Joes Racing Products

What Joes Racing Products does

Joes Racing Products, founded in 1989 by Joe Constance (who remains Founder and President), is a privately held manufacturer and distributor of high-performance racing and aftermarket parts headquartered at 1410 80th St SW, Everett, Washington. The company serves grassroots and competitive racers across roughly 18 disciplines, including Micro Sprint, Junior Sprint, Late Model, Modified, Midget, Sprint Car, Go-Kart, and UTV, as well as dealer/reseller accounts. Its product catalog spans 17 categories — bodies and wings, brakes, chassis/clamps/brackets, drivetrain, engine and exhaust, fasteners and fabrication, fittings and hose, fuel system and intake, hubs/wheels/tires, ignition and electrical, interior/gauges/switches, lubricants and chemicals, safety gear and seats, steering, suspension, and tools/equipment — alongside branded apparel and camera mounts.

Underlying technology centers on in-house developed, track-tested mechanical components (e.g., V2 Micro Sprint Front Hubs machined to be "lighter, stronger, smoother"; 1018-steel brake rotors with cooling holes; an Electric Wing Slider for in-race aerodynamic adjustment) sold alongside distributed third-party brands such as Wilwood, Tilton Engineering, Allstar Performance, and PFC Brakes. JOES Racing Products monetizes almost exclusively through one-time direct product sales priced from under $10 (e.g., $0.90 screws) to $1,850 (Late Model Front Clip), with a $15 minimum order and Washington-state sales tax only. Go-to-market is a three-channel hybrid: direct e-commerce via joesracing.com (with phone ordering at 1-833-BUY-JOES), a worldwide stocking dealer network with an online dealer locator, and a walk-in retail showroom called JOES Speed Shop in Everett. No revenue, headcount beyond a stated 11–50 range, ownership structure, or management team beyond the founder has been publicly disclosed.

Name

Joes Racing Products

Legal name

Joes Racing Products

Website

https://joesracing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Joes Racing Products, founded 1989 in Everett, WA, manufactures and distributes JOES-branded and third-party high-performance racing parts across 17 categories for grassroots and competitive racers in Sprint Car, Late Model, Midget, Go-Kart, and UTV disciplines via e-commerce, dealer network, and retail showroom.

Ownership category

akta.pro rank

Product category

Racing Parts & Aftermarket Automotive Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Automotive Parts and Accessories Retailers (441330), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• High-performance racing parts
• Aftermarket auto components
• Sprint car parts
• Go-kart racing equipment
• Late model chassis parts

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time sale of high-performance racing parts and aftermarket components through e-commerce website, phone orders, dealer network, and retail walk-in sales. Products include bodies, wings, brakes, chassis components, drivetrain, engine/exhaust, fasteners, fittings, fuel systems, hubs/wheels/tires, ignition/electrical, interior, lubricants, safety gear, steering, suspension, and tools/equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Joes Racing Products manufactures and distributes high-performance aftermarket racing parts and components across 17 product categories covering complete racing vehicle systems — bodies and wings, brakes, chassis, drivetrain, engine and exhaust, fuel systems, hubs/wheels/tires, ignition/electrical, interior, lubricants, safety gear, steering, suspension, and tools. The company sells both its own JOES-branded in-house manufactured components (track-tested products like Micro Sprint Front Hubs, Late Model Front Clips, Bolt-on Halo Clamps, Floor Mount Pedal Assemblies, and 3rd Link Mounts) alongside third-party branded products from manufacturers such as Wilwood, Tilton Engineering, Allstar Performance, Gates, and Burris Racing.

Product overview

JOES Racing Products is a high-performance racing and aftermarket parts supplier offering a comprehensive e-commerce catalog of racing components and accessories. The product portfolio spans 17 major categories covering the full range of racing vehicle needs: bodies and wings, brakes, chassis components, drivetrain, engine and exhaust systems, fasteners and fabrication supplies, fittings and hose, fuel systems, hubs/wheels/tires, ignition and electrical, interior and gauges, lubricants and chemicals, safety gear, steering, suspension, and tools and equipment. The company sells both its own JOES-branded products (including Micro Sprint components, chassis parts, and specialty hardware) alongside third-party branded racing products from manufacturers like Wilwood, Tilton Engineering, Gates, Burris Racing, and others. The business operates primarily as an online retailer with a dealer network and a retail location (JOES Speed Shop) in Everett, Washington.

Differentiator

Problem solved

Functional benefit

Brands

• JOES Speed Shop: Retail showroom location operated by JOES Racing Products, located at 1410 80th St SW, Unit E, Everett, WA 98203. Customers can visit for walk-in purchases and product inquiries.

Products and services

• Bodies & Wings Complete body and aerodynamic component product line for racing vehicles, including Five Star Racecar Bodies, nose wings, top wings, body braces, hood components, nerfs, bumpers, panels, spoilers, and body hardware such as Dzus fasteners. Designed for racing teams and individual racers across multiple disciplines.
• Brakes Full brake system product line including calipers, rotors, brake pads, master cylinders, brake lines, brake fluid, brake balance adjusters, and brake bleeding equipment. Includes JOES' own Micro Sprint Brake Rotors built from 1018 steel with cooling holes, plus third-party brands such as Wilwood and PFC Brakes.
• Chassis, Clamps, & Brackets Chassis, clamp, and bracket product line including clamps, canister mounts, roll bar mounts, tank brackets, JR Sprint Chassis, Micro Sprint Chassis, rear end brackets, and suspension brackets. JOES Bolt-on Halo Clamp is a flagship product in this line for custom halo fabrication.
• Drivetrain Power transmission and drivetrain product line including chains, belts, clutches, jackshafts, pulleys, rear axles, rear ends with gears and vent tanks, shifters, sprockets, and sprocket carriers for racing vehicles.
• Engine & Exhaust Engine and exhaust system product line including motor mounts, case savers, exhaust pipes, headers, mufflers, radiators, oil pumps, fuel system components, and ignition parts. Includes products from third-party brands such as Burris Racing.
• Fittings & Hose Fluid handling fittings and hose product line including AN fittings, adapters, barb fittings, brake lines, hose end fittings, hose clamps, and fuel system plumbing for racing vehicles.
• Fuel System & Intake Fuel delivery and air intake product line including fuel filters, fuel pumps, fuel tanks, carburetors, intake manifolds, throttle linkages, velocity stacks, and fuel jugs.
• Hubs, Wheels, & Tires Wheel and tire product line including 5x5, Wide 5, and Micro Sprint hubs (including the JOES V2 Micro Sprint Front Hubs), wheels, tires, wheel spacers, and wheel wrenches such as the JOES V2 Micro Sprint Wheel Wrench.
• Ignition & Electrical Ignition and electrical product line including batteries, disconnects, switches, switch panels, distributors, magnetos, ignition boxes, coils, spark plugs, and wiring for racing vehicles.
• Safety Gear & Seats Driver safety equipment product line including helmets, suits, gloves, seats, seat belts (such as JOES Kenny's JL1 Carbon Seat Bracket Kit), window nets, fire extinguishers, arm restraints, and neck restraints.
• Steering Steering product line including power steering systems, quick disconnects, radius rods, heims, steering arms, steering columns, steering racks, and U-joints for racing vehicles.
• Suspension Suspension product line including A-arms, ball joints, birdcages, bump stops, Jacobs ladders, radius rods, shocks, springs, sway bars, torsion bars, and spindles for racing vehicles, including JOES Panhard Stud and JOES 3rd Link Mount components.
• Tools & Equipment Shop and track tools product line including car stands, scales, alignment tools, tire tools, transponders, fabrication tools, and pit equipment for racing teams and individual racers.
• Lubricants & Chemicals Fluids and chemicals product line including 2-stroke oil, brake fluid, chain lube, gear oil, grease, motor oil, tire softeners, and cleaning products for racing vehicles.
• Interior, Gauges, & Switches Driver compartment and instrumentation product line including steering wheels, gauges (fuel pressure, oil pressure, water temp, voltage), mirrors, pedals (such as JOES Floor Mount Pedal Assembly), drink holders, radio boxes, and window nets.
• Fasteners & Fabrication Hardware and fabrication supply line including A-arm components, Dzus fasteners, gussets, nuts, bolts, rivets, washers, and weld-on fittings and bungs for racing vehicle fabrication.
