Titsa

What Titsa does

Titsa (Transportes Interurbanos de Tenerife, S.A.) is a public limited company wholly owned by the Cabildo Insular de Tenerife that operates the island's interurban and urban public bus network. Headquartered at C/ Punta de Anaga in Santa Cruz de Tenerife, the company runs approximately 610 vehicles across 180 transport lines serving roughly 3,800 bus stops on a 24/7/365 schedule, with an island-wide workforce of 1,800 employees (1,500 drivers and traffic personnel, 200 mechanics, 100 office staff). In 2019 it conveyed approximately 45 million passengers across 35.5 million km, providing connections between all 31 Tenerife municipalities, both airports (TFN and TFS), and major tourist destinations.

The technical platform comprises a modern fleet averaging 7 years old with Euro 5/EEV engines and high accessibility coverage (99% urban, ~70% interurban), supported by real-time arrival information delivered via the ten+ Móvil mobile web app and an SMS service (short code 7551). Ticketing operates on the ten+ smart card system — interoperable with the Tranvía de Tenerife tram — alongside contactless Mastercard/Visa bank card payment (including smartphone and smartwatch wallets), and a tiered fare schedule (single tickets, round-trip with 10% discount ≥20 km, ten+ day pass at €10, ten+ 7-day pass at €50, and ten+ wallet top-ups of €2–€100). Back-office operations are ISO 27001 certified and hold ENS MEDIO certification under RD 311/2022.

Revenue is generated primarily through passenger fares on a direct-to-consumer basis, supplemented by bus-side advertising managed exclusively through Publiservic Canarias and, materially, by public transport subsidies from its government owner. Distribution combines on-vehicle boarding, 11 physical bus stations and two major interchanges (Santa Cruz, La Laguna), a call centre (922 531 300), the ten+ Móvil mobile app, and an authorised network of kiosk and airport top-up points. Customer segments are Tenerife residents (commuter, interurban, and school transport) and inbound tourists (airport transfers, resort connections, and sightseeing routes), with smaller dedicated services for private-sector and educational clients.

Name

Titsa

Legal name

Transportes Interurbanos de Tenerife, S.A.

Website

https://titsa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Titsa (Transportes Interurbanos de Tenerife) is a government-owned public bus operator running 610 vehicles across 180 lines on Tenerife island, serving residents and tourists via the ten+ smart-card and contactless bank-card ticketing systems.

Ownership category

akta.pro rank

Product category

Public passenger bus transport

NAICS

Interurban and Rural Bus Transportation (485210), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

National Intercity Coach Operators (Scheduled Network) (THAIADAA)

akta.pro secondary industries

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE), Intercity Bus Terminal/Stop Operators (Dedicated Intercity Facilities) (THAIADAI), Intercity Bus Feeder & First/Last-Mile Connector Operators (Scheduled) (THAIADAJ)

Keywords

• Public bus transport
• Interurban bus services
• Passenger road transport
• Travel card systems
• Airport shuttle services

Headquarters

HQ city

Santa Cruz De Tenerife

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Public Passenger Transport Fares: Titsa generates revenue primarily through passenger fares collected on its public bus network. Revenue streams include single tickets (price varies by route), round-trip tickets (10% off single price for routes ≥20 km), ten+ travel cards (day passes at €10, 7-day passes at €50), and ten+ wallet top-ups. As a publicly owned company belonging to the Cabildo Insular de Tenerife, a significant portion of operational funding comes from public transport subsidies.
2. Advertising on Buses: Titsa offers advertising space on its fleet of buses, providing brands with island-wide visibility across all routes. Advertising is managed through sole agent Publiservic Canarias.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Titsa operates the primary interurban and urban public bus transport network on Tenerife island (Canary Islands, Spain), running 180 lines with a fleet of 610 modern buses serving approximately 3,800 bus stops 24 hours a day, 365 days a year. The company offers single and round-trip tickets, the ten+ travel card system (physical card, ten+ Móvil app, day pass, 7-day pass and wallet top-ups), airport shuttle connections, dedicated tourist routes, real-time arrival information, parking at interchanges and bus advertising space. Titsa is a Sociedad Anónima wholly owned by the Cabildo Insular de Tenerife and conveys around 45 million passengers per year.

