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Like Meat GmbH

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uuid000qpd8

Namestring
Like Meat GmbH
Legal namestring
Like Meat GmbH
Websiteurl
likemeat.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Like Meat GmbH is a German plant-based food company founded in 2013 and headquartered in Wetschen, Germany, operating the consumer brand LIKE (formerly LikeMeat). The company develops and sells 100% plant-based meat substitute products formulated to replicate the flavor, texture, and variety of conventional meat, spanning classic plant-based favorites to modern twists. The target end customer is health-conscious flexitarians and vegetarians who want to reduce meat consumption without sacrificing taste or eating experience, described by the brand as 'free spirits, peace makers, and rule breakers.' Distribution combines retail grocery channels with three country-specific direct-to-consumer e-commerce storefronts in Germany (likeyoulikeit.de), the UK (likeuk.co.uk), and South Africa (likemeat.com/za), supported by an active community-led social presence on TikTok, Instagram, Pinterest, and YouTube.

The company operates as a subsidiary of LIVEKINDLY Collective, a diversified plant-based food group that provides corporate backing, shared resources, and operational scale. Like Meat employs 51-100 people and is led by founder Timo Recker, who serves as co-founder, CEO, and Chairman. The revenue model is consumer packaged goods retail sales, with no disclosed pricing, no external funding rounds, and no enterprise or B2B customer accounts. In April 2016 the company acquired Proviand BV for an undisclosed amount, signaling early inorganic capability expansion in the European plant-based supply chain, and the company has subsequently rebranded from LikeMeat to LIKE under the LIVEKINDLY Collective umbrella.

Short descriptiontext

Like Meat GmbH is a German plant-based food company that develops and sells 100% plant-based meat substitutes under the LIKE brand. It serves health-conscious flexitarians across Germany, the UK, and South Africa through retail grocery and regional direct-to-consumer e-commerce channels.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWetschen, Germany
HQ citystring
Wetschen
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
plant-based meat alternatives, meat substitutes, vegan food products, alternative protein foods, plant-based consumer packaged goods
Industry2 codes
1Plant-Based Meat Manufacturers (End-to-End Brands)
CodeAFANAKAAPrimaryYes
2Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals)
CodeAFANAKAOPrimaryNo
NAICS code1 code
  • Food Manufacturing311
SIC code2 codes
  • Food And Kindred Products2000
  • Miscellaneous Food Preparations & Kindred Products2090
Product category
Plant-Based Meat Alternatives
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Consumer Packaged Goods (CPG) Retail Sales
TypeHardware Sales
Description

LIKE generates revenue through sale of 100% plant-based packaged food products distributed via retail channels. The company sells directly to consumers through regional e-commerce storefronts for UK, Germany, and South Africa markets.

likeplantbased.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Like Meat GmbH produces and sells 100% plant-based packaged food products designed to replicate the flavor, texture, and variety of conventional meat items. The company develops a range of products spanning classic plant-based favorites to bold modern twists, sold under the LIKE brand (formerly LikeMeat) through retail grocery channels and country-specific direct-to-consumer e-commerce storefronts in the UK, Germany, and South Africa.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

LIKE (formerly LikeMeat) is a plant-based food brand and consumer products company offering a range of 100% plant-based food products. The company positions itself as part of the LIVEKINDLY Collective and operates regional websites for different markets (UK, Germany, South Africa). Their product portfolio includes classic plant-based favorites and modern twists, targeting consumers seeking sustainable eating options without compromising on taste or enjoyment.

Product and service1 record
1LIKE Plant-Based Food Products
CategoryPlant-based meat alternatives
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Like Meat GmbH

Plant-Based Meat Alternativeslikemeat.com

Like Meat GmbH is a German plant-based food company that develops and sells 100% plant-based meat substitutes under the LIKE brand. It serves health-conscious flexitarians across Germany, the UK, and South Africa through retail grocery and regional direct-to-consumer e-commerce channels.

What Like Meat GmbH does

Like Meat GmbH is a German plant-based food company founded in 2013 and headquartered in Wetschen, Germany, operating the consumer brand LIKE (formerly LikeMeat). The company develops and sells 100% plant-based meat substitute products formulated to replicate the flavor, texture, and variety of conventional meat, spanning classic plant-based favorites to modern twists. The target end customer is health-conscious flexitarians and vegetarians who want to reduce meat consumption without sacrificing taste or eating experience, described by the brand as 'free spirits, peace makers, and rule breakers.' Distribution combines retail grocery channels with three country-specific direct-to-consumer e-commerce storefronts in Germany (likeyoulikeit.de), the UK (likeuk.co.uk), and South Africa (likemeat.com/za), supported by an active community-led social presence on TikTok, Instagram, Pinterest, and YouTube.

The company operates as a subsidiary of LIVEKINDLY Collective, a diversified plant-based food group that provides corporate backing, shared resources, and operational scale. Like Meat employs 51-100 people and is led by founder Timo Recker, who serves as co-founder, CEO, and Chairman. The revenue model is consumer packaged goods retail sales, with no disclosed pricing, no external funding rounds, and no enterprise or B2B customer accounts. In April 2016 the company acquired Proviand BV for an undisclosed amount, signaling early inorganic capability expansion in the European plant-based supply chain, and the company has subsequently rebranded from LikeMeat to LIKE under the LIVEKINDLY Collective umbrella.

