Fiorentini Alimentari

What Fiorentini Alimentari does

Fiorentini Alimentari is an Italian food manufacturer headquartered in Trofarello (Turin province) operating under the tagline 'Bio, Sano e Gustoso da 100 Anni' (Organic, Healthy and Delicious for 100 Years). The company produces and sells a multi-category portfolio of organic, low-fat, gluten-free, and vegan-positioned packaged foods: rice cakes and grain substitutes (Gallette di Riso e Farro in rice, corn, buckwheat, spelt, rye, sorghum, amaranth), savory snacks (SI&NO extruded corn/rice/legume snacks, Snick Snack chips including La Non Patatina and Veggie Mix, Mais Snack, Rice Snack, Hummus Chips, and regional Italian lines), sweet snacks (Choco Rice/Choco Maïs chocolate-coated cakes, Croccantini sesame bars, Merendina wafers, Fagottini peanut-butter-filled snacks), spreadable nut butters (peanut butter, almond, hazelnut), a high-protein Super Protein sub-brand, breakfast cereals (oat flakes, 5-cereal blends, bran, puffed cereals, soy-based Delizie di Soia), and sweeteners (liquid sweetener, Sweet Diet tablets, Demerara cane sugar). Proprietary technology centers on non-fried extrusion processes yielding 65-70% lower fat content versus category averages (Snick Snack La Non Patatina 9.0g/100g vs 29.4g; Veggie Mix 7.3g vs 25.8g).

The business model is direct-to-consumer e-commerce exclusively, operated through a WooCommerce storefront at fiorentinialimentari.it. Orders ship only within Italy via Poste Delivery or BRT FermoPoint, with free shipping above a €39 threshold. Pricing is unit-based across individual SKUs (€0.69-€5.98), curated bundles ('Box Fiorentini', up to 36% off), and bulk multi-packs ('Formato Risparmio'), with a 10% discount opt-in via newsletter subscription. Payments are processed via Stripe and PayPal, with cash on delivery as a fallback; marketing uses Google Analytics, Tag Manager, and AdWords conversion tracking. The company does not disclose B2B, retail, wholesale, or non-Italian distribution.

The customer base is segmented horizontally across four personas: health-conscious Italian consumers (primary), gluten-intolerant/celiac consumers, fitness and sports enthusiasts served by the Super Protein line, and vegetarian/vegan consumers. No enterprise customers are disclosed. The entity is a single-member joint-stock company (Fiorentini Alimentari S.p.A. società a socio unico) registered in Turin, privately held with no disclosed parent, subsidiaries, investors, or M&A activity. The company has between 101 and 250 employees and no disclosed management team.

Name

Fiorentini Alimentari

Legal name

Fiorentini Alimentari S.p.A. società a socio unico

Website

https://fiorentinialimentari.it

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Fiorentini Alimentari is an Italian food manufacturer that produces and sells organic, low-fat, gluten-free, vegan, and high-protein snacks, rice cakes, spreads, cereals, and sweeteners direct-to-consumer via its Italian e-commerce storefront, targeting health-conscious, fitness, gluten-intolerant, and vegan consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Trofarello

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company operates a direct-to-consumer e-commerce platform selling packaged food products directly to Italian consumers. Products are sold at fixed prices in euros including VAT, with orders delivered via courier (Poste Delivery or BRT) to addresses in Italy only. Minimum order requirements apply for free shipping (€39 threshold).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fiorentini Alimentari is an Italian food manufacturer that produces and sells directly to Italian consumers a portfolio of healthy packaged food products — including rice cakes and grain substitutes, savory and sweet snacks, spreadable nut butters, high-protein sports nutrition items, breakfast cereals, and sweeteners — through its own WooCommerce e-commerce website, with home delivery via Poste Delivery or pickup via BRT FermoPoint within Italy only.

Product overview

Fiorentini Alimentari is an Italian direct-to-consumer food e-commerce company selling a portfolio of organic, healthy snack and food products. The offering is organized as a direct-to-consumer WooCommerce online store with multiple product categories. Core products include Gallette di Riso e Farro (rice cakes and grain substitutes in organic and gluten-free variants), Snack Salati (savory snacks including SI&NO extruded snacks, Snick Snack chips like La Non Patatina non-fried chips, Maïs Snack, Rice Snack, Hummus Chips, and regional Italian snacks), Snack Dolci (sweet snacks including Choco Rice/Choco Maïs chocolate-coated cakes, Sesame Bars, and wafers), and Creme Spalmabili (Peanut Butter and nut creams). A dedicated Super Protein sub-brand serves sports nutrition consumers with high-protein rice cakes, snacks, bars, and oat flakes. Breakfast cereals (Cereali da Prima Colazione) include oat flakes and soy products. Dolcificanti covers sweeteners and raw cane sugar. Value-added offerings include Box Fiorentini (curated bundles such as Aperisnack, Sport Boost, and Gluten Free Selection) and Formato Risparmio (bulk multi-packs at discounted prices). The company is headquartered in Trofarello, Piedmont, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• SI&NO: Snack brand offering crispy snacks in various flavors including maize, legumes, rice, and black rice
• SNICK SNACK
• Super Protein
• Gallette
• Rusticone
• Tesori Regionali

