Toong

What Toong does

Toong is a coworking space and workplace solutions operator founded in 2015 and headquartered in Hanoi, Vietnam, operating 14 locations across three cities (4 in Hanoi, 9 in Ho Chi Minh City, and 1 in Vientiane, Laos). The company serves individual professionals, startups, SMEs, large corporations, and creative organizations with a portfolio of workspace products: hot desks (starting from VND 1.9M/month), serviced offices, meeting rooms (from VND 800K/hour), and event venues (from VND 1.2M/hour), supplemented by Build-to-Suit design, Work Environment Solutions consulting, Asset Management, and Virtual Office services.

The underlying technology stack centers on a Nexudus-based flexible workspace management platform that provides member portal access, booking, and cross-location network entry across all 14 sites, supported by digital booking, self-serve inquiry, and enterprise sales-assisted engagement. Toong differentiates its spaces through deliberate integration of indigenous art, architecture, and cultural programming into each location, operating as an intentional blend of serviced office and art exhibition.

Revenue is generated through a mix of recurring subscriptions (hot desk memberships, serviced offices, virtual office) and usage-based billing (meeting rooms, event venues), with pricing varying by location, duration, time of day, and support services. Distribution combines product-led self-service booking via the website with sales-assisted acquisition for enterprise serviced offices and build-to-suit engagements. The customer base is a mix of long-tail individual professionals and SMBs alongside enterprise customers (Colliers, DSV, Canadian Solar, Fuji Machine, Vin Bigdata, VinHMS, Linagora, Serenity Holding, Littles Lawyers), with cultural and creative communities served through venue and event programming. The legal entity is Công ty Cổ phần Ngôi Nhà Chung (Ngôi Nhà Chung Joint Stock Company), and the company is led by founder and CEO Duong Do.

Name

Toong

Legal name

Công ty Cổ phần Ngôi Nhà Chung

Website

https://toong.asia

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Toong is a Vietnam-headquartered coworking and workplace solutions operator running 14 premium, art-integrated workspaces across Hanoi, Ho Chi Minh City, and Vientiane, Laos, serving freelancers, SMEs, corporations, and creative communities with flexible desks, serviced offices, event venues, and build-to-suit design services.

Ownership category

akta.pro rank

Product category

Coworking & Flexible Workspace Services

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Coworking spaces
• Serviced offices
• Flexible workspace
• Meeting room rentals
• Event venue rentals

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Space Memberships: Hot desk and flexible desk memberships providing access to shared workspaces on daily, monthly, or frequency-based plans. Members receive ergonomic furniture, stable internet, reception areas, meeting rooms, pantry access, and operational support.
2. Serviced Offices: Fully-serviced private office spaces for businesses of all sizes, from SMEs to large corporations, with flexible pricing based on location and scale requirements.
3. Meeting Room Rentals: Hourly rental of equipped meeting rooms with SmartTVs, sound systems, and internet connectivity, suitable for workshops, talkshows, and corporate meetings.
4. Event Venue Services: Art event spaces and venues for exhibitions, product launches, workshops, and cultural events. Spaces can accommodate from a few dozen to several hundred people depending on location.
5. Build-to-Suit Services: Custom workspace design and development services for visionary corporations, tailoring holistic workspaces at the intersection of workflows and brand identity.
6. Asset Management: Real estate development and management services for workspace properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Toong operates a network of coworking and serviced office spaces across Vietnam and Laos, offering flexible hot desk memberships, fully-equipped private offices, meeting room rentals, and curated event venues. The company augments these core products with Work Environment Solutions consulting, Build-to-Suit custom workspace design, Asset Management, and Virtual Office services, differentiating through the integration of local art, culture, and community programming into each workspace.

Product overview

Toong is a coworking space and workplace solutions provider operating across Vietnam (Hanoi, Ho Chi Minh City) and Vientiane, Laos, with 14 locations. The company offers a portfolio of workspace products and services including hot desks (flexible seating from đ1.9M/month), serviced offices (private fully-equipped spaces), meeting rooms (from đ800K/hour), and event venues (from đ1.2M/hour). Supporting these core offerings are professional services including Work Environment Solutions (workspace consulting), Build-to-Suit (custom workspace design), and Asset Management (real estate development). A distinctive feature is the Art Event Spaces program, which integrates art exhibitions and cultural events within workspace environments, with over 2,600 events hosted to date.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Desk Flexible workspace rental available on a daily or monthly basis, providing members with ergonomic furniture, stable internet, reception areas, meeting rooms, pantry access, and operational support across Toong's multi-location network.
• Serviced Office Fully-equipped private office spaces for businesses, ranging from SMEs to large corporations, with flexible terms, comprehensive workplace services, and pricing that varies by location and scale requirements.
• Meeting Room Bookable meeting spaces equipped with SmartTVs, sound systems, and internet connectivity, available by the hour for workshops, talkshows, corporate events, and dialogue sessions.
• Event Venue Art-integrated event spaces for exhibitions, product launches, workshops, and cultural events, available to both Toong tenants and external organizations, with capacity ranging from a few dozen to several hundred people depending on location.
• Work Environment Solutions Consulting and implementation services for workspace transformation and management, offering office solutions at the intersection of functionality and conceptualization for individuals, SMEs, and large corporations.
• Build-to-Suit Custom workspace design and construction services for visionary corporations, tailoring holistic workspaces that align with the client's brand identity, workflows, and employee experience.
• Asset Management Real estate development and management services focused on workspace properties, optimizing asset value through ongoing property operations and strategic management.
• Virtual Office Virtual office services providing a professional business address and registered company address for organizations that do not maintain a physical office at Toong.
• Multi-Location Workspace Network (Indochina) Physical coworking network spanning Vietnam (Hanoi, Ho Chi Minh City) and Laos (Vientiane), with 14 stations offering workspace access to members and connectivity across multiple cities in the Indochina region.

Quantifiable outcome

• Over 2,600 events, seminars, and workshops hosted in more than a decade of operation
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Littles LawyersminorOthersInternational law firm headquartered in Australia (established 2008) specializing in personal injury claims. The firm operates from Toong Phan Boi Chau in Hanoi, choosing the space for its energy, green spaces, art installations, and inspiring workshop environment.
• Gặp Gỡ Mùa ThucoreStrategic or Co-development PartnerFilm organization led by director Phan Đăng Di and producer Trần Thị Bích Ngọc, established in 2013. Nine-year partnership with Toong hosting their annual film events. Started with 12 participants in 2013 and has grown into a significant cultural program.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WeWork: Global premium coworking operator offering flexible offices, meeting rooms, and enterprise workspace solutions. Direct competitor to Toong in serving multinationals and SMEs with design-forward, community-focused workspaces.
• JustCo: Asia-Pacific premium coworking operator headquartered in Singapore with locations across Southeast Asia. Direct competitor to Toong in serving enterprise and SME customers with design-led flexible workspaces.
• Ucommune: Asia-based coworking operator with significant footprint across China and Southeast Asia. Comparable business model focused on flexible workspaces for SMEs and enterprise clients, overlapping with Toong's customer segments.
• Industrious: Premium flexible workspace provider focused on enterprise clients in the US and select international markets. Comparable to Toong in its premium positioning, design-led interiors, and enterprise sales motion.
• The Work Project: Asia-based premium coworking operator with locations in Hong Kong and Singapore. Direct comparable in premium positioning, design-forward interiors, and focus on enterprise customers.
• Dreamplex: Vietnamese coworking and serviced office operator with multiple locations across Ho Chi Minh City and Hanoi. Direct local competitor to Toong in serving Vietnam-based SMEs and freelancers.
• CEO Suite: Vietnamese serviced office and virtual office operator with established presence in HCMC and Hanoi. Comparable business model focused on premium flexible offices for SMEs and multinationals.
• The Executive Centre: Premium serviced office and coworking operator across Asia-Pacific, headquartered in Hong Kong. Direct competitor in the premium segment, with comparable focus on enterprise and executive customers.

Broad incumbents

• IWG (Regus, Spaces): World's largest flexible workspace operator with multiple brands including Regus, Spaces, and HQ. Competes broadly with Toong across serviced offices and coworking, with deeper capital base and global brand portfolio.

Regional players

• Worky: Vietnamese coworking operator with locations in Ho Chi Minh City. Local competitor in Vietnam with a more value-tier positioning relative to Toong's premium market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC91JBnXyVukZMW1-ZRwDpgQ
• Facebookfacebook.com/toongcoworking
• LinkedInlinkedin.com/company/toong-coworking
• Instagraminstagram.com/toong.asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toong