20/20 Wealth Management Group

What 20/20 Wealth Management Group does

20/20 Wealth Management Group, LLC is a privately held, independent wealth management firm headquartered at 1859 Ogletree Road in Auburn, Alabama, founded in 2007 by Lonnie Gene Simpson Jr. The firm delivers personalized financial advisory services to individuals and families, with a primary focus on pre-retirees and retirees navigating retirement income planning, estate conservation, investment management, risk and insurance planning, tax planning, college savings, and cash flow management. Core offerings include investment management (stocks, bonds, annuities, IRAs, 401(k)/403(b) plans, mutual funds, ETFs, Treasury securities), retirement and distribution planning, IRA administration, holistic financial planning, and insurance solutions (disability, life, long-term care). The firm supplements advisory work with a digital content library — including 35+ financial calculators, a 200+ term glossary, weekly market commentary, videos, and a tax resources center — hosted on the FMG Suite platform.

The business operates through Osaic Wealth, Inc. (a FINRA/SIPC member broker-dealer) for securities execution and Osaic Advisory Services, LLC for advisory services, with Osaic listed as the firm's parent operating company. Revenue is generated from advisory fees (likely a percentage of assets under management or hourly/project-based) and securities commissions consistent with independent RIA practice; specific fee schedules are not publicly disclosed and pricing is set on a quote basis. Distribution is exclusively direct and relationship-based, anchored in Auburn, AL with advisor-led meetings (in-person, phone, email) and supplemented by content marketing for top-of-funnel engagement; Lon Simpson offers 24/7 direct advisor access. The firm is licensed to serve residents of eight states (AL, CA, FL, GA, PA, SC, TN, VA), and operates with a small named advisory bench of three professionals (Lon Simpson as founding partner and Branch Manager, Jeff Nance as Wealth Manager holding the CRPC designation, and Morgan Holmes who rejoined in 2026 after seven years at Merrill Lynch).

Name

20/20 Wealth Management Group

Legal name

20/20 Wealth Management Group, LLC

Website

https://2020wmg.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

20/20 Wealth Management Group, LLC is an independent, Osaic-affiliated wealth management firm in Auburn, Alabama serving pre-retirees and retirees across eight states with personalized investment, retirement, estate, tax, and insurance planning, supplemented by a digital content and calculator library.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

Keywords

• Wealth management services
• Retirement planning
• Investment advisory
• Financial planning services
• Portfolio management

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Securities brokerage and advisory fees: Securities are offered through Osaic Wealth, Inc. (Member FINRA/SIPC), generating transaction-based and/or fee-based revenue. Advisory services are offered through Osaic Advisory Services, LLC. Revenue is derived from client advisory fees and securities commissions consistent with independent wealth management practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

20/20 Wealth Management Group provides personalized financial advisory and wealth management services to individuals and families, including investment management (stocks, bonds, mutual funds, ETFs, annuities, IRAs, 401(k)/403(b) plans, Treasury securities), retirement planning and income distribution, holistic financial planning (tax, college, estate, cash flow), and insurance solutions (life, disability, long-term care). Services are delivered through the Osaic Wealth, Inc. broker-dealer and Osaic Advisory Services platforms under a relationship-based, team-driven advisory model.

Product overview

20/20 Wealth Management Group is a wealth management firm offering a comprehensive, holistic approach to financial planning. The core offering consists of investment management (stocks, bonds, annuities, retirement accounts), retirement planning, financial planning, and insurance services. These are complemented by client-facing digital tools including financial calculators, a glossary of over 200 financial terms, and a tax resources center. The firm specializes in serving individuals approaching or in retirement, offering personalized strategies tailored to client goals, risk tolerance, and time horizons.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Services Management of investment portfolios across asset classes including bonds, common stock, brokerage accounts, Treasury securities, and variable annuities for individual investors.
• Retirement Planning Services Comprehensive retirement strategy development for individuals, including retirement plans, 401(k) and 403(b) planning, and income distribution strategies for those approaching or in retirement.
• IRA Services Administration and management of Individual Retirement Accounts including Traditional IRA, Roth IRA, SEP IRA, Simple IRA, and Educational IRA for individual clients.
• Financial Planning Services Holistic financial planning encompassing tax planning, college savings plans, estate planning, money purchase plans, and profit sharing plans for individual clients.
• Insurance Services Risk management and insurance solutions including disability income insurance, life insurance, and long-term-care insurance for individuals and families.
• Cash Flow Management Strategies to help clients manage their lifetime ability to generate income, maintain employment, grow earnings, and build net worth.
• Lifestyle Financial Planning Advisory guidance on balancing work and leisure, making smart financial choices for the future, and addressing personal financial matters to help individuals enjoy their financial journey.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Osaic Wealth, Inc.coreTechnology or IntegrationSecurities for 20/20 Wealth Management Group are offered through Osaic Wealth, Inc., a Member of FINRA/SIPC. This is the firm's primary securities brokerage and custodial relationship, enabling the execution of securities transactions and holding client assets. Osaic Wealth is a separately owned and operated broker-dealer.
• Osaic Advisory Services, LLCcoreTechnology or IntegrationInvestment advisory services are offered through Osaic Advisory Services, LLC. This is the registered investment advisory (RIA) arm that provides the regulatory and compliance infrastructure for the firm's advisory business, including investment advice delivery and portfolio management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Cambridge Investment Research: Independent broker-dealer supporting independent financial advisors with holistic financial planning, retirement, and wealth management offerings. Directly comparable as a competing IBD/IRA platform to Osaic for small independent practices.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of independent advisors offering retirement, investment, and insurance solutions. Comparable to the Osaic Wealth/Advisory infrastructure that 20/20 operates under; relevant as a competitive platform option for independent advisors.
• Commonwealth Financial Network: Independent broker-dealer and RIA platform serving independent advisors offering comprehensive financial planning, retirement, and investment services. Comparable platform-level peer to Osaic Wealth for advisor practices of 20/20's size and profile.
• LPL Financial: Largest independent broker-dealer in the US, providing custodial, advisory, and compliance infrastructure to independent RIAs serving mass-affluent clients. Comparable as the largest alternative IBD/IRA platform to Osaic for advisor practices like 20/20.

Broad incumbents

• Mariner Wealth Advisors: National independent wealth management firm offering investment advisory, retirement, tax, and estate planning for individuals and families. Directly comparable client segment and holistic service model, though materially larger and growing via advisor roll-ups.
• Moneta Group: Independent RIA providing comprehensive wealth management, retirement planning, and family office services to individuals nationwide. Similar holistic planning model and mass-affluent client focus, but operating at significantly greater scale.
• Edelman Financial Engines: Large independent RIA providing financial planning, investment management, and retirement advice to individuals nationwide, including through workplace programs. Comparable holistic retirement and financial planning focus, though operating at substantially greater scale and via different distribution channels.
• Creative Planning: Large independent RIA serving individuals and families with holistic financial planning, retirement, tax, and estate services. Comparable to 20/20 in client segment (mass-affluent/retirees) and service breadth, though substantially larger in scale and national reach.

Direct peers

• Carson Wealth: Independent RIA serving individuals and families with holistic financial planning, retirement, and investment management. Comparable in target client (mass-affluent retirees) and team-based advisory approach, though substantially larger and operating on its own IBD infrastructure.
• Buckingham Strategic Wealth: Independent RIA providing holistic financial planning, retirement, tax, and investment management to mass-affluent individuals and families. Directly comparable in client segment, service breadth, and team-based advisory approach.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/20-20-wealth-management-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20/20 Wealth Management Group