Product overview

Titsa (Transportes Interurbanos de Tenerife) operates a comprehensive public bus transport network across Tenerife island as a public limited company belonging to the Cabildo Insular de Tenerife. The core offering is an interurban and urban road transport service encompassing 180 bus lines, with a fleet of 610 vehicles averaging 7 years old, serving approximately 3,800 bus stops and conveying around 45 million passengers annually. The product portfolio includes the ten+ travel card system (comprising the physical ten+ card, ten+ Mobile app, Day Travelcard at €10, 7-Day Travelcard at €50, and ten+ Wallet), single and round-trip tickets, airport shuttle services to both Tenerife North and South airports, tourist route packages for Tenerife and Santa Cruz, real-time arrival information via SMS and website, and bus station services across 10 locations. The ten+ system integrates with the Tranvía de Tenerife tram for unified island-wide travel. Additional services include bus advertising through agent Publiservic Canarias and parking facilities at major interchanges.

Differentiator

Problem solved

Functional benefit

Brands

• ten+: Transport card system allowing unlimited trips on buses and tram across the island, with day passes (€10) and 7-day passes (€50).
• ten+ Móvil

Products and services

• Public Bus Transport Service Interurban and urban road transport service across Tenerife island, covering 180 bus lines, ~3,800 bus stops and 24/7/365 operations with a fleet of 610 buses, aimed at Tenerife residents and tourists needing connectivity between municipalities and to both Tenerife airports.
• Airport Bus Services Dedicated bus routes connecting Tenerife North Airport (TFN) and Tenerife South Airport (TFS) with major cities and tourist destinations including Santa Cruz, La Laguna, Puerto de la Cruz, Costa Adeje and Los Cristianos.
• Tourist Routes in Tenerife Specialized tourist bus routes with interactive map covering scenic and leisure destinations across Tenerife island, intended for visitors exploring natural and cultural attractions.
• Tourist Routes in Santa Cruz Specialized tourist bus routes with interactive map covering scenic and leisure destinations within Santa Cruz de Tenerife, intended for visitors to the island capital.
• ten+ Travel Card Rechargeable smart travel card for bus and tram travel valid island-wide across Titsa buses and the Tranvía de Tenerife tram. Supports ten+ Wallet top-ups of €2-€100 (5-year expiry), Day Travelcard (€10, 24 hours) and 7-Day Travelcard (€50). Physical card cost €2.
• ten+ Day Travelcard 24-hour unlimited-travel pass for Titsa buses and Tranvía de Tenerife tram, priced at €10 (plus €2 physical card). Sold at airport ticket machines, Titsa bus stations, kiosk network and tram ticket machines.
• ten+ 7-Day Travelcard Seven-day unlimited-travel pass for Titsa buses and Tranvía de Tenerife tram, priced at €50 for 7 consecutive days of island-wide unlimited trips.
• Single Tickets Pay-per-journey bus tickets with prices varying by route, payable by contactless bank card or cash, for one-way travel on Titsa buses.
• Round-Trip Tickets Same-day return journey tickets offering 10% discount off the single ticket price for distances of 20 km or more, payable by bank card or cash.
• ten+ Móvil Mobile App Mobile web application at movil.titsa.com offering real-time bus arrival information, route planning, tariff details, tourist destination suggestions and ticket purchasing for single tickets, Day Travelcard (€10) and 7-Day Travelcard (€50).
• Bank Card Payment on Buses Contactless payment on all Titsa bus lines via Mastercard and Visa bank cards (PIN-free where eligible) and via smartphones and smartwatches with integrated bank cards.
• New Tourist Fares Dedicated fare products launched in 2024 for tourists and visitors travelling on Titsa buses across Tenerife, addressing airport transfers, resort travel and sightseeing routes.
• Bus Advertising Service Advertising placement on Titsa buses providing island-wide brand visibility across all routes and tourist destinations, sold through sole agent Publiservic Canarias (T. 922 646 824).
• Parking Facilities at Interchanges Parking facilities available at Santa Cruz and La Laguna interchanges for park-and-ride bus and tram users, priced at €3 per day.

Quantifiable outcome

• Transported 45 million passengers across 35.5 million km in 2019
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Publiservic CanariascoreChannel Partner/ Reseller/ DistributorPubliservic Canarias is the sole agent for Titsa bus advertising. Companies and institutions wishing to advertise on Titsa buses must contact Publiservic Canarias. Contact: T. 922 646 824, F. 922 648 906, email available at www.publiservic.com. Hours: 09:00 to 15:00.
• Tranvía de TenerifecoreTechnology or IntegrationTitsa's ten+ travel card and wallet system is accepted on both Titsa buses and the Tranvía de Tenerife tram, enabling seamless island-wide public transport across both operators. ten+ cards can be purchased and recharged at Tranvía de Tenerife ticket machines.
• Cabildo Insular de TenerifecoreOthersTitsa is a public limited company wholly owned by the Cabildo Insular de Tenerife (Tenerife Island Council). The Cabildo provides the public transport mandate and subsidies that enable Titsa to operate island-wide bus services as the primary interurban public transport provider for Tenerife.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monbus: Spanish group operating scheduled and charter bus services across multiple autonomous communities. Comparable in scheduled interurban operations, regional network design, and reliance on public-service contracts.
• ALSA (National Express Group): Spain's largest intercity and long-distance coach operator, with scheduled and charter services across the country. Directly comparable to Titsa in scheduled intercity bus operations, network design, and customer experience for inter-urban travellers.
• FlixBus (FlixMobility): Europe's largest intercity coach platform, operating scheduled services across Spain. Directly comparable as a long-distance scheduled bus operator competing for intercity passenger traffic; also represents the platform-driven, asset-light model that contrasts with Titsa's vertically integrated approach.
• Avanza (by ADIA / mobility ADO group): Major Spanish group operating scheduled and charter intercity and urban bus services in multiple regions. Comparable in fleet scale, scheduled network operations, and interurban route economics to Titsa's business.

Broad incumbents

• EMT Valencia (Empresa Municipal de Transportes de Valencia): Municipal public bus operator for Valencia, also government-owned. Comparable as a Spanish public-sector bus operator with a modern fleet, integrated fare systems, and tourism/resident mixed ridership.
• National Express Group: UK-headquartered multinational transport group operating scheduled coach services (including ALSA in Spain). Comparable in scheduled intercity bus operations, multimodal integration, and airport transfer services.
• TMB Barcelona (Transports Metropolitans de Barcelona): Integrated public transport authority for Barcelona, including bus and metro. Comparable in operating model (public-sector, integrated fare products, multimodal) and in its combination of urban bus operations with island-like district coverage.
• EMT Madrid (Empresa Municipal de Transportes de Madrid): Madrid's municipal public bus operator, also government-owned (by Madrid City Council). Comparable as a large Spanish public-sector bus operator with a modern fleet, integrated ticketing, and a focus on urban/interurban service within a single metro area.

Regional players

• Guaguas Municipales (Las Palmas de Gran Canaria): Municipal bus operator for Las Palmas on Gran Canaria, the other major Canary Island. Strongly comparable as a Canary Islands public bus operator serving both residents and tourists on a similar island geography.

Emerging players

• BlaBlaCar Bus: European long-distance coach and ridesharing platform that entered scheduled intercity bus after acquiring OUIBUS. Comparable as a scheduled intercity bus competitor in Spain and as a digital-first mobility platform seeking tourist and budget-conscious travellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/titsa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titsa