KRAL

What KRAL does

KRAL GmbH is an Austrian, family-owned industrial manufacturer founded in 1950 and headquartered in Lustenau, Austria, specializing in twin-screw pump technology and volumetric positive-displacement flow measurement. The company designs, engineers, and manufactures its products at a single Austrian facility, and sells them under its own brand through direct sales, a global network of independent sales and service partners across 35+ countries, and a B2B Partner Portal. A dedicated US entity (KRAL-USA, Inc.) serves the North American market from Matthews, North Carolina. The product portfolio centers on two lines: screw pumps (including API, ATEX, bitumen, hydraulic, marine, magnetic-coupling, lubrication, fuel, and future-fuels variants) and flow meters (six series — OMP, OME, OMG, OMH, OMS, OMX) delivering ±0.1% measurement accuracy, up to 420 bar pressure capability, and a -20°C to +200°C temperature range. A serial production program addresses standard configurations with faster delivery and bundled 3D and operating-data downloads.

Revenue is generated primarily through hardware sales of pumps, flow meters, and spare parts, supplemented by professional after-sales services including installation, commissioning, calibration, training, maintenance, and remote support. Pricing is quote-based and not publicly disclosed; custom engineered solutions dominate, while standardized serial-production offerings provide a faster, lower-friction transaction layer. End markets span chemical processing, marine and shipping, power generation, hydraulics and machinery, and plastics manufacturing. The company is led by three managing directors — DI Otmar Kräutler, Ing. Dipl.-BW Christoph Matt MBA, and Thomas Blum MSc. MBA — and holds EN ISO 9001:2015 certification. No external institutional investment, acquisitions, or public listing have been disclosed.

Name

KRAL

Legal name

KRAL GmbH

Website

https://kral.at

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

KRAL GmbH is an Austrian family-owned manufacturer of twin-screw pumps and volumetric flow meters, serving chemical, marine, power generation, hydraulics, and plastics customers in 35+ countries through direct sales, partners, and a B2B portal.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Flow Measurement Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Positive Displacement Pumps (IMAHANAB)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

Keywords

• Screw pumps
• Flow measurement
• Industrial pumps
• Volumetric flowmeters
• Dosing equipment

Headquarters

HQ city

Lustenau

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Pump Sales: KRAL generates revenue through the manufacture and sale of screw pumps for industrial applications including API pumps, ATEX pumps, bitumen pumps, hydraulic pumps, fuel pumps, marine pumps, lubricating oil pumps, and more. Pumps are sold directly and through partner network.
2. Flow Meter and Dosing Device Sales: Sale of flow meters and dosing devices including OMP, OME, OMG, OMH, OMS, and OMX series for precise liquid flow measurement and dosing applications.
3. Spare Parts: Sale of genuine spare parts for pumps and flow measurement equipment through the partner portal web shop.
4. After-Sales Services: Services including remote support, installation and commissioning, training courses, maintenance, repair, calibration service, and spare parts for KRAL products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KRAL GmbH manufactures twin-screw pumps and positive displacement (volumetric) flow meters for industrial fluid handling and measurement. The product portfolio includes screw pumps for chemicals, fuel, lubrication, hydraulics, marine, and power generation applications, along with precision flow meters (OMP, OME, OMG, OMH, OMS, OMX series), electronic display/processing units, and supporting services such as installation, calibration, maintenance, and spare parts.

