KRAL
KRAL GmbH is an Austrian family-owned manufacturer of twin-screw pumps and volumetric flow meters, serving chemical, marine, power generation, hydraulics, and plastics customers in 35+ countries through direct sales, partners, and a B2B portal.
- Company typePrivate
- Founded1950
- HeadquartersLustenau, Austria
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What KRAL does
KRAL GmbH is an Austrian, family-owned industrial manufacturer founded in 1950 and headquartered in Lustenau, Austria, specializing in twin-screw pump technology and volumetric positive-displacement flow measurement. The company designs, engineers, and manufactures its products at a single Austrian facility, and sells them under its own brand through direct sales, a global network of independent sales and service partners across 35+ countries, and a B2B Partner Portal. A dedicated US entity (KRAL-USA, Inc.) serves the North American market from Matthews, North Carolina. The product portfolio centers on two lines: screw pumps (including API, ATEX, bitumen, hydraulic, marine, magnetic-coupling, lubrication, fuel, and future-fuels variants) and flow meters (six series — OMP, OME, OMG, OMH, OMS, OMX) delivering ±0.1% measurement accuracy, up to 420 bar pressure capability, and a -20°C to +200°C temperature range. A serial production program addresses standard configurations with faster delivery and bundled 3D and operating-data downloads.
Revenue is generated primarily through hardware sales of pumps, flow meters, and spare parts, supplemented by professional after-sales services including installation, commissioning, calibration, training, maintenance, and remote support. Pricing is quote-based and not publicly disclosed; custom engineered solutions dominate, while standardized serial-production offerings provide a faster, lower-friction transaction layer. End markets span chemical processing, marine and shipping, power generation, hydraulics and machinery, and plastics manufacturing. The company is led by three managing directors — DI Otmar Kräutler, Ing. Dipl.-BW Christoph Matt MBA, and Thomas Blum MSc. MBA — and holds EN ISO 9001:2015 certification. No external institutional investment, acquisitions, or public listing have been disclosed.
KRAL firmographics
Firmographics- Name
- KRAL
- Legal name
- KRAL GmbH
- Website
- https://kral.at
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KRAL GmbH is an Austrian family-owned manufacturer of twin-screw pumps and volumetric flow meters, serving chemical, marine, power generation, hydraulics, and plastics customers in 35+ countries through direct sales, partners, and a B2B portal.
- Ownership category
- akta.pro rank
KRAL industry classification
Industry- Product category
- Industrial Pumps and Flow Measurement Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Fluid Power Pump and Motor Manufacturing (333996)
- SIC
- Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Positive Displacement Pumps (IMAHANAB)
- akta.pro secondary industries
- Specialty & Metering Pumps (IMAHANAC), Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)
Keywords
Where KRAL is headquartered
LocationHeadquarters
- HQ city
- Lustenau
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
KRAL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Pump Sales: KRAL generates revenue through the manufacture and sale of screw pumps for industrial applications including API pumps, ATEX pumps, bitumen pumps, hydraulic pumps, fuel pumps, marine pumps, lubricating oil pumps, and more. Pumps are sold directly and through partner network.
- Flow Meter and Dosing Device Sales: Sale of flow meters and dosing devices including OMP, OME, OMG, OMH, OMS, and OMX series for precise liquid flow measurement and dosing applications.
- Spare Parts: Sale of genuine spare parts for pumps and flow measurement equipment through the partner portal web shop.
- After-Sales Services: Services including remote support, installation and commissioning, training courses, maintenance, repair, calibration service, and spare parts for KRAL products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Serial Production Program - Standard pumps with faster delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
KRAL product offering
Product offeringCore offering
KRAL GmbH manufactures twin-screw pumps and positive displacement (volumetric) flow meters for industrial fluid handling and measurement. The product portfolio includes screw pumps for chemicals, fuel, lubrication, hydraulics, marine, and power generation applications, along with precision flow meters (OMP, OME, OMG, OMH, OMS, OMX series), electronic display/processing units, and supporting services such as installation, calibration, maintenance, and spare parts.
Product overview
KRAL GmbH is an Austrian manufacturer of industrial pump technology and flow measurement equipment. The product portfolio centers on two core product lines: Screw Pumps (Schraubenspindelpumpen) providing pulsation-free fluid transfer for various viscosities, and Flowmeters (Durchflussmessgeräte) offering precise flow measurement across multiple series (OMP, OME, OMG, OMH, OMS, OMX) with different pressure ratings and connection types. Supporting the core products are electronic Display and Processing Units, Smart Support Software, and a Serial Production Program for standard models with faster delivery. The product range spans specialized applications including API pumps for petroleum industry, ATEX explosion-protected pumps, hydraulic pumps, fuel pumps, ship pumps, magnetic coupling pumps, bitumen pumps, and future fuels pumps. Services include installation, maintenance, repair, calibration, training, and spare parts support. All products are developed and manufactured at the headquarters in Lustenau, Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Screw Pumps (Schraubenspindelpumpen) Twin-screw pumps providing pulsation-free operation for high and low viscosity liquids, designed for industrial applications including chemicals, hydraulics, fuel systems, lubrication, power generation, and marine use.
