What David design does

David Design AB is a Swedish furniture design company headquartered in Ulricehamn, Sweden, operating as a subsidiary of Götessons Design Group AB, a Swedish furniture and interior conglomerate encompassing brands such as Götessons Industri AB, Akustikmiljö AB, Norco Interior, and Scan Sørlie. Founded in 1994 and operating for over 30 years, the company designs and manufactures premium Scandinavian furniture — chairs, easy chairs, sofas, tables, benches, bar stools, stools, lighting, and accessories — built on long-running collaborations with internationally recognized designers including Claesson Koivisto Rune, Ruud Ekstrand, Christer Norman, Richard Hutten, Mattias Stenberg, Axel Bjurström, Daniel Lavonius Jarefeldt, Constance Guisset, Patty Johnson, and Lars Hofsjö. Its product materials comprise solid wood, form-pressed FSC-certified wood, metal underframes, and upholstered seating in fabrics and leather, with modular configurations such as the Toad Connect linkable sofa system built on the 1968 Toad chair design by Ekstrand and Norman.

The portfolio has accumulated design recognition including the German Design Award, IF Design Award, Good Design Award (Chicago Athenaeum), Nordic Designer of the Year, Swedish Elle Decoration 'Chair of the Year', and a Prince Eugen Medal awarded to collaborating designers. Products carry Möbelfakta sustainable furniture certification, FSC certification for responsibly sourced wood, and EN16139:2013 durability compliance for non-household seating — credentials relevant to European public-sector and commercial tenders. Recent product cadence includes the 2023 collection (Nomia, Collage 2.0, Toad Connect, Leeward, Hepburn, To-Go XL) and the 2024 O Chair designed by Constance Guisset.

David Design generates revenue primarily through one-time sales of premium designer furniture via direct e-commerce on its multilingual website (Swedish, English, French, German, Norwegian), supplemented by European dealer/distributor networks and trade show presence. Pricing is quote-based rather than publicly listed, reflecting extensive customization options across wood finishes (ash, oak, walnut), metal finishes, fabrics, and leathers, and the company provides downloadable BIM objects, CAD drawings, and product sheets for architectural specification. Customer focus splits between contract and hospitality buyers (interior designers, architects, and specifiers sourcing for commercial projects) and premium residential consumers. The David Design legal entity itself is reported at 1-10 employees in firmographics data, indicating a brand-led structure that leverages the broader Götessons Design Group for manufacturing and distribution scale.

Name

David design

Legal name

David Design AB

Website

https://daviddesign.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

David Design AB is a Swedish furniture design subsidiary of Götessons Design Group AB, producing chairs, sofas, tables, lighting, and accessories in collaboration with international designers. It targets contract/hospitality buyers and premium residential customers across European markets via e-commerce and dealer networks.

Ownership category

akta.pro rank

Product category

Designer Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Scandinavian furniture design
• Contract furniture
• Designer seating
• Modular sofa systems
• Sustainable wood furniture

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Furniture Sales: David Design generates revenue primarily through the sale of designer furniture including chairs, easy chairs, sofas, tables, benches, bar stools, stools, lighting, and accessories. Products are sold directly through their e-commerce platform with customization options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

David Design manufactures and sells Scandinavian designer furniture, lighting, and accessories, including chairs, easy chairs, sofas, tables (side, coffee, lounge), benches, bar stools, stools, and lighting. Products are built using solid and form-pressed FSC-certified wood, metal underframes, and upholstered seating in fabric and leather, with extensive customization options across wood finishes, metal finishes, fabrics, and leathers. The range is offered to both contract/hospitality specifiers and residential consumers with designer collaborations from Claesson Koivisto Rune, Constance Guisset, Ruud Ekstrand, Christer Norman, Richard Hutten, Mattias Stenberg, Axel Bjurstr\u00f6m, and Patty Johnson.

Product overview

David Design is a Swedish furniture design company and part of Götessons Design Group, offering a comprehensive furniture portfolio across multiple categories including chairs, easy chairs, sofas, tables, bar stools, benches, lighting, stools, and accessories. The product range spans from mass-market items to exclusive designer pieces, with notable collaborations including O Chair (Constance Guisset), Nomia, Verner family (Lars Hofsjö), Toad/Toad Connect (Ruud Ekstrand and Christer Norman), Collage 2.0 (Claesson Koivisto Rune), Leeward (Daniel Lavonius Jarefeldt), Hammock family (Axel Bjurström), and products by Richard Hutten (Peggy Leggy, Bag, Loop), Mattias Stenberg (Dots), and Patty Johnson (Haida). The collection features both current offerings and special/discontinued assortment items, with sustainability credentials including Möbelfakta certification and EN16139:2013 testing for contract furniture standards.

