What Hayes Parsons does

Hayes Parsons Limited is an FCA-authorised (FRN 311881) and CII-Chartered independent insurance broker headquartered in Bristol, with additional offices in Salisbury and London. The firm traces its origins to 1964 and describes itself as 'one of the South West's largest' independent brokers, operating two decades-plus client relationships across both commercial and private client segments.

The firm's product architecture is organised into three lines. The Specialisms tier covers industry-specific placement for Marine, Education, Property & Construction, Emerging Tech & Life Sciences (R&D, clinical trials, biotech, medical devices), Blocks of Flats, Visitor Attractions & Heritage, and Charities & Not For Profit. The Essential SME tier delivers packaged commercial lines: Commercial Combined, Cyber and Health insurance. The Private Client tier provides bespoke cover for high-net-worth households (homes above £500,000 property / £75,000 contents thresholds), jewellery and art collections, fine wine, motor (including classic and prestige cars), luxury yachts, travel and second homes. Underlying technology is conventional insurance brokerage infrastructure; there is no proprietary platform or public technology differentiator disclosed.

Commercially, Hayes Parsons earns commission calculated as a percentage of total annual premium placed with insurers, plus volume/profit-based bonuses, supplemental client fees (including separately disclosed administration charges), and premium finance commission from Close Brothers Premium Finance on funded premium transactions. Go-to-market is sales-led, with specialist brokers serving clients face-to-face and by telephone; the firm supplements this with content marketing, social media presence, event sponsorship of South West tech awards and ecosystem partnerships, including formal broker-in-residence positions at three Bristol-based accelerators and incubators (Science Creates, FutureSpace, Engine Shed).

Name

Hayes Parsons

Legal name

Hayes Parsons Limited

Website

https://hayesparsons.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayes Parsons is an FCA-regulated, CII-Chartered independent UK insurance broker specialising in Marine, Education, Property & Construction, Life Sciences and high-net-worth Private Client cover, operating from Bristol, Salisbury and London.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage
• Commercial insurance
• Marine insurance
• Private client insurance
• Risk management

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission: Commission from insurers calculated as a percentage of total annual premium. Additionally, insurers may pay bonuses based on volume and profit targets achieved.
2. Client Fees: Fees agreed with clients for services provided. Administration charges are separately identified on policy renewal and inception transactions.
3. Premium Finance Commission: Commission expressed as a percentage of loan made from third party premium finance provider (Close Brothers Premium Finance) used to fund insurance premiums.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hayes Parsons is an independent insurance broker that arranges bespoke insurance and risk management solutions for commercial and private clients across multiple specialist sectors. The company acts as an intermediary, accessing multiple insurance markets through fair analysis to source appropriate coverage from specialist insurers, while providing ongoing claims support and policy management.

Product overview

Hayes Parsons Insurance Brokers is an independent insurance broker offering a three-tier product architecture: Specialisms (industry-specific insurance covering Marine, Education, Property & Construction, Technology, Life Science & Biomedical, Blocks of Flats, Visitor Attractions & Heritage, and Charities & Not For Profit), Essential SME (standard commercial policies including Commercial Combined, Cyber, and Health Insurance), and Private Client (bespoke personal insurance for high-value individuals covering homes, jewellery, fine wine, motor vehicles including classic cars, and travel). The company acts as an intermediary arranging cover from multiple insurers to meet client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialisms - Marine Insurance Specialist marine insurance covering marine trade, ROVs and sub sea equipment, hull and machinery, protection and indemnity (P&I), and marine liability for marine industry businesses.
• Specialisms - Education Insurance Insurance services for independent schools, SEND schools, pupil insurances, and motor occasional business use.
• Specialisms - Property & Construction Insurance Insurance covering property owners and construction and property development activities.
• Specialisms - Emerging Tech and Life Sciences Insurance Specialist insurance for R&D activities and commercialised life sciences and technology businesses, including drug manufacture, medical technology, clinical trials, and biotech companies.
• Specialisms - Visitor Attractions & Heritage Insurance Insurance for museums, visitor attractions, and heritage properties.
• Specialisms - Charities & Not For Profit Insurance Insurance services tailored for charities and not-for-profit organisations.
• Essential SME - Commercial Combined Insurance Essential commercial combined insurance policies for modern businesses.
• Essential SME - Cyber Insurance Insurance coverage for cyber risks including ransomware, data breaches, and system damage.
• Essential SME - Health Insurance Health insurance policies for business employees.
• Private Client - High-Value Home & Contents Comprehensive cover for high-value homes and contents exceeding £500,000 property value or £75,000 contents.
• Private Client - Jewellery & Art Insurance for high-valued jewellery, watches, original paintings, and works of art.
• Private Client - Fine Wine Tailored protection for fine wine collections.
• Private Client - Travel Insurance Comprehensive travel insurance for single or multiple trips.
• Private Client - Motor Insurance Insurance for prestige cars and family fleets, including antique and classic vehicles.
• Classic Car Insurance Specialist insurance for antique, vintage, and classic cars including agreed value cover, laid up cover, and spare parts cover.

