What Dietbon does

Dietbon, operated by SAS ALIIVE, is a French direct-to-consumer subscription meal-delivery weight-loss program founded in 2009 and headquartered in Neuilly-sur-Seine. The company's core offering is the Programme Minceur, delivered in three tiers (Eco, Original at €174/month, and Optimum) with a fourth Traiteur catering option, and a specialized Activ45+ track for customers over 45. Subscribers receive 4–7 days per week of chef-prepared meals (100+ recipes, Nutriscore A or B, made in France), monthly one-on-one consultations with a certified dietitian, a free Bluetooth-connected impedance scale synced to a companion mobile app, and a post-program stabilization phase aimed at reducing the yo-yo effect.

The technology stack is consumer-facing rather than AI-driven: a mobile application (iOS and Android) provides weight tracking, 400+ recipes, 40+ exercise videos, and 50+ coaching articles; the connected scale transmits body-composition data to the app for progress monitoring. Program selection is gated by a free 5-minute personalized assessment (bilan) on the website, with conversion supported by a €4 first-month promotional entry price, a best-price guarantee, and a 14-day money-back guarantee on qualifying tiers.

Dietbon monetizes entirely through auto-renewing monthly subscriptions, with no disclosed B2B or enterprise contracts. Distribution is direct-to-consumer via website and phone ordering, with home delivery handled across France (including Corsica) and five neighboring European countries (Germany, Italy, Spain, Belgium, Luxembourg, Netherlands). The company claims 100,000+ cumulative validated clients, 95% satisfaction, and a 4.8/5 Trustpilot rating across 13,673+ verified reviews. The operating model is asset-light: 1–10 disclosed employees with a warehouse/returns address in Saint-Ouen-l'Aumône and outsourced production, dietitian network, and logistics.

Name

Dietbon

Legal name

SAS ALIIVE

Website

https://dietbon.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dietbon is a French direct-to-consumer subscription meal-delivery weight-loss program offering chef-prepared meals, dietitian coaching, a connected scale, and a mobile app to individual consumers across France and five neighboring European countries.

Ownership category

akta.pro rank

Product category

Weight Loss Meal Delivery

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Meal delivery programs
• Weight loss subscriptions
• Dietitian coaching services
• Prepared diet meals
• Healthy meal plans

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Meal Programs: Dietbon operates on a monthly subscription model where customers commit to ongoing meal delivery programs. Programs include prepared meals, dietitian coaching, app access, and a connected scale. Programs are auto-renewed monthly after initial commitment period, with the ability to pause at any time after the initial commitment is fulfilled.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dietbon sells subscription-based weight-loss meal delivery programs directly to consumers across France and five neighboring European countries. Each program delivers 4 to 7 days per week of portion-controlled, chef-prepared meals (100+ recipes, Nutriscore A/B, French-made) and bundles a personal dietitian, a Bluetooth-connected impedance scale, and a companion mobile app. Customers choose from Eco, Original, Optimum, Activ45+, and Traiteur tiers on a recurring monthly subscription starting at €4 for the first month.

Product overview

Dietbon is a subscription-based meal-delivery weight-loss program operated by SAS ALIIVE, the #1 rated weight-loss program in France with over 100,000 clients and 13+ years of experience. The core product is the Dietbon Programme Minceur, offered in three tiers: Eco (economy), Original (core), and Optimum (premium) — all delivering prepared, chef-crafted meals (100+ recipes, Nutriscore A or B, made in France) 4–7 days per week, starting at €4 for the first month. The program is anchored by a free personalized health assessment (Bilan minceur personnalisé), monthly dietitian coaching consultations, a free Bluetooth-connected impedance scale paired with the companion mobile application, and a stabilization phase to reduce yo-yo effect. Add-on modules include dietary supplements, the Activ45+ track for adults over 45, and the Dietbon mobile app offering 600+ recipes, 40+ sports videos, and 50+ coaching articles. All programs auto-renew monthly on a subscription model.

Differentiator

Problem solved

Functional benefit

Products and services

• Dietbon Programme Original Core subscription weight-loss program offering 4 to 7 days per week of chef-prepared portion-controlled meals (breakfast, lunch, snacks, dinner) chosen from 100+ recipes, plus a monthly dietitian consultation, Bluetooth-connected scale, and the Dietbon companion mobile app. Targets adult consumers seeking sustainable weight loss with professional support. Priced at €174/month after a €4 first month.
• Dietbon Optimum Premium-tier subscription weight-loss program with the most comprehensive features including more frequent dietitian check-ins and enhanced support for clients with greater weight-loss objectives. Subject to a 7-day satisfaction guarantee with full refund (minus 12 meals consumed) after first delivery.
• Dietbon Eco Economy-tier subscription weight-loss program providing prepared meal deliveries at a lower price point with the same Nutriscore A or B French-made food quality, but fewer included features than Original or Optimum. Subject to a 14-day satisfaction guarantee for new customers.
• Activ45+ Specialized subscription track for adults over 45, featuring a selection of meals rich in fiber and protein along with online physical activities (autonomy-day activities) designed to preserve metabolism and hormonal balance after age 45.
• Programme Traiteur (Caterer) Catering-style subscription program delivering prepared meals without a full meal-plan commitment. Note: perishable goods classification means this program does not qualify for the satisfaction guarantee or right of retraction.

Quantifiable outcome

• Average weight loss of 10.3 kg in 3 months based on OpinionWay 2015 study of 105 clients who lost more than 6 kg.
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjKKWBoYvo1RpX8XJ9vEz4g
• Facebookfacebook.com/dietbon.fr
• Instagraminstagram.com/dietbon.france
• Xx.com/dietbon
• LinkedInlinkedin.com/company/dietbon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietbon