SIR Communicatiemanagement

What SIR Communicatiemanagement does

SIR Communicatiemanagement B.V. (operating as SIR communicatie & participatie) is a Dutch communication and participation advisory firm headquartered in Enschede, Netherlands. Founded in 2001, the company serves governments, public organizations, and service providers across the Netherlands, with a primary focus on municipalities, water boards, housing corporations, and healthcare regions. The firm organizes its offering around three proprietary/adapted methodologies: Factor C (strategic communication), Relevant Gesprek® (participation facilitation, delivered through a certified partnership with the Relevant Gesprek® Academie), and CASI (behavioral influence, adapted from a framework developed by the Dutch national government).

The firm's product set spans intensive Fasterclass workshops delivered over 6-8 weeks, open enrollment online training programs (priced at €425 per person for CASI), incompany webinars and custom training, and strategic advisory/project management services. Supporting assets include the SIR Academie online learning platform, the Campagnewijzer campaign planning tool, the Participatiebox (100+ dialogue forms), and the Impactmeter — along with a webshop for methodology handbooks and resources. Marketing is built around free introductory webinars (every 6-8 weeks), an active blog, case studies, and a newsletter offering 15% discounts on training and products.

SIR is a private Dutch B.V. with 11-50 employees and no disclosed ownership, funding, or revenue. Its GTM motion is sales-led: free webinars and content generate leads, which convert into paid training cohorts and enterprise consulting engagements across Dutch public sector clients including Gemeente Gorinchem, Apeldoorn, Midden-Drenthe, Maashorst, Zevenaar, Goes, Hoogheemraadschap van Delfland, and Jeugdhulpregio Drenthe, with episodic enterprise projects such as the Tata Steel IJmuiden environmental dialogue and a hospital renewal program with Comcept.

Name

SIR Communicatiemanagement

Legal name

SIR Communicatiemanagement B.V.

Website

https://sir.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SIR Communicatiemanagement is a Dutch communication and participation advisory firm that helps municipalities, water boards, housing corporations, and healthcare organizations apply three proprietary methodologies (Factor C, Relevant Gesprek®, CASI) through training, Fasterclass workshops, and consulting engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Services: Open enrollment online training programs in communication (Factor C), participation (Relevant Gesprek®), and behavioral influence (CASI). Also incompany training delivered at client locations or via MS Teams.
2. Webinar Programs: Free webinars (1 hour) for methodology introduction, serving as lead generation. Paid incompany webinars at €175 for entire team with €175 credited toward subsequent incompany training.
3. Advisory and Consulting: Strategic advisory services for developing communication, participation, and behavioral influence approaches. Includes project management support in execution of communication and participation processes.
4. Products/Webshop: Training materials including the Campagnewijzer (€75 value), factsheets, step plans, and handbooks such as 'De 4 sleutels van een slimme participatieaanpak'. Newsletter subscribers receive 15% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SIR Communicatiemanagement is a Dutch communication and participation advisory firm that helps public sector organizations develop strategic communication, stakeholder participation, and behavioral influence approaches using three proprietary methodologies: Factor C (communication), Relevant Gesprek® (participation), and CASI - Communicatie Activatie Strategie Instrument (behavioral influence). The firm delivers these methodologies through open enrollment training programs, customized incompany training, Fasterclass intensive workshops (6-8 weeks), advisory consulting, and supporting digital tools including the SIR Academie learning platform and the Campagnewijzer campaign planning tool.

Product overview

SIR Communicatiemanagement is a communication and participation advisory firm in Enschede, Netherlands, serving governments, public organizations, and service providers across the Netherlands. The company operates as a consulting practice organized around three core methodologies: Factor C (strategic communication), Relevant Gesprek® (participation facilitation), and CASI (behavioral influence campaigns). These methodologies are delivered through a combination of intensive Fasterclass workshop sessions (6-8 weeks), open enrollment training courses, incompany training programs, and advisory services. Supporting offerings include the online SIR Academie learning platform, the Participatiebox and Impactmeter digital tools, the Campagnewijzer campaign planning tool, and a webshop for methodology resources. The company also offers free introductory webinars and structured webinar series for each methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Factor C Training Program Open enrollment and incompany training program built on the Factor C strategic communication methodology for Dutch public organizations, covering environment-oriented communication policy using three instruments (inform, participate, activate) and four keys for audience relevance.
• Relevant Gesprek® Training Program Open enrollment and incompany training program based on the Relevant Gesprek® participation methodology, a four-keys framework (why, what, who, how) for organizing effective stakeholder dialogue, including access to the Participatiebox with 100+ dialogue forms.
• CASI Training Program Open enrollment and incompany training program on the CASI (Communicatie Activatie Strategie Instrument) behavioral influence methodology, developed by the Dutch government, covering 9 behavioral determinants and 18 intervention strategies for designing public campaigns.
• Fasterclass An intensive 6-8 week workshop format where SIR works with client teams on their own real cases to rapidly develop concrete communication, participation, or behavioral influence approaches using co-creation methodology.
• Incompany Training Programs Customized training programs delivered at the client organization or online via MS Teams, tailored to the specific cases and needs of municipalities, water boards, housing corporations, and other public organizations. Quote-based pricing with pre-training consultation.
• Advisory Services Consulting support for developing and executing communication, participation, and behavioral influence strategies, including project management, coaching, and process facilitation roles for public sector clients.
• Methodology Webinars Free 1-hour introductory webinars conducted via Microsoft Teams every 6-8 weeks for each methodology (Factor C, Relevant Gesprek®, CASI), serving as lead generation and methodology awareness sessions, with paid incompany webinar variants at €175 per session.
• SIR Academie An online learning platform providing training participants access to training materials, checklists, templates, example plans, instructional videos, and the ability to schedule appointments with trainers or connect with other participants.
• Webshop Online store offering methodology handbooks, tools such as the Campagnewijzer (€75 value), factsheets, step plans, and training resources, with 15% discount offered to newsletter subscribers.
• Campagnewijzer A standalone practical campaign planning tool containing factsheets, step-by-step plans, and a guide for developing public campaigns, used within the CASI methodology and sold separately through the webshop for €75.

Quantifiable outcome

• Fasterclass enables rapid strategy development in 6-8 weeks
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Relevant Gesprek® AcademiecoreStrategic or Co-development PartnerSIR communicatie & participatie is a certified partner of the Relevant Gesprek® Academie. This partnership grants access to the participation methodology framework, online tools (Participatiebox with 100+ dialogue forms), training materials, and a community of partner specialists. Partners benefit from ongoing knowledge development, case exchange, and access to latest tools and training developments. SIR offers training programs based on the Relevant Gesprek® methodology.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berenschot: Berenschot is a leading Dutch management consultancy with a substantial public sector practice advising Dutch municipalities and government bodies on strategy, organization, and communication—comparable as a broader incumbent operating in the same Dutch public-sector advisory market as SIR.
• Twynstra Gudde: Twynstra Gudde is a Dutch management consulting firm with deep public sector expertise, advising Dutch government and semi-public organizations on complex societal challenges—comparable as a broader incumbent in the Dutch public sector advisory space where SIR also operates.
• Deloitte Netherlands: Deloitte Netherlands operates a substantial Public Sector consulting practice advising Dutch government on transformation, citizen engagement, and behavioral policy—comparable as a broad incumbent with overlapping public sector communication and engagement capabilities relative to SIR.

Direct peers

• Lysias Advies: Lysias Advies is a Dutch consultancy specializing in public administration, participation, and citizen engagement—a direct peer working on the same participation and communication challenges for Dutch public sector clients as SIR's Relevant Gesprek® and Factor C offerings.
• BMC: BMC is one of the largest Dutch public sector management consultancies, advising municipalities, provinces, water boards, and government organizations on operational and policy challenges—a directly comparable Dutch public sector consulting peer serving the same municipal client base as SIR.
• SIOO: SIOO is the Dutch inter-university school for organizational studies and change, providing training, executive education, and consulting to Dutch public sector organizations—a direct peer in training and advising Dutch public organizations on communication, change, and stakeholder engagement.
• KplusV: KplusV is a Dutch public sector consultancy advising municipalities, provinces, housing corporations, and government organizations—a direct peer serving similar Dutch municipal and semi-public clients with adjacent expertise in participation and communication.
• The Behavioural Insights Team: The Behavioural Insights Team is a global leader in applying behavioral science to public services, advising governments on citizen-facing campaigns—comparable as a peer in evidence-based behavioral influence for government, directly mirroring SIR's CASI methodology positioning.
• Andersson Elffers Felix: Andersson Elffers Felix is a Dutch consultancy focused on public sector and societal challenges, advising Dutch ministries, municipalities, and public organizations—a direct peer in Dutch public sector advisory work with overlapping government client base.

Others

• VNG (Vereniging van Nederlandse Gemeenten): VNG is the Dutch national association representing all 342 municipalities—a sector ecosystem participant rather than a direct competitor, but shaping the public sector training, participation, and communication agenda that SIR's offerings are designed to serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sir-communicatieparticipatie
• Xx.com/sircommunicatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIR Communicatiemanagement