Wudang Research Association

What Wudang Research Association does

The Wudang Research Association is a privately held, boutique specialty publishing company and video/audio producer founded in 1996 and headquartered in DeBary, Florida. Co-founded by Terri Morgan and Prof. Liu Yuzeng, the company promotes the study, practice, and teaching of traditional Wudang internal martial arts (including Qigong, Taiji, sword forms, Xingyi, and Bagua) through bilingual English/Chinese print books, an extensive website (wudang.com), and a YouTube channel containing over 1,000 training videos taught live since 2020. The product portfolio includes bilingual books (Wudang Qigong in its 2024 second edition, Wudang Taiji, and the cross-cultural business handbook Going East or West?), an audio drama series titled The Ambassador, the Threads newsletter, and a Teacher's Notes blog. Distribution operates through Amazon, major book wholesalers (Baker & Taylor, Blackwell North America, China Books Australia, Dawson Books UK), and specialty martial arts retail stores in the US and UK, reaching visitors from 160 countries.

The business model blends one-time book sales with subscription-style video instruction and ancillary professional services. Revenue streams include book sales (one-time retail), YouTube-based training classes (some behind a member paywall, representing recurring revenue), publishing and translation services, and business consulting (including SharePoint consulting under Microsoft Registered Partner status, plus cross-cultural business facilitation for US-China trade). The company holds dual corporate registrations in the US (Kansas, since January 1, 1997) and maintains a China office in Zhengzhou associated with the International Wudang Internal Martial Arts Research Association (国际武当内家拳研究会). Primary customers are individual martial arts students and practitioners globally, with a secondary segment of US-China business travelers requiring cross-cultural guidance.

Name

Wudang Research Association

Legal name

Wudang Research Association

Website

https://wudang.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wudang Research Association is a boutique bilingual (English/Chinese) publisher and video producer specializing in traditional Wudang internal martial arts, serving global martial arts students through books, YouTube classes, and newsletters, with ancillary translation and business consulting services.

Ownership category

akta.pro rank

Product category

Specialty Publishing and Martial Arts Education

NAICS

Book Retailers and News Dealers (45921), Translation and Interpretation Services (54193)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAJAAAL

Health, Wellness & Fitness Trade Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

Keywords

• Bilingual book publishing
• Traditional martial arts
• Internal martial arts
• Qigong taiji training
• Martial arts education

Headquarters

HQ city

Wildon

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Book Sales: The company publishes and sells books on traditional Wudang martial arts, including bilingual (English/Chinese) publications. Notable titles include 'Wudang Qigong' (first edition 1999, second edition 2024) and 'Going East or West? A Handbook for American and Chinese Business Travelers' (2000). Books are available via Amazon and distributed through major book distributors.
2. Video/Audio Production and Classes: Produced and distributes video and audio recordings of martial arts training. Since 2020, Terri Morgan has been teaching live classes via YouTube with over 1k videos covering various Wudang arts. Some content may be behind a paywall for members.
3. Publishing Services: Offers publishing services including technical writing, translation, bilingual publication development, and consulting for cross-cultural business matters.
4. Business Consulting Services: Provides document management, content sorting, workflow automation, trade facilitation, and SharePoint consulting services. Microsoft Registered Partner status.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wudang Research Association is a boutique publisher and video/audio producer that publishes bilingual (English and Chinese) books on traditional Wudang internal martial arts, including Qigong, Taiji, Xingyi, and Bagua. The company produces over 1,000 training videos on YouTube covering these arts, operates a sci-fi audio drama series, and offers publishing, translation, and cross-cultural business consulting services.

