LA Tanning
LA Tanning Company Ltd is a UK-based, family-run manufacturer of HVLP spray tan machines and vegan self-tanning solutions, serving professional salons, mobile tanning technicians, performers, and home users through direct e-commerce and a 7-country exclusive distributor network since 2006.
- Company typePrivate
- Founded2006
- HeadquartersStockport, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LA Tanning does
LA Tanning Company Ltd is a UK-based, family-run manufacturer and supplier of professional spray tanning equipment and vegan self-tanning solutions, headquartered in Stockport, Cheshire, and operating since 2006. The company designs and sells HVLP spray tan machines (Tan.Lite 32000 and Tan.Handy lines) featuring proprietary Micro-Whirlwind Technology for consistent air flow and an Excess 3 Applicator Gun that reduces solution consumption by up to 40%, alongside a range of tanning solutions in 8%-14% DHA concentrations formulated with ECO Cert DHA, vegan ingredients, vitamins, and tea extracts.
The business operates a hybrid direct-to-consumer and distributor-led model. The primary channel is direct e-commerce via latanning.co.uk with next-day UK delivery, complemented by an exclusive country-level distributor network spanning 7 countries (Netherlands, Russia, UAE, Northern Ireland, Republic of Ireland, Lithuania, Belarus). Revenue is generated across four streams: equipment sales (£89-£299), recurring solution consumables (£33-£35/litre), accessories and disposables, and emerging service lines including a Home Hire Business Program, White Label/OEM services, and accredited spray tanning training.
The company targets professional salons and spas, mobile tanning technicians, performers and athletes (competition tanning), home users, and aspiring entrepreneurs entering via the home hire program. LA Tanning self-identifies as the UK's Number 1 Vegan Self Tan Brand and has been endorsed by Marie Claire as a preferred vegan spray tan solution. The firm holds no disclosed external funding, operates as a private limited company under UK jurisdiction, and relies on bootstrapped, founder-led growth with a headcount of 11-50.
LA Tanning firmographics
Firmographics- Name
- LA Tanning
- Legal name
- LA Tanning Company Ltd
- Website
- https://latanning.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LA Tanning Company Ltd is a UK-based, family-run manufacturer of HVLP spray tan machines and vegan self-tanning solutions, serving professional salons, mobile tanning technicians, performers, and home users through direct e-commerce and a 7-country exclusive distributor network since 2006.
- Ownership category
- akta.pro rank
LA Tanning industry classification
Industry- Product category
- Professional Spray Tanning Equipment and Solutions
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Self-Tanning (Lotions, Mousses, Drops) (CRABAHAG)
- akta.pro secondary industries
- Professional Tanning (Spray Tan & Salon Systems) (CRABALAI), Sunless Tanning Prep & Maintenance (Exfoliators, Primers, Extenders, Removers) (CRABAHAI), Mobile Tanning (Spray Tan) (HSALAMAJ)
Keywords
Where LA Tanning is headquartered
LocationHeadquarters
- HQ city
- Stockport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LA Tanning business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tanning Solutions Sales: Sale of branded LA Tanning spray tan solutions in various DHA concentrations (8%-14%). Solutions are sold in litre bottles and multi-litre bulk packs. Core revenue driver with bulk pricing incentives.
- Equipment Sales: Sale of HVLP spray tan machines (Tan.Lite 32000, Tan.Handy), tanning tents, extractor fans, and complete kits. Equipment carries 12-month manufacturer warranty.
- Accessories and Consumables: Sale of accessories including application mitts, disposable items (caps, g-strings, nose filters), stick-on feet, tan erasers, loyalty cards, and promotional materials.
- Home Hire Business Program: Home hire business opportunity where individuals can start their own spray tan rental business. Provides kits and support for entrepreneurs to operate mobile tanning services.
