Delong Sportswear
Delong Sportswear provides sporting goods supply services.
- Company typePrivate
- Founded-
- HeadquartersOwatonna, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Delong Sportswear does
Delong Sportswear provides fingertip coat award jackets, award memory blanket, feminine cut award jackets, 3 color set-in sleeve award jackets, contrasting wool award jackets, shoulder inserts award jackets, raglan sleeves award jackets, and set-in sleeves award jackets.
Delong Sportswear firmographics
Firmographics- Name
- Delong Sportswear
- Legal name
- Delong Sportswear Inc.
- Website
- https://www.delongsports.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Delong Sportswear provides sporting goods supply services.
- Ownership category
- akta.pro rank
Delong Sportswear industry classification
Industry- Product category
- Custom Athletic Apparel Manufacturing
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro industry
- Outerwear & Performance Apparel Cut & SewIndustrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready)Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)Workwear, Uniforms & Safety Apparel Cut & SewIndustrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)
Keywords
Where Delong Sportswear is headquartered
LocationHeadquarters
- HQ city
- Owatonna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Delong Sportswear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Award Jackets: Sale of custom award jackets to sporting goods dealers, including blank and decorated options
- Custom Outerwear and Fleece: Manufacture and sale of custom outerwear, fleece, and spirit wear to dealers
- Decoration Services: Embroidery, chenille, tackle twill, patches, chevrons, and pins applied to jackets and apparel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealer pricing through account login |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Delong Sportswear product offering
Product offeringCore offering
DeLONG Sportswear manufactures custom award jackets, varsity jackets, and outerwear at its 140,000 sq ft facility in Owatonna, Minnesota. The company produces decorated apparel for the sporting goods market using embroidery, chenille, tackle twill, and screen printing techniques, offering 225 custom color options. Sales are conducted exclusively through a dealer network spanning all 50 U.S. states.
Product overview
DeLONG is a custom award jacket and outerwear manufacturer serving the sporting goods market for over fifty years. The company operates a 140,000 square foot facility that handles jacket manufacturing, decoration, embroidery and screen printing under one roof. The core product portfolio consists of custom Award Jackets (available in Set-in Sleeves, Raglan Sleeves, Shoulder Inserts, Contrasting Wool, 3 Color Set-in Sleeve, Feminine Cut, and Fingertip Coat styles), Award Memory Blankets, School Letters and Patches (chenille-based with online customization), Custom Outerwear, Spirit Fleece, and Sweaters. The company also offers decoration services (embroidery, chenille, tackle twill, patches, chevrons, pins) as add-on modules, and provides an online Custom Outerwear Designer tool. Products are manufactured in Owatonna, MN with 225 custom color options and direct-to-customer shipping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Award Jackets
Quantifiable outcome
- Blank Wool Jackets ship in 12-18 Business Days
- +1 more outcomes
Companies that use Delong Sportswear
Customer profileSegments1 record
Ideal customer profiles1 record
Delong Sportswear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Delong Sportswear partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights2 records
Delong Sportswear competitors and assessment
Company assessmentDirect peers
- Jostens: Largest U.S. provider of school recognition products — championship rings, yearbooks, and varsity/award apparel. Sells into the same school and athletic-program buyers as DeLONG, and DeLONG's site links to jostens.com for legal policies, suggesting a commercial or ownership relationship.
- Augusta Sportswear: Custom team athletic apparel manufacturer serving the U.S. team dealer channel with uniforms, outerwear, and spirit wear — directly comparable B2B dealer model and product mix.
- Holloway Sportswear: Manufacturer of custom team jackets, outerwear, and spirit apparel sold through team dealers and decorators — overlaps directly with DeLONG's varsity and fleece lines.
- CustomInk: Custom apparel platform for groups, teams, and schools — overlapping end customers (schools, athletic programs) with a digital-first, no-minimum model that competes for the same spirit-wear dollars.
- Outerstuff: Manufacturer of licensed and custom team apparel and outerwear sold through team dealers — closely comparable channel and product mix for school and youth sports.
Broad incumbents
- Sport-Tek (SanMar): SanMar's Sport-Tek line offers blank and decorated team outerwear, fleeces, and performance apparel sold through the same decorator/dealer channel; broader catalog but overlapping end customers.
- Champion Teamwear: Champion's teamwear division sells custom athletic apparel and letterman-style jackets to schools and teams via decorators — broader brand but directly competes in custom outerwear.
- Under Armour: Major athletic apparel brand with custom team and school programs; broad portfolio creates a credible threat to DeLONG's premium varsity/team outerwear positioning.
- Adidas Team Sports: Global sportswear incumbent with deep team-dealer and school-spirit presence; competes for athletic-program apparel budgets with broader performance outerwear.
Emerging players
- Mitchell & Ness: Heritage/throwback athletic apparel brand with strong presence in letterman-style jackets; targets a similar nostalgia-driven buyer with a more fashion-forward positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Delong Sportswear social profiles
Digital presenceDelong Sportswear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delong Sportswear leadership team
Management profileNumber of profiles
Delong Sportswear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delong Sportswear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delong Sportswear
What does Delong Sportswear do?
DeLONG Sportswear manufactures custom award jackets, varsity jackets, and outerwear at its 140,000 sq ft facility in Owatonna, Minnesota. The company produces decorated apparel for the sporting goods market using embroidery, chenille, tackle twill, and screen printing techniques, offering 225 custom color options. Sales are conducted exclusively through a dealer network spanning all 50 U.S. states.
Is Delong Sportswear a public or private company?
Delong Sportswear is a private company. It is classified as unknown and is currently operating.
When was Delong Sportswear founded?
Delong Sportswear was founded in -1. It employs 11 to 50 people.
Where is Delong Sportswear based?
Delong Sportswear is headquartered in Owatonna, United States, in the North America region.
How does Delong Sportswear make money?
Three revenue lines are on record. Custom Award Jackets are the primary driver. The others are custom Outerwear and Fleece and decoration Services.
Who are Delong Sportswear's main competitors?
Direct peers on record are Jostens, Augusta Sportswear, Holloway Sportswear, CustomInk and Outerstuff. Broad incumbents are Sport-Tek (SanMar), Champion Teamwear, Under Armour and Adidas Team Sports. Mitchell & Ness is listed as an emerging player.
Does Delong Sportswear have an API?
No public API is recorded for Delong Sportswear.
What industry is Delong Sportswear in?
Delong Sportswear's product category is Custom Athletic Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAB, Outerwear & Performance Apparel Cut & Sew, with a secondary code of IMAOAEAK, Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready). Its NAICS code is 3152 and its SIC code is 2300.