What VISIOTT does

VISIOTT is a privately held industrial equipment and software company that designs and manufactures track-and-trace packaging solutions for regulated industries. The company operates as VISIOTT TPS (VISIOTT Traceable Packaging Solutions), with primary operations in Turkey (Ankara headquarters, Istanbul branch) and a Europe headquarters in Dusseldorf, Germany, structured under the legal entity VISIOTT Technologie GmbH. Founded in 2005, the company has cited traceability collaborations dating back to 2007 and currently maintains commercial and regulatory coverage across more than 35 country-specific frameworks spanning the Middle East, Africa, Euroasia, Asia-Pacific, Europe, and the Americas.

The company's product portfolio combines proprietary hardware with two tiers of traceability software. Hardware lines cover serialization and aggregation equipment, linear and rotary checkweighers (with precision cited up to 0.01g), side and wrap-around labelling stations, automatic and semi-automatic case packers (ACP-100, SACP-100, plus the newer MSS-100 and MAS-100 manual stations), and a family of vision inspection modules including OCR/OCV, bulk code reading, pharmacode analysis, and presence/absence controls. Software is delivered as VISIOTT Plant Manager (Level 3, enterprise/multi-site) and VISIOTT Line Manager (Level 2, line-level). Customers are concentrated in pharmaceutical manufacturing (e.g., GEN Pharma, Abdi Ibrahim, Sanovel, DEVA, Biocodex, Actavis, Covidien, Nycomed, Guerbet), with additional presence in food, agrochemical, cosmetics, explosives, medical device, and logistics end markets.

The business model is project-driven and quote-based, with revenue generated from one-time hardware capital sales, perpetual software licenses with annual maintenance, professional services (installation, IQ/OQ/PQ validation, training), and recurring after-sales support under service-level agreements. The go-to-market combines direct enterprise field sales, a global sales and service network with local teams and distributors, and demand generation through regional industry events (Arab Pharma Manufacturers Expo, Pharmaconex, Pharma Uzbekistan & Central Asia Congress), a six-language multilingual website, and a virtual showroom. The company is privately held, with no disclosed funding rounds, institutional investors, or parent entity.

Name

VISIOTT

Legal name

VISIOTT Technologie GmbH

Website

https://visiott.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

VISIOTT designs and manufactures track-and-trace packaging equipment and software — including serialization, aggregation, checkweighers, vision inspection, and traceability software — for pharmaceutical, food, agrochemical, cosmetics, explosive, and medical device manufacturers across 35+ countries.

Ownership category

akta.pro rank

Product category

Industrial Packaging and Traceability Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Analytical Laboratory Instrument Manufacturing (334516), Packaging and Labeling Services (56191)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)

akta.pro secondary industries

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK), Medical Device Packaging (Trays, Clamshells, Kits) (IMALAIAD), Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK)

Keywords

• Pharmaceutical serialization
• Track and trace
• Vision inspection systems
• Packaging line equipment
• Checkweigher solutions

Headquarters

HQ city

Yenimahalle

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Equipment Sales: VISIOTT generates revenue from designing and manufacturing serialization equipment, checkweighers, labelling machines, case packers, and vision inspection systems. These are primarily one-time capital purchases with associated installation and commissioning services.
2. Traceability Software Licenses: Revenue from Plant Manager (Level 3) and Line Manager (Level 2) software solutions for track and trace operations, typically sold as perpetual licenses with annual maintenance.
3. Professional Services: Services including installation, commissioning, validation (IQ/OQ/PQ), training, and on-site support for system implementation and compliance.
4. After-Sales Support and Maintenance: Ongoing technical support, preventive and corrective maintenance, spare parts supply, and software updates provided under Service Level Agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

VISIOTT TPS designs and manufactures traceable packaging solutions combining proprietary hardware equipment and software for serialization, aggregation, checkweighing, labelling, case packing, and vision inspection. The offering is targeted at pharmaceutical, food, agrochemical, cosmetics, explosive, and medical device manufacturers requiring regulatory compliance and end-to-end supply chain traceability. Enterprise-level Plant Manager (Level 3) and line-level Line Manager (Level 2) software platforms integrate with the hardware portfolio to enable centralized data management, real-time line control, and regulatory reporting across more than 35 country-specific frameworks.