- White Label/OEM: White label services available for businesses wanting to brand LA Tanning products under their own name.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk Solution Bundle - 4 Litres |
| Unit Pricing | Pay-as-you-go | Individual Solution - 1 Litre |
| One time/ perpetual license | Pay-as-you-go | Tan.Lite 32000 Complete Kit with Extractor Fan |
| One time/ perpetual license | Pay-as-you-go | Tan.Handy Complete Home Tanning Kit with Extractor Fan |
| One time/ perpetual license | Pay-as-you-go | Tan.Handy Home Tanning Kit (Basic) |
| One time/ perpetual license | Pay-as-you-go | Tan Wave Portable Extractor Fan |
| One time/ perpetual license | Pay-as-you-go | Tan.Lite 32000 Machine (Standalone) |
| Unit Pricing | Pay-as-you-go | LA Tanning Mousse - 200ml |
| Unit Pricing | Pay-as-you-go | Tan Eraser Exfoliating Mitt |
| Unit Pricing | Pay-as-you-go | Velvotan Application Mitt |
| Unit Pricing | Pay-as-you-go | Stick on Feet |
| Unit Pricing | Pay-as-you-go | Nose Filters - 10 pack |
| Unit Pricing | Pay-as-you-go | Black Disposable Caps - 50 pack |
| Unit Pricing | Pay-as-you-go | Black Disposable G-Strings - 50 pack |
| Unit Pricing | Pay-as-you-go | LA Tanning Loyalty Cards - 50 pack |
| Unit Pricing | Pay-as-you-go | LA Spray Tan A2 Poster |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LA Tanning product offering
Product offeringCore offering
LA Tanning manufactures and supplies professional HVLP spray tan machines (Tan.Lite 32000, Tan.Handy) and vegan tanning solutions available in DHA concentrations from 8% to 14%. The company also sells complete starter kits, self-tan mousses, and accessories such as extractor fans, application mitts, disposables, and marketing materials, targeting professional salons, mobile tanning technicians, and home users.
Product overview
LA Tanning is the UK's number one vegan self-tan brand (established 2006) offering a comprehensive portfolio of spray tanning products and services. The core offerings center around professional-grade HVLP spray tanning equipment (Tan.Lite 32000 and Tan.Handy machines), their award-winning line of vegan tanning solutions in various DHA percentages (8%-14%) for different skin tones, and complete starter kits bundling machines with tents, extractors, and solution. Additional products include self-tan mousses, applicator accessories (Tan Eraser, mitts), disposable items (nose filters, caps, G-strings, stick-on feet), and marketing materials (loyalty cards, posters). The company also offers white label services, home hire business opportunities, and accredited spray tanning training. All products are paraben-free, alcohol-free, cruelty-free, and made with ECO Cert DHA, vitamins, and tea extracts.
Differentiator
Problem solved
Functional benefit
Brands
- LA Tan: Main brand for vegan spray tanning solutions and equipment
- Tan.Lite
- Tan.Handy
- Tan Wave
Products and services
- Tan.Lite 32000 Spray Tan Machine Professional lightweight HVLP spray tan machine with Micro-Whirlwind Technology for salons and mobile tanners, providing an ultra-fine spray mist for streak-free results and 30% lower energy consumption. Sold standalone and as the centerpiece of a complete kit.
- Tan.Handy Spray Tan Machine Hose-free handheld professional spray tan machine with Micro-Whirlwind Technology, lightweight and compact, designed for home users and mobile tanning technicians.
- LA Tan Spray Tanning Solutions (8%-14% DHA) Award-winning vegan spray tanning solutions with ECO Cert DHA available in multiple shades: LA Gold 8%, Cocktail 10%/14%, LA Tan 12%, Disco 14%, and Fast Tan. Paraben free, alcohol free, cruelty free, with aloe vera, vitamins, and tea extracts. Sold in 1-litre bottles and bulk 4-litre bundles.
- Tan.Handy Complete Home Tanning Kit Complete home tanning kit bundling the Tan.Handy machine, pop-up tanning tent, extractor fan, and 4x100ml LA Tanning solution bottles for home users and mobile technicians.
- Tan.Lite Spray Tanning Kit HVLP spray tanning kit including the Tan.Lite 32000 machine, 4x100ml LA Tanning solutions, and a pop-up tanning tent, with optional accredited training.
- Tan Wave Portable Extractor Fan Portable clean-air extraction and ventilation system using Micro-Whirlwind Technology to remove overspray and moisture from the air during tanning sessions; standalone product for salons and mobile technicians.
- Excess 3 Applicator Gun Stainless steel applicator gun with trigger, pin and variable dial for spray-volume control that decreases overspray and reduces solution use to 30-40ml per body application.
- LA Tanning Gold Mousse (Light) Self-tanning mousse for fair skin tones with lemon-grass fragrance, fast drying and 3-4 hour development, packaged in 200ml format for at-home users.
- LA Tanning Brown Mousse (Medium) Self-tanning mousse for medium skin tones with lemon-grass fragrance and streak-free application, sold in 200ml format for at-home users.
- Tan Eraser Exfoliating Mitt Dual-sided exfoliating mitt for tan removal: pink side for light exfoliation and black side for stubborn areas like elbows and ankles.
- Velvotan Application Mitt Waterproof application mitt for streak-free, natural tan application on face and body for home users and professionals.
- Stick on Feet Black 3mm foam stick-on feet to prevent tan transfer to soles; available in packs of 25 or 50 pairs.
- Nose Filters Disposable nose filters in 10-packs to prevent inhalation of tanning solution during spray tan sessions.
- Black Disposable Caps Single-use black caps worn during spray tanning sessions, sold in packs of 50.
- Black Disposable G-Strings Single-use black disposable G-strings used during spray tanning sessions, sold in packs of 50.
- LA Tanning Loyalty Cards Double-sided loyalty cards sold in packs of 50 for salons' customer-rewards programs (5 tans paid, 6th free).
- LA Spray Tan A2 Poster A2-format promotional poster for spray tan services, sold for use in salons and mobile tanning businesses.
- White Label / OEM Service White-label service enabling partners to rebrand LA Tanning solutions and equipment under their own label.
- Home Hire Business Opportunity Franchise-like home-hire program providing tanning kits, training, and support so entrepreneurs can start their own mobile or home-based spray tan business.
- Spray Tanning Training Course Accredited spray tanning training course teaching the skills required to become a professional tanning technician.
Quantifiable outcome
- Save up to 40% on spray tan solution per full body application with Excess 3 Applicator technology
- +4 more outcomes
Companies that use LA Tanning
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
LA Tanning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LA Tanning partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Spray Tan City NederlandcoreExclusive distributor for LA Tanning products in Holland. Contact: Syreetha. Website: spraytancity.nl. Serves the Dutch market for spray tanning equipment and solutions.
- Letto Studio (Anton Rybin)coreExclusive distributor for LA Tanning products in Russia. Head Office: Moscow. Website: zagar.pro. Trade Company led by Anton Rybin.
- Bronzelicious (Karen)coreExclusive distributor for LA Tanning products in Dubai. Contact: Karen. Tel: +971 50 766 0882. Email: [email protected].
- LA Tanning Company Ireland (Suzanne Chalkley)coreExclusive distributor for Northern Ireland and Republic of Ireland. Contact: Suzanne Chalkley. Email: [email protected]. Web: latanning.eu.
- LLC Paritet ConceptcoreExclusive distributor for Lithuania and Belarus. Head Office: Minsk. Phone: +375 29 330 93 93. Website: tangallery.by.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LA Tanning competitors and assessment
Company assessmentDirect peers
- St Tropez: St Tropez is the world's most recognized professional spray tan brand, sold through salons, spas, and global retail. Like LA Tanning, it sells both DHA-based spray tanning solutions and equipment to professional salons and mobile technicians, and competes head-to-head in the UK professional channel.
- Sienna X: Sienna X is a UK-headquartered professional spray tan brand offering solutions and training to mobile technicians and salons. It is one of the closest direct competitors to LA Tanning in the UK professional spray tan category with overlapping customer base and product overlap.
- Bondi Sands: Bondi Sands is a globally scaled self-tanning brand with strong mass-market retail and professional channels. It sells DHA-based self-tan lotions, mousses, and spray solutions that overlap directly with LA Tanning's product range, and competes for both consumer and professional spend.
- Norvell Sunless: Norvell is a long-established US professional spray tan brand offering HVLP equipment and tanning solutions to salons, spas, and mobile technicians. Its professional equipment-plus-solution bundle directly mirrors LA Tanning's combined product offering.
- Vita Liberata: Vita Liberata is a Northern Ireland-based organic and clean-beauty self-tan brand offering professional and consumer self-tan products. Its natural/organic positioning closely overlaps LA Tanning's vegan/ECO Cert claim and targets the same premium salon and consumer segments.
- TanOrganic: TanOrganic is an Irish natural self-tan brand offering DHA-based self-tanning products including solutions, mousses, and lotions. Its clean-beauty credentials overlap with LA Tanning's positioning and the brand sells through similar professional and consumer channels.
- MineTan: MineTan is an Australian professional and consumer self-tanning brand offering spray solutions, mousses, and tanning accessories. Its comprehensive product set, including professional equipment ranges, makes it a direct global comparable to LA Tanning's broad professional offering.
- Cocoa Brown: Cocoa Brown is an Irish self-tan brand offering tanning foams, lotions, and body oil formulations. Its focus on affordable self-tanning products targets a similar consumer demographic and its salon/professional range overlaps with LA Tanning's solution line.
Emerging players
- Isle of Paradise: Isle of Paradise is a newer color-correcting self-tan drops, mousse, and mist brand with vegan, clean-beauty credentials. Its direct-to-consumer focus and clean-beauty positioning overlap with LA Tanning's vegan mousses, representing newer competitive pressure in the consumer self-tan segment.
Broad incumbents
- PZ Cussons (Beauty division): PZ Cussons owns St Tropez, the largest professional spray tan brand globally. As the parent of LA Tanning's primary direct competitor, it represents the broad incumbent competitive force through mass marketing, retail distribution, and product innovation budgets LA Tanning cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LA Tanning social profiles
Digital presenceLA Tanning compliance and trust
Trust signalCompliance6 records
LA Tanning financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Tanning leadership team
Management profileNumber of profiles
LA Tanning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Tanning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Tanning
What does LA Tanning do?
LA Tanning manufactures and supplies professional HVLP spray tan machines (Tan.Lite 32000, Tan.Handy) and vegan tanning solutions available in DHA concentrations from 8% to 14%. The company also sells complete starter kits, self-tan mousses, and accessories such as extractor fans, application mitts, disposables, and marketing materials, targeting professional salons, mobile tanning technicians, and home users.
Is LA Tanning a public or private company?
LA Tanning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA Tanning founded?
LA Tanning was founded in 2006. It employs 11 to 50 people.
Where is LA Tanning based?
LA Tanning is headquartered in Stockport, United Kingdom, in the Europe region.
How does LA Tanning make money?
Five revenue lines are on record. Tanning Solutions Sales are the primary driver. The others are equipment Sales, accessories and Consumables, home Hire Business Program and white Label/OEM.
Who are LA Tanning's main competitors?
Direct peers on record are St Tropez, Sienna X, Bondi Sands, Norvell Sunless, Vita Liberata, TanOrganic, MineTan and Cocoa Brown. Isle of Paradise is listed as an emerging player. PZ Cussons (Beauty division) is listed as a broad incumbent.
Does LA Tanning have an API?
No public API is recorded for LA Tanning.
What industry is LA Tanning in?
LA Tanning's product category is Professional Spray Tanning Equipment and Solutions. Its primary akta.pro industry code is CRABAHAG, Self-Tanning (Lotions, Mousses, Drops), with a secondary code of CRABALAI, Professional Tanning (Spray Tan & Salon Systems). Its SIC code is 2844.