Like Meat GmbH firmographics

Firmographics
Name
Like Meat GmbH
Legal name
Like Meat GmbH
Website
https://likemeat.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
51–100 employees
Short description
Like Meat GmbH is a German plant-based food company that develops and sells 100% plant-based meat substitutes under the LIKE brand. It serves health-conscious flexitarians across Germany, the UK, and South Africa through retail grocery and regional direct-to-consumer e-commerce channels.
Ownership category
akta.pro rank

Like Meat GmbH industry classification

Industry
Product category
Plant-Based Meat Alternatives
NAICS
Food Manufacturing (311)
SIC
Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry
Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
akta.pro secondary industry
Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)

Keywords

  • Plant-based meat alternatives
  • Meat substitutes
  • Vegan food products
  • Alternative protein foods
  • Plant-based consumer packaged goods

Where Like Meat GmbH is headquartered

Location

Headquarters

HQ city
Wetschen
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Like Meat GmbH business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

  1. Consumer Packaged Goods (CPG) Retail Sales: LIKE generates revenue through sale of 100% plant-based packaged food products distributed via retail channels. The company sells directly to consumers through regional e-commerce storefronts for UK, Germany, and South Africa markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Like Meat GmbH product offering

Product offering

Core offering

Like Meat GmbH produces and sells 100% plant-based packaged food products designed to replicate the flavor, texture, and variety of conventional meat items. The company develops a range of products spanning classic plant-based favorites to bold modern twists, sold under the LIKE brand (formerly LikeMeat) through retail grocery channels and country-specific direct-to-consumer e-commerce storefronts in the UK, Germany, and South Africa.

Product overview

LIKE (formerly LikeMeat) is a plant-based food brand and consumer products company offering a range of 100% plant-based food products. The company positions itself as part of the LIVEKINDLY Collective and operates regional websites for different markets (UK, Germany, South Africa). Their product portfolio includes classic plant-based favorites and modern twists, targeting consumers seeking sustainable eating options without compromising on taste or enjoyment.

Differentiator

Problem solved

Functional benefit

Products and services

  • LIKE Plant-Based Food Products

Companies that use Like Meat GmbH

Customer profile

Segments1 record

Ideal customer profiles1 record

Like Meat GmbH technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Like Meat GmbH partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Like Meat GmbH competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Like Meat GmbH social profiles

Digital presence

Like Meat GmbH financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Like Meat GmbH leadership team

Management profile

Number of profiles

Profiles1 record

Like Meat GmbH funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Like Meat GmbH M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Like Meat GmbH

What does Like Meat GmbH do?

Like Meat GmbH produces and sells 100% plant-based packaged food products designed to replicate the flavor, texture, and variety of conventional meat items. The company develops a range of products spanning classic plant-based favorites to bold modern twists, sold under the LIKE brand (formerly LikeMeat) through retail grocery channels and country-specific direct-to-consumer e-commerce storefronts in the UK, Germany, and South Africa.

Is Like Meat GmbH a public or private company?

Like Meat GmbH is a private company. It is classified as corporate owned and is currently operating.

When was Like Meat GmbH founded?

Like Meat GmbH was founded in 2013. It employs 51 to 100 people.

Where is Like Meat GmbH based?

Like Meat GmbH is headquartered in Wetschen, Germany, in the Europe region.

How does Like Meat GmbH make money?

One revenue line is on record: consumer Packaged Goods (CPG) Retail Sales.

Does Like Meat GmbH have an API?

No public API is recorded for Like Meat GmbH.

What industry is Like Meat GmbH in?

Like Meat GmbH's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 311 and its SIC code is 2000.

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Live signals
PR NewswireLikeMeat Showcases Plant-Based Like Chick'n Products at Natural Products Expo West 2022LikeMeat, a LIVEKINDLY Collective brand, announced its attendance at the 2022 Natural Products Expo West in Anaheim, California, where it will sample plant-based chick'n products including Like BBQ Chick'n, Like Chick'n Pieces, LikeWings, and Like Nuggets at booth #N1907. The company will host a LikeWings and Beer happy hour on March 10, 2022, targeting retailer representatives, media contacts, and industry members. LIVEKINDLY Collective, founded by Blue Horizon Group, operates a portfolio of plant-based food brands distributed in more than 40 countries worldwide.PR NewswireLikeMeat's Like Chick'n Wings Touch Down in Over 1,400 Target Stores NationwideLikeMeat's plant-based Like Chick'n Wings are now available in over 1,400 Target stores across the United States. The product aims to cater to the growing demand for alternative snacks during prominent sporting events, reflecting trends where 70% of Americans plan to buy diet-specific foods. This launch coincides with the peak season for wing consumption, as many gather to watch major sporting events.PR NewswireLikeMeat's Plant-Based Chick'n Wings Party Pack Now Available at Sam's Club NationwideLikeMeat, a plant-based food brand under LIVEKINDLY Collective, has launched its Like Chick'n Wings in a new three-pound Party Pack size at Sam's Club warehouses nationwide, targeting the peak football and gameday snacking season. The Party Pack, priced at $19.98 and including four pouches of vegan buffalo sauce, represents a strategic retail partnership with the warehouse club retailer to expand distribution of its plant-based products. The launch capitalizes on data showing Americans have doubled their wing consumption over the past two years during big game viewing occasions.PR NewswireLikeMeat Launches Innovative, Plant-Based Chick'n WingsLikeMeat, a LIVEKINDLY Collective brand, has launched its new plant-based Like Chick'n Wings product, making them available nationwide in Sprouts stores starting November 2021 for the gameday party season. The wings feature a crispy coating, juicy texture, and come with vegan buffalo sauce, priced at $16.99 for a Family Pack. The company positions this as a significant milestone for the plant-based category, targeting both meat-eaters and plant-based consumers during football season.