What McLoone's Restaurants does

McLoone's Restaurants is a privately-held, multi-concept restaurant group founded by Tim McLoone in October 1987 with the opening of McLoone's Rum Runner in Sea Bright, New Jersey. The company operates 10+ owned locations across New Jersey spanning waterfront fine dining (McLoone's Rum Runner, Pier House, Boathouse, Iron Whale), casual pub concepts (The Robinson Ale House with three locations, CJ McLoone's), upscale entertainment venues (Tim McLoone's Supper Club, AP Rooftop), and a specialty burger concept (Kahuna Burger). McLoone's serves general consumers, families, and corporate/private-event clients across the Jersey Shore and inland New Jersey markets; the customer mix is overwhelmingly direct-to-consumer, supplemented by weddings, corporate functions, and catering.

The business has no proprietary technology platform and runs a traditional hospitality model. Revenue is generated through five streams: in-restaurant food and beverage sales (unit pricing, e.g., $18.95-$32.95 dinner entrees, $32.95 Sunday brunch), private events and off-premise catering (professional services, $25-$40 per-person F&B minimums), gift card sales through a Cardfoundry e-commerce storefront, the Premier Club loyalty/subscription program, and ticketed entertainment events ($0-$45 per person). Pricing is not publicly disclosed at a portfolio level; menu items vary by concept.

McLoone's makes money through location-based foot traffic, event-driven programming (live music, trivia, drag bingo, concerts) as a differentiator from standard dining, and community engagement via the founder's Holiday Express nonprofit ($1.2M annual operations) and Dine to Donate program. Distribution is entirely company-operated physical restaurants in New Jersey; the group also operates under a 15-year concession agreement with Essex County for McLoone's Boathouse. Headcount is reported in a wide 1,001-5,000 band; corporate office is in Red Bank, NJ.

Name

McLoone's Restaurants

Legal name

McLoone's Restaurants

Website

https://mcloones.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

McLoone's Restaurants is a privately-held New Jersey restaurant group founded by Tim McLoone in 1987, operating 10+ owned locations across waterfront fine dining, casual pub, upscale supper club, and specialty burger concepts serving Jersey Shore consumers, families, and private/corporate event clients.

Ownership category

akta.pro rank

Product category

Casual and Upscale Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Casual dining restaurants
• Waterfront dining
• Private event catering
• Restaurant loyalty program
• Live entertainment dining

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Core revenue from food and beverage sales across 10+ restaurant locations offering American cuisine, seafood, casual dining, and upscale supper club experiences.
2. Private Events & Catering: Revenue from hosting private and semi-private events including weddings, corporate functions, and parties. Catering services available for off-site events.
3. Gift Cards: Sale of gift cards in various amounts through the company's own e-commerce storefront at mcloones.cardfoundry.com.
4. Premier Club Membership: Loyalty program offering exclusive member benefits including discounts on wine, dining point rewards, complimentary dessert, and complimentary sparkling wine. Membership enrollment generates revenue.
5. Ticketed Entertainment Events: Revenue from ticketed entertainment events including concerts, shows, and special events at venues like Tim McLoone's Supper Club and AP Rooftop. Ticket prices range from free to $45 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

McLoone's Restaurants is a multi-brand restaurant group operating 10+ locations across New Jersey, providing in-person American casual and seafood dining, waterfront and boardwalk restaurant experiences, pub fare, and upscale supper club dining integrated with live entertainment. Ancillary offerings include full-service off-site catering, private/semi-private event hosting, gift card sales, and a paid Premier Club loyalty membership program.

Product overview

McLoone's Restaurants is a multi-location restaurant group operating 10 restaurant brands across New Jersey. The portfolio includes waterfront dining establishments (McLoone's Rum Runner, McLoone's Pier House, McLoone's Boathouse), upscale entertainment venues (Tim McLoone's Supper Club, AP Rooftop), casual pub concepts (The Robinson Ale House in three locations, CJ McLoone's), and specialty concepts (The Iron Whale, Kahuna Burger). The group also offers loyalty programs (Premier Club), gift cards, catering services, and private event hosting. Founded by Tim McLoone in 1987, the company provides dining, entertainment, and event services throughout the Jersey Shore area.

Differentiator

Problem solved

Functional benefit

Brands

• McLoone's Premier Club: Loyalty program offering exclusive member benefits including all-the-time discounts on wine, dining point rewards, signature points, complimentary dessert, and complimentary sparkling wine.

Products and services

• McLoone's Rum Runner Original McLoone's restaurant on the Shrewsbury River in Sea Bright, NJ, opened October 1987 after a 2016 rebuild on higher elevation post-Hurricane Sandy. Offers waterfront dining, live music, private event spaces including 'South' indoor-outdoor room and 'The Loft' second-floor party space; open seven days a week for lunch and dinner.
• McLoone's Pier House Waterfront restaurant in Pier Village, Long Branch, NJ, opened spring 2005 with indoor and outdoor Atlantic Ocean-view dining. Known for weddings, parties, and entertainment; offers Sunday brunch, private event hosting, and full bar service.
• McLoone's Boathouse 12,000-square-foot waterfront restaurant in South Mountain Recreation Complex, West Orange, NJ, with seating for 240 inside and 80-100 outside plus semi-private and private dining areas. Operated under a 15-year concession agreement with Essex County.
• The Robinson Ale House Pub-style restaurant concept named after the Robinson family of Beth Robinson McLoone, operating across three New Jersey locations (Asbury Park, Red Bank, Long Branch). Features craft beer selection, American fare, full bar, and live entertainment on weekends.
• The Iron Whale Seafood-focused restaurant on the Asbury Park boardwalk with rustic yet contemporary design featuring reclaimed wood, ropes, and gas lanterns. Led by executive chef Charles Collins, offers inventive seafood and meat presentations, open seven days a week for brunch, lunch, and dinner year-round.
• CJ McLoone's American casual dining restaurant in Tinton Falls, NJ, serving lunch and dinner seven days a week with a separate intimate dining room from the pub area.
• Tim McLoone's Supper Club Upscale entertainment venue on the Asbury Park boardwalk that brings back the supper club concept with live entertainment paired with cuisine. Features in-house pastry chef and serves as an elegant venue for private events; opens onto the boardwalk above The Robinson Ale House.
• AP Rooftop Third-floor rooftop restaurant and gathering place on the Asbury Park boardwalk with panoramic Atlantic Ocean views. Offers coastal Mediterranean cuisine including fresh pizzas, salads, seafood, and small plates; sits above the Arthur Pryor Bandshell.
• Kahuna Burger Hawaiian-style burger restaurant in Long Branch, NJ, featuring made-from-scratch burgers with tender meats on King's Hawaiian sweet buns. (Note: Kahuna Burger does not accept McLoone's gift cards.)
• McLoone's Premier Club Paid loyalty membership program offering exclusive member benefits including all-the-time discounts on wine, dining point rewards, signature points, complimentary dessert, complimentary sparkling wine, and invitations to special events. Enrollment via mymcloones.com.
• McLoone's Gift Cards Gift cards available in various amounts for dining and entertainment experiences across all McLoone's locations, sold through the company's own e-commerce storefront at mcloones.cardfoundry.com with online balance checking and profile management.
• Catering Services Full-service catering for private events and corporate functions available across McLoone's restaurant locations, with a catering menu (PDF) provided and inquiries handled via catering line 732-795-9501.
• Private Event Hosting Semi-private and private event hosting capabilities across multiple McLoone's locations including McLoone's Pier House, Tim McLoone's Supper Club, The Rum Runner, McLoone's Boathouse, Iron Whale, The Robinson Ale House, and CJ McLoone's for weddings, corporate functions, and celebrations.

Quantifiable outcome

• Holiday Express raised $100,000 at Fourth Annual Clambake with 400 attendees
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Holiday ExpressflagshipStrategic or Co-development PartnerHoliday Express is a nonprofit organization founded by Tim McLoone in 1993. McLoone's Restaurants and employees dedicate time and talents to this organization. Staff collects donations, grants wishes, volunteers at events, and chefs prepare food for Holiday Express performances serving disadvantaged populations. Holiday Express needs approximately $1.2 million annually to operate.
• Jersey Mike's SubscoreStrategic or Co-development PartnerJersey Mike's supplies sandwiches for many Holiday Express performances as part of the holiday party events that include music, food, and gifts for those in need.
• Griffin Bridges Program at Seton Hall Preparatory SchoolminorStrategic or Co-development PartnerMcLoone's Boathouse sponsors the annual 'Building Bridges 5K' run/walk. The program supports academically talented inner city scholars from Newark, East Orange, Orange, and Irvington with scholarships and support networks. The program boasts 100% high school graduation and college admission rate.
• Essex County (NJ)coreChannel Partner/ Reseller/ DistributorEssex County owns the McLoone's Boathouse building at South Mountain Recreation Complex. McLoone's Restaurants is the concessionaire operating the restaurant. They pay $22,500 per month in rent and have a 15-year concession agreement with two additional five-year options.
• Shore Pont Distributing CompanyminorStrategic or Co-development PartnerShore Pont Distributing Company sponsored the Fourth Annual Holiday Express Clambake held at McLoone's Pier House beach location.
• Holly Crest WineminorStrategic or Co-development PartnerHolly Crest Wine co-sponsored the Fourth Annual Holiday Express Clambake at McLoone's Pier House.
• Rockit Academy / Rockit Live FoundationminorStrategic or Co-development PartnerRockit Academy is New Jersey's #1 Live Music Education school for young musicians. Their performances at McLoone's venues support the nonprofit foundation's mission of music education, scholarships, and outreach. Advisory board includes Maureen and Steven Van Zandt, Eddie Brigati, Carmine Appice, and others.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Legal Sea Foods: Legal Sea Foods is a multi-location seafood-focused full-service restaurant chain with strong regional concentration. Directly comparable to McLoone's Iron Whale seafood concept and Pier House waterfront dining approach.
• Smith & Wollensky Restaurant Group: Smith & Wollensky operates upscale full-service steakhouses with private event capabilities and waterfront/landmark locations. Comparable to McLoone's premium positioning, event-hosting focus, and special-occasion dining experience.

Broad incumbents

• House of Blues (Live Nation): House of Blues combines live music venues with full-service Southern-inspired dining, directly comparable to McLoone's supper club and ticketed entertainment model. Both leverage music programming as a foot-traffic and brand differentiator.
• The Cheesecake Factory: The Cheesecake Factory is a large multi-location full-service restaurant operator with an oversized menu and event-hosting capabilities. Comparable to McLoone's broad menu scope and private event hosting across multiple locations.
• Hard Rock Cafe: Hard Rock Cafe integrates live music and entertainment memorabilia into themed full-service dining, directly comparable to Tim McLoone's Supper Club concept. Both build brand identity around music culture and memorabilia-driven experiences.
• Ruth's Chris Steak House: Ruth's Chris operates upscale steakhouse full-service restaurants with strong private event and catering businesses. Comparable to McLoone's premium dinner positioning, event hosting at multiple venues, and catering services.
• Darden Restaurants: Darden operates multiple full-service restaurant brands (Olive Garden, LongHorn Steakhouse, Capital Grille) under one corporate umbrella, structurally similar to McLoone's multi-brand restaurant portfolio (Rum Runner, Boathouse, Pier House, Iron Whale, Robinson Ale House).
• Bonefish Grill (Bloomin' Brands): Bonefish Grill is a casual upscale seafood-focused full-service chain. Comparable to McLoone's Iron Whale and Pier House seafood offerings within a multi-brand restaurant portfolio.

Emerging players

• City Winery: City Winery combines a working winery with full-service dining and live music programming. Directly comparable to McLoone's supper club and AP Rooftop concept of pairing elevated food with ticketed entertainment events.
• Main Event Entertainment: Main Event combines entertainment (bowling, games) with full-service food and beverage. Comparable to McLoone's positioning of dining as part of an entertainment experience, particularly the supper club and AP Rooftop concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mcloones
• YouTubeyoutube.com/channel/UCot2PDZzGLmb8TS0zAkqJsA
• Facebookfacebook.com/mcloonesrestaurants
• Instagraminstagram.com/mcloonesrestaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLoone's Restaurants