The Leaflet
An independent platform for cutting-edge, progressive, legal & political opinion.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Leaflet does
The Leaflet is an independent digital legal journalism platform founded in Mumbai, India in 2018, producing in-depth analysis, opinion, and multimedia content on constitutional law, judicial accountability, civil rights, civil justice, and democratic governance in India and South Asia. Its content is distributed across articles, videos, podcasts, and a weekly newsletter titled Constitution First, organized into sections including Rights, Rule of Law, Courtroom, Judicial Accountability, Civil Justice, and Special Issues such as the Sabarimala Review and Leaflet Conversations. The platform's core technology is a Quintype-powered content management system that supports categorized publishing, multimedia integration, and subscription-based access, with no disclosed AI/ML capabilities.
The publication is co-founded by Indira Jaising, a senior advocate at the Supreme Court of India, and draws contributions from senior advocates, former judges, legal scholars, and journalists with prior experience at The Caravan and Supreme Court Observer. It serves a primary audience of legal professionals, judiciary watchers, and civil rights advocates, with a secondary audience of citizens interested in constitutional matters and civic education. The editorial team includes an Associate Editor, Assistant Editor, editorial interns, and named contributors based in India.
The Leaflet operates as a reader-supported media business with no external institutional investment or parent company identified. Its revenue model is annual subscription-based, with two publicly disclosed tiers: general subscriptions starting at ₹1,770 per year and student subscriptions at ₹590 per year. Go-to-market is community-led, relying on organic content distribution through the website, email newsletter, YouTube channel, and social media to attract subscribers within the Indian legal and civil society communities.
The Leaflet firmographics
Firmographics- Name
- The Leaflet
- Legal name
- AGIJ Promotion of Nineteenonea Media Pvt Ltd.
- Website
- https://www.theleaflet.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- An independent platform for cutting-edge, progressive, legal & political opinion.
- Ownership category
- akta.pro rank
Where The Leaflet is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
The Leaflet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Revenue: The Leaflet generates revenue through annual subscription plans. General subscriptions start at ₹1,770 per year, with discounted student subscriptions available at ₹590 per year. The publication also offers a 'Constitution First' newsletter and various special issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | General Annual Subscription |
| Subscription | Annual | Student Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Leaflet product offering
Product offeringCore offering
The Leaflet is an independent digital legal journalism platform that publishes in-depth analysis, commentary, and opinion pieces on constitutional law, judicial accountability, civil rights, and rule of law in India. Content is delivered through a website featuring articles, videos, podcasts, and newsletters, accessible via annual subscription plans priced at ₹1,770 for general subscribers and ₹590 for students.
Product overview
The Leaflet is an Indian digital legal journalism and news platform that publishes in-depth analysis, commentary, opinion pieces, and multimedia content focused on constitutional law, judicial accountability, civil justice, international law, and related areas of law and policy in India and South Asia. The publication operates as a single unified editorial platform producing articles, newsletters, videos, and podcasts available via subscription. It does not offer distinct branded software products, modules, or add-on services.
Differentiator
Problem solved
Functional benefit
Companies that use The Leaflet
Customer profileSegments2 records
Ideal customer profiles2 records
The Leaflet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Leaflet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QuintypecoreThe Leaflet is powered by Quintype, a content management and publishing platform that provides the technological infrastructure for the publication's website, including content management, publishing tools, and digital distribution capabilities.
Scale indicators1 record
Recent moves2 records
Expansion highlights3 records
The Leaflet competitors and assessment
Company assessmentDirect peers
- Supreme Court Observer: An independent Indian legal journalism platform covering the Supreme Court of India. It is the closest direct competitor to The Leaflet, with overlapping audience of lawyers, legal scholars, and constitutionally engaged citizens, and serves as a primary benchmark for legal commentary in India.
- The Caravan: An Indian long-form journalism magazine covering politics, law, and civil liberties. It overlaps directly with The Leaflet's editorial territory on constitutional and judicial accountability matters and shares part of the same contributor pool.
- LiveLaw: An Indian digital legal news platform reporting on Supreme Court and High Court developments. It competes for the same legal professional audience as The Leaflet, though with a more news-driven rather than long-form analytical approach.
- Bar & Bench: An Indian legal news outlet covering the judiciary, law firms, and legal policy. It serves the same legal professional readership and competes for attention on judicial accountability and court reporting.
Broad incumbents
- Scroll.in: A larger Indian digital news platform covering politics, law, and human rights. It intersects with The Leaflet's topics but operates as a broader general-interest publication rather than a legal-specialist outlet.
- The Wire: An Indian investigative and opinion-led digital news outlet covering governance, civil liberties, and constitutional matters. It overlaps thematically with The Leaflet but is a general-purpose publication with a much larger editorial footprint.
- The Print: An Indian digital news outlet covering politics, policy, and law. While much broader in scope than The Leaflet, it covers overlapping subject matter including judicial and constitutional affairs.
- The Quint: A major Indian digital news platform covering politics, law, and policy. It addresses overlapping topics but operates as a general-interest incumbent rather than a niche legal publication.
Emerging players
- Newslaundry: An Indian independent digital media company with subscription-supported journalism and multimedia content. It is comparable to The Leaflet as a subscription-funded, independent journalism venture targeting civically engaged Indian readers.
- Article-14: An independent Indian publication focused on legal, constitutional, and human rights reporting. It targets a similar civically engaged audience to The Leaflet with comparable long-form, analysis-led journalism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Leaflet social profiles
Digital presenceThe Leaflet financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Leaflet leadership team
Management profileNumber of profiles
Profiles8 records
The Leaflet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Leaflet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Leaflet
What does The Leaflet do?
The Leaflet is an independent digital legal journalism platform that publishes in-depth analysis, commentary, and opinion pieces on constitutional law, judicial accountability, civil rights, and rule of law in India. Content is delivered through a website featuring articles, videos, podcasts, and newsletters, accessible via annual subscription plans priced at ₹1,770 for general subscribers and ₹590 for students.
Is The Leaflet a public or private company?
The Leaflet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Leaflet founded?
The Leaflet was founded in 2018. It employs 11 to 50 people.
Where is The Leaflet based?
The Leaflet is headquartered in Mumbai, India, in the Asia region.
How does The Leaflet make money?
One revenue line is on record: subscription Revenue.
Who are The Leaflet's main competitors?
Direct peers on record are Supreme Court Observer, The Caravan, LiveLaw and Bar & Bench. Broad incumbents are Scroll.in, The Wire, The Print and The Quint. Emerging players are Newslaundry and Article-14.
Does The Leaflet have an API?
No public API is recorded for The Leaflet.