Product overview

VISIOTT TPS is a traceable packaging solutions provider offering an integrated portfolio of hardware and software products for pharmaceutical, food, agrochemical, cosmetics, explosive, and medical device industries. The core offering centers on Track & Trace solutions including Serialization and Aggregation equipment, supported by enterprise-level Plant Manager (Level 3) and Line Manager (Level 2) software platforms. Complementary products include Linear and Rotary Checkweighers for weight verification, Side Labelling and Wrap-Around Labelling Stations for product marking, Automatic and Semi-Automatic Case Packers with aggregation, and comprehensive Vision Inspection Technologies (OCR/OCV, Bulk Code Reading, Pharmacode Analysis, Presence/Absence Controls). The portfolio emphasizes the 'sustainability' ideal through long-life systems, 24/7 support, and global service coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Serialization Equipment VISIOTT TPS designs and manufactures serialization equipment for applying unique identification codes to individual products, supporting regulatory traceability requirements across pharmaceutical, food, agrochemical, cosmetics, explosive, and medical device industries.
• Aggregation Solutions Solutions for aggregation processes that link serialized items to higher packaging levels (cases, pallets) to provide complete supply chain traceability and regulatory compliance.
• VISIOTT Plant Manager (Level 3 Software) Enterprise-level traceability software providing centralized data management, reporting, and regulatory compliance across multiple production sites, typically sold as perpetual licenses with annual maintenance.
• VISIOTT Line Manager (Level 2 Software) Production-line level software for managing serialization, aggregation, and vision inspection operations on packaging lines in real time, enabling line-level control and data capture.
• Linear Checkweighers Belt-based checkweigher solutions for inline weight verification across various industries including food and pharmaceuticals, with precision up to 0.01 gram.
• Rotary Checkweighers Star-wheel based checkweigher solutions with servo-motor-controlled star wheel for pharmaceutical applications requiring high-speed, precision weight control.
• Side Labelling Stations Custom side labelling solutions for applying serialized labels to products based on different product characteristics across multiple industry verticals.
• Wrap-Around Labelling Stations Labelling machines for applying wrap-around labels to cylindrical products in packaging lines.
• Automatic Case Packer (ACP-100) High-speed automatic case packing system (ACP-100) that stacks ready-to-be-packed serialized products with integrated aggregation capabilities, enabling full traceability and high production throughput.
• Semi-Automatic Case Packer (SACP-100) Semi-automatic case packer (SACP-100) with servo-motor-controlled push mechanism for stacking serialized products with aggregation support.
• OCR/OCV Vision Inspection Systems Optical character recognition and verification systems for reading and validating codes, text, and labels within the traceable supply chain.
• Bulk Code Reading and Analysis Vision inspection technology using various camera systems to read even the smallest codes in wide reading areas at high speed.
• Pharmacode Analysis and Verification Vision inspection module for analyzing and verifying pharmaceutical codes (pharmacodes) to ensure correct product identification on pharmaceutical packaging lines.
• Presence/Absence Controls by Vision Inspection Vision-based quality control systems to verify presence or absence of labels, codes, and components on packaging lines.
• Vision Inspection Module (VIS-100) Pharmaceutical-grade vision inspection module (VIS-100) for comprehensive quality control and code verification.
• Manual Serialization Station (MSS-100) Manual serialization station (MSS-100) providing reliable and flexible manual serialization with full operator control for precise packaging line performance.
• SSCW-100 Checkweigher with Serialization Combined checkweigher and serialization station (SSCW-100) integrating weight verification with traceability data capture on a single packaging line.
• CW-120 Checkweigher Station Checkweigher station (CW-120) designed for bullets and explosive products, meeting specific industry weight verification requirements.
• FCW-100 Food Checkweigher Station Checkweigher station (FCW-100) for food industry applications to verify product integrity and weight compliance.
• MAS-100 Horizontal Manual Aggregation Station Horizontal manual aggregation station (MAS-100) for production, packaging, storage, and shipping operations across multiple industries.

Quantifiable outcome

• First pharmaceutical traceability project in Kazakhstan - became the first company in Kazakhstan to meet serialization standards
• +1 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antares Vision: Italian-listed provider of serialization, aggregation, and vision inspection systems for pharmaceutical and food traceability — directly competes with VISIOTT across the same hardware and software stack, including plant-level traceability software.
• Marchesini Group: Italian packaging machinery manufacturer serving pharmaceutical and cosmetics industries with serialization, labelling, and case packing equipment — directly overlaps with VISIOTT's core product lines and target customers.
• Optel Group: Canadian-headquartered track-and-trace specialist offering serialization, aggregation, and supply-chain traceability solutions to pharma and other regulated industries — competes head-to-head with VISIOTT in pharmaceutical serialization deals.
• ACG Group: India-based manufacturer of pharmaceutical processing and packaging machinery including serialization and track-and-trace systems — directly competes with VISIOTT for pharma serialization deals, particularly in emerging markets.
• Systech International: Serialization and traceability software/hardware provider for pharmaceutical and consumer goods manufacturers — directly competes with VISIOTT's Plant Manager / Line Manager software and vision inspection offerings.
• Körber Pharma (formerly Seidenader): German provider of inspection, serialization, and aggregation machinery for pharmaceutical manufacturers — a direct competitor to VISIOTT in the European pharma serialization market, headquartered in the same region.

Broad incumbents

• Krones AG: Major German packaging and bottling machinery manufacturer with serialization and traceability offerings as part of a much broader industrial portfolio — competes with VISIOTT in serialization deals for beverage/food/pharma manufacturers.
• Syntegon (formerly Bosch Packaging Technology): Large German packaging machinery incumbent serving pharma, food, and cosmetics with serialization, processing, and packaging lines — broader portfolio than VISIOTT but overlapping in pharma serialization and case packing.
• Mettler-Toledo International: Global leader in industrial weighing solutions including checkweighers used in pharmaceutical and food packaging lines — directly comparable to VISIOTT's Linear and Rotary Checkweigher product lines.
• Multivac: German manufacturer of packaging and labeling machinery for food, pharma, and medical devices — overlaps with VISIOTT in labelling stations, case packing, and vision inspection for regulated industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISIOTT