Reno Diagnostic Centers

What Reno Diagnostic Centers does

Reno Diagnostic Centers (RDC) is a private outpatient diagnostic imaging operator headquartered in Reno, Nevada, serving Northern Nevada communities since its founding in 1985. The company runs two physical sites — a downtown Reno location on Eureka Avenue and a southwest Reno location on Sierra Rose — and operates as a subsidiary of SimonMed Imaging, as indicated by the simonmed.com contact domain and careers redirect. RDC delivers a full multi-modality imaging portfolio including MRI (Siemens 3T Magnetom Skyra, Siemens 1.5T Aera, GE Voyager), CT (Canon Aquilion Prime SP and Hitachi 128-slice), Hologic Selenia Dimensions digital mammography with 3D Tomosynthesis, automated breast ultrasound (ABUS), PET/CT, nuclear medicine, DXA bone density, ultrasound, and X-ray/fluoroscopy.

RDC serves two primary customer segments: (1) patients referred by physicians across Northern Nevada, who can order exams via fax scheduling or the provider portal, and (2) self-scheduled screening patients, most notably for screening mammograms and walk-in X-rays (available at both locations). The business model is fee-for-service diagnostic imaging, with revenue generated per exam across modalities. RDC positions itself as offering "the most affordable diagnostic imaging in Northern Nevada," supports a 24-hour report-turnaround commitment to referring providers, and provides online access to patient files through a dedicated provider portal.

The service offering extends beyond core imaging into adjacent diagnostics: RDC runs a breast cancer risk assessment program using the Tyrer-Cuzick Model and, through a partnership with Invitae, offers saliva-based genetic screening to qualifying high-risk patients, with results incorporated into radiologist reports for referring providers. Imaging reads are performed by board-certified, subspecialty-trained radiologists. The company maintains a small public-facing digital footprint (website, Facebook, Twitter) and operates a patient portal and online bill-pay system, but the core go-to-market is physician referral rather than direct-to-consumer marketing.

Name

Reno Diagnostic Centers

Legal name

Reno Diagnostic Centers

Website

https://renodiagnosticcenters.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Reno Diagnostic Centers is a private outpatient diagnostic imaging operator with two Reno, Nevada sites, serving Northern Nevada patients since 1985. A SimonMed Imaging subsidiary, it provides MRI, CT, mammography, ultrasound, X-ray, DXA, PET/CT, and nuclear medicine via physician referral and self-scheduled screening.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Outpatient Care Centers (6214), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)

Keywords

• Diagnostic imaging services
• Medical radiology center
• MRI and CT imaging
• Women's mammography services
• Outpatient imaging center

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging services including MRI, CT, mammography, ultrasound, X-ray, DXA, PET/CT, and nuclear medicine to patients referred by healthcare providers or self-referred for screening services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reno Diagnostic Centers is an outpatient diagnostic imaging center that provides MRI, CT, digital and 3D mammography, ultrasound, X-ray and fluoroscopy, DXA bone density, body fat analysis, PET/CT, and nuclear medicine services to patients in Northern Nevada. Services are delivered across two Reno, Nevada facilities, with walk-in X-ray availability and 24-hour exam report turnaround, supported by a dedicated online portal for both patients and referring physicians.