Products and services

• Gallette di Riso e Farro Rice cakes and grain-substitute products made from rice, corn, buckwheat, spelt, rye, sorghum, and amaranth, including organic (BIO) variants, marketed as gluten-free, vegan and light alternatives to bread.
• Snack Salati Savory snack portfolio including extruded corn/rice/legume snacks (SI&NO brand), non-fried chips (Snick Snack La Non Patatina), flavored corn snacks (Maïs Snack), rice snacks (Rice Snack), chickpea/lentil hummus chips, regional Italian savory snacks, and sesame Croccantini, targeted at Italian consumers seeking tasty low-fat savory options.
• Snack Dolci Sweet snack range including chocolate-coated rice and corn cakes (Choco Rice, Choco Maïs) in flavors such as Cioccolato Fondente, Cioccolato al Latte, Caramello Salato, Yogurt e Mirtillo, Yogurt e Arancia and Yogurt e Fragola, Mini Gallette, Quadrotti di Riso, crunchy Sesame Bars (Croccantini) in Cioccolato, Zenzero and Quinoa flavors, Merendina al Miele wafer, and Fagottini filled with peanut butter.
• Creme Spalmabili Spreadable nut butters sold directly to Italian consumers, including Peanut Butter Crunchy (93% peanuts, no added sugar, no palm oil) and Peanut Butter Creamy in 350g, 500g and 100g portable squeeze pouches, plus almond and hazelnut cream variants.
• Super Protein High-protein sub-brand range including Protein Rice Cakes (Gallette Super Protein), SI&NO Super Protein snacks with lentils and chickpeas, Snick Snack Chips Super Protein, Choco Pro Super Protein bars, Peanut Butter & Choco Bar Super Protein, Quadrotti Super Protein con Cioccolato Fondente, and Fiocchi di Avena Super Protein, formulated at 21g protein per 100g for Italian sports and fitness consumers.
• Cereali da Prima Colazione Breakfast cereal range including organic oat flakes (Fiocchi di Avena), high-protein Fiocchi di Avena Super Protein (21g protein/100g), 5-Cereal flakes (Fiocchi 5 Cereali), bran products (Riccioli di Crusca, Crusca Integrale), puffed cereals (Farro Soffiato al Miele, Riso Soffiato), and soy-based products (Delizie di Soia) for Italian consumers seeking healthy breakfast staples.
• Dolcificanti Sweetener range including Dolcificante Liquido (200ml liquid sweetener), Sweet Diet 650 Compresse (650 low-calorie sweetener tablets based on sodium cyclamate and saccharin sodium), and Demerara raw cane sugar (500g, naturally gluten-free), targeted at Italian consumers managing sugar intake.
• Box Fiorentini Curated multi-product bundles sold at a discount, including Aperisnack Box (€23.81, was €28.04), Sport Boost Box / Energia & Performance (€20.98, was €24.70), Box Magia del Natale (Christmas gift box), Breakfast Balance Box / Risveglio Croccante (€33.35, was €39.26), Gluten Free Selection / Box Zero Glutine, and XXL Mania bulk box, designed for gifting, sampling and occasion-based purchase by Italian consumers.
• Formato Risparmio Bulk / savings-format multi-pack offering of best-selling products at 12-36% discounts, for example Gallette Super Protein 12x120g (€27.74, was €34.68), Toscanacce 15x70g (€23.88, was €29.85), Peanut Butter & Choco Bar 24x38g (€19.01, was €23.76), targeting cost-conscious Italian consumers and households.

Quantifiable outcome

• 65% less fat in Snick Snack La Non Patatina compared to average extruded snacks (9.0g vs 29.4g per 100g)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Loacker: South-Tyrolean Italian wafer and snack manufacturer selling branded packaged snacks globally through retail and DTC. Comparable on Italian origin, packaged snack format, premium positioning, and multi-channel distribution.
• Dr. Schär: Italian (South Tyrol) gluten-free food manufacturer with a portfolio of snacks, breads and staples positioned on dietary health. Closely comparable to Fiorentini on country of origin, scale, gluten-free positioning, and snack format.
• Probios: Italian organic food manufacturer and distributor offering organic snacks, cereals, pasta and spreads through Italian retail and DTC. Comparable to Fiorentini on organic / bio positioning, Italian origin and health-snack portfolio.
• Mulino Bianco (Barilla): Italian packaged-snack and breakfast brand owned by Barilla producing biscuits, rusks and snack cakes widely distributed in Italian modern trade. Directly comparable on snack/breakfast format, mass-market Italian retail positioning, and packaged branded food competition.
• NaturaSì: Italy's largest organic and natural-food retailer with significant own-brand manufacturing in snacks, cereals, spreads and bakery. Comparable to Fiorentini on organic / bio positioning, Italian heritage, food category overlap, and overlapping target shopper.
• Galbusera: Italian biscuit and cracker brand with a dedicated line of healthy / whole-grain / low-sugar variants. Comparable on cracker/snack category, Italian retail distribution, and better-for-you sub-line positioning.
• Eat Real: UK-based better-for-you snack brand selling hummus chips, lentil puffs, popcorn and crackers through retail and e-commerce across Europe. Closely comparable on healthy-snack positioning, extruded / pulse-based formats, and DTC-plus-retail go-to-market.

Broad incumbents

• Barilla: Global Italian pasta, sauce and baked-goods conglomerate, parent of Mulino Bianco. Comparable as a broad incumbent Italian food manufacturer controlling multiple snack/breakfast sub-brands and dominating Italian retail shelf space.
• Quaker (PepsiCo): Global breakfast cereals and porridge brand owned by PepsiCo, including high-protein variants. Comparable on breakfast cereal / oat-based portfolio, high-protein extension, and shelf presence; broader incumbent with significantly larger capital base.

Emerging players

• Propercorn: London-based premium popcorn brand positioned on better-for-you snacking and gluten-free. Comparable on healthy-snack positioning, premium pricing, and direct-to-consumer-plus-retail distribution; partial category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FiorentiniAlimentari

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiorentini Alimentari