• JOES 3rd Link Mount Standalone JOES-branded mount designed to locate a racing car's third member securely. Updated to 5/8 inch specification. Priced at $109.95. Aimed at racing teams and individual racers building or maintaining race vehicles.
• JOES Late Model Front Clip Standalone JOES-branded Late Model Chassis front clip with 30 inch inside-to-inside frame rail measurement and slugged upper and lower control mounts. Priced at $1,850.00. Targeted at Late Model racing teams and individual racers needing a complete front chassis assembly.
• JOES Bolt-on Halo Clamp Standalone JOES-branded lightweight halo clamp for 1.25 inch tube, positioned as the foundation for creating custom halo setups on racing chassis. Priced at $99.95. Targeted at racing teams and fabricators building custom safety halo structures.
• JOES Floor Mount Pedal Assembly Standalone JOES-branded floor-mounted pedal assembly designed for brake and clutch controls in racing vehicles. Master cylinder not included. Priced at $389.95. Aimed at racing teams and individual racers building or upgrading driver controls.
• JOES Speed Shop (Retail Storefront) Walk-in retail showroom operated by JOES Racing Products at 1410 80th St SW, Unit E, Everett, WA 98203, where local customers can browse and purchase JOES products in person and ask product questions. Operated in parallel with the worldwide dealer network that JOES encourages customers to use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• PFC Brakes: Performance and racing brake pad and disc manufacturer sold through JOES and racing distributors. Directly comparable high-performance racing brake product line.
• Schoenfeld Headers: Manufacturer of racing exhaust headers and components for dirt track, drag, and street/strip applications. Competes directly with JOES's engine and exhaust category.
• Speedway Motors: Lincoln, NE-based retailer and manufacturer of hot rod, street rod, and racing parts with a comparable multi-category catalog (chassis, drivetrain, engine, suspension) and multi-channel distribution (e-commerce, dealer network, retail). Closest direct competitor in scale, channel mix, and customer base to JOES.
• Allstar Performance: Manufacturer and distributor of circle-track racing parts (brackets, chassis components, fasteners, drivetrain) sold through JOES and competing dealers. Directly competes in the same dirt/asphalt short-track racing segments JOES serves.
• Wilwood Engineering: Racing brake systems manufacturer (calipers, rotors, master cylinders) that is both a JOES distribution partner and a competitor selling direct. Highly comparable product line (brakes) within the same racing customer base.
• Tilton Engineering: Racing clutch, brake, and pedal assembly manufacturer serving oval-track, drag, and road-racing customers. Overlaps directly with JOES' brakes, clutches, and pedal-assembly categories for the same racer segments.
• AFCO Racing Products: Manufacturer of racing shocks, springs, and suspension components serving dirt and asphalt short-track racers. Direct competitor in JOES's chassis and suspension categories.
• Quarter Master: Manufacturer of racing clutches, driveline components, and bellhousings for oval-track and drag racing. Comparable drivetrain product line within JOES's core customer segments.
• Keizer Racing Wheels: Manufacturer of aluminum racing wheels for dirt, asphalt, and circle-track racing. Direct overlap with JOES's hubs, wheels, and tires category for the same racing customer base.

Broad incumbents

• Holley Performance Products: Large diversified performance and racing aftermarket company (Holley, MSD, Accel, Earl's, Hooker, etc.) with overlapping product lines in fuel systems, ignition, and exhaust. A broader incumbent with deeper capital and category reach than JOES but overlapping on multiple racing categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joesracing
• Xx.com/JoesRacing
• Facebookfacebook.com/joesracingproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joes Racing Products