Differentiator

Problem solved

Functional benefit

Products and services

• O Chair A chair designed by Constance Guisset, introduced as part of the 2024 News collection and inspired by 40 years of design experience; positioned across both residential and contract/hospitality interiors.
• Nomia A chair described as representing uncompromising craftsmanship, part of the 2023 News collection.
• Verner An easy chair framed as an interpretation of the Scandinavian design heritage, part of the Verner product family.
• Verner bord A coordinating table in the Verner product family, designed by Lars Hofsj\u00f6.
• Toad Connect A convertible armchair/connectable sofa system expandable to unlimited seating positions, refined from the original 1968 Toad design by Ruud Ekstrand and Christer Norman.
• Collage 2.0 An exclusive sofa collection with a keder running along seat and back cushions, thin armrests for maximum space, and long continuous back cushions; series spans armchairs, sofas, and modular sofas with wood or metal leg options.
• Leeward A modern yet timeless armchair by Daniel Lavonius Jarefeldt featuring a clean graphic form with detailed craftsmanship, intended for reading, conversation, and relaxation in homes and contract settings.
• Hepburn A lighting product designed by Claesson Koivisto Rune.
• To-Go XL A side table designed by Sara, part of the product lineup.
• Hammock Table A table in the Hammock series available in various sizes and materials with a characteristic metal frame, tested according to EN16139:2013, with tabletops in laminate (white, gray, black nano, or linoleum) and a black metal base.
• Dots A modular sofa with high seating comfort and sustainable design, where the seating puff can be combined with small or large backrests, a table ending, or a connecting part between two seating puffs; M\u00f6belfakta certified.
• Bruse A set of small wooden tables in three shapes (round, square, triangular) and four heights for staggered placement, with tabletops in solid oiled oak or laminate.
• Peggy Leggy A coffee table in solid oak designed by Richard Hutten, height 400 mm, with tabletop and base in oiled oak or white/black-stained finish.
• Bag A seating puff designed by Richard Hutten featuring a leather handle that makes it portable for both home and public environments.
• Loop A wooden coat rack designed by Richard Hutten with hidden wall mounting and rounded detailing to protect hanging items, intended for both residential and commercial environments.
• Skift Lounge A compact lounge chair with separate seat and backrest (allowing freedom of material choice), with upholstered details on a frame of form-pressed FSC-certified wood, tested according to EN16139:2013.
• Skift Swiveling A compact armrest chair with swivel base by Lars Hofsj\u00f6, separate seat and backrest enabling material selection, frame with five metal swivel legs, and environmentally friendly form-pressed wood construction.
• Haida Stool A bar stool in solid ash wood designed by Patty Johnson, available in heights 650mm and 750mm and in natural, black-stained, or white-stained finishes, with optional upholstered seat cushion.

Quantifiable outcome

• Möbelfakta certification ensures compliance with sustainability, quality, and environment standards
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Götessons Design Group ABcoreStrategic or Co-development PartnerDavid Design is a subsidiary of Götessons Design Group AB, a Swedish design group comprising multiple furniture and interior companies including Akustikmiljö AB, Club of Sport, Götessons Industri AB, Loopshop, Norco Interior, Sias Contact, and Scan Sørlie. This group affiliation provides shared resources, distribution synergies, and collaborative design capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gubi: Danish designer furniture and lighting brand with a similar Scandinavian design heritage, premium positioning, and reliance on collaborations with renowned international designers (e.g., GamFratesi, Greta Grossman). Directly competes in the same product categories of chairs, sofas, tables, and lighting.
• &Tradition: Danish design brand producing furniture, lighting, and accessories blending classic and contemporary Scandinavian design. Comparable product mix (chairs, sofas, tables, lighting) and similar target customer segments in residential and contract/hospitality markets.
• Muuto: Danish contemporary furniture brand known for clean Scandinavian aesthetics, collaborations with new designers, and a broad portfolio of seating, tables, and lighting. Closely matches David Design's designer-collaboration model and contract/residential dual-channel strategy.
• Hay: Danish contemporary furniture and accessories brand with strong global distribution and transparent DTC e-commerce. Comparable Scandinavian design positioning but at significantly larger scale, representing both a peer and a competitive scale benchmark.
• Bolia: Danish designer furniture brand with a comparable emphasis on Scandinavian aesthetics, customization, sustainability credentials, and a multi-country European dealer network — closely mirroring David Design's go-to-market model.
• Woud: Danish design brand producing Scandinavian furniture, lighting, and accessories with a similar small-scale, designer-collaboration-driven model. Comparable in catalog breadth and target customer (residential + contract interiors).
• Mater: Danish sustainable furniture and lighting brand emphasizing FSC-certified wood and circular design — closely aligned with David Design's sustainability narrative (FSC, Möbelfakta) and Scandinavian designer collaborations.
• Normann Copenhagen: Danish design brand with broad furniture, lighting, and accessories portfolio targeting residential and contract markets across Europe. Comparable product mix and designer-led positioning, though operating at greater scale and brand awareness.

Broad incumbents

• Fritz Hansen: Iconic Danish heritage furniture manufacturer (Arne Jacobsen, Poul Kjærholm designs) operating across household and institutional furniture with global brand recognition. Comparable premium positioning and contract/hospitality reach, but at a much larger scale and broader catalog.
• Carl Hansen & Søn: Danish heritage furniture manufacturer with a strong emphasis on craftsmanship and designer collaborations (Wegner, Kjærholm). Overlaps with David Design's emphasis on designer-led Scandinavian furniture but serves a broader global market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daviddesign.se
• LinkedInlinkedin.com/company/david-design-furniture
• Instagraminstagram.com/daviddesigninspiration
• Xx.com/daviddesignswe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David design