Total Control

What Total Control does

Total Control Inc. is a privately-held manufacturer's representative and industrial control equipment distributor headquartered in Newtown, Pennsylvania, operating since 1984. The company serves industrial clients across the mid-Atlantic region through direct phone and email sales, functioning as the regional channel partner for four principal manufacturers: Dart Controls (variable frequency AC drives, triac motor speed controls, digital DC drives, and digital potentiometers), Posital Fraba (absolute encoders, fieldbus encoders, IO-Link encoders, Ethernet-based encoders, ATEX-certified explosion-proof encoders, and linear sensors), Time Mark (3-phase power monitors including the 21 Series, and the TMC430 programmable liquid level controller), and Hohner Automation (Series PK large-bore hollow shaft incremental encoders and Series 14 wireless encoders operating at 900 MHz).

The product portfolio centers on industrial motor control and position-sensing hardware rather than proprietary technology development; Total Control does not manufacture the products it sells but rather represents and distributes them. Core technology categories include variable frequency AC drives (e.g., EZ VFD with NEMA 4X enclosures, multi-level current limit, and plug-and-play parameter-free configuration), digital DC drives (MD10/MD3 and MD40/MD50 with adjustable HP ranges, 85–265 VAC universal power supply, and PID control), and a broad encoder range supporting analog, SSI, CANopen, Profibus, Modbus RTU, J1939, IO-Link, Profinet, EtherCAT, and Modbus/TCP protocols. Supporting categories include 3-phase monitors for abnormal power protection and programmable pump-control liquid level units.

The business model is hardware distribution with revenue generated through direct sale of these third-party manufacturers' products to industrial manufacturing and process-industry buyers. Pricing is not publicly disclosed and is structured as quote-based B2B transactions. The company maintains a single Newtown, PA office, lists no management team or headcount data in the source, has no public funding history, no subsidiaries, and no parent company. There is no evidence of digital sales channels beyond a basic informational website and a contact form; customer logos, awards, certifications, and patents are absent from the data.

Name

Total Control

Legal name

Total Control Inc.

Website

https://totalcontrol.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Total Control Inc. is a Newtown, Pennsylvania-based manufacturer's representative and distributor founded in 1984, selling industrial motor control, encoder, and power monitoring products from Dart Controls, Posital Fraba, Time Mark, and Hohner Automation to industrial clients across the mid-Atlantic region via direct phone and email sales.

Ownership category

akta.pro rank

Product category

Industrial Automation & Control Equipment Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)

akta.pro secondary industries

Motor Control Centers & Motor Protection (Overload Relays, Protection, Monitoring) (IMAGACAI), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Industrial motor controls
• Variable frequency drives
• Absolute encoders
• 3-phase monitors
• Liquid level controls

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Control Equipment Distribution: Total Control generates revenue as a manufacturer's representative and distributor of industrial automation and motor control equipment. They sell products from multiple manufacturers (Dart Controls, Posital Fraba, Time Mark, Hohner) to industrial clients throughout the mid-Atlantic region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Total Control is a manufacturer's representative and regional distributor selling industrial motor control, automation, and sensing equipment to industrial customers in the mid-Atlantic United States since 1984. The company distributes AC drives, DC drives, digital potentiometers, absolute and incremental encoders, 3-phase power monitors, and liquid level controllers sourced from Dart Controls, POSITAL Fraba, Time Mark, and Hohner Automation. Products are sold directly to industrial buyers through phone and email sales channels with quote-based pricing.

Product overview

Total Control is a manufacturer's representative and distributor serving the mid-Atlantic region since 1984, offering a portfolio of industrial control and automation products from multiple brands. The product line centers on motor control equipment including AC drives (EZ VFD, AC03, 55AC), DC drives (MD10/MD3, MD40/MD50), and digital potentiometers (DP4, ASP10, ASP40, DP10). Additional offerings include position and motion sensing equipment such as POSITAL absolute and incremental encoders, HOHNER incremental and wireless encoders, and POSITAL linear sensors. The company also distributes power monitoring products including TIME MARK 3-phase monitors and liquid level controls. These products are primarily distributed through the Dart Controls, POSITAL Fraba, HOHNER Automation, and TIME MARK brands, serving industrial applications requiring motor speed control, position sensing, and power condition monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• EZ VFD Variable Frequency AC Drive Plug-and-play variable frequency AC drive available in chassis and NEMA 4X versions with multi-level current limit, chemical and UV resistance, flexible 115/208/230VAC supply, potentiometer or 0-5VDC isolated signal follower speed control, optional run relay, and built-in overcurrent, over-temperature, and motor braking protection for industrial motor speed control applications.
• AC03 Triac AC Motor Speed Control Triac-based AC motor speed control designed for most single-phase AC motors and resistive loads (not suitable for capacitor-start motors), with speed pot and on/off switch plus minimum output adjustment for light-duty motor control.
• 55AC Triac AC Motor Speed Control Triac AC motor speed control for single-phase AC motors and resistive loads, suited to vibratory feeder, fan, pump, heating, and lighting applications (not designed for capacitor-start motors).
• MD10 / MD3 Digital DC Drive Digital DC drive with adjustable min/max speeds, adjustable accel/decel, closed-loop digital speed regulation, programmable power-up drive settings, drive inhibit mode, jog function, non-volatile memory, NEMA 4X rating, universal 85-265 VAC power supply, and two user-defined alarm contact outputs for DC motor speed regulation.
• MD40 / MD50 Digital DC Drive Digital DC drive covering 1/50 to 2.0 HP, with universal 85-265 VAC supply, 1/8 or 1/4 DIN panel mount with NEMA 4X faceplate, front panel field-programming with lock-out jumper, two form-C 5A alarm relays, large 1/2" LED display, Master/Follower modes, and adjustable PID.
• DP4 Digital Potentiometer Field-programmable digital potentiometer supporting rate or time modes with inhibit function, factory/user default restore, programmable accel/decel rates, digital closed-loop P-I-D algorithm with ±1/2 pulse accuracy, NEMA 4X rating, and compatibility with AC/DC drives accepting 3-wire speed pot input.
• ASP10 Digital Potentiometer Digital potentiometer capable of synchronizing two or more motor speeds, with programmable accel/decel rates, configurable P-I parameters, and front-panel menu-driven programming.
• ASP40 Digital Potentiometer Digital potentiometer interface for AC/DC drives accepting 3-wire speed pot input, with closed-loop P-I-D algorithm, configurable user inputs, and large LED display.
• DP10 Signal Conditioner / Generator Signal converter functioning as mA-to-voltage converter, signal attenuator, and signal generator with scalable display in engineering units.
• Time Mark 21 Series 3-Phase Monitor 3-phase monitor that protects 3-phase motors from abnormal power conditions including under voltage, over voltage, voltage unbalance, reverse phase, and single-phasing even when regenerated voltage is present, with adjustable trip and restart delays, LED status indicators, and automatic or manual restart versions.
• TMC430 Liquid Level Control Programmable liquid level control configurable to manage 1, 2, or 3 pumps with customizable alarm options for industrial liquid level applications.
• POSITAL Hollow Shaft Encoders Blind through hollow shaft encoders with bore sizes from approximately 6mm to 16mm, wide range of interfaces, and up to IP69K environmental rating for position feedback.
• POSITAL Point-to-Point Encoders Encoders with analog, parallel, and SSI interfaces, push buttons for scaling, and configurable resolution for point-to-point positioning applications.
• POSITAL Fieldbus Classic Encoders Fieldbus encoders supporting CANopen, Profibus, Modbus RTU, and J1939 protocols with up to 31 bits resolution and a variety of mechanical designs for industrial fieldbus networks.
• POSITAL IO-Link Encoders Low-cost plug-and-play IO-Link encoders for motion monitoring, convertible to incremental output.
• POSITAL Ethernet-Based Encoders Ethernet-based encoders supporting Profinet, Ethernet/IP, EtherCAT, and Modbus/TCP protocols with LED indicators, redundancy, monitoring features, and optimized data transmission for industrial Ethernet networks.
• POSITAL Encoders for Explosives Explosion-rated encoders for Zone 1/21 and 2/22 hazardous areas with ATEX certification, stainless steel construction, and a wide range of interfaces.
• POSITAL Linear Sensors Linear sensors with extruded metal housings, robust construction, flexible mounting, acceleration up to 7G, and programmable power-up drive settings for linear position measurement.
• HOHNER Series PK Incremental Encoder Large-bore hollow shaft incremental encoder with bore size up to 115mm for industrial position feedback.
• HOHNER Series 14 Wireless Encoder Wireless incremental encoder operating at 900 MHz with up to 2040mm shaft length for cableless position feedback applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Dart ControlscoreChannel Partner/ Reseller/ DistributorDart Controls is a manufacturer of variable frequency AC drives and DC motor speed controls. Total Control serves as their manufacturer's representative and distributor in the mid-Atlantic region, offering products including the EZ VFD variable frequency drives, triac AC motor speed controls, and digital DC drives.
• Posital FrabacoreChannel Partner/ Reseller/ DistributorPosital Fraba is a manufacturer of sensor technology including absolute encoders, linear sensors, and fieldbus encoders. Total Control distributes their products including hollow shaft encoders, point-to-point encoders, CANopen/Profibus/Modbus fieldbus encoders, IO Link encoders, and Ethernet-based encoders in the mid-Atlantic region.
• Time MarkcoreChannel Partner/ Reseller/ DistributorTime Mark Corporation manufactures 3-phase monitors and liquid level controls. Total Control represents their products including the 21 Series 3-phase monitors that protect motors from abnormal power conditions, and the TMC430 programmable liquid level controller for pump management.
• Hohner AutomationcoreChannel Partner/ Reseller/ DistributorHohner Automation manufactures incremental encoders and wireless encoders. Total Control distributes their products including Series PK large bore hollow shaft encoders up to 115mm and Series 14 wireless encoders operating at 900 MHz with up to 2040mm shaft length.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• AutomationDirect: Direct-to-customer industrial automation catalog supplier offering VFDs, encoders, motor controls, and sensors at value pricing. Comparable as a competing supply channel for the same end customers that Total Control serves, but operating at much larger scale and primarily via online direct sales.
• Motion Industries: One of the largest US industrial MRO and automation parts distributors, carrying motors, drives, controls, and sensors. Comparable as an industrial automation distributor serving overlapping mid-Atlantic manufacturing customers, though at substantially broader scale.
• W.W. Grainger: Massive MRO and industrial supplies distributor offering motors, drives, controls, and sensors to industrial customers across the US. Comparable as an alternate supply channel for many of the same end products.
• Allied Electronics & Automation (RS Group): Broadline distributor of electronic and automation components including motor controls, encoders, and industrial sensors. Comparable as a competing channel for the same product categories Total Control distributes.

