IPPO

What IPPO does

IPPO is a Tokyo-based real estate technology company founded on February 14, 2018, that specializes in office relocation brokerage and consulting services for startups and venture companies in Japan. The company operates a sales-led direct distribution model supplemented by its self-service web platform Hyitte (ハイッテ), which lists more than 2,150 office properties — primarily 'nuki' (居抜き, as-is/furnished) and 'setup' offices — with approximately 200 new buildings added monthly. IPPO serves both sides of the market: startups seeking cost-efficient office space and building owners looking to minimize vacancy, with a particular focus on reducing the restoration and interior construction costs typical of traditional Japanese office moves.

The company's product portfolio centers on Hyitte as the core search and listing platform, complemented by Hitte Satellite (a drop-in workspace sub-product launched with SB InnoVenture in 2021), office relocation consulting services, and Tateyoko (a tenant community-building project). Revenue is generated primarily through real estate brokerage commissions on completed transactions, typically calculated as one month's rent per deal, with a customer-satisfaction-contingent pricing structure. A second revenue lever comes from the VC Package referral program, which partners with 28+ venture capital firms (including CyberAgent Capital, East Ventures, and Spiral Capital) to refer portfolio companies under preferential terms. The company explicitly emphasizes combining human brokerage expertise with technology, rather than pure automation.

IPPO has demonstrated organic, externally-uncapitalized growth over its 9 fiscal years of operation, recently expanding beyond Tokyo with a Fukuoka branch opened in September 2025 and relocating its Tokyo headquarters to larger Shibuya Center Place offices in December 2025. The business remains domestic-only, focused on the Japanese startup ecosystem, with a senior leadership team comprising founder and CEO Sekiguchi Hideto (a licensed real estate broker, Tokyo Governor's License No. 101772), co-founder Otsuka Nobufumi, and COO Nakagawa Takuya.

Name

IPPO

Legal name

株式会社IPPO

Website

https://ippooffice.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

IPPO is a Tokyo-based real estate brokerage and technology company that provides office relocation services for startups and venture companies in Japan, operating the Hyitte property listing platform and a VC-referral-driven sales motion across Tokyo and Fukuoka.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: IPPO earns revenue through real estate brokerage commissions on completed office relocation transactions. Commission is typically calculated as a percentage of monthly rent, with customer satisfaction-based pricing models where full commission is received only when customers are fully satisfied.
2. VC Package Referral Fees: Partnership program with venture capital firms where referred startup clients receive preferential terms (free brokerage or Amazon gift cards), generating referral relationships with 28+ VC partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IPPO provides office relocation consulting and brokerage services for startups and venture companies in Japan, with a specialized focus on 'inuki' (fixture-inclusive or as-is) office moves. Their core offering combines direct sales consulting with the Hitte (ハイッテ) online marketplace, which lists over 2,150 office properties across Tokyo and Fukuoka and supports both move-in and move-out sides of relocation. They offer end-to-end support from strategy consultation through move execution, leveraging VC partnerships and a matching system that connects outgoing tenants with incoming tenants seeking existing setups.

Product overview

IPPO operates a unified real estate tech platform centered on the ハイッテ (Hitte) search-and-listing service for furnished and setup offices, supplemented by the ハイッテ サテライト drop-in satellite office feature. Core consulting services and the タテヨコ community project round out the portfolio, all focused on serving startup and venture company clients.

Differentiator

Problem solved

Functional benefit

Brands

• ハイッテ (Hitte): 居抜きオフィス・セットアップオフィス 特化の検索・掲載サイト。オフィス移転・退去サポートのためのプラットフォーム。

Products and services

• Hitte (ハイッテ) Office Search Platform A search and listing platform for furnished (inuki/as-is) and setup office spaces in Tokyo and Fukuoka, enabling startups and venture companies to find and list office properties for relocation. The platform supports both move-in (inuki entry) and move-out (inuki exit) services with over 2,150 listed properties and approximately 200 new buildings added monthly.
• Office Relocation Consulting and Brokerage Office relocation consulting and brokerage services tailored for startups and venture companies, covering new office search, current office exit support, and non-stop accompaniment from entry to exit. Includes strategic consultation matching relocation timing with business and recruiting plans.
• Hitte Satellite (ハイッテ サテライト) A satellite office feature allowing drop-in use of office spaces on a per-day, per-time basis, supporting remote and flexible work arrangements. Jointly developed with SB InnoVenture to expand property coverage into WORK THRU satellite offices.
• Tateyoko (タテヨコ) Community Project A community-creation project for office building workers organizing events to connect tenants across roles, departments, and interests within office buildings to increase tenant satisfaction and reduce churn.
• Inuki Exit/Entry Matching Service (居抜き退去・入居マッチング) A matching service that connects outgoing tenants who want to leave their office fixtures (inuki exit/居抜き退去) with incoming tenants seeking to move into existing setups (inuki entry/居抜き入居), enabling cost savings on restoration and interior construction. Reduces office relocation costs to maximum 0 yen for qualifying companies.

Quantifiable outcome

• Office relocation costs reduced to maximum 0 yen through nuki office arrangements
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• basepartners (株式会社basepartners)coreStrategic or Co-development Partner · 14 September 2023Strategic partnership announced September 14, 2023. Collaboration details not specified in available sources but represents a core partnership for business development.
• Fast Track Initiative (株式会社ファストトラックイニシアティブ)coreStrategic or Co-development Partner · 7 June 2023Partnership announced June 7, 2023 to support startup office relocation needs through collaborative service development.
• Japan Commercial Real Estate Guarantee (株式会社日本商業不動産保証)coreStrategic or Co-development Partner · 11 March 2021Partnership announced March 11, 2021. Collaborated on 'Security Deposit Half Program' (敷金半額くん) enabling startups to use security deposits as working capital, improving cash flow for growing companies.
• SB InnoVenture (SBイノベンチャー株式会社)coreStrategic or Co-development Partner · 5 January 2021Business partnership established January 5, 2021. SB InnoVenture operates WORK THRU satellite office service. Joint release of 'Hitte Satellite' for drop-in workspace listings, expanding property coverage and service offerings.
• F Ventures (第6回 TORYUMON FUKUOKA)minorGTM or Marketing Partner · 5 September 2019Sponsor of TORYUMON FUKUOKA 6th session, a major student startup event in Kyushu with 200+ participants. F Ventures is a venture capital firm based in Fukuoka focused on startup investment.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Realgate (リアルゲイト): Tokyo-based real estate brokerage and proptech firm focused on office leasing and 'nuki' office solutions for startups and small businesses. Closest direct peer to IPPO given overlapping target customers (Japanese startups) and similar nuki/furnished office specialization.
• ITANDI (イタンジ): Japanese proptech SaaS firm offering digital tools (ITANDI BB, ITANDI BB+ for rental listings and electronic contracts) to real estate agencies. Comparable as a tech-forward real estate transaction platform serving brokers and tenants in Japan.
• いえらぶ (Ielove): Japanese proptech SaaS company providing CRM, listing, and workflow tools for real estate agencies. Similar B2B proptech positioning serving the Japanese rental and commercial brokerage market, though broader than IPPO's startup focus.

Broad incumbents

• SUUMO (Recruit): Operated by Recruit, SUUMO is Japan's largest real estate portal spanning rental, purchase, and commercial listings. Competes with Hyitte for property search traffic and broker visibility, but covers residential as well as commercial and lacks IPPO's startup-specialist positioning.
• LIFULL HOME'S: Major Japanese real estate portal operated by LIFULL covering residential and commercial properties nationwide. A broad incumbent in property listings comparable to SUUMO and a potential platform competitor to Hyitte for office search.
• Regus / IWG: Global flexible workspace provider with extensive Japan footprint through Regus, Spaces, and HQ brands. Competes for flexible-office demand from growing startups that might otherwise use IPPO's nuki brokerage.
• athome (エー・アット・ホーム): Long-established Japanese real estate information portal covering residential and commercial listings. Broad incumbent with nationwide reach comparable to SUUMO and LIFULL HOME'S, competing for property listing aggregation.
• Miki Shoji (ミキハウス / 三鬼商事): Established Japanese commercial real estate intermediary and building management firm specializing in office leasing in central Tokyo. Traditional brokerage incumbent that competes for the same Tokyo office transaction pool that IPPO serves.

Emerging players

• WeWork Japan: Operator of flexible and coworking office space across Tokyo and other Japanese cities. Overlaps with IPPO on startup/venture target customers but competes from the landlord side rather than the brokerage side.

Regional players

• JustCo: Asia-Pacific flexible office operator with Japan presence focused on startups and SMEs. Regional player offering coworking alternatives that overlap with IPPO's startup customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ippooffice
• Facebookfacebook.com/ippooffice

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPPO