Genesis

What Genesis does

Genesis Ag is a privately held, founder-led agricultural input company headquartered in Humboldt, Tennessee, that develops and sells biological crop nutrition and protection products to US row-crop farmers. The company was founded by President Phillip Davis, a 40-year farming veteran, and serves farmers nationwide through direct sales (phone and website) and an affiliate Field Partner program that recruits agronomists, consultants, and farmer-network referrers.

The product portfolio spans four categories with 12+ SKUs: seed treatments (Invigor8 Plus, Riznate), biologicals/biofertilizers (Carbose, Revita-N, Instigo, MorPhos, VitaNterra, Immerse), micronutrients (MicroBoomL, Cryptomyte, ReadyMan DF), and crop residue management (Exodus). Core technology centers on proprietary microbial strain formulations — including Azotobacter vinelandii and Azospirillum brasilense for nitrogen fixation and phosphorus solubilization, and Lactobacillus acidophilus for soil health — that aim to reduce synthetic fertilizer inputs while maintaining yield. The company packages these into crop-specific programs covering corn, cotton, wheat, peanuts, small grains, soybeans, and tobacco.

Genesis Ag generates revenue through one-time product sales and an affiliate referral commission stream. Pricing is not publicly disclosed; quotes are obtained via phone or contact form. The company invests in content marketing through a monthly 'Growing Forward' newsletter/blog and a 'From the Ground Up' YouTube podcast featuring world record holders and industry experts, functioning as a top-of-funnel acquisition channel for a relationship-driven sales motion. Customers cited include world record-holding farmers, large-scale commercial growers, and first-year farmers, with documented field outcomes such as 200+ bushel corn with less than 100 pounds of applied nitrogen.

Name

Genesis

Legal name

Genesis Ag

Website

https://genesis.ag

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Ag is a privately held Humboldt, Tennessee-based agricultural input company that sells microbial biofertilizers, seed treatments, micronutrients, and crop residue digesters to US row-crop farmers via direct sales and an affiliate Field Partner network, founded by 40-year farming veteran Phillip Davis.

Ownership category

akta.pro rank

Product category

Agricultural Biologicals & Biofertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Biofertilizers & Microbial Inoculants (IMAEAEAG)

akta.pro secondary industries

Biological Seed Treatments & Inoculants (within Biologicals) (AFABAEAL), Seed Inoculants & Biological Seed Enhancers (Rhizobia, Mycorrhizae, PGPR) (AFABAFAJ), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

Keywords

• Agricultural biologicals
• Biofertilizer products
• Seed treatments
• Soil health solutions
• Crop nutrition programs

Headquarters

HQ city

Humboldt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Biofertilizer and Biological Product Sales: Genesis Ag generates revenue through the sale of biological/biofertilizer products including Carbose, Revita-N, Instigo, Riznate, Invigor8 Plus, and other crop nutrition and protection products. Products are sold directly to farmers and through the Field Partner affiliate program.
2. Affiliate/Field Partner Program: Field Partners earn additional income by helping farmers improve yields with Genesis Ag products. Partners earn commissions without carrying inventory or upfront costs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Genesis Ag manufactures and sells a portfolio of biological and microbial-based crop inputs, including biofertilizers (Carbose, Revita-N, MorPhos, VitaNterra), seed treatments (Invigor8 Plus, Riznate), biological soil enhancers (Instigo, Immerse), micronutrient supplements (MicroBoomL, ReadyMan DF, Cryptomyte), and a crop residue digester (Exodus). The company packages these into crop-specific programs for corn, cotton, wheat, peanut, small grain, soybean, and tobacco growers, with the goal of fixing nitrogen, solubilizing phosphorus, suppressing disease, and reducing dependence on synthetic fertilizers.

Product overview

Genesis Ag offers a comprehensive portfolio of biological and microbial-based agricultural products organized into four main categories: Seed Treatments (Invigor8 Plus, Riznate), Biologicals/Biofertilizers (Carbose, Revita-N, Instigo, MorPhos, VitaNterra, Immerse), Micronutrients (MicroBoomL, ReadyMan DF, Cryptomyte), and Crop Residue Management (Exodus). The company provides tailored crop programs for Corn, Cotton, Wheat, Peanuts, Small Grains, Soybeans, and Tobacco. Products are designed to enhance soil health through beneficial bacteria and fungi, fix nitrogen, unlock bound nutrients like phosphorus, and reduce dependence on synthetic inputs while maintaining yield potential.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis Ag Advantage: Brand narrative and company story focusing on biofertilizer innovation and farmer-first approach

