What Bild Studios does

Bild Studios is a London-based live visual consulting and production company specializing in realtime graphics, virtual production, projection mapping, and AR/xR workflows for enterprise clients in entertainment, film & TV, museums, automotive, sports, and luxury. Co-founded in 2017 by David Bajt and Rowan Pitts, both early specialists in disguise (d3 Technologies) media server ecosystems, the firm operates from a headquarters at 73 Cornhill, London, and runs MARS Volume, a state-of-the-art virtual production studio in West London (Ruislip) featuring a large LED volume where virtual 3D environments are mapped for film, broadcast, and live-event productions. The MARS On Set service extends this capability into a mobile deployment on client soundstages.

The company's technical core combines proprietary workflows and configurations across disguise media servers (Gx2c, 4x4+, Solo, VFC cards, OmniCal), realtime content engines (Notch, Unreal Engine), and camera/motion tracking systems (Mo-Sys StarTracker, Blacktrax, Stype), enabling world-record installations including the Al Wasl Dome (252 projectors across 25,000m² at 27,000x6,000 pixels), the Statue of Unity permanent projection (187m tall, 1.25M lux), and Hollywood virtual production on HBO's House of the Dragon and Apple TV+'s Masters of the Air.

Bild's business model is project-based enterprise services, spanning technical consultancy (feasibility, system design, pre-visualization), content creation, virtual production facility access, and equipment rental of pre-tested control racks. Marquee clients include HBO/Warner Brothers, Apple TV+, McLaren, Cartier, Natural History Museum, Expo City Dubai, Royal Opera House, and major event producers (Done+Dusted, Benchmark). The go-to-market is direct enterprise field sales leveraging a portfolio of high-profile work, supported by core technology partnerships with disguise, Notch, Mo-Sys Engineering, Blacktrax, Unreal Engine, and strategic delivery partnerships with CT Group (Middle East) and Lux Machina (Hollywood).

Name

Bild Studios

Legal name

Bild Studios Ltd.

Website

https://bildstudios.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bild Studios is a London-based live visual consulting and production firm specializing in realtime graphics, virtual production, projection mapping, and AR/xR for enterprise clients in film & TV, live events, museums, automotive, and luxury. It operates the MARS Volume LED virtual production studio and partners with disguise, Notch, and Mo-Sys.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technical Consultancy: Providing feasibility studies, specifying systems, designing full media control packages, and developing accurate 3D environments ready for shows. This is a project-based professional services revenue stream.
2. Equipment Rental: Hiring out control equipment packages including disguise Gx2c, 4x4 and Solo control racks, VFC output cards, OmniCal calibration systems, and Mo-Sys StarTracker. Available as standard systems, custom-designed systems, or individual server rentals for short and long term periods.
3. Content Creation Services: Creating realtime content, content workflows, and content design for complex installations and live productions. Expert content creation working with high-end content houses producing dynamic content in 2D and 3D.
4. Virtual Production Services: Providing MARS Volume facility access and MARS On Set services for film, TV, music videos, and commercial productions requiring LED volume virtual production capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bild Studios is a live visual consulting and creative production firm that delivers virtual production, projection mapping, real-time content creation, and visual engineering for film & television, live events, permanent installations, and brand experiences. The company operates the MARS Volume LED virtual production studio in West London, provides technical consultancy and content creation services, and rents specialized control and tracking equipment including disguise media servers, Mo-Sys StarTracker, and OmniCal calibration systems.

Product overview

Bild Studios is a live visual consulting and production company specializing in visual engineering and creative design for live experiences, virtual production for film and broadcast, and permanent media installations. The company operates MARS Volume, a state-of-the-art virtual production studio in West London, and offers a comprehensive equipment rental division featuring disguise (d3) media servers including the Gx2c, 4x4+, and Solo models, along with calibration tools (OmniCal) and tracking systems (Mo-Sys StarTracker). Beyond equipment provision, Bild delivers technical consultancy, content workflows, pre-visualization, real-time content creation, and full content creation services. The portfolio spans projection mapping, LED installations, augmented reality, and virtual production using technologies including Notch, Unreal Engine, and various camera tracking systems.

Differentiator

Problem solved

Functional benefit

Brands

• MARS Volume: State-of-the-art virtual production studio in West London for both traditional and innovative content creators. An evolving virtual production space where virtual 3D environments are mapped onto a large LED volume, enabling actors and practical sets to blend into photo-real or imaginative environments.

Products and services

• MARS Volume Virtual Production Studio State-of-the-art virtual production studio in West London featuring a large LED volume where virtual 3D environments are mapped, enabling actors and practical sets to blend into photo-real or imaginative environments for film, TV, music videos, and commercial productions.
• MARS On Set Mobile virtual production service that deploys Bild's virtual production crew and expertise to install and operate bespoke LED volumes on client soundstages, extending MARS capabilities beyond the permanent facility.
• Technical Consultancy Project-based consultancy providing feasibility studies, system specification, full media control package design, and the development of accurate 3D environments ready for shows.
• Content Creation Services Creation of real-time content, tailored content workflows, and content design for complex installations, live productions, xR experiences, and virtual production. Includes pre-visualization in real-time viewable both on-screen and in virtual reality.
• Equipment Rental Rental of fully tourable, pre-tested control equipment packages including disguise Gx2c, 4x4 and Solo control racks, VFC output cards, OmniCal calibration systems, and Mo-Sys StarTracker, available as standard systems, custom-designed systems, or individual server rentals on short and long term basis.
• Projection Mapping and Live Visual Production End-to-end live visual production services including projection mapping, AR integration, real-time content, and on-site technical execution for opening ceremonies, broadcast spectacles, concerts, theatre, and permanent installations.

Quantifiable outcome

• World's largest and most complex projection surface to date (Al Wasl Dome: 252 projectors, 25,000m2, 27,000 x 6,000 pixel canvas)
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• CT Group (CT London / CT ME)coreTechnology or IntegrationOngoing strategic technology partnership. CT Group serves as system integrators and key partners for major Middle East projects including Expo 2020 Dubai installations and Al Wasl Dome projects. Creative Technologies Middle East was the initial client and system integrator for the Al Wasl Dome installation. CT Group facilitated technology partnerships and provided support for augmented reality research and production workflows.
• Lux MachinacoreStrategic or Co-development PartnerVirtual production partnership for major Hollywood productions. Collaborated on House of the Dragon (HBO) and Masters of the Air (Apple TV+), providing combined virtual production expertise with teams working together on LED volume productions. For Masters of the Air, built 50+ proprietary virtual production tools in custom Unreal Engine version.
• Disguise (d3 Technologies)coreTechnology or IntegrationEarly adopter and specialist partner for disguise media servers. Co-founders David Bajt and Rowan Pitts have deep roots with disguise - David was the first Consulting Manager for Disguise, and Rowan was member of disguise Special Projects & Support team. Bild uses disguise as primary media server platform across all projects including massive installations like Al Wasl Dome with 16+ servers.
• NotchcoreTechnology or IntegrationKey technology partner for realtime content creation. Bild has been an early adopter of Notch for realtime graphics, using it for content workflows, live show effects, and interactive installations. Featured in projects including Coldplay Sky Full of Stars (one of the first Notch projects), Kasabian tour, and the Al Wasl Interactive Experience.
• Mo-Sys EngineeringcoreTechnology or IntegrationCamera tracking technology partner providing StarTracker optical tracking solutions for xR and virtual production. Used extensively for MTV EMA 2020, Rina Sawayama Lucid music video, Le Col x McLaren campaign, and Masters of the Air virtual production. StarTracker provides unlimited freedom of movement with accurate position, rotation, and lens data in real-time.
• BlacktraxmajorTechnology or IntegrationMotion tracking technology partner for realtime tracking of performers and objects. Blacktrax provides real-time positional data integrated with Notch and disguise for live effects and AR applications. Used in Coldplay Sky Full of Stars, Adobe Interactive Waterfall, BMW 3-Series Launch, and various AR productions.
• Studio OnemajorStrategic or Co-development PartnerPartnership for AR content creation on the Pakistan Super League Opening Ceremony. Studio One collaborated with Bild Studios on AR Notch content creation for the broadcast event at Dubai International Cricket Stadium.
• The Experience Machine (TEM)majorStrategic or Co-development PartnerCreative partnership on Masterpiece: Nighthawks project - re-imagining Edward Hopper's painting as a 3D world for Dr James Fox. TEM provides creative direction and concept development working with Bild's technical and engineering capabilities.
• Unreal Engine / Epic GamesmajorTechnology or IntegrationTechnology platform partner for virtual production. Bild uses Unreal Engine for xR workflows, virtual production at MARS Volume, and realtime environment development. Used extensively for MTV EMA 2020 virtual experience, Le Col x McLaren campaign, and VR applications.
• 59 ProductionsmajorStrategic or Co-development PartnerContent creation partner for Life of Galileo at Young Vic theatre. 59 Productions created immersive content for the dome projection while Bild provided technical consulting and show programming.
• StypemajorTechnology or IntegrationCamera tracking technology partner for AR and broadcast applications. Used for PSL Opening Ceremony with 6 tracked cameras including Spidercam, and for Expo 2020 Broadcast AR Closing Ceremony.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lux Machina: Los Angeles-based virtual production specialist; Bild's named co-development partner on House of the Dragon and Masters of the Air. Closest direct comp: same film/TV VP niche, same large-format LED workflows, overlapping customers in Hollywood tentpoles.
• 59 Productions: London-based creative studio specialising in projection design, immersive theatre, and large-scale visual experiences. Named as a content partner of Bild on Life of Galileo; competes head-to-head for opera, museum, and ceremonial projection commissions.

Broad incumbents

• NEP Group: Global broadcast and live event technical services incumbent with substantial projection, LED, and content capabilities. Operates at a much larger scale with broader portfolios; competing for the same mega-event and broadcast AR contracts Bild wins.
• Solotech: Canadian-headquartered provider of audio, video, lighting, and rigging for live events and broadcast. Comparable in serving large-scale touring and ceremony work with substantial equipment inventories; broader portfolio than Bild's VP/real-time focus.
• Creative Technology (CT Group): Bild's named Middle East system integration partner on Al Wasl / Expo 2020 and other Gulf projects. Operates an AV/LED integration and rental business globally; overlaps directly with Bild on projection mapping and event technology services.
• Framestore: London-headquartered VFX and immersive content studio with capabilities spanning film, episodic, and experiential work. Competes with Bild on virtual production content creation, immersive experiences, and museum/cultural installations.

Others

• Disguise (formerly d3 Technologies): Bild's core technology partner and de facto industry-standard media-server platform. While not a direct competitor on services, Disguise shapes the ecosystem in which Bild operates and shares revenue via joint bid support.

Regional players

• White Light: UK-based technical production company supplying lighting, audio, and video to theatre, live events, and broadcast. Comparable on UK theatre and event work (Royal Opera House scale), with a wider lighting focus than Bild's real-time graphics specialism.
• 80six: UK-based LED screen and visual solutions supplier named in Bild's partnerships for MARS Volume projects. Comparable in supplying LED infrastructure and virtual production screen systems to UK and European productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bildstudios.social
• Instagraminstagram.com/bildstudios.social

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bild Studios