Product overview

Wudang Research Association is a boutique publisher and video/audio producer specializing in traditional Chinese internal martial arts. The company operates as a dual-language (English/Chinese) digital publisher founded in 1996, offering a portfolio of print and digital books including Wudang Qigong (bilingual, 2024 2nd edition), Wudang Taiji (print and ePub), and Going East or West? (business travel guide). Their product lineup also includes The Ambassador sci-fi audio drama series, over 1,000 training videos on YouTube, the Threads newsletter, and Teacher's Notes blog content. They also contributed to the medical textbook 'Clinician's Complete Guide to Complementary and Alternative Medicine' with Taiji research.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 training videos available on YouTube covering multiple martial arts forms
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Baker & TaylorcoreChannel Partner/ Reseller/ DistributorMajor US book distributor handling distribution of Wudang Research Association publications across the United States.
• Blackwell North AmericacoreChannel Partner/ Reseller/ DistributorBook distribution partner serving the US market.
• China Books (Australia)coreChannel Partner/ Reseller/ DistributorDistributor serving Australia and New Zealand markets.
• Dawson Books (UK)coreChannel Partner/ Reseller/ DistributorUK-based book distributor serving the British and European markets.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• YMAA Publication Center: Founded by Dr. Yang Jwing-Ming, YMAA is one of the largest dedicated English-language publishers of traditional Chinese martial arts content, including Taiji, Qigong, and sword forms. Highly comparable to Wudang Research Association as both are specialty publishers of bilingual/bilingual-quality instructional martial arts books and videos serving Western practitioner audiences.
• Blue Snake Books: A specialty imprint focused on martial arts, Asian traditions, and martial culture books. Directly comparable to Wudang Research Association as a niche book publisher operating in the same English-language martial arts reading market with similar distribution channels.
• Singing Dragon (Jessica Kingsley Publishers): An imprint specializing in Qigong, Tai Chi, traditional Chinese medicine, and Eastern body-mind practices. Directly comparable to Wudang Research Association as both publish bilingual-quality instructional and health-focused content for Western practitioners of internal martial arts.
• Eastland Press: Specialty publisher focused on traditional Chinese medicine, bodywork, and martial arts. Comparable to Wudang Research Association in publishing authoritative instructional content for Western practitioners of traditional Chinese practices, with similar scale and academic register.
• Plum Blossom Books: A specialty martial arts publisher focused on Chinese martial arts instructional titles. Directly comparable to Wudang Research Association as a niche English-language publisher of Chinese martial arts books serving Western practitioners.

Broad incumbents

• Inner Traditions / Bear & Company: An established independent publisher covering wellness, Qigong, Tai Chi, and Eastern philosophy, including titles by authors like Mantak Chia. Comparable to Wudang Research Association as it publishes Qigong and Taiji health/wellness content for English-speaking audiences, though as a much larger broad-list publisher rather than a single-niche operator.
• Tuttle Publishing: A major publisher of Asian culture, martial arts, language, and philosophy titles with extensive English-language catalogs. Comparable to Wudang Research Association as it publishes martial arts and traditional Chinese culture books in English, though as a broad incumbent with mass-market scale rather than a niche specialist.
• Dragon Door Publications: Publisher of strength, fitness, and traditional martial arts content including Qigong and Tai Chi titles. Comparable to Wudang Research Association in the overlap of Qigong/Taiji publishing and video instruction, though Dragon Door operates across a broader fitness portfolio.
• Shambhala Publications: Publisher of Eastern philosophy, wellness, and martial arts titles for mainstream Western audiences. Comparable to Wudang Research Association through its Tai Chi and Eastern wellness publishing, though Shambhala is a significantly larger broad-list publisher with mainstream distribution.

Emerging players

• Tai Chi Foundation: A nonprofit organization dedicated to teaching and publishing about Tai Chi and Qigong for health benefits. Comparable to Wudang Research Association as a competing producer of authoritative Tai Chi/Qigong educational content, though operating as a nonprofit rather than a commercial publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WudangResearch
• YouTubeyoutube.com/channel/UC3ReYK87pvdvXfr4jdSEg_Q
• LinkedInlinkedin.com/in/terrimorgan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wudang Research Association