What BW166 does

BW166 is a privately held beverage alcohol market intelligence firm headquartered in Broomfield, Colorado. The company provides subscription-based industry reports, data tools, and advisory services targeting wine, beer, and spirits producers, importers, distributors, and financial institutions active in the US beverage alcohol market. Its core differentiator is a proprietary methodology that tracks 100% of US domestic tax-paid shipments and imports, whereas competing sources cover only 50-60% of the market. The firm is led by Managing Partner and founder Jon Moramarco, a UC Davis graduate in Enology, Viticulture, and Agricultural Business with more than 20 years of beverage alcohol executive experience, including prior CEO roles at companies ranging from $50 million to over $1 billion in revenue. Operations are lean, with a reported headcount of 1-10, and the firm maintains a secondary mailing presence in Santa Rosa, California.

The company's product portfolio includes the Total Beverage Alcohol Overview, monthly Import/Export Reports for beer, wine, and spirits (tracking volume, USD value, and local-currency value for major trading countries), a TTB Product Approvals Report, and the Label Inquiry data tool. Following the 2015 integration of Gomberg Fredrikson Associates (GFA), BW166 also publishes the Gomberg Fredrikson Report, a GFA Import/Export Report, and a Washington state-focused Washington Report under its brand. Revenue is generated through recurring report subscriptions, custom analytical engagements (e.g., tariff impact, pricing elasticity, volume projections), and professional advisory services spanning strategic consulting, data science, and legal support. Distribution is primarily direct B2B with subscription inquiries handled via [email protected].

Marketing and demand generation rely on an Industry Insights blog, LinkedIn and Twitter/X presence, an email newsletter, and an industry partnership ecosystem that includes BMO Commercial Bank (co-publisher of the annual BMO Wine Market Report), WineBusiness Analytics, Baker Tilly (joined 2026), and industry associations such as the Wine Institute, California Wine & Grape (CAWG), and the Wine Market Council. BW166 positions itself as a specialist content and analytics firm rather than a scaled SaaS platform, monetizing its data advantage through subscriptions and bespoke consulting for a niche, high-value buyer base.

Name

BW166

Legal name

bw166

Website

https://bw166.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BW166 is a Broomfield, Colorado-based beverage alcohol market intelligence firm providing subscription reports, data tools, and advisory services to producers, distributors, importers, and financial investors. It tracks 100% of US beverage alcohol shipments and imports with data extending to prohibition.

Ownership category

akta.pro rank

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Industry Reports Subscriptions: Subscription-based access to proprietary market intelligence reports including Total Beverage Alcohol Overview, Beer/Wine/Spirits Import-Export Reports, Product Approvals Report, and GFA Wine Reports. Subscriptions continue without interruption following GFA integration.
2. Strategic Advisory Services: Advisory services including strategic consulting, data science services, and legal support provided by Managing Partner Jon Moramarco with 20+ years industry experience
3. Custom Analysis: Custom analytical work on topics such as tariff impact analysis, pricing elasticity, and volume projections. Queries directed to [email protected]

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BW166 is a beverage alcohol market intelligence firm that sells subscription-based industry reports tracking 100% of US domestic tax-paid shipments and imports across beer, wine, and spirits, including import/export reports, product approval tracking, and proprietary cross-category serving indexes. It complements these reports with advisory services (Strategic Advisory, Data Science Services, Legal Support) led by Managing Partner Jon Moramarco. Historical data extends back to prohibition, providing a longitudinal dataset unavailable from competing sources.

Product overview

BW166 is a beverage alcohol market intelligence company offering a portfolio of industry reports and advisory services. The core offering includes The Total Beverage Alcohol Overview (tracking 100% of the total US market), along with specialized Import/Export Reports for Beer, Wine, and Spirits. The company also provides a Product Approvals Report for TTB tracking. Following the 2015 GFA integration, bw166 expanded its wine-specific offerings with Gomberg Fredrikson branded reports including the main Gomberg Fredrikson Report, Import/Export Report, and Washington Report. Additional offerings include the Label Inquiry data tool and advisory services (Strategic Advisory, Data Science Services, and Legal Support).

Differentiator

Problem solved

Functional benefit

Brands

• Gomberg Fredrikson (GFA): Wine industry market research and reports including The Gomberg Fredrikson Report, Import/Export Report, and Washington Report. Now integrated under bw166.

Products and services

• The Total Beverage Alcohol Overview Subscription-based comprehensive report tracking 100% of the US beverage alcohol market via domestic tax-paid shipments and imports, providing a complete view of the total US beverage alcohol industry with data extending back to prohibition.
• Beer — Imports and Exports Report Monthly tracking subscription covering beer imports and exports by volume, USD value, and local currency value for all major trading countries.
• Wine — Imports and Exports Report Monthly tracking subscription covering wine imports and exports by volume, USD value, and local currency value for all major trading countries.
• Spirits — Imports and Exports Report Monthly tracking subscription covering spirits imports and exports by volume, USD value, and local currency value for all major trading countries.
• Product Approvals Report Tracks TTB-approved beverage alcohol products including category breakdowns and origin information for Beer, Spirits, and Wine.
• The Gomberg Fredrikson Report Comprehensive wine industry analysis report published under the GFA brand, providing market intelligence on US wine trends and shipments.
• Gomberg Fredrikson Import/Export Report Wine-specific import/export data analysis under the Gomberg Fredrikson brand.
• Gomberg Fredrikson Washington Report Specialized report focusing on Washington state wine industry data and market trends.
• Label Inquiry by bw166 Data tool for querying beverage alcohol label information across the bw166 dataset.
• Strategic Advisory Advisory services for beverage alcohol industry clients, leveraging Managing Partner Jon Moramarco's 20+ years of beverage alcohol industry experience.
• Data Science Services Data science consulting services for beverage alcohol market analysis, including custom analytical work such as tariff impact analysis, pricing elasticity, and volume projections.
• Legal Support Legal support services tailored to the beverage alcohol industry.

Quantifiable outcome

• BT166 claims greater than 99.5% accuracy for Advance edition reports across rolling twelve-month data

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Baker TillycoreStrategic or Co-development Partner · 5 March 2026Baker Tilly joined BMO's Wine Partnership as a collaborator for the 2026 BMO Wine Market Report, expanding the analytical capabilities for US wine industry insights alongside existing partners WineBusiness Analytics and bw166. The partnership aims to provide comprehensive data-driven intelligence for the wine industry during periods of demographic, economic, and operational shifts.
• GFA (Gomberg Fredrikson Associates)coreStrategic or Co-development Partner · 1 January 2015BW166 has been a partner in GFA since 2015. GFA's respected reports including The Gomberg Fredrikson Report, Import/Export Report, and Washington Report now live under the bw166 brand following a seamless transition. Subscriptions and services continue without interruption.
• WineBusiness AnalyticscoreStrategic or Co-development PartnerExisting partner in the BMO Wine Partnership collaboration, providing comprehensive data and analysis for the annual BMO Wine Market Report covering the US wine industry.
• BMO Commercial BankcoreGTM or Marketing PartnerBMO Commercial Bank partners with bw166 for the annual BMO Wine Market Report, leveraging bw166's comprehensive market intelligence. The 2026 edition marks the third annual report and expanded partnership with Baker Tilly.
• Wine OpinionsminorOthersListed as a partner/client on bw166's 'Who We Work With' page, indicating industry collaboration or client relationship.
• Wine InstituteminorOthersListed as a partner/client on bw166's 'Who We Work With' page, indicating industry collaboration.
• California Wine & Grape (CAWG)minorOthersListed as a partner/client on bw166's 'Who We Work With' page, indicating industry collaboration.
• Wine Market Council (WMC)minorOthersListed as a partner/client on bw166's 'Who We Work With' page, indicating industry collaboration.

Scale indicators11 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Circana (formerly IRI + NPD): Major CPG and beverage alcohol data provider covering shipments, share, and consumer trends; broader portfolio than BW166 but overlaps directly on US beverage alcohol market sizing and competitive intelligence.
• Rabobank (Beverage Research): Banking research desk publishing widely cited beverage alcohol reports and outlooks; competes with BW166 for the financial-institution segment and producer executive readership.
• NielsenIQ (Nielsen): Global market research incumbent with alcohol beverage tracking via its retail measurement services; competes for the same producer, distributor, and investor budgets BW166 targets but as part of a much broader analytics portfolio.

Others

• Brewers Association: Trade group publishing US craft and overall beer production, shipment, and demographic statistics; competes partially with BW166's Beer Import/Export Report on the data side while serving many of the same brewer and supplier clients.
• Distilled Spirits Council of the US (DISCUS): Industry trade association that publishes spirits economic data and market reports; complementary rather than directly competitive, but addresses the same producer and investor demand for spirits market intelligence.
• Wine Institute: California wine industry association publishing shipment, tax-paid, and consumer data; an existing BW166 partner that also produces overlapping wine market statistics for producer and policy audiences.

Direct peers

• WineBusiness Analytics: Direct competitor in wine industry data and analytics; explicitly partners with BW166 on the BMO Wine Market Report, making it both a co-producer and a close substitute for BW166's wine intelligence products.
• SipSource / Encompass Technologies: Provides distributor-level wine, beer, and spirits depletions data to suppliers; competes with BW166's Total Beverage Alcohol Overview on shipment and share analytics for the same producer and distributor buyers.

Emerging players

• Wine Opinions: Wine-focused consumer and trade research firm listed as a BW166 partner/client; overlaps on US wine consumer trend work and represents a focused substitute for BW166's wine-specific intelligence.
• Park Street Companies: Beverage alcohol-focused services and data platform covering importer, distributor, and producer analytics; smaller than BW166 in scope but addresses an adjacent set of producer and distributor intelligence buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bw166
• LinkedInlinkedin.com/company/bw166
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BW166