Aurarum
Aurarum is an Australian manufacturer and authorized distributor of 3D printers, filament, and accessories, serving hobbyists, education customers, government buyers, and small businesses across Australia through its e-commerce storefront and dedicated institutional sales channels.
- Company typePrivate
- Founded2014
- HeadquartersRingwood, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aurarum does
Aurarum Pty Ltd operates an Australian e-commerce platform headquartered in Ringwood (Melbourne) that manufactures, distributes, and services 3D printing hardware, materials, and accessories. The company's proprietary portfolio centres on the Wombot and Aurarum Vega FDM printer lines (built around Duet3D controller boards with Nema 17/23 stepper motors and Bondtech/Phaetus extruders), the AuruMMS multi-material multi-colour unit for Klipper and RepRap printers, a large-format 600mm x 600mm SLA printer currently in development, and Australian-made filament spanning commodity PLA, PETG and ABS as well as engineering-grade variants (PA6-CF, PA12-CF, PEI Ultem, PPS-TF) plus SLM powders and support materials such as Aqusol-120 and nFEP film.
Aurarum is simultaneously an authorized Australian distributor for global 3D printing brands including Prusa, Bambu Lab, Tiertime, Bondtech, Duet3D, Phaetus, Dyzend, and Voxeldance Additive software, providing a one-stop catalogue for individual hobbyists, education customers, small businesses, and government organisations. Distribution is conducted exclusively through its own web storefront with AUD pricing inclusive of GST, flat-rate shipping, Afterpay interest-free installment payments, and a dedicated phone/email sales channel for enterprise and government procurement.
The revenue model is a hybrid of consumer and prosumer hardware resale, higher-margin proprietary printer/filament/accessory sales, custom unit manufacturing, and on-demand 3D printing services. Pricing is publicly disclosed for consumer hardware (e.g., Prusa MK4s assembled at AUD$2,299) and consumables (filament ranging from ~AUD$29 to ~AUD$400), while industrial SLS/SLA systems are quoted on request under multi-year or per-order terms. The company reports 1-10 employees, was founded in 2014, and operates as a privately held proprietary limited company with no disclosed external funding, parent company, or acquisition activity.
Aurarum firmographics
Firmographics- Name
- Aurarum
- Legal name
- Aurarum Pty Ltd
- Website
- https://aurarum.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aurarum is an Australian manufacturer and authorized distributor of 3D printers, filament, and accessories, serving hobbyists, education customers, government buyers, and small businesses across Australia through its e-commerce storefront and dedicated institutional sales channels.
- Ownership category
- akta.pro rank
Aurarum industry classification
Industry- Product category
- Additive Manufacturing Equipment
- NAICS
- Artificial and Synthetic Fibers and Filaments Manufacturing (325220), Paint and Coating Manufacturing (325510)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Polymer 3D Printers (FDM/FFF, SLA/DLP/LCD, SLS, Material Jetting) (IMAAAAAA)
- akta.pro secondary industries
- Polymer 3D Printing Service Bureaus (FDM/FFF, SLA/DLP, SLS/MJF) (IMAAADAA), Resin Handling & Vat/Recoater Components (Vats, Films, Blades, Pumps) (IMAAAIAD)
Keywords
Where Aurarum is headquartered
LocationHeadquarters
- HQ city
- Ringwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Aurarum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- 3D Printer Hardware Sales: Sale of 3D printers including proprietary Wombot brand and distributed brands (Prusa, Bambu Lab, Tiertime, industrial SLS/SLA printers)
- 3D Printer Filament & Materials: Sale of 3D printer filament including proprietary Australian-made filament, SLS/SLM powders, and specialty materials (PVA, Breakaway, engineering-grade filaments)
- Parts & Accessories: Sale of 3D printer components including hotends, extruders, linear motion systems, electronics, stepper motors, power supplies, and build surfaces
- 3D Printing Services: 3D printing services provided to consumers and business customers, both large and small scale printing requirements
- Custom Products: Custom-built units for large scale printing requirements and bespoke manufacturing solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer-grade 3D printers starting at AUD$2,299 |
| One time/ perpetual license | Multi-year contract | Industrial/Specialty 3D Printers - price upon inquiry |
| Unit Pricing | Pay-as-you-go | 3D Printer Filament - AUD$25-$400 per spool/roll |
| Unit Pricing | Pay-as-you-go | Parts & Accessories - AUD$8-$340 |
| Other | Monthly | Interest-Free Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Aurarum product offering
Product offeringCore offering
Aurarum is an Australian manufacturer and supplier of 3D printers, 3D printer filament, and 3D printer accessories, covering FDM, SLA, SLS, and SLM additive manufacturing technologies. The company produces its own Wombot and Aurarum Vega printer lines and Australian-made filament, while distributing leading third-party brands such as Prusa, Bambu Lab, Tiertime, and industrial SLS/SLA systems. It also offers professional 3D printing services, custom-built units for large-scale printing, and specialty engineering-grade filaments and powders.
Product overview
Aurarum is an Australian manufacturer and supplier of 3D printers and accessories, operating as a unified product portfolio combining proprietary manufacturing with curated third-party products. Their core offerings include Australian-made Wombot 3D printers featuring Duet3D controllers, the AuruMMS multi-material colour unit, Aurarum Vega printers, and Voxeldance Additive software for manufacturing. They resell leading brands including Bambu Lab, Prusa, and specialty industrial SLS/SLA printers. Their filament range spans FDM materials (PLA, ABS, PETG, specialty engineering plastics like PA12-CF, PA6-CF, PC-CF, PEI Ultem, PPS-TF), SLS/SLM powders, and support materials (Aqusol-120, PVA). The accessories portfolio includes Phaetus hotends (Rapido, Dragon, Conch series), Bondtech extruders, Duet3D controller electronics, stepper motors, linear motion components, and build surfaces. Services include custom unit building and professional 3D printing.
Differentiator
Problem solved
Functional benefit
Brands
- Wombot: Australian made 3D printers manufactured by Aurarum
- AuruMMS
- Aurarum Vega
Products and services
- Wombot 3D Printers Australian-made 3D printers manufactured in-house by Aurarum, integrating quality components including Duet3D controllers and stepper motors, sold to Australian consumers and businesses.
- Bambu Lab 3D Printers Authorized distribution of Bambu Lab consumer and professional-grade 3D printers in Australia for hobbyists and professionals.
- Prusa 3D Printers Authorized Australian distribution of Original Prusa 3D printers including the MK4s assembled, targeted at consumers and professional users.
- Industrial SLS/SLA 3D Printers Industrial-grade selective laser sintering (SLS) and stereolithography (SLA) 3D printers sold to Australian manufacturers on a quote basis.
- Tiertime 3D Printers Authorized Australian distribution of Tiertime professional FDM 3D printers for professional and educational users.
- AuruMMS Multi-Material Multi-Colour Unit Proprietary Aurarum-developed multi-material multi-colour unit designed for Klipper and RepRap-based 3D printers, enabling colour printing on large-scale machines.
- Aurarum Vega 3D Printer Australian-made Aurarum Vega 3D printer line with proprietary guidelines and support documentation, sold to Australian consumers and professionals.
- Aurarum SLA Large-Scale 3D Printer Custom large-scale stereolithography (SLA) 3D printer with a 600mm x 600mm build platform and exchangeable VATs for custom depth, in development by Aurarum for industrial and bespoke applications.
- Aurarum Australian-Made 3D Printer Filament Proprietary Australian-manufactured 3D printer filament range produced by Aurarum in Australia for FDM 3D printers.
- Aqusol-120 Soluble Support Filament Alkali-soluble support filament for FDM/FFF 3D printing, designed to support ABS, Nylon, and PC materials with 120°C temperature resistance.
- SLM 304L Stainless Steel Powder Stainless steel 304L powder (15-53 micron particle size, 5kg packaging) for selective laser melting (SLM) additive manufacturing.
- Duet3D Controller Boards Advanced 32-bit Duet3D controller boards, expansion boards, PanelDue displays, and filament monitors for 3D printers, CNCs, and laser cutters, distributed by Aurarum in Australia.
- Bondtech Extruders Authorized Australian distribution of Bondtech precision extruders, including LGX Large Gears eXtruder and DDX direct drive systems for 3D printers.
- Phaetus Hotends Authorized distribution of Phaetus high-performance hotends including Rapido, Dragon, and Conch series, for various 3D printer platforms.
- Stepper Motors Nema 17 and Nema 23 stepper motors, including high-torque variants, sold as standalone 3D printer components by Aurarum.
- Linear Motion Components Linear guide rails and carriages, including SGR 10 double-axis guide rails and SGB carriages, sold as standalone components for 3D printers.
- Voxeldance Additive Software Voxeldance Additive slicing and manufacturing workflow software offered to industrial customers for additive manufacturing production needs.
- 3D Scanners 3D scanning equipment for digitizing physical objects, sold as part of Aurarum's additive manufacturing workflow offering.
- 3D Printing Services Professional 3D printing services for both consumers and business customers, accommodating projects from small prototypes through to large-scale production runs.
- Custom Products and Bespoke Builds Custom-built 3D printer units for large-scale printing requirements and bespoke manufacturing solutions, including custom depth VATs for SLA printers.
Quantifiable outcome
- SLA prints at 150 micron layers completed in 11 hours for large-scale parts (110x220x390mm)
Companies that use Aurarum
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
Aurarum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aurarum partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TiertimecoreAuthorized distributor of Tiertime 3D printers and equipment in Australia. Tiertime is a manufacturer of professional FDM 3D printers.
- Prusa ResearchcoreAuthorized distributor of Prusa 3D printers in Australia. Original Prusa MK4s assembled available from AUD$2,299.
- Bambu LabcoreAuthorized distributor of Bambu Lab 3D printers and related products in Australia.
- Duet3DcoreAuthorized distributor of Duet3D controller boards, expansion boards, and accessories including Duet 2, Duet 3, PanelDue, and filament monitors.
- BondtechcoreAuthorized distributor of Bondtech extruders including LGX Large Gears eXtruder and DDX direct drive systems.
- DyzendcoreAuthorized distributor of Dyzend products including the Filament Sentinel and other 3D printing components.
- PhaetuscoreAuthorized distributor of Phaetus hotends including Rapido, Dragon, and Conch series for various printer platforms.
- AfterpayminorInterest-free financing partner enabling customers to purchase 3D printing equipment with installment payments.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Aurarum competitors and assessment
Company assessmentDirect peers
- Formlabs: Formlabs is a leading SLA/resin 3D printer manufacturer selling professional desktop systems and proprietary resins. It is a direct peer in the polymer 3D printer and consumables category, and is particularly relevant given Aurarum's development of a large-scale SLA printer and resin consumable offerings.
- Markforged: Markforged manufactures industrial 3D printers (including SLS/SLS metal systems) and proprietary filaments/composites. It is a direct peer in the industrial polymer 3D printer segment, particularly relevant given Aurarum's specialty industrial SLS/SLA printer offerings and engineering-grade filaments.
- MatterHackers: MatterHackers is a US-based online retailer and manufacturer of 3D printers, filaments, and accessories. It is a direct peer in the multi-brand 3D printing e-commerce and consumables model, with a comparable product breadth spanning printers, filaments, and components.
- Prusa Research: Prusa is an OEM of FDM 3D printers that Aurarum distributes in Australia. It is a direct peer in the polymer 3D printing hardware market, competing in the same product category with overlapping customer segments across hobbyists, education, and prosumer users.
- Bambu Lab: Bambu Lab manufactures consumer and professional FDM 3D printers that Aurarum resells. It is a direct competitor in core 3D printer hardware, targeting similar hobbyist and prosumer customers with high-speed, enclosed printers in the same price tier Aurarum offers.
- Tiertime: Tiertime is a manufacturer of professional FDM 3D printers whose products Aurarum distributes in Australia. It competes in the same professional desktop 3D printer segment, especially for education and small business use cases that overlap with Aurarum's customer base.
Broad incumbents
- Stratasys: Stratasys is a global incumbent in industrial 3D printing, offering FDM, PolyJet, and SLA systems for prototyping and production. It is a broad incumbent overlapping with Aurarum's industrial printer category and service bureau capabilities at higher price points and volumes.
- 3D Systems: 3D Systems is a major global incumbent across polymer and metal 3D printing hardware, materials, and on-demand services. It is a broad incumbent that competes indirectly with Aurarum via its industrial printing systems and SLS/SLA product portfolio.
- Creality: Creality is a high-volume global manufacturer of consumer FDM 3D printers and accessories. It is a broad incumbent competing at the entry-level hobbyist/printer tier where many Aurarum customers begin, exerting pricing pressure on the lower end of Aurarum's catalog.
Regional players
- 3D Printing Solutions (3DPS): 3D Printing Solutions is an Australian 3D printer and consumables distributor. It is a regional peer serving the same Australian market with a similar multi-brand distribution model, including printer sales, filaments, and 3D printing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurarum social profiles
Digital presenceAurarum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurarum leadership team
Management profileNumber of profiles
Aurarum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurarum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurarum
What does Aurarum do?
Aurarum is an Australian manufacturer and supplier of 3D printers, 3D printer filament, and 3D printer accessories, covering FDM, SLA, SLS, and SLM additive manufacturing technologies. The company produces its own Wombot and Aurarum Vega printer lines and Australian-made filament, while distributing leading third-party brands such as Prusa, Bambu Lab, Tiertime, and industrial SLS/SLA systems. It also offers professional 3D printing services, custom-built units for large-scale printing, and specialty engineering-grade filaments and powders.
Is Aurarum a public or private company?
Aurarum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurarum founded?
Aurarum was founded in 2014. It employs 1 to 10 people.
Where is Aurarum based?
Aurarum is headquartered in Ringwood, Australia, in the Oceania region.
How does Aurarum make money?
Five revenue lines are on record. 3D Printer Hardware Sales are the primary driver. The others are 3D Printer Filament & Materials, parts & Accessories, 3D Printing Services and custom Products.
Who are Aurarum's main competitors?
Direct peers on record are Formlabs, Markforged, MatterHackers, Prusa Research, Bambu Lab and Tiertime. Broad incumbents are Stratasys, 3D Systems and Creality. 3D Printing Solutions (3DPS) is listed as a regional player.
Does Aurarum have an API?
No public API is recorded for Aurarum.
What industry is Aurarum in?
Aurarum's product category is Additive Manufacturing Equipment. Its primary akta.pro industry code is IMAAAAAA, Polymer 3D Printers (FDM/FFF, SLA/DLP/LCD, SLS, Material Jetting), with a secondary code of IMAAADAA, Polymer 3D Printing Service Bureaus (FDM/FFF, SLA/DLP, SLS/MJF). Its NAICS code is 325220 and its SIC code is 3555.