Named customers2 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Science CreatescoreStrategic or Co-development PartnerHayes Parsons is the insurance broker in residence for Science Creates, holding monthly 121 sessions for their tenants at both sites. This partnership provides dedicated insurance support for life science startups and emerging businesses.
• OBN (Oxford Bioinformatics Network)minorStrategic or Co-development PartnerCorporate member of OBN, one of the UK's largest life science networks, providing industry connections and referral opportunities in the life sciences sector.
• BIOindustry AssociationminorStrategic or Co-development PartnerCorporate member of BIOindustry Association, the UK's trade association for the biotech and life science industry.
• FutureSpacecoreStrategic or Co-development PartnerChosen insurance broker and risk advisor to FutureSpace. Hayes Parsons is the broker in residence at FutureSpace where they run regular sessions and provide insurance and risk management support to residents.
• Engine ShedcoreStrategic or Co-development PartnerChosen insurance broker and risk advisor. Hayes Parsons is the broker in residence at Engine Shed providing regular sessions and insurance support for tech hub residents.
• Tech SparkminorGTM or Marketing PartnerClose working relationship with Tech Spark, a non-profit association dedicated to connecting, educating and strengthening tech start-ups in Bristol, Bath and the broader West of England region. Regular sponsorship of events such as The SPARKies awards.
• Set Squared BristolminorGTM or Marketing PartnerClose working relationships with Set Squared Bristol. Regular sponsor of events including Set Squared Connect.
• Bristol BeaconminorStrategic or Co-development PartnerLong-time supporter and corporate member of Bristol Beacon, a music charity, renowned venue and award-winning music education hub.
• Alzheimer's SocietyminorOthersCharity of the year partner for 2026 and 2027, supporting vital research and support for people affected by dementia and their families. The company raises awareness, volunteers time, and fundraises throughout the year.
• SPARKies AwardsminorGTM or Marketing PartnerSponsor of the SPARKies awards (Best Cyber Company category) for multiple years, demonstrating commitment to the South West tech community.
• GoTech AwardsminorGTM or Marketing PartnerSponsor for the GoTech Awards 2020 and 2022, celebrating and giving recognition to the UK's leading business incubators, universities and technology associations.
• Bristol Technology FestivalminorGTM or Marketing PartnerCommunity partner for Bristol Technology Festival, a week-long event creating an inclusive platform for promotion of tech businesses and topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Howden Group Holdings: Large London-based independent insurance broker with a broad UK and international footprint across commercial and personal lines. Highly comparable operating model (independent, multi-sector, advice-led) but at materially greater scale than Hayes Parsons.
• Ardonagh Group: Major UK insurance broker group (parent of Towergate, Arachas, Advisor BI) operating across commercial, personal, and speciality lines. Comparable in offering breadth to Hayes Parsons' three-pillar model but operating at a much larger scale and via acquired regional brands.
• Aon UK: Global insurance and reinsurance broker with a significant UK commercial practice. Overlaps with Hayes Parsons' commercial specialism model (marine, life sciences, property) but serves enterprise and large corporate clients rather than mid-market and HNW.
• Marsh UK: Global insurance broker and risk adviser with deep UK presence. Competes with Hayes Parsons in commercial risk placement (marine, construction, life sciences) but at a significantly larger scale and primarily serving corporate/enterprise clients.
• Towergate Insurance Brokers: UK-wide insurance broker offering personal, commercial, and speciality lines including marine and HNW. Direct overlap with Hayes Parsons' specialism/Private Client mix but with a national branch network rather than a regional focus.

Direct peers

• Griffiths & Armour: Independent UK insurance broker with deep specialisms in professional indemnity, construction, marine, and education. Closely comparable to Hayes Parsons in size, specialism-led strategy, and Chartered status, though based in the North West rather than the South West.
• Stackhouse Poland: Long-established London-based independent insurance broker with a strong HNW Private Client and commercial specialism practice. Directly comparable in independent, advice-led, multi-sector model, particularly in Private Client motor and high-value home.
• Russell Scanlan: Nottingham-based independent insurance broker with comparable three-pillar model (commercial, SME, HNW Private Client). Similar in scale and proposition to Hayes Parsons and frequently cited among UK regional independents.
• Brownhill Insurance Group: UK independent insurance broker with strong HNW Private Client and commercial specialism focus. Direct peer on Private Client proposition (high-value homes, jewellery, motor) and broadly similar regional/independent positioning.

Regional players

• Endeavour Insurance Services: South East England-based independent broker offering commercial, HNW, and specialist lines. Comparable in business model to Hayes Parsons and operating in a different but adjacent UK region, illustrating the typical independent-broker competitive set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HayesParsonsInsuranceBrokers
• LinkedInlinkedin.com/company/hayes-parsons-ltd
• Instagraminstagram.com/hp_careers
• Xx.com/Hayesparsons

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes Parsons