Trapped SG

What Trapped SG does

Trapped SG, operating under the legal entity FM Exhibition International Pte. Ltd., is a Singapore-based escape room operator founded in 2014 that runs one of the country's largest indoor escape room facilities at The Centrepoint mall on Orchard Road. The core product is a portfolio of seven immersive, story-themed escape rooms (The Cursed Video Tape, The Insidious Hostel Warlock, Ravenhill Asylum, The Great Escape, The Salem Experiment, The Attic, and Alchemist's Cabinet of Curiosities), each delivering 75-minute sessions with up to 10-12 players across 25 hidden chambers featuring 70+ props, animatronics imported from the United States, and NPC actors. The company has cumulatively served over 147,857 players across tourist, family, corporate, and friend-group segments, and holds the #1 TripAdvisor ranking among 260 Singapore attractions for the Escape Room category, alongside a 4.9-star Google rating across 8,900+ reviews.

The business model is direct-to-consumer experiential entertainment, monetized through per-person one-time session fees (~$38.90 SGD standard, $28.90 student pricing after 6pm) paid on-site via cash or major payment methods, with online reservations handled through the Bookeo platform. The company runs an 11am-10pm daily operating schedule with a minimum 3-paying-participant booking rule and private sessions (no merging with strangers). Beyond walk-in consumer revenue, Trapped operates a dedicated corporate team building sales channel ([email protected]) serving marquee enterprise logos including Standard Chartered, OCBC, HSBC, Deloitte, PwC, Google, Microsoft, Shell, AXA, Nestle, CapitaLand, DHL, Changi Airport, and Singapore government agencies (SPF, CPF). The company has expanded its offering with off-site products (Mystery Hunt and Culinary Chaos) for groups of 10-300 pax and is actively pursuing international franchise expansion.

Growth levers center on Season 6 content refreshes, the franchise program, off-site team building products, and a cross-promotional partnership with Triggered Games' Floor Is Lava attraction. Trapped SG is privately held with founder/management ownership, no disclosed external funding, and a stable 51-100 employee headcount operating from a single primary venue.

Name

Trapped SG

Legal name

FM Exhibition International Pte. Ltd.

Website

https://trapped.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Trapped SG is a Singapore-based escape room operator running one of the country's largest themed escape room facilities at The Centrepoint on Orchard Road, serving consumer groups, corporate clients, schools, and tourists through 75-minute immersive game sessions and off-site team building events.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room entertainment
• Immersive themed experiences
• Corporate team building
• Leisure attractions
• Interactive puzzle games

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Escape Room Game Sessions: One-time per-person payment for 75-minute escape room experiences. Minimum 3 paying participants per booking. Payment collected on-site via cash, NETS, Visa, Mastercard, Amex, or GrabPay. Online booking without online payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Trapped SG operates a physical escape room venue at The Centrepoint on Orchard Road in Singapore, selling 75-minute immersive themed escape room game sessions to walk-in consumers, pre-booked groups, families, tourists, and corporate clients. The core offering includes seven themed rooms across thriller, mystery, sci-fi, prison, magic, and supernatural genres, complemented by off-site team building products (Mystery Hunt and Culinary Chaos) for corporate and educational groups of 10-300 participants.

Product overview

Trapped SG operates one of the largest escape room facilities in Singapore, featuring 7 themed escape room games across two seasons (Season 5 and Season 6) at The Centrepoint location. The core portfolio includes immersive, story-driven escape room experiences with themes spanning thriller, horror, mystery, science fiction, magic, and prison genres. Each room offers 75 minutes of gameplay with up to 10-12 players. Beyond individual escape rooms, Trapped SG offers corporate team building packages (Mystery Hunt and Culinary Chaos) for groups of 10-300 pax, and maintains a strategic partnership with Floor Is Lava (Triggered Games) for expanded attraction offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cursed Video Tape Thriller and suspense themed 75-minute escape room where players investigate cursed video tapes at a remote cabin to save Professor Loich. Features NPC appearance, difficulty level 83%, intensity 93%, group size 3 to 10 pax. Located at The Centrepoint, Singapore.
• The Insidious Hostel Warlock Mystery and supernatural themed 75-minute escape room where paranormal investigators are locked inside an abandoned hostel haunted by a warlock and must escape. Difficulty level 83%, intensity 82%, group size 3 to 12 pax. Located at The Centrepoint, Singapore.
• Ravenhill Asylum Mystery and investigative themed 75-minute escape room where players investigate the disappearance of schizophrenic patient Alisha in Ravenhill Asylum and uncover deadly secrets. Difficulty level 83%, intensity 82%, group size 3 to 12 pax. Located at The Centrepoint, Singapore.
• The Great Escape Witty, fun, prison themed 75-minute escape room where players scheme to break out of a high-security facility during lights out. Features a live actor. Located at The Centrepoint, Singapore.
• The Salem Experiment: Strangest Things Science fiction themed 75-minute escape room set in a secret laboratory in Salem where the line between reality and imagination is blurred, involving supernatural realms. Located at The Centrepoint, Singapore.
• The Attic Suspense and mystery themed 75-minute escape room where players who have been kidnapped in an attic must escape before their captor returns. Located at The Centrepoint, Singapore.
• The Alchemist's Cabinet of Curiosities Magic and mystery themed 75-minute escape room where players explore an Alchemist's home to find an immortality potion and escape. Features plenty of puzzles with no scare elements. Located at The Centrepoint, Singapore.
• Mystery Hunt (Off-site Team Building) Off-site team building activity combining puzzle-solving with purposeful learning, developing teamwork, communication, observation, problem-solving, and creative thinking skills. Designed for corporate groups, schools, and government agencies delivered at client locations.
• Culinary Chaos (Off-site Team Building) Off-site team building activity combining culinary challenges with escape room-style puzzle solving for corporate groups, schools, and government agencies delivered at client locations.

Quantifiable outcome

• 17% overall survival rate across all themes, demonstrating challenging difficulty levels
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Floor Is Lava (Triggered Games)minorStrategic or Co-development PartnerCross-promotional relationship with Triggered Games' Floor Is Lava experience located at Cineleisure. Floor Is Lava is listed on Trapped's website as a related attraction, suggesting a partnership or referral arrangement between the two entertainment venues.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/236124303229147
• TikToktiktok.com/@trappedescaperoomsg
• Xx.com/trappedsg
• LinkedInlinkedin.com/company/trappedsg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trapped SG