Sandison Easson & Co.

What Sandison Easson & Co. does

Sandison Easson & Co. is a UK-based, privately held chartered accountancy firm specializing exclusively in medical professionals. Operating under the legal entity Sandison Easson Medical Accountants Limited (Company Number 11919562), the firm is headquartered in Wilmslow, Cheshire, with a secondary office in London (17 Cavendish Square), and serves clients across England. Its service portfolio covers accounting, tax compliance, and financial advisory for GP practices, GP locums, hospital consultants, dental practices, Primary Care Networks (PCNs), and GP registrars, with particular depth in NHS pension planning, Annual Allowance and lifetime allowance management, McCloud Remedy advisory, GP contract financial analysis, and tax investigation defense.

The firm's core technology stack is built on third-party SaaS rather than proprietary platforms: Xero for cloud accounting, Float for GP-practice cashflow forecasting (with daily Xero data syncing), and a Virtual Cabinet client portal for document and account access. Its principal proprietary assets are an extensive content library — including Xero training videos, NHS pension webinars, and checklist resources (GP Checklist 2026, Locum Checklist 2026, Limited Company Checklist 2026) — and a co-branded Making Tax Digital video series produced with the British Medical Association. The firm also runs an active webinar and workshop program delivered by partners and senior staff, including joint webinars with GP Surveyors on succession planning and property.

Commercially, Sandison Easson operates as a sales-led professional services partnership, generating revenue from professional service fees for tax compliance, advisory, and consultancy engagements. Pricing is quote-based and not publicly disclosed. Go-to-market relies on direct client relationships, thought-leadership content (webinars, blog/news articles, video), and institutional partnerships (notably the BMA) to reach UK medical professionals, with a clearly vertical segmentation strategy that deliberately avoids generalist accountancy work in favor of NHS-specific expertise. The firm is partner-led, with at least five named Partners (Martin Murray, Ian Tongue, Aaron Swinton, Richard Norbury, Alec James) and additional senior staff including a Head of Primary Care Development and dedicated Making Tax Digital Leads.

Name

Sandison Easson & Co.

Legal name

Sandison Easson Medical Accountants Limited

Website

https://sandisoneasson.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandison Easson & Co. is a UK-based chartered accountancy firm that provides specialist accounting, tax, and NHS pension advisory services exclusively to medical professionals, including GP practices, hospital consultants, dentists, and Primary Care Networks across England.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Accounting Services: Full-service accounting and tax advisory services for medical professionals including GP practices, dental practices, hospital consultants, and primary care networks. Revenue derived from professional service fees for tax compliance, advisory, and consultancy work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sandison Easson & Co. is an independent firm of chartered accountants providing specialist accounting, tax compliance, and financial advisory services exclusively to UK medical professionals. Core work covers practice accounts preparation, NHS pension annual allowance and lifetime allowance planning, GP contract financial analysis, tax investigation defence, and Making Tax Digital compliance for GP practices, dental practices, hospital consultants, GP locums, GP registrars, and Primary Care Networks.

Product overview

Sandison Easson & Co. is a specialist medical accounting firm offering a comprehensive suite of accounting and financial services targeted at healthcare professionals. The firm operates as a single-service practice with multiple specialized service lines including Hospital Consultants, GP Practice, GP-Federations, GP-Locums, Registrars, and Dental Practice Accounting services. The firm also provides tax investigation support, training workshops, and Making Tax Digital compliance guidance. Additional offerings include Primary Care Network (PCN) services covering accounting treatment, tax planning, and optimal business structure advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Consultants

Quantifiable outcome

• Saved a client £71,000 through successful challenge of a Final Pay Control Charge

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• British Medical Association (BMA)coreGTM or Marketing PartnerPartnership to create educational content for BMA members on Making Tax Digital for Income Tax. Sandison Easson team members delivered in-person presentations at BMA Headquarters in London and virtual webinars for BMA members across the UK. Content created includes short practical video guides covering new tax reporting requirements.
• GP SurveyorsminorStrategic or Co-development PartnerCollaboration with GP Surveyors for joint webinar on Succession Planning, GP Property & Accountancy Essentials. Partnership provides integrated advice on practice property valuations, financing, and accounting considerations for GP partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BW Medical Accountants: UK specialist chartered accountancy firm focused on medical professionals (GPs, consultants, dentists). Closest direct competitor in the niche medical accountancy space with comparable NHS pension and GP contract advisory services.
• Ramsay Brown & Partners: UK chartered accountants specializing in medical and healthcare professionals. Competes head-to-head in GP practice accounts, NHS pension advisory, and tax planning for hospital consultants.
• Hall Liddy & Co: UK medical specialist accountancy firm serving GPs, consultants, and locums. Comparable offering across NHS pension, GP locum tax, and practice accounting.
• Hawsons Chartered Accountants: UK chartered accountancy firm with a dedicated medical practice team serving GPs, consultants, and dental practices. Overlaps with Sandison Easson on NHS pension advisory and primary care accounting.
• Scrutton Bland: East Anglia-based chartered accountants with a specialist medical practice group. Comparable services for GP practices, PCNs, and consultants in a similar UK regional footprint.
• Larking Gowen: East Anglia-based accountancy firm with a specialist medical division serving GPs, dentists, and consultants. Comparable vertical focus and regional presence in the UK healthcare accounting market.

Broad incumbents

• PKF Francis Clark: Top-30 UK regional chartered accountancy firm with a dedicated medical practice team. Broader generalist offering but competes for GP practice, dental, and NHS pension advisory mandates.
• MHA: Top-15 UK chartered accountancy network with a healthcare specialist group. Larger generalist competitor with overlapping medical practice services and broader geographic reach.
• Crowe UK: Major UK accounting and advisory network with healthcare sector expertise. Represents a larger-scale incumbent that competes for medical practice mandates across advisory and compliance.

Others

• Xero: Cloud accounting platform integrated into Sandison Easson's delivery model and the subject of the firm's training video series. Acts as a technology partner/enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sandison-easson

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandison Easson & Co.