Product overview

KRAL GmbH is an Austrian manufacturer of industrial pump technology and flow measurement equipment. The product portfolio centers on two core product lines: Screw Pumps (Schraubenspindelpumpen) providing pulsation-free fluid transfer for various viscosities, and Flowmeters (Durchflussmessgeräte) offering precise flow measurement across multiple series (OMP, OME, OMG, OMH, OMS, OMX) with different pressure ratings and connection types. Supporting the core products are electronic Display and Processing Units, Smart Support Software, and a Serial Production Program for standard models with faster delivery. The product range spans specialized applications including API pumps for petroleum industry, ATEX explosion-protected pumps, hydraulic pumps, fuel pumps, ship pumps, magnetic coupling pumps, bitumen pumps, and future fuels pumps. Services include installation, maintenance, repair, calibration, training, and spare parts support. All products are developed and manufactured at the headquarters in Lustenau, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Screw Pumps (Schraubenspindelpumpen) Twin-screw pumps providing pulsation-free operation for high and low viscosity liquids, designed for industrial applications including chemicals, hydraulics, fuel systems, lubrication, power generation, and marine use.
• Flowmeters (Durchflussmessgeräte) Highly accurate and robust volumetric flow measurement devices for liquids and gases, featuring precision engineering for industrial process control applications across multiple series (OMP, OME, OMG, OMH, OMS, OMX).
• Serial Production Program Pre-configured standard pump products for frequently used applications with faster delivery times and best price guarantee, including downloadable package with operating data sheet, 3D model, dimension sheet, and product information sheet.
• API Pumps

Quantifiable outcome

• Flow measurement accuracy of ±0.1% of measured value
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KRAL-USA, Inc.coreChannel Partner/ Reseller/ DistributorIndependent US sales office and authorized service partner of KRAL GmbH serving the North American market. Located in Matthews, North Carolina, KRAL-USA provides local sales support, customer service, and technical assistance for KRAL products in the United States.
• Independent Sales and Service PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of independent sales and service partners providing localized sales, installation, commissioning, maintenance, and repair services for KRAL products in various regions. Partners operate independently while representing KRAL brand.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• SEEPEX (Ingersoll Rand): SEEPEX is a leading global manufacturer of progressive cavity pumps and pumping systems, directly comparable to KRAL as a specialist in positive displacement pump technology serving chemical, food, wastewater, and industrial fluid handling markets.
• Netzsch Pumps & Systems: Netzsch is a German manufacturer of positive displacement pumps (progressive cavity, rotary lobe, screw pumps) and flow measurement, serving the same chemical, food, and industrial fluid handling applications as KRAL with a comparable product focus.
• Allweiler (CIRCOR International): Allweiler is a German specialist in screw pumps and centrifugal pumps serving marine, chemical, and power generation applications - directly overlapping with KRAL's core product portfolio and end markets.
• Bornemann (Flowserve): Bornemann specializes in twin-screw pumps for oil & gas, chemical, and marine applications, directly competing with KRAL's core screw pump technology in similar high-viscosity and high-pressure use cases.
• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement and flow instrumentation, directly comparable to KRAL's flow measurement business for liquids in chemical, food, and process industry applications.
• KROHNE Group: KROHNE is a leading global manufacturer of process instrumentation including flow meters for liquids and gases, directly competing with KRAL's OMP/OME/OMG/OMH/OMS/OMX flow measurement series in industrial process applications.

Broad incumbents

• Sulzer: Sulzer is a major global pump manufacturer offering centrifugal, positive displacement, and specialty pumps across oil & gas, power, water, and chemical markets, with KRAL's screw pump range competing in the broader Sulzer portfolio.
• Flowserve: Flowserve is a leading global provider of pumps, valves, seals, and flow control solutions for power, oil & gas, chemical, and water industries, competing with KRAL in API screw pumps, metering pumps, and flow measurement.
• ITT Inc. ITT is a diversified manufacturer of industrial pumps, motion technologies, and connectors, with brands like Goulds Pumps and Bornemann directly overlapping with KRAL's screw pump and chemical/industrial fluid handling offerings.
• Siemens Process Instrumentation: Siemens offers SITRANS flow measurement and process instrumentation products that overlap with KRAL's flow meter portfolio, particularly in industrial automation and process control applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfmWw9MVQi-A5aZ7d7164vA?view_as=subscriber
• LinkedInde.linkedin.com/company/kral-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAL