What The Woolery does

The Woolery is a family-owned, US-based fiber arts supplies retailer founded in 1981 that operates as a direct-to-consumer e-commerce business (woolery.com, Shopify-powered) alongside a single physical retail showroom. The company sells yarn (over 30,000 cones, balls, skeins, and cakes), weaving looms (rigid heddle, table, floor, tapestry, inkle), spinning wheels and hand spindles, spinning fiber, knitting needles, crochet hooks, felting, dyeing, rug hooking, punch needle, and kumihimo supplies, plus project kits, books and magazines, gift cards, and used equipment. The product portfolio spans entry-level to premium (spinning wheels exceeding $2,000) and carries deep brand rosters including Ashford, Schacht, Leclerc, Kromski, Louet, Majacraft, Lendrum, addi, ChiaoGoo, HiyaHiya, and KnitPro.

Revenue is generated through one-time retail purchases (consumables and equipment) with volume discounts on yarn (5–15% at 12+ items) and books (10–15% at 4+ books), free shipping over $150, and curbside pickup. The go-to-market is content-led and community-led: an active blog of patterns and tutorials, social presence on Facebook, YouTube, Instagram, and Pinterest, email newsletters, a Guild Reward Program for fiber arts groups, an Affiliate Program, and in-store fiber arts classes. The physical showroom's differentiator is hands-on test-driving of looms and spinning wheels — a tactile experience for high-consideration equipment purchases that pure online competitors cannot easily replicate. The business serves hobbyist fiber artists (primary), organized guilds and groups (secondary), and home crafters (secondary), with no disclosed enterprise or B2B customer base.

Name

The Woolery

Legal name

The Woolery

Website

https://woolery.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Woolery is a family-owned US fiber arts retailer (founded 1981) selling yarn, looms, spinning wheels, knitting and crochet supplies through its e-commerce site and a physical showroom, serving hobbyist fiber artists, guilds, and home crafters.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales: The Woolery generates revenue through direct retail sales of fiber arts supplies including yarn, looms, spinning wheels, knitting needles, crochet hooks, books, project kits, and accessories. Products are sold through their e-commerce website with shipping to customers, as well as in-store purchases and curbside pickup. Volume discounts are offered for bulk purchases of yarn and books.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Woolery is a family-owned fiber arts supplies retailer that sells yarn, weaving looms, spinning wheels, hand spindles, spinning fiber, knitting needles, crochet hooks, weaving tools, felting kits, dyeing supplies, project kits, books and magazines, hook and punch needle supplies, gift cards, used equipment, and fiber arts classes. Products are sold through the company's own e-commerce website (woolery.com), its physical retail store with curbside pickup, and supported by volume discounts, free shipping over $150, and content/community programs.

Product overview

The Woolery is a family-owned fiber arts and crafts e-commerce retailer established in 1981, offering an extensive portfolio of products organized around core craft categories: weaving (looms, reeds, heddles, shuttles, and weaving-specific yarns), spinning (wheels, spindles, and fiber), knitting and crochet (needles, hooks, and yarn), felting, dyeing, rug hooking, and punch needle. The product portfolio centers on Yarn as the single largest category (over 30,000 units of cones, balls, skeins, and cakes), complemented by specialized Equipment categories for weaving (rigid heddle, table, floor, tapestry, inkle looms from Ashford, Schacht, Leclerc, Kromski, Louet, and others) and spinning (wheels and spindles from Ashford, Kromski, Majacraft, Lendrum, and electric spinners from Dreaming Robots). Project Kits (crochet amigurumi, knitting, felting), Books and Magazines, and Craft Supplies (dyeing, hook & punch) complete the offering. Services include Gift Cards, Fiber Arts Classes, and Used Equipment sales. The company serves both beginners and advanced fiber artists through its comprehensive product range and in-house expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Yarns Over 30,000 cones, balls, skeins, and cakes of yarn, including weaving yarns engineered for looms (cotton, wool, linen, Tencel) and knitting/crochet yarns in fibers such as cotton, wool, alpaca, silk, acrylic, hemp, bamboo, and banana. Sold to hobbyist fiber artists for weaving, knitting, and crochet projects.
• Weaving Looms Rigid heddle looms (Ashford, Schacht, Kromski, Beka), table looms, floor looms (Leclerc, Louet, Schacht), inkle looms, tapestry looms, back strap looms, triangle looms, and specialty looms from manufacturers including Lojan, Mirrix, Glimakra, and Stoorstalka, offered to weavers seeking floor-model test driving.
• Spinning Wheels Hand-powered and electric spinning wheels for hand spinning fiber into yarn, including Saxony, castle, modern, and folding wheels from Ashford, Kromski, Schacht, Louet, Majacraft, Lendrum, and Dreaming Robots, plus electric spinners such as the Ashford e-Spinner and Dreaming Robots Electric Eel.
• Hand Spindles Top whorl, bottom whorl, supported, Turkish, Tahkli, Charkha, drop, and Hi-Lo spindles plus spindle accessories from Ashford, Schacht, Kromski, Greensleeves, Snyder Spindles, IST Crafts, Louet, and Kravelli.
• Spinning Fibers Raw fiber in top (combed), roving, sliver, rolag, and batt preparations, including protein fibers (wool, alpaca, silk), cellulose fibers, dyed fibers, conservation breed wool, synthetic fibers, and spinning add-ins such as Angelina iridescent fiber.
• Knitting Needles Single-pointed, double-pointed (DPN), circular, and interchangeable knitting needles across all sizes and materials including bamboo, wood, steel, and synthetic, from brands such as addi, ChiaoGoo, HiyaHiya, KnitPro, Lantern Moon, LYKKE, Kollage, Dreamz, and Prym.
• Crochet Hooks Crochet hooks in various sizes and materials including bamboo, wood, and steel from brands such as Lantern Moon, Clover, and Tulip.
• Weaving Tools and Accessories Shuttles (stick and boat), reeds, heddles (rigid heddles, Texsolv heddles, inserted eye heddles, wire heddles), bobbins, pickup sticks, threading hooks, warping equipment, and loom accessories from Ashford, Schacht, Leclerc, Texsolv, and Lojan.
• Needle Felting Kits and Supplies Needle felting kits featuring various designs (ghost, dragon, sea turtle, Laurel Burch designs), core felting wool, Angelina heat bondable fiber, and accessories from Hawthorn Handmade and Bear Creek Felting.
• Dyeing Supplies Yarn and fiber dyeing products including Cushing's Perfection Acid Dyes and related dyeing accessories for creating hand-dyed yarns and fibers.
• Project and Craft Kits Amigurumi crochet kits (Circulo brand featuring seasonal characters), knitting kits (Hardicraft DIY kits with animal designs), and felting kits (Bear Creek Felting designs).
• Books and Magazines Instructional guides, pattern books, and publications such as Easy Weaving with Little Looms and Spin Off magazine covering spinning, weaving, knitting, crochet, felting, dyeing, rug hooking, and rug punch techniques.
• Hook and Punch Needle Supplies Rug hooking and punch needle supplies including loops, tools, and project materials for creating textured textile projects.
• Tools, Notions, and Accessories Knitting and crochet accessories and notions complementing needles and hooks across fiber arts projects.
• Kumihimo and Braiding Supplies Kumihimo disks and braiding supplies supporting fiber arts braiding and kumihimo projects.
• Gift Cards Gift cards redeemable on woolery.com and in-store, allowing recipients to select their own fiber arts supplies and tools.
• Fiber Arts Classes In-store classes taught by experienced instructors covering fiber arts techniques for hobbyists and makers.
• Used Equipment Pre-owned spinning wheels, looms, and other fiber arts equipment sold at reduced prices.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheWoolery
• Facebookfacebook.com/TheWoolery
• Instagraminstagram.com/thewooleryshop
• Pinterestpinterest.com/thewooleryshop
• Xx.com/thewooleryshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Woolery