M Profood

What M Profood does

M Profood Zrt. is a privately held Hungarian food ingredient manufacturer founded in 1991 and headquartered in Pécs. The company develops and produces customized spice blends, functional additives, aromas, marinades, coating systems, starter cultures, sauces, and liquid smoke (sold under the ProSmoke brand) for B2B customers in the meat processing, poultry, dairy, HORECA, and increasingly plant-based food industries. It operates multiple specialized facilities in Pécs — including a powder mixing plant, an allergen-free department with cross-contamination controls, a starter culture plant using clean room technology, and a liquid aroma plant — supported by an in-house R&D laboratory and Profood Academy training center. The company develops over 300 new products annually with a team of 15 R&D engineers.

The business model is B2B sales-led with two channels: direct sales (separate commercial and export contact lines) for Hungarian and strategic international accounts, and a distributor network covering 30+ countries across Europe, Central Asia, North Africa, and East Asia. Revenue is generated primarily through one-time sale of custom-formulated ingredient batches rather than licensing or subscription. The company holds FSSC 22000, ISO 9001, HACCP, and HALAL certifications, and has secured multiple EU-funded grants (GINOP program) since 2015 to finance capacity expansion, technology modernization, international market development, and energy efficiency upgrades including a 50kWp solar installation. Specialty product lines address clean label (up to 45% salt reduction), allergen-free, vegan, and halal-certified formulations, positioning the company at the intersection of consumer health trends and B2B ingredient supply.

Name

M Profood

Legal name

M PROFOOD ZRT.

Website

https://profood.hu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

M Profood Zrt. is a Hungarian B2B food ingredient manufacturer producing custom spice blends, additives, starter cultures, marinades, sauces, and liquid smoke for meat, poultry, dairy, HORECA, and plant-based food processors across 30+ countries via direct sales and a distributor network.

Ownership category

akta.pro rank

Product category

Food Ingredients and Additives

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Other Food Manufacturing (3119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Food ingredient manufacturing
• Spice blends and additives
• Meat processing flavors
• Liquid smoke solutions
• Clean label seasonings

Headquarters

HQ city

Pécs

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Spice Blends and Additives: Sale of custom-formulated spice blends including 'Combi' blends (with stabilizers, antioxidants, colorants) and 'Complete' blends, along with functional additives, emulsifiers, gel-forming mixtures, and shelf-life enhancing blends. Revenue generated through direct B2B sales to food processors.
2. Liquid Smoke Products (ProSmoke): Sale of six liquid smoke product ranges (AT, DS, CB, AB, P, Oil) for meat and food industry applications. Includes biochar by-product from pyrolysis process. Sustainable, clean label solutions generating recurring revenue from food manufacturing customers.
3. Sauces, Marinades, and Flavorings: Production and sale of heat-treated sauces (convenience, fillings, dips/dressings), marinades (dry and oil-based), and flavorings (meat, ham, spice, smoke, savory aromas). Available in refrigerated or non-refrigerated versions with various packaging sizes.
4. Starter Cultures: Tailor-made starter culture production for dry fermented sausages, salami, and dry cured ham products. Manufactured using clean room technology meeting strictest production and hygiene standards. Custom production based on partner needs.
5. Coating Systems: Complete coating systems including predusts, batters, crumbs, tempuras, and crunchy coatings for breaded products. Revenue from food processors requiring complete coating solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

M Profood Zrt. manufactures and sells custom-formulated food ingredients for the meat, poultry, dairy, and plant-based food industries, including spice blends, functional additives, aromas, marinades, coating systems, starter cultures, and liquid smoke under the ProSmoke brand. The company operates specialized facilities in Pécs, Hungary for powder mixing, allergen-free production, starter culture manufacturing, and clean-label liquid smoke production, supplying food processors in Hungary and more than 30 international markets.

