Hersha Hospitality

What Hersha Hospitality does

HHM Hotels (formerly Hersha Hospitality) is a US-headquartered hospitality management company operating a portfolio of 240 hotels across the United States and Canada, encompassing full-service, select-service, extended-stay, resort, premium, and luxury segments. The company serves as the preferred operator for sophisticated institutional hotel real estate owners, including public and private REITs, private equity firms, and institutional investors, managing 37,000+ hotel keys and over $2 billion in gross managed revenues. HHM organizes its offering across five property tiers — Echelon Luxury & Lifestyle (its premium independent collection, including the 30+ property Independent Collection), Resort, Premium, Select, and a dedicated Canadian market entity (Urgo Hotels Canada) — and supports owners with in-house investment sourcing, underwriting, legal, asset management, and risk management functions.

The company's core technology is described as proprietary data, processes, and business systems developed over 30 years of operations, used to drive advantage in revenue generation, cost management, service delivery, and associate development. The technology stack is not publicly detailed: no APIs, SDKs, AI/ML modalities, or third-party integrations are disclosed. The company emphasizes experience across branded and independent hotels, including Forbes Five-Star property openings and global product launches, as evidence of brand positioning and rebranding capability.

HHM's business model is a managed services revenue model, generating income through hotel management contracts with institutional real estate owners; pricing (base management fees, incentive fees, and ancillary service charges) is not publicly disclosed and is negotiated privately. The go-to-market is enterprise field sales, with an in-house investment team sourcing, underwriting, and introducing deals to institutional investment partners. Customer segments are concentrated in institutional hotel real estate owners (vertical segmentation), and the company maintains visibility through PR, industry press, and an email newsletter, while distributing through direct management contracts rather than third-party channels.

Name

Hersha Hospitality

Legal name

HHM Hotels

Website

https://hershahotels.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HHM Hotels is a Philadelphia-based hospitality management company operating 240 hotels across the US and Canada for institutional real estate owners, including REITs and private equity firms, managing over $2 billion in gross hotel revenues.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Real Estate Property Managers (53131)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Design-Led Boutique Hotels (THAGADAA)

Keywords

• Hotel management services
• Hospitality investment advisory
• Third-party hotel operations
• Hotel asset management
• Hotel brand positioning

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Management Services: HHM Hotels generates revenue by managing hotel properties on behalf of institutional and private real estate owners. The company earns management fees based on managed revenues exceeding $2 billion across its 240-hotel portfolio. Services include revenue generation, cost management, service delivery, and associate development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HHM Hotels (Hersha Hospitality) manages a portfolio of 240 full-service, select-service, and extended-stay hotels representing over 37,000 keys and more than $2 billion in managed revenues on behalf of institutional and sophisticated hotel real estate owners across the United States and Canada. The company delivers hotel management services across revenue generation, cost management, service delivery, and associate development, complemented by investment advisory (deal sourcing, underwriting, and introduction to investment partners) and brand positioning expertise for both branded and independent hotels.

Product overview

HHM Hotels is a hospitality management company operating as a platform-plus-portfolio structure. The company manages 240 hotels across four distinct sub-brands: Echelon Luxury & Lifestyle (premium independent collection), Resort, Premium, and Select-service properties. Beyond branded hotels, HHM operates an Independent Collection of over 30 properties. The company's core services span hotel management (revenue generation, cost management, service delivery, associate development), investment advisory (deal sourcing, underwriting, asset management), and brand positioning (market analysis, rebranding, repositioning). HHM Hotels serves institutional and sophisticated hotel real estate owners across the United States and Canada, managing over $2 billion in revenues and 37,000+ hotel keys.

Differentiator

Problem solved

Functional benefit

Brands

• Echelon Luxury & Lifestyle: Luxury and lifestyle hotel brand operated by HHM Hotels.
• Independent Collection

Products and services

• Hotel Management Services Third-party hotel management services covering revenue generation, cost management, service delivery, and associate development and retention across a portfolio of 240 full-service, select-service, and extended-stay hotels representing more than 37,000 keys and $2 billion+ in managed revenues. Delivered for sophisticated and institutional owners of hotel real estate, including public and private REITs, private equity firms, and institutional investors in the United States and Canada.
• Investment Advisory Services Highly active investment team that sources, underwrites, and introduces hotel real estate deals to a stable of industry-leading investment partners, leveraging operating capabilities and market knowledge to identify operational efficiencies, brand or market repositioning opportunities, and value creation. Backed by in-house legal, asset management, and risk management teams.
• Brand Positioning Services Brand and market positioning advisory for branded and independent hotels, including determination of optimal brand positioning within local markets, hotel openings, corporate rebranding projects, and global product launches such as Forbes Five-Star property openings.
• Echelon Luxury & Lifestyle

Quantifiable outcome

• $2+ Billion in managed revenues demonstrates scale of operations

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aimbridge Hospitality: Largest third-party hotel management company in North America. Directly comparable to HHM as both operate as fee-based hotel managers for institutional owners across full-service, select-service, and resort segments.
• HEI Hotels & Resorts: Owner and operator of luxury, upper-upscale, and select-service hotels managed for institutional capital partners. Comparable third-party management platform serving similar institutional hotel owner customers.
• Highgate Hotels: Major hospitality management, investment, and development company operating branded and independent hotels across the US. Direct competitor to HHM for institutional management contracts.
• Pyramid Global Hospitality: Hotel management company operating branded and independent properties across North America. Similar third-party management business model targeting institutional hotel owners.
• Crescent Hotels & Resorts: Hotel and resort management company serving institutional owners, REITs, and private equity across North America. Comparable operator serving similar client base in similar asset classes.
• Benchmark Hospitality: Hospitality management company operating resorts, conference centers, and hotels. Comparable third-party operator with focus on upper-upscale and luxury segments similar to HHM's Echelon.
• White Lodging: Hotel management, development, and ownership company focused on upper-upscale and select-service properties for institutional owners. Directly comparable management platform with similar customer profile.

Others

• Sage Hospitality Group:

Broad incumbents

• Marriott International: World's largest hotel company operating franchised and managed brands. HHM manages many Marriott-branded properties; Marriott is both a partner and an alternative for institutional owners weighing third-party management vs. brand-managed contracts.
• Hyatt Hotels Corporation: Global hospitality company with asset-light franchise and management model. HHM manages Hyatt-branded hotels; Hyatt represents a competing channel for institutional owner relationships and a brand partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hersha-hospitality_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hersha Hospitality