud-ready card printers with intuitive printer dashboard, variable LED light ring for customization, and industry-leading issuance security architecture.
• SOLID-510 Card Printers Single-side ID card printer upgradable to dual-side printing with inline laminator option, supporting up to 1200 dpi, network printer server, and data encryption.
• SwiftColor Event Card Printers Oversized credential printers for festivals, concerts, and sports events using color ink technology. The CX-G6400 model prints 3.5 inch by 5.5 inch cards at 1200 dpi in 2 seconds.
• BadgePass Photo ID Card Printers

Quantifiable outcome

• Reduce patient identification errors through positive patient ID solutions
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• 3xLOGICcoreTechnology or IntegrationLeading innovators of security, hardware, software and cloud-based solutions. Provides transformational business value by mining data and converting it into actionable insights for greater visibility.
• ALLEGIONcoreTechnology or IntegrationPioneering brands redefining security with invented new technology including mechanical locks to advanced biometric scanning devices, keeping solutions simple and integrated.
• AVIGILONcoreTechnology or IntegrationDesigns, develops, and manufactures video analytics, network video management software and hardware, surveillance cameras, and access control solutions.
• BADGEPASScoreTechnology or IntegrationDevelops innovative software and hardware solutions for security industry including Access Control, Photo ID, Visitor Management, Time Management, Campus Card Systems and Driver's License Scanning.
• CARDEXCHANGEcoreTechnology or IntegrationCardExchange Producer makes it easy to Create, Connect, Encode, and Produce cards with drag and drop features and database field mapping.
• CITIZEN SYSTEMScoreTechnology or IntegrationPrinting solutions throughout United States, Canada and Latin America. Wholly owned subsidiary of Citizen Systems Japan, part of Citizen Group famous for watches since 1930.
• CONTINENTAL ACCESScoreTechnology or IntegrationPioneer in Access Control Industry since 1961. Inventor of CardAccess with evolution into developer of business and facility management solutions.
• ENTRUSTcoreTechnology or IntegrationProvides identity-based solutions that streamline and safeguard access to facilities, networks and the cloud for employees and authorized users.
• EVOLVcoreTechnology or IntegrationDelivers non-invasive security screening solutions under unified ecosystem of AI-based advanced security technologies for safer spaces.
• HID FARGOcoreTechnology or IntegrationProducts for opening doors, accessing digital networks, personalizing badges, verifying transactions, tracking assets with RFID and active low-energy Bluetooth technology.
• HIRSCHcoreTechnology or IntegrationGlobal leader in security technology specializing in physical access control, video intelligence, and digital identification systems.
• IDENTIFICATION SYSTEMS GROUP (ISG)minorChannel Partner/ Reseller/ DistributorNationwide network of local experts in identification, security and card personalization systems with Professional Services Certification program.
• IDPcoreTechnology or IntegrationOne of pioneers of ID card printing technology since 2005 with ISO 9001 certified processes and superior technical support.
• KANEMATSU USAcoreTechnology or IntegrationBusiness solutions and card printer programs like Swiftpro and Swiftcolor for physical and logical access control, payment, and identity management.
• MATICA TECHNOLOGIEScoreTechnology or IntegrationDevelops, manufactures, and distributes solutions to issue passports, financial cards, ID cards, Nano SIM and Micro SIM cards with centralized systems and desktop printers.
• MOBILE SOLUTIONScoreTechnology or IntegrationFrom Elliott Data Systems deploys mobile security, positive identification and accountability solutions with certified partners across United States.
• OPEN OPTIONScoreTechnology or IntegrationDelivering global open platform access control solutions since 1997 with true open architecture replacing proprietary closed systems.
• PROXESScoreTechnology or IntegrationSimple to implement security solution with features of access system at price similar to Grade 1 lock, installs with screwdriver but provides security system benefits.
• SAFETRUSTcoreTechnology or IntegrationDelivers touchless access experience modernizing workplace with virtual credentials in mobile phones or wearables for secure, integrated access.
• SATOcoreTechnology or IntegrationHealthcare solutions to reduce cost of operation and improve quality of patient identification with wristbands and labels meeting FDA, AHA, HIPAA and JCAHO guidelines.
• VERKADAcoreTechnology or IntegrationHybrid cloud access control strengthening security, maximizing visibility, and streamlining management with zero servers and easy scaling.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• IDenticard (Brady Corporation): IDenticard is a long-standing direct competitor in ID card issuance, access control, and security systems integration. Like Multicard, it serves mid-market and enterprise customers with photo ID, credential management, and physical security solutions, making it the closest comparable peer.
• Convergint Technologies: Convergint is a large-scale security, fire, and life-safety systems integrator with a global delivery model. It is comparable to Multicard as a value-added integrator of access control, video surveillance, and enterprise security systems, though Convergint operates at significantly greater scale and geographic breadth.
• Identiv: Identiv provides physical security and secure身份 solutions, including RFID, NFC, and credential management products. It is directly comparable to Multicard's overlap in access control cards, mobile credentials, and physical identity offerings for enterprise and government customers.
• Elliott Data Systems: Elliott Data Systems is a security and identification systems integrator specializing in mobile credentialing, positive ID, and accountability solutions. Comparable to Multicard in both product portfolio (ID issuance, access control) and integrator business model serving enterprise and government markets.
• 3xLOGIC: 3xLOGIC provides integrated access control, video surveillance, and visitor management solutions and is a Multicard systems partner. Comparable given the overlap in commercial access control and cloud-managed security offerings for retail, education, and enterprise segments.

Broad incumbents

• HID Global (ASSA ABLOY): HID Global is the dominant manufacturer of secure identity and physical access control products and a key technology partner of Multicard. While Multicard resells HID products, HID operates as a global incumbent whose direct go-to-market and product roadmap overlap with Multicard's offering.
• Entrust Corporation: Entrust is a global identity and card issuance solutions provider and another major technology partner of Multicard. Comparable given the overlap in financial card issuance, central issuance systems, and credential management software that Multicard resells and integrates.
• Verkada: Verkada is a cloud-native physical security provider specializing in video surveillance, access control, and visitor management. As a Multicard partner and emerging direct competitor in the access control space, Verkada represents a cloud-first alternative to Multicard's traditional on-premise integrator model.
• Avigilon (Motorola Solutions): Avigilon, a Motorola Solutions company, provides video analytics, network video management, and access control solutions. Multicard integrates Avigilon's ACM and ACC platforms, but Avigilon also competes directly for end-customer wallet share in enterprise video and access deployments.
• Allegion: Allegion is a global security products and solutions provider spanning mechanical locks, electronic access control, and biometric devices. It is a Multicard partner but also a broad incumbent whose integrated security offerings compete for the same enterprise and education customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multicard