Product overview

M Profood is a Hungarian food ingredient manufacturer offering a comprehensive portfolio of spice blends, additives, aromas, marinades, coating systems, starter cultures, and liquid smoke products primarily for the meat processing industry. The product range includes core offerings (Spice Blends, Aromas, Marinades, Coating Systems, Starter Cultures, Liquid Smoke/ProSmoke, Sauces, Decor Spices, Colorants, Grill Spices) supplemented by specialty lines addressing dietary requirements (Vegan, Allergen-Free, Clean Label, Halal products). The company operates multiple specialized facilities including a powder mixing plant, allergen-free department, starter culture facility, and liquid smoke production plant, all supported by an in-house R&D department that develops over 300 new products annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Spice Blends and Additives Customized spice blends including Combi blends (with stabilizers, antioxidants, colorants), Complete blends, brine additives, functional additive blends, emulsifiers, gel-forming mixtures, and shelf-life enhancing blends for meat, poultry, and dairy processors.
• Aromas and Flavourings Food aromas including meat aromas, ham aromas, spice aromas, smoke aromas, and savory aromas (mushroom, cheese, milk), with 100% vegan versions also available, for industrial food processors.
• Marinades Special marinades including dry marinades and oil-based marinades for meat, poultry, and catering industries to add flavor, character, and differentiation to ready meals.
• Coating Systems (Panír Rendszerek) Complete coating systems including predusts, batters, crumbs, tempuras, and crunchy coatings for breaded products serving poultry and food processors.
• Starter Cultures Tailor-made starter cultures for dry fermented sausages, salami, and dry cured ham products, manufactured in clean room technology meeting strict hygiene standards.
• Liquid Smoke (ProSmoke) Six product ranges of liquid smoke (PROSMOKE AT, DS, CB, AB, P, and Oil) produced from beechwood chips, providing sustainable clean label solutions for authentic smoky flavor without chemicals in meat and food industry applications.
• Sauces Heat-treated sauces available in three categories: convenience sauces, fillings for meatballs and breaded products, and dip sauces/dressings, available in refrigerated or non-refrigerated versions.
• Decor Spice Blends High quality decor spice blends for processed meat products, fresh meats, and HORECA products that create attractive appearance and enhance natural flavors.
• Colorants Colorants for processed meat products that ensure the right shade, color intensity, homogeneity, and durability to meet highest visual quality standards.
• Grill Spices Grill seasonings with unique spice combinations designed for grilled foods, releasing aromas during cooking and providing texture.
• Vegan Products Plant-based ingredients and seasonings including spice blends for vegan analogues of sausages, nuggets, cheese, meat patties, bacon, salami, and cold cuts. Liquid smoke, sauces, and dressings also offered in 100% vegan variants.
• Allergen-Free Products Allergen-free spice blends and additives produced in a dedicated department with strict cross-contamination prevention measures throughout production from storage to mixing to packaging.
• Clean Label Products Food preparations with minimal natural ingredients following clean label principles. Solutions include phosphate reduction, nitrite reduction, antioxidant reduction, and salt reduction up to 45%.
• Halal Products Halal-certified products including spice blends, brine additives, flavoring blends, and colorants, certified by the Hungarian Islamic Community.

Quantifiable outcome

• Up to 45% salt reduction achievable in meat products
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorDistribution partnerships spanning over 30 countries including Albania, Austria, Armenia, Azerbaijan, Algeria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, China, Czech Republic, France, Germany, Lithuania, North Macedonia, Morocco, Netherlands, Romania, Russia, Poland, Sweden, Serbia, Slovakia, Tajikistan, Turkmenistan, Tunisia, Uzbekistan, and Ukraine. Started international sales in 1998 and have systematically built representation in Russia, Lithuania, Ukraine, Slovakia, Romania, Croatia, Bulgaria, Poland, Belarus with regular shipments to Slovenia, Serbia, Czech Republic, Bosnia-Hercegovina, Latvia, UK, and France.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Lesaffre: French global yeast and fermentation products company with a food cultures and ingredients division serving meat, dairy, and bakery processors. Directly comparable in starter culture and fermentation-derived ingredient manufacturing.
• Döhler: German-headquartered, family-owned B2B producer of natural ingredients, flavors, and additives serving the food and beverage industry. Directly comparable in product portfolio (spice blends, sauces, flavors, cultures) and customer base in meat/dairy processing, at a similarly mid-sized scale.
• Novonesis: Danish bioscience company (formed from the Chr. Hansen merger) producing food cultures, enzymes, and probiotics. Directly comparable to M Profood's clean room starter culture business for fermented meat products.

Broad incumbents

• Tate & Lyle: UK-based ingredient manufacturer producing specialty food ingredients, texturants, and functional solutions. Comparable in B2B ingredient model serving food manufacturers, though portfolio is centered on sweeteners and texturants rather than savory flavors.
• Symrise: German global flavors and fragrances producer with significant presence in savory flavors and meat applications. Comparable in food-ingredient formulation but at much greater scale with a diversified portfolio.
• Givaudan: Swiss global leader in flavors and fragrances serving food, beverage, and consumer goods manufacturers. Comparable in ingredient and blending technology but at global scale with broader applications well beyond meat processing.
• DSM-Firmenich: Dutch-Swiss combined science-based ingredient and perfumery company providing flavors, food enzymes, cultures, and functional additives. Adjacent product overlap and similar B2B channel model but vastly larger scale and broader portfolio.
• Kerry Group: Ireland-based global taste and nutrition company supplying flavors, seasonings, and functional ingredients to food and beverage manufacturers. Overlapping portfolio but vastly larger scale and broader geographic reach, including ownership of Red Arrow liquid smoke.
• International Flavors & Fragrances (IFF): US-headquartered global flavors and ingredients company serving food, beverage, and consumer goods manufacturers. Comparable in industrial flavor/ingredient formulation but much larger scale and broader customer base than M Profood's specialist footprint.
• Corbion: Dutch ingredient company specializing in food preservation, antioxidants, and functional ingredients for meat and other food processors. Overlapping in functional additives and clean-label solutions but broader across bakery and beverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mprofood
• LinkedInlinkedin.com/company/m-profood-zrt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Profood