DRINK
DRINK GmbH is a German industrial-services company that delivers turnkey beverage filling and packaging solutions, used-equipment trading, and qualified manpower to breweries, water, and soft drink producers across Europe.
- Company typePrivate
- Founded1995
- HeadquartersKnetzgau, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DRINK does
DRINK Getränkemaschinen GmbH is a privately held German industrial-services company founded in 1995 and headquartered in Knetzgau, Germany. The company specializes in beverage filling and packaging technology, serving breweries, water producers, and soft drink manufacturers across Europe through three integrated divisions: DRINK Projects (turnkey solutions from analysis and layout through dismantling, reconstruction, commissioning, and optimization), DRINK Machinery (purchase, sale, and valuation of used beverage filling equipment across glass, can, and PET formats), and DRINK Service (provision of qualified manpower — mechanics, welders, electricians, project managers — for overhaul weeks and conversions). The company maintains 3,300 m² of warehouse capacity for used equipment inventory and reports a permanent workforce of 50+ project managers and fitters, with access to up to 100 qualified personnel for surge support.
The business model combines three revenue streams: project-based professional services for turnkey engagements, transactional one-time revenue from used-machinery trading supported by a proprietary evaluation system for equipment valuation, and time-and-materials billing for flexible manpower deployment. Pricing is quote-based and project-specific, with multi-year contracts for major turnkey projects and transparent lean billing for service work. DRINK maintains technology partnerships with the three leading OEMs in beverage filling — Krones, KHS, and Sidel — enabling integration of best-in-class equipment into customer projects.
The company operates through direct enterprise sales with no intermediaries, relying on its multilingual website, industry referrals, and relationship-based field sales to enterprise corporations and mid-sized beverage producers. A Polish subsidiary, DR Install Sp. z o.o., extends coverage into Central and Eastern Europe. Three managing directors lead the respective divisions: Sebastian Wagenhäuser (Machinery), Selina Gutermuth (Service), and Markus Warmuth (Projects). The company has operated continuously for 30 years without disclosed external funding, acquisitions, or public-market activity, indicating a bootstrapped, founder-controlled growth trajectory.
DRINK firmographics
Firmographics- Name
- DRINK
- Legal name
- Drink Getränkemaschinen GmbH
- Website
- https://drink-gmbh.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DRINK GmbH is a German industrial-services company that delivers turnkey beverage filling and packaging solutions, used-equipment trading, and qualified manpower to breweries, water, and soft drink producers across Europe.
- Ownership category
- akta.pro rank
DRINK industry classification
Industry- Product category
- Industrial Beverage Filling Equipment Services
- NAICS
- Beverage Manufacturing (3121), Breweries (312120)
- SIC
- Pumps & Pumping Equipment (3561), Beverages (2080)
- akta.pro primary industry
- Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)
Keywords
Where DRINK is headquartered
LocationHeadquarters
- HQ city
- Knetzgau
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
DRINK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Turnkey Projects: Complete project solutions including analysis, layout, dismantling, reconstruction, floor work, new installation, commissioning, and optimization for beverage filling plants. One-time project-based revenue.
- Machinery Trading: Purchase and sale of used beverage filling machines, conveyor belts, and components. Includes specialized evaluation system for determining true equipment value. One-time transaction-based revenue.
- Service and Manpower: Provision of qualified personnel (project managers, mechanics, welders, electricians) for overhaul weeks, conversions, and other services. Billed on time and materials basis with transparent billing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based services (turnkey, analysis, planning) |
| Usage-based | Pay-as-you-go | Time and materials service (manpower) |
| One time/ perpetual license | Pay-as-you-go | Equipment sales/purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
DRINK product offering
Product offeringCore offering
DRINK GmbH delivers professional services for beverage filling and packaging plants through three divisions: DRINK Projects (turnkey solutions covering analysis, layout, dismantling, reconstruction, installation, and commissioning), DRINK Machinery (buying and selling used beverage filling equipment such as glass, can, and PET lines), and DRINK Service (provision of qualified manpower including project managers, mechanics, welders, and electricians for overhauls and conversions). The offering combines good used equipment with new technology to optimize production economics for breweries, water, and soft drink producers.
Product overview
DRINK GmbH offers a comprehensive portfolio of beverage filling solutions organized into three core service divisions: DRINK Projects (turnkey solutions combining used and new equipment), DRINK Machinery (trading of used filling equipment including glass, can, and PET lines), and DRINK Service (qualified manpower for overhauls and conversions). The company specializes in serving breweries, water, and soft drink producers with a unique approach of combining good used equipment with new systems, supported by their proprietary machine evaluation system. Services span the entire filling logistics value chain from analysis and planning through dismantling, installation, and commissioning.
Differentiator
Problem solved
Functional benefit
Products and services
- DRINK Projects Turnkey project solutions for beverage filling and packaging plants, combining quality used equipment with new systems. Services include analysis, layout planning, dismantling, reconstruction, floor work, new installation, commissioning, and optimization, delivered as full-scope projects for breweries, water, and soft drink producers.
- DRINK Machinery Trading of used beverage filling equipment, including glass, can, and PET filling lines, conveyor belts, and components. Includes professional evaluation and assessment services backed by DRINK's proprietary machine evaluation system. Items are priced based on condition, ranging from 'as seen' to 'completely overhauled'.
- DRINK Service Provision of qualified personnel—project managers, mechanics, welders, and electricians—for beverage plant overhaul weeks, conversions, and other service needs. The team of up to 100 qualified personnel is available for flexible customer support with transparent time-and-materials billing.
- DRINK Central/Eastern Europe Operations (DR Install Sp. z o.o.) Regional operating entity in Poland offering beverage filling system services, industrial assembly, and machinery trading for Central and Eastern European beverage customers, delivered via the same DRINK System model used in Germany.
Quantifiable outcome
- Complete bottling logistics solutions from single partner - analysis through commissioning
- +2 more outcomes
Companies that use DRINK
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
DRINK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DRINK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KronescoreLeading manufacturer of beverage filling and packaging technology. Partnership enables DRINK to offer the most innovative and efficient solutions on the market through access to Krones' equipment and technologies.
- KHScoreLeading manufacturer of beverage filling and packaging systems. Partnership enables DRINK to offer comprehensive solutions leveraging KHS equipment and technologies.
- SidelcoreLeading manufacturer of PET and can filling solutions. Partnership enables DRINK to provide innovative filling technologies across different packaging formats.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
DRINK competitors and assessment
Company assessmentBroad incumbents
- Tetra Pak: Global food and beverage packaging and processing company, part of the Tetra Laval Group. Broad incumbent because Tetra Pak offers broad-based filling technology solutions and after-sales services overlapping with DRINK's, while operating at much larger scale across beverage categories.
- SPX FLOW: US-based process equipment manufacturer with a dedicated food and beverage technology portfolio (including APV brand process systems). Broad incumbent because SPX FLOW supplies beverage processing and filling components plus aftermarket services to an overlapping beverage-producer customer base.
- ProMach: US-based provider of packaging machinery integration and lifecycle services across multiple end markets (food, beverage, pharma, personal care). Broad incumbent because ProMach offers installed-base services, equipment integration, and used/refurbished equipment intermediation comparable to DRINK's three-division model, though at much larger scale.
- GEA Group: Large German engineering group with a substantial Beverage Processing and Packaging technology division (including Procomac). Broad incumbent because GEA serves many industries but materially overlaps with DRINK in beverage plant processing and filling technology.
Direct peers
- KHS GmbH: Leading German manufacturer of filling and packaging systems for the beverage industry (part of Salzgitter Group). Direct peer because KHS produces the very filling and packaging equipment DRINK services, refurbishes, and trades used, serving an overlapping enterprise brewery/soft drink customer base.
- Krones AG: Global leader in beverage filling and packaging technology, headquartered in Neutraubling, Germany. Direct peer because Krones manufactures the same filling, bottling, and packaging equipment categories DRINK installs, trades as used, and services — and KHS/Krones both cover every segment of DRINK's customer base across breweries, water, and soft drinks.
- SMI Group: Italian manufacturer of bottling and packaging machinery widely deployed in beverage plants (part of SIPA). Direct peer because SMI competes directly with the OEMs DRINK partners with, producing filling and packaging lines for breweries, water, and soft drink producers — the same customer base DRINK serves.
- Sidel: Major PET and can filling equipment manufacturer headquartered in France/Italy. Direct peer because Sidel manufactures the PET and can filling equipment lines DRINK specialises in trading and installing, and both serve the same multinational beverage producer customers across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DRINK social profiles
Digital presenceDRINK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRINK leadership team
Management profileNumber of profiles
Profiles6 records
DRINK subsidiaries and ownership
Company hierarchySubsidiaries1 record
DRINK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRINK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRINK
What does DRINK do?
DRINK GmbH delivers professional services for beverage filling and packaging plants through three divisions: DRINK Projects (turnkey solutions covering analysis, layout, dismantling, reconstruction, installation, and commissioning), DRINK Machinery (buying and selling used beverage filling equipment such as glass, can, and PET lines), and DRINK Service (provision of qualified manpower including project managers, mechanics, welders, and electricians for overhauls and conversions). The offering combines good used equipment with new technology to optimize production economics for breweries, water, and soft drink producers.
Is DRINK a public or private company?
DRINK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DRINK founded?
DRINK was founded in 1995. It employs 11 to 50 people.
Where is DRINK based?
DRINK is headquartered in Knetzgau, Germany, in the Europe region.
How does DRINK make money?
Three revenue lines are on record. Turnkey Projects are the primary driver. The others are machinery Trading and service and Manpower.
Who are DRINK's main competitors?
Broad incumbents on record are Tetra Pak, SPX FLOW, ProMach and GEA Group. Direct peers are KHS GmbH, Krones AG, SMI Group and Sidel.
Does DRINK have an API?
No public API is recorded for DRINK.
What industry is DRINK in?
DRINK's product category is Industrial Beverage Filling Equipment Services. Its primary akta.pro industry code is AFAFABAO, Non-Alcoholic Beverage Bottling/Canning & Packaging Operations. Its NAICS code is 3121 and its SIC code is 3561.