- Flowmeters (Durchflussmessgeräte) Highly accurate and robust volumetric flow measurement devices for liquids and gases, featuring precision engineering for industrial process control applications across multiple series (OMP, OME, OMG, OMH, OMS, OMX).
- Serial Production Program Pre-configured standard pump products for frequently used applications with faster delivery times and best price guarantee, including downloadable package with operating data sheet, 3D model, dimension sheet, and product information sheet.
- API Pumps
Quantifiable outcome
- Flow measurement accuracy of ±0.1% of measured value
- +3 more outcomes
Companies that use KRAL
Customer profileSegments5 records
Ideal customer profiles5 records
KRAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KRAL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KRAL-USA, Inc.coreIndependent US sales office and authorized service partner of KRAL GmbH serving the North American market. Located in Matthews, North Carolina, KRAL-USA provides local sales support, customer service, and technical assistance for KRAL products in the United States.
- Independent Sales and Service PartnerscoreGlobal network of independent sales and service partners providing localized sales, installation, commissioning, maintenance, and repair services for KRAL products in various regions. Partners operate independently while representing KRAL brand.
Scale indicators2 records
Recent moves2 records
Expansion highlights6 records
KRAL competitors and assessment
Company assessmentDirect peers
- SEEPEX (Ingersoll Rand): SEEPEX is a leading global manufacturer of progressive cavity pumps and pumping systems, directly comparable to KRAL as a specialist in positive displacement pump technology serving chemical, food, wastewater, and industrial fluid handling markets.
- Netzsch Pumps & Systems: Netzsch is a German manufacturer of positive displacement pumps (progressive cavity, rotary lobe, screw pumps) and flow measurement, serving the same chemical, food, and industrial fluid handling applications as KRAL with a comparable product focus.
- Allweiler (CIRCOR International): Allweiler is a German specialist in screw pumps and centrifugal pumps serving marine, chemical, and power generation applications - directly overlapping with KRAL's core product portfolio and end markets.
- Bornemann (Flowserve): Bornemann specializes in twin-screw pumps for oil & gas, chemical, and marine applications, directly competing with KRAL's core screw pump technology in similar high-viscosity and high-pressure use cases.
- Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement and flow instrumentation, directly comparable to KRAL's flow measurement business for liquids in chemical, food, and process industry applications.
- KROHNE Group: KROHNE is a leading global manufacturer of process instrumentation including flow meters for liquids and gases, directly competing with KRAL's OMP/OME/OMG/OMH/OMS/OMX flow measurement series in industrial process applications.
Broad incumbents
- Sulzer: Sulzer is a major global pump manufacturer offering centrifugal, positive displacement, and specialty pumps across oil & gas, power, water, and chemical markets, with KRAL's screw pump range competing in the broader Sulzer portfolio.
- Flowserve: Flowserve is a leading global provider of pumps, valves, seals, and flow control solutions for power, oil & gas, chemical, and water industries, competing with KRAL in API screw pumps, metering pumps, and flow measurement.
- ITT Inc. ITT is a diversified manufacturer of industrial pumps, motion technologies, and connectors, with brands like Goulds Pumps and Bornemann directly overlapping with KRAL's screw pump and chemical/industrial fluid handling offerings.
- Siemens Process Instrumentation: Siemens offers SITRANS flow measurement and process instrumentation products that overlap with KRAL's flow meter portfolio, particularly in industrial automation and process control applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KRAL social profiles
Digital presenceKRAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
KRAL leadership team
Management profileNumber of profiles
Profiles3 records
KRAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KRAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KRAL
What does KRAL do?
KRAL GmbH manufactures twin-screw pumps and positive displacement (volumetric) flow meters for industrial fluid handling and measurement. The product portfolio includes screw pumps for chemicals, fuel, lubrication, hydraulics, marine, and power generation applications, along with precision flow meters (OMP, OME, OMG, OMH, OMS, OMX series), electronic display/processing units, and supporting services such as installation, calibration, maintenance, and spare parts.
Is KRAL a public or private company?
KRAL is a private company. It is classified as family owned and is currently operating.
When was KRAL founded?
KRAL was founded in 1950. It employs 251 to 500 people.
Where is KRAL based?
KRAL is headquartered in Lustenau, Austria, in the Europe region.
How does KRAL make money?
Four revenue lines are on record. Industrial Pump Sales are the primary driver. The others are flow Meter and Dosing Device Sales, spare Parts and after-Sales Services.
Who are KRAL's main competitors?
Direct peers on record are SEEPEX (Ingersoll Rand), Netzsch Pumps & Systems, Allweiler (CIRCOR International), Bornemann (Flowserve), Endress+Hauser and KROHNE Group. Broad incumbents are Sulzer, Flowserve, ITT Inc. and Siemens Process Instrumentation.
Does KRAL have an API?
No public API is recorded for KRAL.
What industry is KRAL in?
KRAL's product category is Industrial Pumps and Flow Measurement Equipment. Its primary akta.pro industry code is IMAHANAB, Positive Displacement Pumps, with a secondary code of IMAHANAC, Specialty & Metering Pumps. Its NAICS code is 33391 and its SIC code is 3561.