Products and services

• Carbose A unique biological energy source containing four types of sugar and a potent microbial load that feeds both crops and supporting soil biology, designed to act as a primer for any biological program and is intended for row crop farmers seeking to establish active soil biology.
• Revita-N A nitrogen-fixing biofertilizer featuring multiple microbial strains that capture atmospheric nitrogen and fix it in the soil, aimed at row crop farmers seeking to reduce synthetic nitrogen inputs without sacrificing yield.
• Instigo A biological soil enhancer designed for disease suppression that introduces protective microbes to build resilience from the roots up, intended for row crop farmers seeking biological crop protection.
• Riznate A seed treatment focused on better emergence and early vigor that leverages microbial biofertilizer technology for legume crops such as soybeans, intended for legume growers.
• Invigor8 Plus A seed treatment focused on better emergence and early vigor that leverages microbial biofertilizer technology for corn and grass crops, intended for corn and small grain growers.
• MorPhos A biological product in the Genesis Ag portfolio designed to enhance nutrient uptake and stimulate beneficial soil biology, intended for row crop farmers building a biological program.
• VitaNterra A biological product in the Genesis Ag portfolio designed to enhance nutrient uptake and stimulate beneficial soil biology, intended for row crop farmers building a biological program.
• Immerse A product in the Genesis Ag biological program that supports soil microbes for nutrient availability, intended for row crop farmers seeking to maintain active soil biology during the growing season.
• MicroBoomL A chelated micronutrient blend providing eight valuable micronutrients in a form optimized for plant health and availability, intended for row crop farmers addressing micronutrient deficiencies.
• Cryptomyte A high-performance foliar nutrition product (14-6-7) designed to support crops during the reproductive phase when nutrient uptake and stress resistance are critical, promoting kernel fill, pod set, and seed development for row crop farmers.
• ReadyMan DF A chelated manganese product specifically formulated for compatibility with glyphosate and other herbicides, supporting carbohydrate and nitrogen metabolism, chlorophyll production, and maturity, intended for row crop farmers tank-mixing with herbicide programs.
• Exodus A biological crop residue digester that enhances soil fertility by unlocking vital nutrients trapped in crop residues and returning them to the soil, also improving water infiltration and nutrient uptake, intended for row crop farmers managing post-harvest residue.

Quantifiable outcome

• 200+ bushel corn yields achievable with less than 100 pounds of applied nitrogen
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Field Partners (Affiliate Program)coreChannel Partner/ Reseller/ DistributorField Partners are independent individuals who earn additional income by helping farmers improve yields with Genesis Ag products. Partners leverage their existing farmer relationships to recommend and facilitate Genesis Ag crop programs. The program requires no inventory or upfront costs, making it accessible for agricultural consultants, agronomists, and well-connected farmers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pivot Bio: Pivot Bio sells microbial nitrogen-fixing products (e.g., ProveN, ProveN 40, Symborg partnership) directly to U.S. row-crop farmers — the closest direct overlap with Genesis Ag's Revita-N and nitrogen-reduction value proposition.
• Indigo Ag: Indigo Ag markets microbial seed treatments and biologicals to row-crop growers, overlapping directly with Genesis Ag's seed treatment line (Riznate, Invigor8 Plus) and biological program offerings.
• Sound Agriculture: Sound Agriculture sells Source — a nitrogen-fixing and phosphorus-activating biological — to corn, soybean, and wheat growers, directly competing with Genesis Ag's nitrogen-fixing and phosphorus-solubilization messaging.

Broad incumbents

• Novonesis (Novozymes BioAg): Novonesis is a global industrial biotech major with a broad agricultural biologicals portfolio (microbial inoculants, biocontrol, biostimulants), supplying ag retailers worldwide — a much larger incumbent competing for the same farmer biological-input wallet.
• Lallemand Plant Care: Lallemand Plant Care is a long-established global supplier of biological inoculants, biostimulants, and biocontrol products, offering overlapping row-crop biological solutions through ag-retail channels.

Emerging players

• AgBiome: AgBiome develops microbial crop protection and plant health products (e.g., Howler, Theia) for row crops and specialty crops, overlapping with Genesis Ag's biological soil-enhancer (Instigo) and crop-protection positioning.
• BioConsortia: BioConsortia develops microbial consortia for nitrogen fixation, yield improvement, and disease control in row crops, directly adjacent to Genesis Ag's multi-strain biological programs for corn, soybean, and wheat.
• Groundwork BioAg: Groundwork BioAg produces mycorrhizal inoculants for row crops and is scaling globally — a comparable microbial-input peer targeting similar soil-health and yield goals to Genesis Ag's biological program.
• Symborg: Symborg (now part of Corteva) develops microbial agricultural inputs including nitrogen-fixing and biostimulant products, directly adjacent to Genesis Ag's biological crop-nutrition portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/genesisaglife
• YouTubeyoutube.com/@GenesisAg
• Facebookfacebook.com/genesisagriculture
• Instagraminstagram.com/genesisagriculture
• LinkedInlinkedin.com/company/genesis-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis