What BeTomorrow does

BeTomorrow SARL is a French digital innovation and product strategy agency founded in 2002, headquartered in Bordeaux with a Paris office and a registered team of approximately 25–40 employees. The firm operates across five integrated disciplines — Tech, Product Management, Product Design, Agility, and Product Marketing — delivering end-to-end digital products and consulting engagements to enterprise and government clients in cities/mobility, industry/manufacturing, health/pharma, banking/insurance, sport, education, and media. Its reference client roster spans EDF, AXA, Generali, Lloyds Register, La Poste, Orange, SNCF, VINCI, Suez, Apple, Keolis, Biogen, and Bordeaux Métropole, among others.

BeTomorrow's technology footprint combines certified expertise in Agile delivery (Professional Scrum Master/Product Owner, unFIX), marketing and analytics tooling (Braze, Amplitude, HubSpot, Intercom, Mixpanel, Segment, Rudderstack), and a growing portfolio of proprietary AI products. These include Ally Mobility (an AI conversational companion for real-time passenger information, deployed with Keolis Bordeaux), Planea (an AI urban-planning assistant for PLU regulatory documents used by a community of 100,000+ residents), a RAG-based chatbot, the PLU Bordeaux Métropole custom agent, and AI agents for EDF energy management. The firm leverages multiple third-party LLMs (GPT, Mistral, Claude, Gemini) and documents capabilities spanning generative AI, NLP, retrieval-augmented generation, computer vision, autonomous agents, predictive analytics, optimization, and anomaly detection.

The business model is a hybrid of professional services and productized offerings. Primary revenue derives from quote-based, multi-year consulting and product development contracts; the AXLR, START, and SCALE packages productize consulting into lifecycle-aligned tiers. A €4 million non-dilutive grant from Bpifrance through the AXLR program funds AI team training and reusable technology components over a two-year horizon. Pricing is not publicly disclosed, and the firm holds €300,000 in share capital as a SARL, indicating a founder-led, privately financed operating model rather than a venture-backed growth-stage business.

Name

BeTomorrow

Legal name

BeTomorrow SARL

Website

https://betomorrow.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

BeTomorrow is a French digital innovation and product strategy agency founded in 2002, serving enterprise and government clients across mobility, industry, health, and finance with end-to-end digital product development and proprietary AI products like Ally Mobility and Planea.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Innovation & Product Strategy Consulting: BeTomorrow provides consulting engagements to large organizations across sectors (cities/mobility, industry/manufacturing, health/pharma, banking/insurance, sport, education, media). Engagements appear project-based, delivering custom digital products and strategic advisory. This is the primary revenue driver.
2. Product Development & Delivery: End-to-end development of digital products (mobile apps, web platforms) for clients, delivered through Agile sprints. Revenue is generated through fixed-price or time-and-materials project contracts. Notable case: EDF Solutions Solaires mobile app generated 30K+ downloads in first year.
3. AI-Powered Product Platforms (Ally Mobility, Planea): Proprietary AI-powered products targeting urban mobility and city planning markets. These platforms may generate recurring revenue through SaaS subscriptions or licensing to municipal and mobility operator clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

BeTomorrow is a digital innovation and product strategy agency that delivers end-to-end digital product development services spanning five disciplines: Tech, Product Management, Product Design, Agility, and Product Marketing. The firm builds custom mobile applications, web platforms, and AI-powered products (including Ally Mobility and Planea) for enterprise and public-sector clients across mobility, industry, health, banking-insurance, and sport verticals.

Product overview

BeTomorrow is a digital innovation and product strategy agency operating across five core disciplines: Tech, Product Management, Product Design, Agility, and Product Marketing. The company delivers a portfolio of proprietary products including Ally Mobility (AI travel companion) and Planea (urban planning assistant) within its Cities vertical, alongside client-specific solutions. Its service offerings follow a tiered model (START, SCALE, AXLR) aligned to product lifecycle stages from launch through growth. Key proprietary R&D products include Toilet Finder (user feedback analysis), the PLU Bordeaux Métropole agent, and a universal data chatbot. BeTomorrow also develops sector-specific solutions for clients such as EDF Solutions Solaires' mobile app and Mathis Bailleur Social SaaS platform. The company offers AI consulting, GenAI workshops, and an AI investment program (AXLR) supported by Bpifrance.

Differentiator

Problem solved

Functional benefit

Products and services

• Ally Mobility AI-powered conversational companion providing real-time passenger information and multimodal travel assistance for public transport operators and mobility services across cities.
• Planea AI assistant making urban planning documents (Plans Locaux d'Urbanisme - PLU) accessible to citizens and local authorities through a conversational interface.
• EDF Solutions Solaires Mobile App Personal energy companion app for EDF Solutions Solaires customers to track solar production, consumption, and optimize self-consumption with connected equipment.
• Mathis Bailleur Social SaaS platform for social landlords to centralize property data, anticipate tax exemptions, valorize assets, and track renovation projects with real-time dashboards and dynamic mapping.
• RAG Chatbot RAG-based chatbot combining LLM capabilities with advanced information retrieval, using embedding vector stores to deliver optimized enterprise knowledge access.
• PLU Bordeaux Métropole Custom AI agent for Bordeaux Métropole's urban planning documents, using generative AI and advanced data search to make regulatory information accessible to citizens.
• Toilet Finder R&D solution using clustering algorithms, embeddings, and generative AI to structure, visualize, and extract actionable insights from user feedback data.
• START Offering Entry-level product marketing package covering market study, brand values, branding, messaging, app store optimization, and initial communication assets for new product launches.
• SCALE Offering Growth-stage product marketing package including Go-to-Market planning, pricing strategy, customer engagement channels, retention optimization, KPI tracking dashboards, and SEO content.
• AXLR Program Bpifrance-supported AI investment program (€4 million over two years) combining existing AI solutions, strategic consulting, and custom development to accelerate enterprise AI adoption.

Quantifiable outcome

• EDF Solutions Solaires app achieved 30,000+ downloads and 1.3 million visits in its first year (2023)
• +2 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability15 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• La French Tech BordeauxminorOthers · 1 January 2024BeTomorrow is a member of the La French Tech Bordeaux community, a French startup and innovation ecosystem network that provides visibility, networking, and community support for digital companies in the Bordeaux region.
• BPI Excellence ClubminorOthers · 1 January 2024BeTomorrow is a member of the BPI Excellence club, recognizing high-potential French companies supported by Bpifrance with preferential access to financing, networking, and international development programs.
• UN Global CompactminorOthersBeTomorrow adheres to the UN Global Compact principles covering human rights, labor standards, environmental protection, and anti-corruption, as part of its formal RSE (corporate social responsibility) commitment.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Viseo: French digital and technical consultancy (now part of Aubay) delivering digital transformation, integration, and product engineering for large enterprises across sectors also served by BeTomorrow.
• Fabernovel: Paris-based digital innovation and product strategy agency combining design, technology, and business transformation. Comparable to BeTomorrow as a similarly-sized French consultancy delivering cross-sector enterprise digital products.
• OCTO Technology: French technology consultancy specializing in software craftsmanship, data, and AI for large enterprises. Comparable to BeTomorrow's Tech + Agile + AI services lines and its enterprise client focus.
• Newem: French digital product and innovation studio building web and mobile platforms for enterprises. Comparable to BeTomorrow in product launch and product scaling engagements.
• Wemanity: European agile and product management consultancy combining training, coaching, and product delivery. Closely comparable to BeTomorrow's embedded Scrum Master, Agile coaching, and Product Management offerings.
• Theodo: European digital product agency building web and mobile applications with an Agile, end-to-end delivery model. Comparable to BeTomorrow across mobile/web product development and product strategy services.

Broad incumbents

• Accenture: Largest global professional services firm with deep digital, cloud, and AI capabilities serving enterprise and government clients across all of BeTomorrow's verticals.
• Capgemini: Global consulting and digital transformation leader serving large enterprises across industries including banking, insurance, energy, and public sector — the same verticals BeTomorrow targets.
• SQLI: European digital services group delivering digital transformation, customer experience, and e-commerce solutions to large enterprises. Comparable to BeTomorrow at the cross-industry digital-product level but at significantly larger scale.

Regional players

• Bocasay: Offshore-nearshore digital services company delivering custom software development and product engineering. Comparable to BeTomorrow as a competing source of digital product delivery for European enterprises.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/betomorrow
• Instagraminstagram.com/betomorrow_agency
• Xx.com/BeTomorrow

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeTomorrow