What Roulunds Braking does

Roulunds Braking ApS is a Denmark-headquartered manufacturer of automotive friction materials, operating as a wholly-owned subsidiary of MAT Group (MAT Holdings Inc.) since 2003. The company produces five core product lines: brake pads (~100 million units/year across 2,000+ references), brake shoes (~8 million units/year across 500+ references), brake discs, pre-assembled brake kits (400+ classic kits), and flexible brake linings. Manufacturing is conducted in Denmark, France, India, China, and Poland, employing 2,500+ people globally.

The company's underlying technology is grounded in proprietary friction materials science: more than 20 friction material formulations, an underlayer material for vibration dampening and heat-transfer prevention, CNC manufacturing for tight disc tolerances, and an in-house quality lab with atomic-absorption analysis. Testing is supported by 8 dynamometers and vehicle validation on European and North American proving grounds, and the company draws on sister company MENETA for back plates, anti-noise shims, and noise test rigs. Certifications include IATF 16949, ISO 14001:2015, ECE R90, ABE, REACH, and ELV compliance.

Roulunds Braking operates a B2B hardware-sales model, supplying directly to OEM (Original Equipment Manufacturers) and OES (Original Equipment Suppliers) globally and reaching the aftermarket (AM) through distributors, resellers, and garage networks. Customer segments are passenger car, light commercial vehicle, commercial, and heavy-duty vehicle markets. Pricing is quote-based with no publicly disclosed pricing; customer relationships are described at the channel level rather than by named accounts. Marketing and demand generation are minimal, relying on the corporate website, direct sales contact, and quality-certification visibility rather than consumer-facing campaigns.

Name

Roulunds Braking

Legal name

Roulunds Braking ApS

Website

https://roulunds-braking.eu

Company type

Private

Founded year

1736

Operating status

Operating

Headcount range

11–50 employees

Short description

Roulunds Braking is a Denmark-headquartered manufacturer of automotive friction materials (brake pads, shoes, discs, kits, linings) supplying OEM, OES, and aftermarket customers globally from facilities in Denmark, France, India, China, and Poland as a subsidiary of MAT Group.

Ownership category

akta.pro rank

Product category

Automotive Braking Components

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

akta.pro secondary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

Keywords

• Friction materials
• Brake pads
• Brake linings
• Brake shoes
• Automotive braking components

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Automotive Brake Components Manufacturing and Sales: Manufactures and sells friction materials including brake pads, brake shoes, brake discs, brake kits, and brake linings to OEM, OES, and aftermarket customers. Revenue generated through product sales with manufacturing operations in India, China, France, and Denmark.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Roulunds Braking manufactures and supplies high-quality automotive friction materials, including flexible brake linings, brake pads, brake shoes, brake discs, and pre-assembled brake shoe kits. The company produces approximately 100 million brake pads and 8 million brake shoes annually, supplying OEM, OES, and aftermarket customers worldwide with manufacturing operations in India, China, France, and Denmark.

Product overview

ROULUNDS BRAKING is a world-leading manufacturer of high-quality friction materials for the automotive industry, supplying OEM, OES and aftermarket (AM) customers. The company operates a portfolio of five core braking products: Brake Pads (with over 2000 references and 100 million pieces annual production), Brake Shoes (over 500 references, 8 million pieces annually), Brake Discs (OE-quality CNC manufactured), Brake Kits (over 400 pre-assembled classic kits), and Brake Linings (flexible formulations for various shoe diameters). From sister company MENETA, the company also accesses product development for back plates and anti-noise shims, benefiting the overall product range. The company serves passenger car, light commercial, and heavy-duty vehicle markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Pads Brake pads for passenger cars and light commercial vehicles with over 20 different friction material formulations, produced at approximately 100 million pieces per year, covering over 2,000 references for the European vehicle market. Targeted at OEM, OES, and aftermarket customers.
• Brake Shoes Brake shoes for European vehicle applications with production of around 8 million pieces per year, covering over 500 references. All shoes are asbestos free, antimony free, lead free, and Cr6+ free, and compatible with original parts performance levels. Targeted at OEM, OES, and aftermarket customers.
• Brake Discs Brake discs designed to satisfy original equipment (OE) parts requirements, produced using CNC manufacturing processes ensuring tight tolerances, parallelism, and run-out specifications. Targeted at OEM and aftermarket customers.
• Brake Kits Pre-assembled brake kits with over 400 classic brake kits available, with all parts pre-assembled for quick and easy low-cost repair. Extensively tested for long life and minimum maintenance. Targeted at aftermarket distributors and garage networks.
• Brake Linings Flexible state-of-the-art brake linings designed for excellent braking performance with extreme flexibility for bonding to every shoe diameter. Produced using CNC manufacturing processes with high quality specifications. Targeted at OEM, OES, and aftermarket customers.

Quantifiable outcome

• ~100 million brake pads produced per year
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MENETAcoreStrategic or Co-development PartnerMENETA is a sister company providing direct access to newest product development in back plates and anti-noise shims. Through MENETA, Roulunds Braking has access to noise test rigs for friction material development and testing.
• Bureau VeritasminorOthersQuality certification partner providing IATF16949 and ISO 14001 certifications. Certifies the company's level of high quality within all products.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TMD Friction Holdings (Textar, Pagid, Mintex, Don, Cobreq): TMD Friction is one of the largest dedicated friction material manufacturers globally, producing brake pads, shoes, and linings under multiple brands including Textar and Pagid. It is the closest direct peer to Roulunds Braking in terms of product mix, multi-channel OEM/OES/aftermarket exposure, and friction material specialization.
• Federal-Mogul Motorparts (now DRiV / Tenneco): DRiV (the aftermarket division of Tenneco, formerly Federal-Mogul) manufactures brake friction products including Wagner, Ferodo, and Champion brands. It is a direct competitor in both OEM and aftermarket channels across passenger and commercial vehicle applications, with comparable global scale.
• Akebono Brake Industry: Akebono is a Japanese specialist in disc brake pad friction materials, serving both OEM and aftermarket channels globally. It is comparable to Roulunds as a pure-play friction material manufacturer with deep OEM relationships and a strong Asian manufacturing footprint.
• Nisshinbo Holdings (Friction Materials): Nisshinbo's friction materials division produces brake pads, shoes, and linings for passenger and commercial vehicles under brands such as NBK. It is a direct peer in product scope, multi-channel distribution, and Asian manufacturing scale.
• ITT Inc. (Friction Products): ITT's Friction Products segment manufactures brake pads and friction materials for OEM and aftermarket customers, with strong North American and European presence. It is a direct competitor in friction material technology, formulation development, and channel structure.
• Sangsin Brake (Hi-Q Korea): Sangsin Brake is a Korean friction material manufacturer serving global OEMs and the aftermarket, with manufacturing in Korea and overseas. It is comparable to Roulunds as a specialist friction player with strong Asian manufacturing cost position and growing European aftermarket presence.

Broad incumbents

• Brembo: Brembo is a global leader in high-performance brake systems, discs, calipers, and modules, primarily serving premium OEMs and the performance aftermarket. While its core focus is brake systems and discs rather than friction materials, it overlaps with Roulunds in OEM supply, brake disc manufacturing, and the premium end of the European aftermarket.
• Robert Bosch (Automotive Aftermarket / Bosch Mobility): Bosch is one of the largest global automotive suppliers and a major player in brake pads, discs, and brake system components through both OE and aftermarket channels. It is a broad incumbent competing with Roulunds across the entire friction material value chain, with significantly larger scale and R&D resources.
• Continental AG (ContiTech / Automotive Group): Continental is a major Tier-1 automotive supplier producing brake systems, friction materials, and electronic stability components. It competes with Roulunds in OE pad and disc supply and is a significant aftermarket competitor through its ATE brand.

Others

• MENETA: MENETA is Roulunds Braking's sister company under MAT Group, specializing in back plates and anti-noise shims for brake pads. While not a competitor, it is a directly comparable friction-system component manufacturer using similar materials, testing infrastructure, and customer base, and is relevant for understanding the integrated MAT friction platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roulunds-braking-aps

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roulunds Braking