HPS Play Company

What HPS Play Company does

HPS Play Company, founded in 2008 and headquartered in Dubai, UAE, designs, manufactures, and installs customized playgrounds and adventure attractions for the leisure and entertainment industry across the Middle East, East Africa, and Central Asia. Its offering is organized into five project categories — Play (softplay and themed children's entertainment), Bespoke Play (customized attractions such as the 4,000 sqm Mattel-Adrenark and Hamley's Play at Dubai Hills Mall), Sports and Active (climbing walls, trampoline parks, parkour), Adventure (ropes courses, obstacle courses), and Adventure Rides (sled rides and long-distance zip lines, including the 1,800m Musandam Khasab Zip Line). The company operates from a Dubai headquarters, an Abu Dhabi manufacturing workshop (HPS Workshop, Mussafah M44), and a Saudi Arabia subsidiary (HPS Arabia Ltd Co, Riyadh), enabling vertically integrated concept-to-installation delivery.

The business model is enterprise B2B and project-based: each engagement combines concept development, design, project management, production, supply chain, installation, and post-installation operation training, with quote-based custom pricing rather than standardized rates. Recurring revenue is generated through maintenance and inspection services, mandatory 12-month recertification as an authorized center for Headrush, Immoos, Mark Safe, and Clic-it safety equipment, and training programs for staff operation, maintenance, and rescue. Customers include family entertainment center operators, mall and retail developers (e.g., Majid Al Futtaim), tourism and government entities (Dubai Safari Park), IP licensors (Mattel), and property developers, with industry memberships in IAAPA and MENALAC anchoring regional credibility.

Name

HPS Play Company

Legal name

HPS Play Company

Website

https://hpsplayco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

HPS Play Company designs, manufactures, and installs customized playgrounds and adventure attractions — including climbing walls, ziplines, ropes courses, and themed family entertainment centers — for enterprise clients across the Middle East, East Africa, and Central Asia.

Ownership category

akta.pro rank

Product category

Adventure Playground Equipment Manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Amusement Parks and Arcades (7131), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Custom playground design
• Adventure attraction installation
• Soft play structures
• Ropes course construction
• Safety recertification services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Installation: End-to-end bespoke adventure attraction design, manufacturing, and installation services. Revenue generated through one-time project fees for concept development, design, production, supply chain management, project management, and installation of playgrounds, climbing walls, ziplines, ropes courses, and themed attractions.
2. Maintenance and Safety Services: Ongoing maintenance, inspection, and technical support services for installed attractions. Includes safety inspections, functional repairs, and routine maintenance to extend equipment lifespan.
3. Recertification Services: Authorized recertification services for adventure equipment brands including Headrush, Immoos, Mark Safe, and Clic-it. Mandatory 12-month recertification cycles for safety equipment.
4. Training Services: Operation training, maintenance training, and rescue operation training programs for staff operating adventure equipment including climbing walls, ziplines, ropes courses, and SoftPlay structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HPS Play Company designs, manufactures, and installs bespoke playgrounds, softplay structures, climbing walls, ropes courses, ziplines, sled rides, and themed family entertainment center attractions for property developers, mall operators, and entertainment venue operators across the Middle East and Africa. The company delivers fully turnkey projects spanning concept development, design, production, supply chain management, and on-site installation, and additionally operates as an authorized recertification center for Headrush, Immoos, Mark Safe, and Clic-it adventure safety equipment, alongside maintenance, inspection, and training services.

Product overview

HPS Play Company is a specialized provider of customized playgrounds and adventure spaces offering turnkey installations for the leisure and entertainment industry. The company operates across five core project categories: Play (interactive play zones, softplay areas, and themed children's entertainment centers), Bespoke Play (customized attraction experiences like ocean-themed play and branded entertainment centers), Sports and Active (climbing walls, trampoline parks, parkour facilities), Adventure (ropes courses and obstacle courses), and Adventure Rides (thrill attractions like sled rides and zip lines). The company provides end-to-end services including concept development, design and project planning, production, supply chain management, installation, operation training, and ongoing maintenance and technical support. Additionally, HPS serves as an authorized recertification center for industry equipment brands including Headrush Technology, Immoos, Mark Safe, and Clic-it. The company maintains workshop facilities in Dubai and Abu Dhabi, UAE, and operates across the Middle East, Africa, and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• HPS Workshop: The company's dynamic hub of creativity where imagination merges with craftsmanship to bring ambitious visions to life, guided by HPS Dubai leadership.

Products and services

• Play (Interactive Play Zones and Softplay)

Quantifiable outcome

• The Hub Park, Kenya - largest indoor family entertainment center in East Africa with 15+ attractions and 900+ visitor capacity
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• IAAPA (International Association of Amusement Parks and Attractions)coreOthersHPS Play Company is a member of IAAPA, the international trade association for the amusement industry. IAAPA connects members to industry resources, best practices, and networking opportunities within the attractions industry.
• MENALAC (Middle East and North Africa Leisure and Attractions Council)coreOthersHPS Play Company is affiliated with MENALAC, the regional industry body for leisure and attractions operators in the Middle East and North Africa region. Provides industry advocacy, standards, and networking within the regional attractions industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Walltopia: Bulgarian-headquartered global manufacturer of climbing walls, active entertainment attractions, and adventure facilities, directly comparable to HPS's climbing wall, ropes course, and adventure category work. Operates worldwide including a strong MENA presence through projects in Saudi Arabia and the UAE.
• iPlayCo: Canadian designer and manufacturer of indoor playgrounds, soft play structures, and themed family entertainment centers. Direct competitor to HPS's Play and Bespoke Play categories, supplying mall-based and standalone FEC installations globally.
• Capron: French manufacturer of ropes courses, zip lines, adventure park equipment, and safety systems. Closely comparable to HPS's Adventure and Adventure Rides product lines and to its authorized recertification service model.

Broad incumbents

• Kompan: Danish global leader in commercial playground and outdoor fitness equipment, serving schools, municipalities, and developers worldwide. A broad incumbent competing for the same mall, school, and developer RFPs as HPS but at a much larger scale and with proprietary product IP.
• Lappset Group: Finnish manufacturer of playgrounds, outdoor fitness, and themed play environments with a global distribution network. Overlaps with HPS's Sports and Active and Play categories and has growing presence in Middle East leisure developments.
• Proludic: French designer-manufacturer of playgrounds, sports areas, and outdoor fitness equipment serving municipal, school, and commercial leisure clients. Comparable to HPS's institutional and commercial playground delivery.
• Richter Spielgeräte: German manufacturer of bespoke wooden playground and adventure equipment, with a long heritage in custom rope and timber play structures. Comparable to HPS's Bespoke Play and Adventure categories on a craftsmanship-driven, custom-build basis.
• PlayPower: US-based group of playground equipment brands (Little Tikes Commercial, Miracle, Playland) supplying commercial and institutional playgrounds. Broad incumbent serving the same mall, school, and FEC segments as HPS.

Others

• Headrush Technology: US-based manufacturer of TRUBLUE auto belay, QuickFlight, and zipSTOP braking systems, whose equipment HPS installs, services, and recertifies as an authorized partner. Adjacent ecosystem player with shared customer base in climbing and zip-line attractions.

Regional players

• APE (Adventure Playgrounds & Equipment): European designer-builder of adventure playgrounds, ropes courses, and zip-line attractions with project delivery across Europe and MENA. Comparable in product mix and project-based go-to-market to HPS, though primarily headquartered in Europe rather than the Gulf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HPSPlayCompanyDubai
• Facebookfacebook.com/HPSPlayCo
• LinkedInlinkedin.com/company/hps-middle-east-llc
• Instagraminstagram.com/hpsplayco
• Xx.com/HPSPlayCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPS Play Company