Product overview

Reno Diagnostic Centers operates as a diagnostic imaging center offering a unified portfolio of medical imaging services and technology. The core offering comprises multiple imaging modalities including MRI, CT, ultrasound, X-ray, nuclear medicine, PET/CT, DXA bone density scanning, and specialized women's imaging services. These services are delivered across two Reno, Nevada locations using advanced imaging equipment from manufacturers including Siemens, GE, Hologic, Hitachi, Phillips, Canon, and Quantum. The center also offers an ancillary breast cancer risk assessment program that uses the Tyrer-Cuzick Model to stratify patients by lifetime cancer risk, with optional genetic testing referrals for high-risk individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI (Magnetic Resonance Imaging) Magnetic resonance imaging exams that create precise pictures of soft tissue. RDC offers two types of MRI exams, including one designed for claustrophobic patients.
• CT (Computed Tomography) 128-slice CT scanning technology capable of performing multiple slices simultaneously in less than half a second, with a typical full-body CT completed in about 15 seconds.
• Women's Imaging Services Comprehensive women's health imaging including Digital Mammography (2D), 3D Mammography (Tomosynthesis), Automated Breast Ultrasound (ABUS), Breast MRI, Breast Biopsy, and the Tyrer-Cuzick breast cancer risk assessment program with optional genetic testing through partner Invitae.
• DXA (Dual-Energy X-ray Absorptiometry) Bone Density Test Bone density testing that provides a minimally invasive examination to assess bone mass and determine bone health status.
• Ultrasound Minimally invasive diagnostic procedure utilizing sound waves to create moving images of internal body structures.
• Body Fat Analysis A 10-minute, non-invasive DXA exam that provides the most accurate body fat measurement available, assessing lean tissue versus fat tissue and measuring cardiovascular disease risk.
• PET/CT Positron emission tomography combined with CT imaging that detects cellular-level changes in the body, critical for early diagnosis and treatment of disease.
• Nuclear Medicine Diagnostic imaging technology used by subspecialty-trained radiologists to diagnose gallbladder disease, coronary artery disease, cancer, and other conditions.
• X-ray and Diagnostic Fluoroscopy Traditional X-ray imaging for bone fractures and fluoroscopy for identifying digestive tract problems, circulation issues, and other diagnostic applications. Walk-in X-rays are available at two locations.

Quantifiable outcome

• Full-body CT performed in about 15 seconds
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• InvitaecoreStrategic or Co-development PartnerPartnership with Invitae for enhanced genetic screening through saliva testing offered to patients who qualify based on breast cancer risk assessment scores. Genetic test results are included in reports for referring providers to consider in treatment plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• SimonMed Imaging: National outpatient diagnostic imaging chain and parent company of Reno Diagnostic Centers. Operates the same multi-modality imaging model (MRI, CT, mammography, ultrasound) at far greater scale, making it the most direct parent/incumbent peer.

Direct peers

• RadNet: Largest U.S. outpatient diagnostic imaging network operating fixed-site centers offering MRI, CT, mammography, ultrasound, X-ray, and nuclear medicine. Most direct publicly-traded comparable for RDC's multi-modality imaging center model.
• RAYUS Radiology: National network of outpatient imaging centers providing MRI, CT, PET/CT, mammography, and pain management procedures. Closely comparable operating model and modality mix to RDC.
• Akumin: Outpatient diagnostic imaging operator offering MRI, CT, PET/CT, ultrasound, X-ray, and women's imaging services across fixed-site centers — overlapping modality portfolio and B2B2C referral model.
• U.S. Radiology Specialists: Network of subspecialty diagnostic imaging centers providing MRI, CT, mammography, and nuclear medicine services with strong physician-referral orientation, similar to RDC's go-to-market approach.
• CDI (Center for Diagnostic Imaging): Multi-state outpatient imaging center operator offering MRI, CT, mammography, and women's imaging with affiliated radiology group — directly comparable modality and patient mix.
• Touchstone Medical Imaging: Regional outpatient diagnostic imaging provider offering MRI, CT, ultrasound, X-ray, and women's imaging services to referring physicians and self-pay patients — same B2B2C referral-driven model.
• Envision Radiology: Outpatient imaging center chain operating MRI, CT, mammography, ultrasound, and X-ray modalities with a similar patient-and-referrer-facing service model.

Regional players

• Renown Health Imaging: Primary hospital system serving Northern Nevada and Reno market where RDC operates; offers in-network hospital-based imaging across MRI, CT, and mammography — key regional competitor.

Emerging players

• Smart Choice MRI: Outpatient MRI chain competing on transparent, low pricing — same affordability/cost-leadership positioning RDC claims in Northern Nevada, making it a relevant business-model peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/renodiagnostic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno Diagnostic Centers