Emerging players

• Pepperl+Fuchs: Global manufacturer of industrial sensors and hazardous-area explosion-proof devices including encoders. Comparable as a peer supplier in the same specialty niches (ATEX-rated encoders, industrial sensors) that Total Control distributes.
• Baumer Group: Manufacturer of encoders, sensors, and process instrumentation with a strong US rep network. Comparable as a partial-overlap supplier in the encoder/sensor category that competes for the same mid-Atlantic industrial accounts.

Direct peers

• Kaman Industrial Technologies: US-focused industrial automation, motion control, and fluid power distributor serving manufacturing customers in similar verticals. Directly comparable distribution model and customer overlap with Total Control.
• Galco Industrial Electronics: Industrial electronics distributor specializing in new, surplus, and obsolete automation components including drives, encoders, motor controls, and PLCs. Highly comparable to Total Control as a regional/multi-regional industrial controls rep and distributor serving plant-floor customers.

Others

• Dart Controls: Manufacturer of variable frequency AC drives, DC drives, and digital potentiometers and a key supplier to Total Control. Relevant as the upstream brand whose channel decisions directly affect Total Control's revenue.
• Posital Fraba: One of Total Control's principal suppliers — a manufacturer of absolute encoders, inclinometers, and linear sensors. Comparable as a peer because it represents the upstream principal that ultimately competes for direct relationships with the same end customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/totalcontrolinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Control